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NEGATIVE 

NO.  94-821 46 


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Author: 


Borsodi,  William 


Title: 


Tobacconists'  advertising 


Place: 


New  York 


Date: 


[1910] 


9^'?ZNU>'9 


COLUMBIA  UNIVERSITY  LIBRARIES 
PRESERVATION  DIVISION 

BIBLIOGRAPHIC  MICROFORM  TARGET 


MASTER    NEGATIVE   # 


ORIGINAL  MATERIAL  AS  FILMED  -    EXISTING  BIBLIOGRAPHIC  RECORD 


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Borsodi,  William,  ed. 

Tobacconists'  advertising;  a  collection  of  selling 
phrases,  descriptions,  and  illustrated  advertisements,  as 
used  by  successful  advertisers,  to  facilitate  the  expres- 
sion of  ideas  and  assist  in  the  preparation  of  attractive 
advertising,  ed.  and  comp.  by  William  Borsodi.  New 
lork,  The  Advertisers'  cyclopedia  company  flQlOj 

1  p.  I.,  f5j-127  p.    illus.    28"". 

"Scranton,  Pa."  stamped  over  "New  York"  in  imprint. 


1.  Advertising— Tobacco  trade. 


Library  of  Congress 


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TOBACCONIST 

ADVERTISING 

CSX 

WILLIAM  BORSODI 


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HOW  TO 

ADVERTISE 

A  RETAIL 

STORE 

By  A.  E.  EDGAR 


This  book  is  written  by  a  merchant- 
advertising  man  who  sells  goods  from 
his  own  store  and  knows  how  to  sell 
them.  Mr.  Edgar  is  also  a  frequent 
contributor  to  Biiains  and  other 
business  periodicals.  There  are  more 
than  600  illustrations  of  newspaper 
ads  photographically  reproduced  from 
the  originals.  There  are  20  pages  of  practical,  helpful  hints  on  how  to  lay  out 
adyertising  copy,  also  more  than  250  selling  helps  and  schemes  to  attract  trade. 


Teaches 


How  to  lay  out  advertising  copy, 

How  much  space  to  use. 

How  to  design  an  attractive  space-saving  name-plate, 

What  a  headline  should  accomplish. 

How  to  get  and  use  proper  illustrations, 

How  to  write  your  advertising  introductory, 

flow  to  describe  an  article  so  as  to  make  sales, 

What  style  and  method  of  pricing  you  need. 

The  preparation  of  effective,  free  advertising, 

How  to  find  and  properly  use  selling  points, 

The  making  of  store  papers,  booklets,  leaflets,  folders,  advertising  letters, 
and  mailing  cards. 

The  organization  of  a  follow-up  system. 

The  uses  of  calendars,  blotters,  post-cards,  advertising  novelties,  package 
enclosures,  and  hand-bills. 

Proper  methods  of  window  advertising. 

Correct  outdoor  advertising. 

Spring,  fall  and  other  openings  advertising, 

Two  hundred  fifty  selling  helps,  guessing  ana  voting  contests,  drawings, 
schemes  to  attract  boys  and  girls,  premium  schemes. 

The  sensible  advertising  of  special  sales  and  clearance  sales. 

The  uses  '^f  leaders  and  bargains. 

Many  novel  sales  plans, 

The  promotion  of  business  in  a  number  of  specific  retail  lines — this  de- 
partment alone  occupies  about  100  pages. 

Mail-order  advertising  and  general  advertising, 

Points  about  type,  borders,  ornaments,  and  cuts, 

Nearly  20  pages  of  practical  and  helpful  hints  an  how  to  lay  out  adver- 
tising copy, 

How  to  read  proof  and  technical  terms. 

Shoivlng  hoiv  all  these  things  are  accomplished   by  the 
highly  paid  ad  managers  and  the  cross-roads  storekeepers 

More  tban  500  Pages,  Handsomely  bound 
Sold  for  $3^0  per  copy,  postpaid 


BRAINS  PUBLISHING  CO. 


310  BROADWAY 


NEW  YORK 


Take  The  Chance 


IF  you  find  in  a  trade  paper  but  one  item  a  year 
that  will  prove  beneficial  in  the  conduct  of  your 
business,  the  cost  of  the  paper  has  been  money  well 
invested. 

IF  you   interest  but  one  customer  a  year  in  your 
goods  by  an  advertisement  in  that  paper,  you  still 
make  a  big  percentage  on  the  outlay. 

THE  CIGAR  AND  TOBACCO  JOURNAL, 

Published  monthly  at  Minneapolis  and  Saint  Paul, 
covers  the  Northwestern  field,  both  jobbing  and  retail, 
and  no  other  tobacco  trade  publication  does  it. 

Subscription  price,    $  1.00    per   year.     Foreign 

countries,  $  1 .50  f)er  year. 

ADVERTISING  RATES 
One  page  per  annum         $  300. 

One-half  page       "  $  1 80. 

One-quarter  page  "  $  1 00. 


TOBACCONISTS' 
ADVERTISING 


A  COLLECTION  OF  SELLING  PHRASES, 
DESCRIPTIONS,  AND  ILLUSTRATED 
ADVERTISEMENTS  AS  USED  BY 
SUCCESSFUL     ADVERTISERS 


TO  FACILITATE  THE  EXPRESSION 
OF  IDEAS  AND  ASSIST  IN 
THE  PREPARATION  OF 
ATTRACTIVE  ADVERTISING 


EDITED  AND  COMPILED   BY 

WILLIAM  BORSODI 


PUBLICATION  OFFICE 

Globe   Building,     Minneapolis, 

CARROLL  S.  BARTRAM,  PUBLISHER 


209 


Minn. 


PUBLISHED  BY 

THE    ADVERTISERS'    CYCLOPEDIA    COMPANY 

NEW   YORK 


■— -^""^Wi 


K) 


Copyright,  1910 
By  WILLIAM  BORSODI 


3^253.5 
3G4-1 


INTRODUCTION 

ADVERTISING  is  the  corner-stone  upon  which  every 
great  business  in  this  modern  age  must  be  built. 
Every  up-to-date  merchant  recognizes  the  value  of 
advertising  as  a  business  factor— few  recognize  the  possibilities 
that  may  be  realized  by  its  proper  use.  More  than  a 
billion  dollars  is  expended  every  year  in  the  United  States 
alone  for  pubUcity,  and  yet  the  science— for  it  is  a  science-is 
*' still  at  the  cock-crowing,"  as  Emerson  says  of  civilization. 
No  business  is  so  small,  no  field  so  narrow,  but  that  it  may  be 
expanded  by  inteUigent  advertising. 

In  every  city  may  be  seen  many  examples  of  what  adver- 
tising has  accomphshed.  The  little  store  fifteen  years  ago 
located  in  some  out-of-the-way  street  has  become  the  large 
department  store  on  the  best  corner.  The  shopkeeper  who 
started  ten  years  ago  with  $100  and  one  clerk  now  has  two 
hundred  employes,  and  has  amassed  a  fortune.  Intelligent 
and  persistent  newspaper  advertising  has  accomphshed  these 
wonders. 

Thousands  of  brainy  men  are  being  paid  handsome  salaries 
to  devote  their  talents  to  the  study  of  this  great  question. 
Millions  of  dollars  have  been  expended  in  experimenting— 
in  determining  the  kind  of  advertising  that  brought  results— 
that  paid.  The  results  of  all  this  study  and  experimenting— 
the  methods  that  have  brought  money  in  your  line— are  com- 
piled in  this  book. 

Not  every  merchant  can  be  an  expert  advertiser,  but  all 
may  be  intelligent,  profitable  ad  writers.  Individuality  in  ad- 
writing  is  valuable,  but  to  be  able  to  prepare  copy  that  brings 
business  is  more  valuable.  If  Mr.  Mason  of  Cairo  has  found 
that  a  certain  ad  in  his  newspaper  brings  him  business,  you 
may  be  practically  certain  that  the  same  ad — or  its  essential 
idea — adapted  to  your  line  will  bring  trade  to  you,  and  you  will 
find  his  ad  in  this  book.  You  don't  have  to  be  original  to  be  a 
successful  advertiser. 

Preparation  of  copy  for  the  advertisement  is  the  part  that 
calls  for  the  most  experience.  The  technical  knowledge  of 
how  to  properly  *'set  up"  the  ad  can  be  supplied  by  the 
printer,  though  it  is  better  if  you  know  something  of  it.  The 
small  ad  can  be  made  more  valuable  if  it  has  an  individuality — 


INTRODUCTION 


INTRODUCTION 


something  that  makes  it  unlike  its  neighbors.  Next  to  the 
wording,  this  is  the  most  important,  and  knowledge  of  the 
mechanical  part  of  advertising  makes  this  individuality  more 
readily  attained. 

Scattered  through  this  book  are  many  phrases  used  in 
other  lines  than  yours.  They  have  been  printed  here  because 
in  every  instance  there  is  some  thought  or  expression  that  you 
can  make  use  of.  These  ads  will  show  you  that  the  best 
writers  invariably  make  their  language  fit  the  article  they  are 
talking  about— an  important  feature  in  ad-writing.  Plain 
merchandise  should  be  described  in  plain  language,  and  high- 
grade  and  high-priced  articles  require  high-grade  talk.  If  you 
are  seeking  the  patronage  of  farmers,  don't  use  terms  not 
familiar  to  the  farmer.  Study  the  descriptions  or  arguments 
used  by  others  ;  study  those  of  your  competitors  and  of  firms 
m  other  lines  of  business,  and  see  how  you  could  improve 
them. 

In  preparing  your  ads,  treat  your  subject  simply  but 
thoroughly.  Do  not  overcrowd  your  space— leave  something 
for  the  next  time.  While  prices  are  the  chief  attraction  in  an 
ad,  yet  they  must  be  handled  carefully.  If  you  are  offering 
bargains,  do  not  fear  to  feature  the  price,  but  if  you  are  selling 
a  high-grade  article  at  a  high  price  make  the  description  sell  it 
in  spite  of  the  price. 

Don't  forget  that  variety  is  the  spice  of  advertising.  You 
may  advertise  the  same  goods  day  after  day,  issue  after  issue 
if  you  will,  but  do  not  use  the  same  language  or  display  to  do 
it.  Study  this  book  and  you  will  be  able  to  adapt  to  your 
use  practically  every  ad  that  is  printed  here. 

If  you  have  not  selected  a  store  name,  choose  one.  Then 
use  it  in  your  advertising  until  it  is  familiar  to  every  person 
in  your  vicinity. 

There  is  no  advertising  like  newspaper  advertising,  but 
the  papers  must  be  selected  according  to  the  class  of  people 
you  wish  to  reach.  Your  location  may  make  a  difference 
with  your  choice  of  mediums.  Work  along  the  hne  of  the 
least  resistance ;  go  first  after  the  trade  that  will  come  easiest. 
Many  of  the  people  who  should  trade  at  your  store  you  can- 
not reach  in  any  other  way  than  through  the  newspaper.  The 
paper  is  run  for  your  benefit  as  an  advertister.  Take  advan- 
tage of  it. 

Your  newspaper  can  be  made  your  most  valuable  partner. 
By  its  aid  you  may  win  success  ;  without  its  assistance  suc- 


cess is  doubtful.     The  money  that  goes  to  your  newspaper  is 
rarely  an  expense— it  is  an  investment. 

Don't  expect  that  advertising  alone  will  accomplish 
everything.  No  matter  how  attractive  your  announcement 
may  be,  no  matter  how  great  bargains  you  may  offer,  they 
must  be  backed  up  by  good  salesmanship  and  tasty  store  dis- 
play. Your  salesmen  should  familiarize  themselves  with  the 
descriptions  used  in  this  book.  No  salesman  can  do  justice  to 
his  position  behind  the  counter  unless  he  considers  the  per- 
sonality of  the  customer  and  can  talk  intelligently  of  what  he 
is  selling.  Do  not  try  to  sell  an  article  unless  you  know  all 
about  it,  and  also  know  how  to  express  your  knowledge. 

Advertising,  like  any  other  phase  of  your  business,  re- 
quires plenty  of  enthusiasm.  Its  possibilities  are  unlimited. 
If  you  are  not  an  advertiser— if  you  are  not  an  enthusiastic 
advertiser— you  are  not  doing  yourself  and  your  business  op- 
portunity justice.  Your  wholesaler  and  your  banker  will 
confirm  this. 

Above  all,  it  is  the  faithful,  persistent  advertiser  who  wins 
success.  In  the  words  of  John  Wanamaker  :  ''If  there  is 
one  enterprise  on  earth  that  a  *  quitter '  should  leave  alone  it 
is  advertising.  To  make  a  success  of  advertising  one  must  be 
prepared  to  stick  like  a  barnacle  on  a  boat's  bottom.  He 
should  know  before  he  begins  that  he  must  spend  money. 
Somebody  must  tell  him,  also,  that  he  cannot  hope  to  reap 
results  commensurate  with  his  expenditure  early  in  the  game. 
Advertising  doesn't  jerk  ;  it  pulls.  It  begins  very  gently  at 
first,  but  the  pull  is  steady.  It  increases  day  by  day  and  year 
by  year  until  it  exerts  an  irresistible  power." 


TOBACCONISTS'    ADVERTISING 


CIGARS  AND  TOBACCO 


Christmas  cigan  for  ladies  to  give  the 
gentlemen.  When  it  comes  to  buying 
cigars  for  gift  purposes,  we're  prepared 
to  meet  you  on  the  ground  floor  with  a 
big  collection  of  popular  brands  in  boxes 
of  all  sises.  Ladies  need  not  hesitate 
in  the  least  from  buying  here,  for  we're 
familiar  with  the  tastes  of  New  Bedford 
smokers  and  carry  a  stock  of  most  se- 
lected brands.  Prices  from  50c  to  $5  the 
box. — Brovm's  Drug  Store,  New  Bed- 
ford, Mast. 

There  is  nothing  that  will  please  a 
man  better  than  a  box  of  fine-flavored 
cigars — or  a  beautiful  pipe.  Every  man 
wishes  a  good  pipe  and  every  time  he 
smokes  he  will  thank  the  giver;  the  bet- 
ter the  cigars  or  pipe,  the  greater  the 
thanks.  Our  stock  is  carefully  selected 
to  please  particular  men,  and  ladies  can 
safely  trust  to  our  judgment  in  making 
selections.  Although  ladies  do  not 
smoke,  they  enjoy  the  delicate  fragrance 
of  a  good  cigar.  The  aroma  of  our 
splendid  brands  is  most  agreable  to  the 
smoker  and  to  those  around  him.  We 
carry  in  stock  every  variety  of  pipes 
from  the  penny  clay  to  the  elaborately 
carved  meerschaum.  We  save  you  money 
if  you  make  your  Xmas  selections  here. 
Every  dollar  spent  in  our  store  reaches 
the  limit  of  its  purchasing  power.  Come 
in  and  make  your  selections  now.  Ladies 
— ^watch  our  advertisement  for  Friday 
and  Saturday.  There  will  be  big  bar- 
gains.— The  BruruiDick  Cigar  Co.,  Al- 
lentown,  Pa. 

,Why  Uncle  Sam  is  thankful  is  no 
puzzle,  for  he  smokes  Miles  Standish 
special  cigars,  the  best  in  the  country. 
For  an  after  Thanksgiving  dinner  smoke 
they  are  just  the  thing,  giving  that  de- 
lightful sensation  where  good  digestion 
waits  on  appetite.— B.  B,  Kook  ^  Co., 
Fargo,  N.  D, 

"First  come,  first  served.**  Such  an 
off'er  isn't  made  every  day,  can't  last 
forever.  But  to  introduce  the  General 
Hartranft  cigar — fine  quality  and  a  good 
smoke  every  way — it  will  be  sold  for  a 
nickel.  When  you  try  it  you'll  say  it's 
worth  more.  This  asks  only  the  trial — 
you'll  do  the  rest  25,  50  and  100  boxes 
for  sale  at  all  stores. — C.  E.  Blair  ^ 
Sons,  Makers,  Harrisburg,  Pa. 

Women  needn't  be  timid  about  giving 
cigars.  There's  a  brand  that  can  be  de- 
pended  upon   to  please  the  smoker,  no 

CIGARS    AN 


matter  how  particular  he  may  be.  Many 
women  want  to  give  cigars  for  Christ- 
mas gifts,  but  are  undecided  because 
they  know  so  little  about  tobacco.  Wo- 
men are  urged  to  note  the  significance 
of  the  long  record  of  the  famous  King 
Oscar  cigars,  5c.  Fifteen  years  of  steadi- 
ly increasing  popularity — such  a  service 
is  worthy  of  confidence.  Fifteen  years 
of  regular  quality,  of  satisfaction,  of 
keen  enjoyment.  Sure! — any  man  will 
welcome  a  box  of  these  good  nickel 
cigars. — Harrisburg,  Pa. 

There's  real  satisfaction  is  smoking 
Hyperion  Perfectos — ^the  man  who  has 
not  tried  them  has  missed  a  real  treat. 
Hyperion  Perfectos  are  made  from  the 
very  finest  quality  of  Havana  tobacco, 
which  is  called  in  the  market  Vuelta 
Aba  jo.  The  wrapper  is  Connecticut 
broad  leaf,  making  the  most  satisfying 
combination  you  could  wish  for.  \\Tiy 
not  ask  for  Hyperion  Perfectos  to-day 
and  enjoy  a  really  good  smoke? — J.  KiU- 
feather,  New  Haven,  Conn. 

The  El  Toros  now  on  the  market  are 
finer  in  quality  than  ever,  because  of  the 
unusual  excellence  of  this  year's  crop 
in  Porto  Rico,  only  the  best  selections 
of  which  are  used  to  make  the  El  Toro. 
Made  in  a  thoroughly  modern  factory, 
with  facilities  and  methods  unequaled  by 
any  other  manufacturer.  El  Toro  cigars 
are  unquestionably  the  finest  5-cent  cigars 
Porto  Rico  has  ever  produced.  Every 
El  Toro  cigar  is  now  branded  so  you  can 
be  sure  you  get  the  genuine. — Porto 
Rican- American   Tobacco   Co.,  St.  Paul. 

Each  leaf  of  tobacco  that  enters  into 
the  manufacture  of  this  cigar  is  treated 
by  a  process  of  sweating  that  reduces 
the  remaining  nicotine  to  a  minimum. 
Result — ^j'ou  can  smoke  all  the  Taco 
cigars  you  want  without  experiencing 
that  "sleepy  stupor."— T^e  Tracy  ^ 
Avery  Co.,  Mansfield,  Ohio. 

From  a  crop  of  tobacco  as  fine  as  any 
grown  in  the  world,  the  tobacco  is  spe- 
cially blended  so  as  to  form  a  most  deli- 
cate and  delicious  smoke.  The  cigars 
are  handmade  in  a  clean  up-to-date  fac- 
tory. Rigby's  Dolly  DoW&rs.—Rigby'g, 
Mansfield,  Ohio. 

A  delicious  blend  of  Havana  tobaccos, 
silky  imported  Sumatra  wrapper,  and 
expert  workmanship  make  this  a  most 
enjoyable  cigar  and  big  value  for  the 
price.— F.  O.  Wilcox,  Rome,  N.  Y, 
D    TOBACCO 


^1: 


10 


TOBACCONISTS'    ADVERTISING 


This  is  one  cigar  you  can  be  sure  is 
Porto  Rican,  made  in  Porto  Rico,  en- 
tirely of  Porto  Rican  tobacco.  For 
years  its  high  quality  has  been  a  prime 
factor  in  popularizing  Porto  Rican 
cigars  among  discriminating  smokers. 
The  El  Toro  cigars  now  being  marketed 
are  particularly  recommended  because 
of  the  unusual  excellence  of  this  year's 
Porto  Rican  tobacco  crop — from  only  the 
choicest  selections  of  which  El  Toros 
are  made.  El  Toro  is  to-day  the  best 
cigar  Porto  Rico  can  produce  for  five 
cents.  There's  a  band  on  the  genuine. — 
Porto  Rican  American  Tobacco  Com- 
Tpany,  Tacoma,  Wash. 

Here  is  a  clear  Havana  cigar  at  five 
cents  that  we  want  you  to  judge  side  by 
side  with  regular  Key  West  brands  that 
have  sold  for  years  at  3  for  25  cents 
and  10  cents  straight.  Cuba-Roma,  all- 
Havana  cigar,  five  cents,  is  a  new  and 
sensational  value  in  the  cigar  business. 
Where,  outside  of  national  cigar  stands, 
can  you  get  a  large,  well-rolled,  full- 
weight  cigar,  made  entirely  of  fine,  im- 
ported Havana  leaf,  and  thoroughly 
seasoned  for  five  cents?  That  is  what 
we  sell  you  in  Cuba-Roma.  National 
cigar  stands  save  you  the  unnecessary 
middlemen's  profits  made  on  the  ordi- 
nary Key  West  brands. — National  Cigar 
Stands,  Schenectady,  N.  Y. 

An  ideal  cigar  for  the  refined  taste 
and  a  slim  pocketbook  is  the  General 
Hartranft  You  get  as  much  satisfac- 
tion in  fragrance  and  solid  enjoyment 
for  five  cents  from  this  well  made  ex- 
cellent cigar  as  from  many  others  that 
are  higher  priced.  When  you  want  a 
good,  moderate  priced  smoke  try  a  Gen- 
eral Hartranft.  All  dealers.— C.  E, 
Blair  ^  Sons,  Harrisburg,  Pa, 

How  do  you  know  a  good  cigar?  You 
can  now  buy  cigars  with  the  maker*s 
guarantee  on  every  box — a  mark  of  merit 
that  distinguishes  scientific  methods  sys- 
tematically applied  to  cigar  production 
— a  mark  that  stands  for  improved  qual- 
pity — better,  riper  tobacco,  thoroughly 
\^  natural  and  actually  blended — smooth, 
even-smoking  cigars,  absolutely  clean — 
without  increased  cost. — American  Cigar 
Co.,  Cleveland,  Ohio. 

WTiy  Hyperion  Perfectos  cost  10  cents 
straight.  First— The  Havana  tobacco 
used  for  filler  is  the  finest  grown  on  the 
island  of  Cuba — known  to  the  trade  as 
Vuelta  Abajo,  crop  of  1904.  Second — 
The  binder  and  wrapper  are  carefully 
selected  from  the  best  Connecticut  broad 
leaf  crop  of  1904.  Third— Hyperion 
Perfectos  are  five  inches  long  and  weigh 
as    much     as    imported    cigars     costing 

CIGARS    AND 


twenty-five  cents  each.  Fourth — Every 
Hyperion  Perfecto  is  hand  made  by  the 
most  expert  cigar  makers  known  to  the 
craft  under  the  most  perfect  sanitary 
factory  conditions.  Fifth— Hyperion 
Perfectos  10  cents  straight  are  unequaled 
in  flavor  and  aroma.  A  trial  will  prove 
to  you  all  we  claim  for  them.  For  sale 
at  all  leading  cigar  stands.  Manufac- 
tured by  J.  P,  Kilfeather,  New  Haven, 
Conn, 

You'll  enjoy  the  cigars  you  buy  at 
our  counter.  We  sell  reliable  brands 
only.  We  keep  our  cigars  at  just  the 
right  temperature,  keeping  them  always 
in  perfect  smoking  condition.  We  suit 
your  cigar  taste  exactly,  for  we  sell 
everything  in  cigars  the  smoker  can 
think  of  or  need.— The  Caldwell  ^  Dloor 
Co.,  Mansfield,  Ohio, 

Smokers  make  our  cigar  case  your 
supply  headquarters  and  you  will  always 
get  a  nice  moist  cigar — one  that  smokes 
like  you  want  it  to  smoke.  All  the  popu- 
lar brands. — Reynolds'  Drug  Co.,  Deni- 
son,  T0X. 

Cigar  talks.  Uniformity  of  quality  is 
the  one  great  feature  of  the  Hyperion 
Perfecto  cigar.  Every  cigar  in  each  box 
is  as  near  alike  as  human  hands  can  make 
them.  We  buy  our  Connecticut  broad 
leaf  and  Havana  tobacco  in  large  quan- 
tities, far  in  advance.  Even  now  we  are 
still  using  1904  crop  which  is  particu- 
larly fine.  Hyperion  Perfecto  cigars  at 
ten  cents.  Will  please  the  most  particu- 
lar and  exacting  smoker.  Stop  in  any 
cigar  stand  and  ask  for  Hyperion  Per- 
fecto. Insist  upon  having  it.  Your 
judgment  will  prove  all  we  say  about 
the  superior  quality.— Kilfeather,  New 
Haven,  Conn, 

We  have  taken  every  odd  lot  and  box 
of  Key  West  and  imported  cigars  in  our 
stock  and  price-marked  them  down  to 
cost  or  less.  And  cost  or  less  with  us 
means  what  it  says.  In  some  instances 
cigars  that  are  real  old— "  storekeep- 
ers"—the  price  cut  is  as  much  as  40 
per  cent,  below  net  cost.  Seeing  is  be- 
lieving—there's a  plain  white  chalk 
pricemark  on  each  separate  lot — step  in 
and  paw  them  over.  As  our  stock  never 
contains  trash  this  sale  means  good 
cigars  (but  old)  at  real  bargain  prices. — 
Edw.  E.  Hall  S(  Son,  New  Haven,  Conn. 

You  can  scour  the  town  and  you  will 
not  find  a  cigar  for  five  cents  that  comes 
anywhere  near  the  Kook's  Templar  for 
quality,  flavor  or  genuine  satisfaction. 
When  you  want  a  gentleman's  smoke  at 
a  medium  price,  try  one  of  our  Kook's 
Templar  5-cent  cigars.— i2.  B,  Kook  ^ 
Co.,  Fargo,  N.  D. 
TOBACCO 


TOBACCONISTS'    ADVERTISING 


11 


"Joe**  sells  the  Barrister  cigar  at  less 
than  anyone  else  does.  For  good  reasons 
he  doesn't  advertise  the  price.  Maybe 
if  he  did  he  wouldn't  be  able  to  offer 
you  these  cigars  in  the  future.  But  take 
a  tip  from  Joe,  the  Cutter,  and  buy 
Barrister  and  Little  Barrister  cigars  in 
boxes  of  twenty-five  and  fifty  at  a  price 
that  will  surprise  you.  Do  you  under- 
stand? For  further  information  call  on 
Joe  Oraziano,  Trenton,  N.  J. 

You  ought  to  knock  when  you  get  a 
poor  cigar — and  you  don't  know  who 
made  it — how  are  you  going  to  avoid 
the  other  brands  of  the  same  manufac- 
ture? Don't  you  see  that  there  is  no 
way  to  prevent  dishonest  or  incompetent 
manufacturers  from  repeatedly  impos- 
ing on  you  by  offering  you  unidentified 
brands  of  different  names? — American 
Cigar  Co.,  Atlanta,  Oa, 

There  are  intervals  day  and  night 
when  you  feel  the  need  of  a  short  smoke. 
Between  lunch  and  business.  Between 
office  and  home.  Between  trains.  Be- 
tween calls.  Between  acts.  Between 
courses.  Cigars  are  too  long  a  smoke — 
and  cost  too  much  to  throw  away.  It  is 
just  for  these  little  intervals  that  Prince 
George  Cadets  are  made.  They  give  you 
all  the  delicious  flavor  and  aroma  of  a 
choice  domestic  cigar.  They  are  posi- 
tively the  best  little  cigar  we  have  ever 
known  at  anything  like  the  price. — 
United  Cigar  Store  Co.,  New  York,  N.  Y, 

We're  going  to  take  you  into  our  con- 
fidence and  tell  you  just  how  we  can 
afford  to  sell  these  Clear  Havana  cigars 
for  4c,  5c  and  6c  each.  Heineman  Bros., 
makers,  Baltimore,  Md.,  shipped  these 
cigars  to  a  local  firm.  The  case  was  lost 
in  transit  and  the  Chicago  &  Alton  rail- 
road settled  with  the  shippers.  Later 
the  case  turned  up  in  the  railroad  freight 
house  and  the  C.  &  A.  sold  us  the  cigars 
to  get  back  some  of  the  money  they 
had  to  pay  the  consignor  for  the  loss  of 
the  case.  The  cigars  are  in  perfect  con- 
dition— couldn't  be  better  if  they'd  been 
kept  in  an  air  tight  vault. — Jones  Dry 
Ooods  Co.,  Kansas  City,  Mo, 

Whenever  you  buy  a  Bristol  you  get 
a  cigar  that  is  all  Havana  filler.  Re- 
liable in  every  way.  Call  for  the  Bristol 
and  you  can't  go  wrong. — Walter  S,  Al- 
len, Bangor,  Me, 

You  may  be  a  good  judge  of  cigars 
and  still  be  taken  in  on  a  purchase.  You 
can't  be  blamed  for  being  nipped  once, 
but  it's  your  own  fault  if  you  don't 
profit  by  the  lesson  of  experience.  Why 
are  you  perfectly  safe  in  coming  to  us 
for  your  cigars?  We  handle  good  cigars. 
By  this  we  mean  not  only  that  we  handle 

CIGARS    AN 


good  brands  but  we  keep  our  cigars  in 
good  condition,  neither  too  damp  nor  too 
dry.  The  condition  of  a  cigar  has  much 
to  do  with  its  smoking  properties.  »^We 
study  this  and  never  hear  any  com- 
plaints. — Mackenzie,  Pictou,  N.  S. 

Well,  Mr.  Smoker,  after  you  have  tried 
all  the  cigars  on  the  market,  come  to  one 
of  the  Sun's  Broadway  stores  and  get  a 
good  smoke.  You'll  wonder  why  you 
haven't  been  here  before.  We  want  you 
to  try  a  Valley  Sweet  cigar.  It  will 
please  you  immensely. — The  Owl  Drug 
Co.,  Los  Angeles,  Cat. 

Try  us !  We  feel  confident  we  can  suit 
your  particular  taste.  Don't  labor  un- 
der the  fantastic  delusion  that  because 
you  are  smoking  a  fairly  good  cigar 
there  is  no  chance  for  improvement. 
We've  got  cigars  to  suit  all  mankind. — 
The  Nete  Cigar  Store,  St.  Joseph,  Mo. 

"Concentrated  Solace"  little  symphon- 
ettes.  From  the  touch  of  the  match  to 
the  last  lingering  whiff  they  are  exquis- 
itely sweet.  The  more  you  know  about 
tobacco  the  more  you  vill  like  them.— 
Frankle  Bros.,    Youngstown,  Ohio. 

If  you  smoke  and  desire  a  Havana- 
filled  cigar  and  an  enjoyable  smoke  at  a 
price  that  makes  smoking  an  inex- 
pensive luxury,  the  Sun's  suggest  the 
Santanola  Crooks. — Sun  Drug  Co.,  Los 
Angeles,  Cat. 

The  reason  why  we  are  gaining  trade 
every  day  is  not  hard  to  understand — 
our  cigars  have  stood  the  test — our  stock 
is  kept  perfectly — our  method  of  doing 
business  is  right  and  we  are  daily  ad- 
ding to  our  list  of  appreciative  and  satis- 
fied customers. — The  Nete  Cigar  Store, 
St.  Joseph,  Mo. 

Sunday's  not  Sunday  without  good  ci- 
gars— You'd  be  as  uneasy  as  a  fish  out 
of  water,  if  you  couldn't  put  your  hand 
on  a  generous  supply  of  smokers.  Might 
as  well  have  the  best,  while  you're  about 
it.  The  "Best  Cigars"  are  not  expensive 
when  bought  here.  We  have  prices  on 
cigars  that  are  peculiar  to  this  store. 
Here  are  two  splendid  brands,  either  of 
v/hich  will  make  the  day  a  day  of  rest 
and  enjoyment  for  you,  if  you  smoke 
them. — Schlotterbeck  ^  Foss  Co.,  Port^ 
land,  Me. 

Talking  about  cigars  we  would  say— 
and  stand  by  our  statement — that  for  a 
mellow,  ripe  flavored,  palate  tickling,  all 
'round  satisfying  smoke  you  can't  pick 
up  a  better  cigar  for  the  price — 10  cents 
the  one,  $2  the  box  of  25 — than  the 
Miles  Standish.  Large  assertion  with 
larger  proof  by  thousands  of  men  who 
have  tested  the  Miles  Standish.— 2J.  B, 
Kook  ^  Co.,  Fargo,  N,  D, 
D    TOBACCO 


IS 


TOBACCONISTS'    ADVERTISING 


The  tobacco  is  an  expert  selection 
from  the  finest  growths  that  Cuba  pro- 
duces, the  famous  Vuelta  Aba  jo  leaf. 
The  selections  are  blended  in  the  leaf, 
and  lie  ripening  for  two  years  before 
ihey  reach  the  cigarmakers,  resulting  in 
blend  absolutely  harmonious  and  uni- 
form. The  cigars  are  made  in  Tampa 
by  expert  workmen— Cubans  and  Span- 
iards who  have,  through  the  skill  in- 
herited from  generations  of  cigarmakers, 
perfected  by  their  own  long  practice,  be- 
come known  as  "Regalia  Workmen,**  the 
proudest  title  in  the  craft—United  Cigar 
mores  Co.,  New  York,  N.  Y. 

We  know  of  several  good  reasons  why 
you  should  select  them  here.  We  might 
mention  that  our  stock  is  large,  that 
we  have  many  brands,  sizes  and  colors 
to  select  from;  that  our  salesmen  know 
how  to  interpret  your  wishes;  that  they 
are  specialists  in  their  line  of  business  i 
that  we  deliver  to  any  place  and  at  any 
time  you  say;  that  we  aim  to  satisfy  you 
in  every  -way,  and  that  our  prices  are 
consistent  with  the  quality  offered.  Then 
let's  get  acquainted— the  benefit  will  be 
mutual— Goldberg,  Brown  ^  Co.,  San 
Francisco,  Cal. 

Do  you  smoke?  If  so,  have  you  tried 
our  Francis  Wilson  cigar?  A  regular 
10c  seller,  but  now  selling  for  5c.  If 
you  have  tried  them  you  are  a  regular 
customer  and  if  you  have  not,  come  in 
and  get  one  and  you  will  be  a  customer. 
The  ladies  who  are  in  the  habit  of  buying 
hubby  a  box  of  cigars  can  make  no  mis- 
take in  buying  the  Francis  Wilson.  A 
box  of  50  for  $1.90.  We  sell  them  this 
way  *cause  we  are  selling  the  kind  of 
cigars  you're  wanting  at  prices  you're 
tickled    to    ^ay.—Tucker-Jonz,   Denison, 

♦The  wrapper  of  a  cigar  does  not  tell 
you  the  quality  of  the  filler.  But  we 
tell  you  that  selected  long  Havana  filler 
is  all  that  is  used  in  "First  Consul** 
cigars.  After  you  have  smoked  one  you 
won't  have  to  be  told.  The  flavor  and 
fragrance  will  be  such  that  you  cannot 
possibly  mistake  the  quality  of  the  cigar 
except  that  you  may  think  it  a  much 
higher  priced  one  than  it  is.— Exchange 
Drug  Co.,  Montgomery. 

Most      everybody      who      has      ever 
smoked    imported     Havana     ct^ar*    has 
smoked  Bock  Panetelas — no  other  cigar 
imported   from   Havana   is  known  to  as 
many   people.      It   is   a   very   mild— fine 
flavored,  occasional  smoke,  desirable  for 
■use  when  larger  and  heavier  cigars  are 
unsuitable^  The  leaf  of  which  this  cigar 
is  made  is  grown  on  the  plantations  oper- 
ated by  this  company  and  is  now  strictly 
uniform  in  quality,  so  that  there  is  no 

CIGARS    AND 


TOBACCONISTS'    ADVERTISING 


13 


variation  in  the  different  shipments  as 
received  from  Havana.— Havana  To- 
bacco Co.,  New  York,  N.  Y, 

The  American  Cigar  Company's  scien- 
tific system  of  handling  the  tobacco  leaf 
has  made  it  possible  to  guarante  abso- 
lute uniformity  of  quality  in  every  one 
of  the  cigars  it  produces.    The  American 
Cigar  Company  knows  where  its  tobacco 
comes  from.     It  maintains  a  great  buy- 
ing and  storing  service  in  each  tobacco- 
growing  district;   and   buys  exactly  the 
tobacco  it  wants.    Its  tobacco  is  all  har- 
vested  under   the   direct   supervision   of 
its  own  experts,  and  the  plants  are  cured 
in  its  own  storing  houses  on  the  planta- 
tions.     The    new     two-year     fermenting 
process   is   what   gives   to  the  cigar  the 
best  smoking  qualities.    It  extracts  every 
last  trace  of  the  original  harsh  greenness 
and  develops  to  perfection  the  aromatic 
fragrance  of  choicest  selected  leaf.    The 
blending  process  combines  in  an  actual 
blend  the  characteristic  goodness  of  each 
required  variety  of  leaf.    The  particular 
brand  that  suits  your  taste  to-day  will 
be   exactly     the     same     next     year— in 
strength,  flavor  and  gradt.— Metropolitan. 
Cigar  Co.,  New  York,  N.  Y. 

The  Japanese  have  had  the  best  of 
the  disagreement  simply  because  they 
were  thoroughly  prepared  for  it.  The 
tobacco  used  in  Royal  Bengals  is  pre- 
pared by  a  method  which  requires  two 
years  to  complete.  It  reaches  the  fac- 
tory ripened,  mellowed,  enriched  and  re- 
fined by  wholly  new  processes  of  fer- 
menting and  blending  that  intermingle 
all  its  aromatic  qualities  and  bring  them 
out  to  Yterieciion.— Metropolitan  Tobacco 
Co.,  New  York,  N.  Y. 

A  corner  in  cigars  might  be  a  fitting 
title  for  our  story,  but  we  won't  claim 
it.  Nevertheless,  we  have  about  as 
clever  a  monopoly  on  incomparable  five 
cent  smokes  as  it  is  possible  to  get.  New 
ones  and  old  ones.  Let  us  serve  you.— 
Ostrom's,  Binghamton,  N.  Y. 

There's  many  a  bad  cigar  on  the  in- 
side of  a  Sumatra  wrapper.  There's 
many  a  good  cigar  that  never  saw  a 
Sumatra  wrapper.  Sumatra  wrappers 
cost  a  good  deal— don't  add  one  iota  to 
the  smoking  qualities  of  the  cigar^ 
simply  make  the  cigar  look  pretty.— 
Shrgock-Johnson  Mfg.  Co.,  St.  Louis,  Mo. 

Ask  the  cigar  man  what  is  the  best  5c 
cigar.  If  all  he  cares  for  is  profit, 
there's  no  telling  what  he  will  answer, 
but  if  he  wants  your  patronage  and  is 
a  wise  man  he  will  surely  answer  "Spana- 
flora."— /ordan,  Gibson  ^  Brown,  Mem- 
phis, Tenn. 

TOBACCO 


Our  cigars  are  embodiment  of  all  that 
makes  smoking  a  pleasure.  The  realiza- 
tion of  the  smoker's  expectations.  The 
perfection  of  conscientious  effort. — 
Barnes,  Smith  ^  Co.,  Binghamton,  N.  F. 

This  cigar  is  just  as  good  as  it  can  be 
made.  To  improve  it,  it  would  be  neces- 
sary to  improve  on  Nature's  choicest 
product  in  Cuba;  to  improve  on  the 
best  manufacturers*  scientific  methods 
of  curing  and  blending;  and  to  find  bet- 
ter workmen  than  the  life-trained  Cu- 
bans  and  Spaniards,  who  roll  these  cigars 
in  Tampa.— United  Cigar  Stores  Co., 
New  York,  N.  Y. 

Just  as  well  as  ordinary  ones  that  are 
sometimes  injurious,  if  it  is  a  mere  mat- 
ter of  economy  with  you.  We  sell  fine 
cigars  at  less  than  the  average  poor  ones 
cost.  Take  these  smooth,  easy  smoking, 
fine  flavored  Key  West  Clear  Havana 
Cigars— El  Estivo,  made  by  one  of  the 
famed  factories  of  Tampa— and  imagine 
them  at  a  little  over  6c  apiece! — Abra- 
ham  4'  Straus,  Brooklyn,  N.  Y. 

A  little  smoke,  but  one  that  will  save 
your  money.  There  is  a  whole  lot  of 
satisfaction  in  a  small  roll  of  tobacco 
when  it  is  blended  like  the  Venus.  If 
we  knew  of  any  five  center  to  compare 
with  it  we'd  ask  you  to  make  the  com- 
parison. Every  dealer  who  handles  good 
smokes  can  sell  you  a  Venus — 5c. — Geo. 
W.  Barton's  Sons,  Owego,  N.  Y. 

Our  pet  hobby  is  to  be  able  to  hand 
over  our  counters  just  what  every  man 
likes  best  in  smoke.  The  result  is  that 
you  can  get  what  you  want  at  our  stores, 
either  one  at  a  time  or  in  large  quan- 
tities, and  as  they  should  be — moist, 
fresh  and  fragrant. — Ostrom's  Cigar 
Stores,  Binghamton,  N.  Y. 

A  cultured  smoke  is  the  Capdevila 
cigar.  A  cigar  that  adds  pleasure  to  the 
time  one  appropriates  for  its  smoking — 
in  its  unusual  quality  and  flavor — it  has 
an  individuality  that  at  once  creates  an 
impression  of  preference. — Hall,  Luhrs 
4"  Co.,  Sacramento,  Cal. 

Giving  better  cigars  for  the  money. 
The  price  part  is  important,  but  it  isn't 
everything,  and  in  fact  it  is  the  easiest 
part  of  our  duty  to  the  public.  Our  ap- 
plication to  the  cigar  business  of  the 
modern  principles  of  direct-buying  di- 
rect selling — cutting  out  intermediate 
profits  and  utilizing  all  the  advantages  of 
an  enormous  outlet — makes  the  giving 
of  better  quality-for-price  a  simple  mat- 
ter. And  the  shield  stands  for  that, 
whenever  you  see  it. — United  Cigar 
Stores  Co.,  New  York,  N.  Y. 

The  kind  that  makes  a  man  risk  bum- 

CIGARS    AN 


ing  his  lips  to  get  the  last  whiff.  They 
are  the  "come  again"  sort.  Try  one  and 
you'll  buy  more. — Austin,  Nichols  ^  Co., 
New  York. 

Lord  Vincent  means  all  that  is  good  in 
a  clear  Havana  cigar.  Smoke  one  or 
two  of  them  and  note  the  delicate  taste, 
the  sweet  and  mellow  fragrance  and 
you'll  not  wonder  at  their  popularity. — 
Cobb,  Bates  ^  Yerxa,  Taunton,  Mass, 

Put  that  in  your  pipe  and  smoke  it. 
What?  "Our  Own  Mixture,**  the  sweety 
fragrant  smoking  tobacco  that  has  been 
our  pride  and  the  trade  favorite  for  fif- 
teen years. — Sig.  Sichel  §•  Co.,  Portland. 

"  New  Tariff "  cigars  mean  economy. 
The  smoker  of  five-cent  cigars  can  now 
enjoy  a  quality  cigar  worth  ten  cents  at 
the  price  of  his  regular  smokes.  The 
new  commercial  treaty  between  the 
United  States  and  Cuba  did  it.  The  re- 
duction of  the  duty  on  Cuban  grown  to- 
bacco made  it  possible.  Remember  "  New 
Tariff "  and  get  a  cigar  of  rich  aroma 
and  fragrant  bouquet.  Smoke  one  to- 
day— to-morrow  you  will  "  hanker  "  for 
another.  The  "  New  Tariff  "  cigar  is  the 
product  of  a  great  system  that  regulates 
every  step  from  the  planting  of  the  seed 
to  the  sealing  of  the  box.  Above  all  else 
the  scientific  modern  methods  of  this  sys- 
tem produce  a  perfect  blend  of  the 
special  characteristics  of  each  tobacco 
combined  in  the  cigar. — Wm.  A.  Stickney 
Cigar  Co.,  Kansas,  Mo. 

There's  luxury  in  the  smoke  of  a  Cap- 
devila cigar;  so  much  flavor — it  tastes 
good  down  to  the  last,  and  then  it  is  such 
an  easy  smoker  so  nicely  made. — Hall, 
Tuhrs  ^'  Co.,  Sacramento,  Cal. 

Scientists  have  recently  proclaimed  that 
the  cigarette  is  the  least  injurious  form 
in  which  tobacco  may  be  smoked.  How- 
ever that  may  be,  we  have  all  the  new 
ideas  in  cigarettes  as  well  as  tobacco.  A 
novelty  shown  in  our  windows  is  cigarettes 
put  up  in  glass  tubes — so  kept  free  from 
air  or  dust  from  the  instant  made  until 
smoked — 5  cents  apiece.  Also  have  the 
same  cigarettes  in  4  inch  length  without 
glass  tubes  for  10  cents  apiece. — 
Ostrom's  Cigar  Stores,  Binghamton,  N.  Y. 

When  you  want  a  good  smoke  but 
haven't  time  for  a  long  one,  buy  a  Venus, 
five  cents.  In  this  little  roll  of  frag- 
rance, you  will  find  everything  for  fra- 
grance and  nothing  to  displease.  If  not 
acquainted  with  our  Venus,  try  it. — 
Geo.  W.  Barton's  Sons,  Owego,  N.  Y. 

You  are  the  judge  of  what  sort  of  a 
smoke  suits  your  taste.  But  no  matter 
what  it  is  you'll  find  it  here,  or  if  it  isn't 
in  stock  we'll  get  it  for  you. — Smoke 
Shop,  Waterbury,  Conn. 
D    TOBACCO 


14 


TOBACCONISTS^    ADVERTISING 


TOBACCONISTS'    ADVERTISING 


15 


I 


!' 


This   size  is  one  of  the  very   choicest 
products   of   Havana,  and   has   only   re- 
cently   been    brought   to   this    market   in 
sufficient   quantities   to   give  it  wide   ac- 
quaintance.    For  many  years  it  has  en- 
joyed the  highest  degree  of  favor  amon<» 
tlie  ciMnparatively  few  connoisseurs  wlm 
had    learned    its    exquisite    qualities.     It 
has   long    been    especiallv    popular    with 
navy  officers,  the  Ynclan  Perfecto  being 
the  ward-room  smoke  par  excellence.   We 
are  now  enabled  to  offer  a  complete  line 
of  sizes  in  this  brand,  in  cigars  especially 
selected  for  their  choice  color  and  work- 

manship.-r/ie    Royal    Co.,    Sew    York 
City. 

Everj'thing  that  makes  a  smoke  better, 
^^tf fs  into   the   manufacture  of  "  Anna 


Held''   cigars.     The   tobacco   is   selected 
in  the  seed;  planted,  cultivated  and  har- 
vested under  the  direction  of  experts^ 
cured,  .sorted,    mellowed,    graded,    fer- 
mented and  blended  especiallv  for  Anna 
Held    cigar— 5c.      The    product    of    the 
American  Cigar  Company's  exclusive  sys- 
tem which  insures  absolute  uniformity  of 
quality  and  flavor  in  the  millions  of  them 
which  are  made.    You  save  nearly  half 
the  former  cost  of  a  good  cigar  by  buy- 
ing the  "Anna   Held"  and  get  an  ex- 
quisite smoke— Platter  Tobacco  Co.,  Dal- 
las,  Texas. 

The  selection  of  tobacco  takes  time  and 
great  care— the  conditions  of  its  growth, 
the  soil,   the  planting,  and   the  cultiva- 
tion,  must   all   be   considered.       I   have 
studied   tobacco    from    the   seed    to    the 
cigar.     I  have  a  thorough  knowledge  of 
the    qualities    grown    on    the    different 
plantations  in   the   Manicaragua   district 
of  Cuba,  where  the  best  tobaccos  are  pro- 
duced, tf  It   is   from   the  best   of  these 
plantations  that   I  buy  the  fiUer  of  my 
Pharaoh  cigar.     I  was  the  first  manufac- 
turer in  Canada  to  use  Manicaragua  to- 
bacco.    It  proved  such  a  winner  that  the 
tobacco  agents  in  New  York  sell  thou- 
sands   of    bales    of   tobacco    under    that 
name  that  was  never  within  one  hundred 
miles  of  the  district.     I  visit  these  planta- 
tions every  season,  and  personally  select 
the   tobacco    I    buy.     The   growers   there 
call   me  a  tobacco  crank   because   I   am 
so  careful  and  particular  in  the  selection 
of  my  tobacco.  I  would  rather  be  thought 
a  crank  than  jeopardize  the  quality   of 
my   Pharaoh  cigar.     I   know   that   every 
time  you  smoke  a  Pharaoh  cigar  you  will 
thank   me    for   being  a   tobacco   crank- 
that  is   full   recompense   for  my  trouble 
and  care.— J.  Bruce  Payne,  Oranby,  Que., 
Can. 

Pay  your  bets  with  Turf  cigars.  No 
cigar  ever  gave  such  universal  satisfac- 
tion as  the  Turf  has  done,  and  is  now 

CIGARS    AND 


doing.  Everyone  is  perfectly  made.  A 
trial  will  please  you  immensely.— //oi«- 
singer,  St.   Thomas,  Ont. 

Well,  now  Mr.  Smoker,  after  you  have 
tried  all  the  cigars  on  the  market,  just 
come  here  and  get  a  good  smoke.  You'll 
wonder  why  you  hadn't  been  here  be- 
fore.—Eyeler,  Kenton,  Ohio, 

Did  you  ever  smoke  a  Bristol?— If  not, 
try  a  quarter's  worth  the  very  next  time 
you  invest  at  the  cigar  counter.— Walter 
S.  Allen,  Banyor,  Me. 

If  you  can  appreciate  hustling  enter- 
prise and  up-to-now  business  methods, 
sprinkled  with  courteous  treatment,  and 
a  store  chock  full  of  fine  cigars  kept 
perfect,  under  the  most  approved  sani- 
tary conditions,  the  Nete  cigar  store,  615 
Edmond  street,  should  command  the  pat- 
ronage of  those  who  are  particular  what 
they  smoke.— JA*  Nete  Cigar  Co.,  St, 
Joseph,  Mo. 

The   vacation   trips   are   certainly   de- 
lightful, but  to  the  smoker  none  are  com- 
plete without  his  cigar  case  is  filled  with 
good   cigars.     Take   with   you    a   box   or 
two   of   the   well-known    Brownie's   Per- 
fecto Cigars.     They  will  add  greatlv  to 
your    enjoyment.     They    possess    a  'rich 
Havana    taste    and    a    fragrant    aroma 
which  distinguishes  them  from  all  other 
cigars    and     satisfy    the     most    critical 
smoker.— Bufalo     Cigar     Co.,    Bufalo. 
Solid   comfort   is   onlv  to   be   had    by 
smoking   the    Province   Cigar.    Trv   one 
and  be  convinced.— ProriV/e/ice  Cigar  Co 
Victoria,  B.  C. 

In  ye  old  Colonial  days  everyone 
smoked  a  pipe.  Nowadays  everyone 
smokes  the  Havana  Sprig  Cigar.- C/a/c*- 
burg,  III. 

A  good  cigar  is  enjoyed  by  every  man. 
We  have  the  cigars  and  want  you* to  en- 
joy them.  If  you  haven't  been  smoking 
this  kind  you  had  better  come  here  and 
try  some  of  our  choice  brands.— %/er 
Tobacco  Co.,  Kenton,  Ohio. 

This  cigar  always  receives  a  hearty 
welcome.  It  is  a  pretty  smoker,  good 
shape,  tempting  looking  and  well  made 
of  the  cleanest,  brightest,  best  tobacco 
grown.  It  possesses  a  mild,  rich,  fra- 
grant aroma  of  such  exceptional  quali- 
ties that  it  cannot  be  excelled.  A  halo 
of  satisfaction  gleams  from  the  face  of 
every  man  who  smokes  this  c'x^ar.—Burq 
Cigar  Co.,  Aew  Elm,  Minn. 

Cigars.— When  you  Mant  a  good  cigar 
you'll  always  find  it  here.  The  very  best 
pool  and  billiard  tables  in  the  city.  Also 
good  candies.— JAc  Brunswick,  Kenton, 
Ohio. 

TOBACCO 


J.  Pierpont  Morgan  and  John  D. 
Rockefeller  may  pay  bigger  money  for 
their  cigars  than  the  average  smoker,  but 
they  can't  enjoy  a  better  or  sweeter 
smoke  than  is  offered  to  the  man  of  mod- 
erate means  in  the  Bachelor  5c.  cigar. 
He  will  be  content  and  contentment  is 
better  than  riches. — Jno.  E.  Tyler  ^  Co., 
Pueblo,  Col. 

A  man  is  known  by  the  company  he 
keeps.  Men  are  in  good  company  when 
smoking  our  cigars. — Robey,  Kenton,  O. 

You  will  find  among  these  cigars  almost 
every  shape  and  size  a  "  particular " 
smoker  looks  for.  Value  in  every  smoke. 
— Reid,  Yeomans  ^  Cubit,  New  York. 

It's  the  difference  between  the  ordinary 
cigar  store  and  ours  that  stamps  ours 
as  being  "  up-to-now.'* — The  Nete  Cigar 
Store,  St.  Joseph,  Mo 

Sun's  summer  for  smokers. — While  on 
your  vacation  we  couldn't  suggest  a  cigar 
that  would  give  more  genuine  satisfac- 
tion than  the  Cuesta  Key  &  Co.'s.— The 
Sun  Drug  Co.,  Los  Angeles,  Cal. 

The  more  you  know  about  cigars  the 
better  it  is  for  us — the  better  it  is  for 
you.  If  you  are  not  a  judge  of  cigars 
you  must  trust  the  manufacturer.  Here 
is  where  reputation  comes  in  play.  The 
Brownie's  perfecto  cigar  is  made  by  a 
large  successful  house,  whose  repuptation 
for  producing  high  grade  goods  has  long 
been  established.  No  other  cigar  is  en- 
joyed so  universally  as  this  popular 
brand  and  its  high  standard  is  always 
maintained. — Bufalo  Cigar  Co.,  Bufalo. 

More  men  than  ever  smoke  the  Roger 
II  cigar.  It's  a  cigar  that's  always 
smoked  to  the  finish — it's  so  mild  and  de- 
licious that  the  experienced  smoker  likes 
to  get  "all  there  is  in  iV'—The  Owl 
Drug  Co.,  Los  Angeles,  Cal. 

Little  Opera  'Cigars. — ^Yes,  they're  lit- 
tle felows,  about  three  and  three-quarters 
inches  in  length,  but  they're  made  of  10- 
cent  cigar  quality  stock.  Hand-made, 
and  just  the  right  size  for  a  short 
smoke. — Oedney's,  East  Orange,  N.  J. 

Be  careful  that  you  don't  burn  your 
good  money  for  bad  cigars.  The  only 
way  to  be  sure  about  it  is  to  buy  your 
cigars,  cigarettes  and  tobacco  at'  this 
establishment.  You'll  never  get  left — 
You'll  always  he  put  right.—/.  P.  Se- 
bastian, Logansport,  III. 

Cigars  that  make  a  man  risk  burning 
his  lips  to  get  the  last  whiff.  That's  the 
kind  of  cigars  we  sell.  Our  patent  case 
keeps  them  in  perfect  conditiori,  not  too 
moist— not  too  dry— just  right.  We 
would  like  to  have  you  try  our  cigars. — 
Andrew  R.  Cunningham,  Detroit,  Mich. 

CIGARS   AN 


The  man  who  smokes  and  smokes  well 
and  appreciates  the  best  is  the  man  we're 
after.  Try  us  once — our  Broadway 
stores. — The  Sun  Drug  Co.,  Los  Angeles, 
Cal. 

Talking  about  cigars  we  would  say — 
and  stand  by  our  statement — that  for  a 
mellow,  ripe  flavored,  palate  tickling,  all 
'round  satisfying  smoke  you  can't  pick 
up  a  better  cigar  for  the  price — 5  cents 
the  one — than  ours. — C.  E.  Bair  4"  Sons, 
Uarrisburg,  Pa. 

Little  Opera  Cigars. — A  little  cigar, 
about  three  and  three-quarters  inches  in 
length,  but  the  quality  is  extra  fine.  Ev- 
erything about  them,  the  filler,  binder, 
wrapper  and  workmanship,  is  10c  qual- 
ity— the  small  size  only,  enabling  the 
working  up  of  small  stock,  is  account- 
able for  their  low  cost. — Gedney's,  East 
Orange,  N.  J. 

*'  Uncle  Oscar." — He's  a  good  one  when 
he  gets  one  of  our  Uncle  Oscar  cigars — 
and  got  it  at  a  price  that  he  can  get  a 
box  if  he  wishes  without  feeling  the  ex- 
pense. Every  one  admires  the  fine  work- 
manship, rich  flavor  and  general  enjoy- 
able qualities  of  our  "  Uncle  Oscar  "  ci- 
gars. It  is  the  best  five-cent  cigar  made. 
— Hene  ^  Co.,  Omaha,  Neb. 

If  you  see  a  gentleman  smiling  to  him- 
self in  the  cars,  going  into  town  about  8 
or  9  a.m.,  you  can  bet  dollars  to  dough- 
nuts, he  has  half  a  dozen  of  McCaffrev*s 
genuine  Porto  Rico  cigars  in  his  vest 
pocket — and  he's  just  counting  the  min- 
utes till  he  gets  to  the  office  to  enjoy  the 
same. — McCafrey's,  Philadelphia,  Pa. 

All  are  satisfied  with  their  smoke.  They 
couldn't  have  better  grounds  for  content- 
ment. The  flavor  and  odor  that  come 
from  the  finest  leaf  tobacco  are  never 
wanting  in  our  cigars.  Old  smokers  ac- 
cept our  specials  as  the  models  bj'  which 
all  smoking  quality  is  measured.  Nickels 
and  dimes  obtain  great  consideration  here. 
— Robey  Tobacco  Co.,  Kenton,  O. 

Smoke  up,  fellows!  Here  are  some 
cigars  worth  the  while,  and  something 
good  to  chew. — J.  T.  Cowan,  Crowley,  La, 

Yes !  they  are  good,  is  what  e%'ery  man 
says  with  each  puff  of  a  Bachellor  cigar. 
They  are  the  best  for  the  money  that  can 
be  procured,  and  for  five  cents  you  can 
get  more  enjoyment  from  this  luxurious 
smoke  than  from  any  cigar  made.  Try 
a  Bacheller  cigar  and  you  will  never 
smoke  any  other. — Jno.  E.  Tyler  §•  Co., 
Pueblo,  Col. 

Ladies  don't  smoke,  but  you  can  buy 
choice  cigars  in  attractive  packages  for 
the  men  folks,  for  $1  and  upward  at 
The  Browne  Pharmacy,  New  Bedford, 
Ma^s. 

D    TOBACCO 


16 


TOBACCONISTS'    ADVERTISING 


TOBACCONISTS'    ADVERTISING 


17 


1 


An  enormous  quantity  of  Sumatra 
wrapper  mixed  Havana  filler  Cigars  at 
less  than  cost  of  tobacco.  We  bought  the 
entire  surplus  stock  of  high  grade  domes- 
tic Cigars  from  a  prominent  local  man- 
ufacturer at  an  enormous  concession  in 
price,  and  now  we  are  enabled  to  oflFer 
two  big  specials  which  will  startle  the 
cigar  smoking  populeLCCr—Siegel  Cooper 
Co.,  New  York,  N.  Y, 

If  you  are  going  out  in  the  air,  boat- 
ing, driving  or  playing  some  game,  you 
do  not  need  the  finest  cigar — in  fact,  ifs 
a  shame  to  smoke  them.  A  smooth  draw- 
ing, sweet  blend  will  taste  better.  It  is 
after  dinner  that  a  pure  Havana  speaks 
of  quality  and  the  refinement  of  enjoy- 
ment itself.  Now  we  have  cigars  for  all 
at  most  pleasing  little  prices  in  the  city. 
— Abraham  «|'  Straus,  Brooklyn. 

When  starting  for  business  put  a  few 
Bachelors  in  your  cigar  case,  and  one  in 
your  mouth.  The  one  you  smoke  will 
make  you  cheerful,  those  you  give  away 
make  your  friends  and  patrons  sweet 
tempered.— ry/«r  ^  Co.,  Pueblo,  Col. 

It's  no  puzzle  to  pick  out  the  man  who 
smokes  our  special  5  cent  cigar.  Signs 
of  nervous  prostration  are  not  depicted 
on  his  countenance,  but  rather  self-satis- 
faction and  content,  for  he  knows  a  good 
thing  when  he  sees  it.  Our  Bachelor  5 
center  is  all  right  every  way;  but,  if  you 
like  something  even  better,  nothing  can 
fill  the  bill  more  completely  than  our 
Lancaster  at  10  cents.—/.  E.  Tyler  ^  Co., 
Pueblo,  Col. 

Choice  Cigars.- When  you  want  a  good 
smoke,  try  some  of  my  selected  brands. — 
E.  E.   Wright,  New  Bedford,  Moos. 

To  Smokers:  You  know  about  Mar- 
tin's Cigar  Store  on  Broadway,  don't 
you?  Well,  I  have  bought  it,  had  it 
remodeled,  and  am  now  prepared  to  sup- 
ply you  with  the  best  line  of  cigars,  to- 
bacco and  pipes  in  the  city  at  the  right 
prices.— /S.  U.  Wiliamaon,  Troy,  N.  Y. 

True  joy — a  nice  girl  and  a  good  ci- 
gar—you find  the  girl,  we'll  furnish  the 
cigar.  If  you  smoke  the  Lancaster  cigar 
you'll  be  happy  whether  you  have  the 
girl  or  not.  There  is  no  better  ten-cent 
cigar  made  for  those  who  enjoy  a  really 
good  smoke.—/.  E.  Tyler  ^  Co.,  Pueblo. 

Known  Cigars.— You  never  bought  ci- 
gars so  low  as  we  sell  them.  We  don't 
sell  cigars  of  unknown  quality;  every 
item  in  this  list  for  to-morrow's  selling 
is  a  well  known  popular  smoker. — Jones 
Dry  Goods  Co.,  Kansas  City,  Mo. 

Webster  Cigars.— Best  of  Key  West 
Cigars,  and  we  sell  them  to  you  at  whole- 
sale prices.       Every  good  smoker  knows 

CIGARS    AND 


that  the  Webster  cigars  arc  the  best  Key 
West  cigars  in  the  country.  They  are 
fine  and  silky.  They  are  fragrant  and 
not  too  strong.  There  are  many  sizes, 
many  styles,  and  of  course  many  prices. 
Here  are  a  few  choice  ones,  and  the 
prices.— The  Lathrop  Co.,  Hartford, 
Conn. 

Cigars  that  are  cheap.— The  busiest, 
fastest  growing  cigar  store  you'll  come 
across.  It's  because  we  sell  known  ci- 
gars at  unknown  prices. — Jones  Dry 
Goods  Co.,  Kansas  City,  Mo. 

Samuel  Smiles,  Select,  Columbia  Club 
and  Margaret  Deland  Cigars.— A  smok- 
er's joy  is  complete  when  he  uses  one 
of  these  full  quality  cigars.  They 
have  the  pure  tone  of  a  cigar  well  made 
from  first  class  tobacco.  They  are  ci- 
gars which  give  to  the  smoker  a  feeling 
of  pleasure  and  contentment  For  five 
cents  you  get  a  smoke  that  is  a  day 
dream,  a  reverie.— Zf.  F.  Brown,  Crooks- 
town,  Minn. 

The  lion  and  the  lily  will  submit  their 
diflFerences  to  The  Hague.  We  submit 
to  the  smoking  public  the  question  of 
quality  of  the  Bristol  cigar.  Many 
brands  are  as  good,  but  none  better. — 
Walter  S.  Allen,  Bangor,  Me. 

A  smoker's  joy  is  complete  when  he 
uses  one  of  these  full  quality  cigars. 
They  have  the  pure  tone  of  a  cigar  well 
made  from  first  class  tobacco.  They  are 
cigars  which  give  to  the  smoker  a  feel- 
ing of  pleasure  and  contentment.  For 
five  cents  you  get  a  smoke  that  is  a  day 
dream,  a  reverie.— H.  F.  Brown,  Crooks- 
ton,  Minn. 

In  domestic  cigars  I  carry  a  full  line 
of  the  best  brands,  at  all  prices,  and  can 
please  the  most  fastidious  smoker.  No 
matter  what  you  want  in  high  grade  ci- 
gars I  can  suit  you.  The  popularity  of 
my  place  with  the  most  particular  smok- 
ers is  the  best  possible  evidence  that  I 
sell  the  finest  cigars.— C.  T.  Fitzpatrick, 
Montgomery^  Ala. 

You  will,  we  are  sure,  agree  with  us 
that  a  box  of  cigars  as  a  remembrance  is 
always  in  good  taste.  Thackery— you 
will  rememljer— causes  a  cigar  to  \)e  the 
cementer  of  friendship.  If,  therefore, 
you  are  thinking  of  sending  something  to 
your  friends  at  Christmas— what  can  be 
more  acceptable  than  a  box  of  good  ci- 
gars? You  see  if  that  box  contains  one 
hundred  cigars  your  friends  will  have 
occasion  to  think  kindly  of  you  one  hun- 
dred times.  (Turkey  lasts  one  day.) 
May  we  not  send  you  a  few  boxes  for 
your  inspection  on  the  terms  below 
named?— Jfariin  Brothers,  London,  Eng- 
land. 

TOBACCO 


If  you  haven't  the  price  of  a  Jules 
Verne  cigar,  go  borrow  the  money,  for 
they  satisfy. — The  Denison  Grocer  Com- 
pany, Denison,  Tex, 

Any  port  in  a  storm  is  what  the  lover 
of  a  good  cigar  thinks  when  he  has  to 
purchase  a  poor  cigar  at  a  medium  price. 
All  he  wants  is  a  "  tip  "  of  where  to  get  a 
a  first-class  cigar  for  the  same  money 
that  he  will  pay  for  an  inferior  grade. 
We  will  give  it  to  you  free.  Try  a 
Bachelor  at  5  cents  and  you  will  never 
smoke  any  other. — J  no.  E.  Tyler  ^  Co., 
Pueblo,  Col. 

Behind  the  times?  Certainly  we  are — 
we  admit  it  freely — we  are  at  least  thirty 
years  behind  the  times  and  we  are  glad 
of  it — so  are  our  customers.  We  have 
from  the  very  beginning  stood  stock  still 
with  both  feet  planted  like  an  obstinate 
mule,  when  we  found  the  so-called  pro- 
gressive dealers  and  manufacturers 
sweetening  and  chemically  changing  what 
had  originally  been  given  to  man  as  a 
solace  and  comfort,  an  anodyne  and  a 
fast  friend.  Honest  tobacco,  just  as 
naturally  provided,  was  what  our  fathers 
smoked,  and  whether  Connecticut,  Vir- 
ginia or  Havana  the  flavor  was  pure  and 
typical,  satisfying  to  the  expectations  and 
appropriate  to  the  label.  We  refused  to 
enter  this  new  field  and  so  plead  guilty  to 
the  indictment  with  no  apology  to  offer. 

Don't  you  think  our  cigars,  domestic 
and  otherwise,  come  nearer  to  your  ideal 
than  if  we  changed  and  scented  an  in- 
ferior article  into  some  semblance  of  a 
higher  grade? 

Most  of  our  customers  think  so  and 
therefore  are  willing  to  be  with  us  be- 
hind the  times. — Jos.  Jonas,  New  York. 

Selected  cigars.  Success  lies  in  selec- 
tion— and  choice  selection  means  pains- 
taking experience.  A  simple  explanation 
of  the  fact  that  Waldorf-Astoria  cigars 
are  favorites  with  discriminating  smok- 
ers.— The  Waldorf-Astoria  Cigar  Co., 
New  York,  N.  Y. 

Straiton  &  Storm's  Owl  cigar.  When 
you  want  the  real  genuine  Owl — made 
of  selected  leaf,  mellowed  by  the  tropi- 
cal suns  and  blended  by  the  most  expert 
makers — it  is  usual  to  deposit  the  cus- 
tomary fee  of  five  cents  on  the  cigar 
man's  counter  for  each  and  every  Owl 
you  buy. — George  L.  Storm  ^  Co.,  New 
York,  N.  Y. 

The  stock  of  cigars  we  carry  regularly 
to  supply  the  box  trade  demand  would 
swamp  three  or  four  ordinary  cigar 
stores,  so  there  can  be  no  comparing  this 
with  the  ordinary  cigar  "emporium." 
This  is  more  in  the  nature  of  a  clearing 
house,  able  to  distribute  vast  quantities, 

CIGARS   AN 


and  when  vast  quantities  of  cigars  or 
any  other  merchandise  are  purchased  the 
cost  is  so  little  above  actual  cost  of  pro- 
duction that  we  are  practically  on  a  level 
with  the  largest  manufacturers. — Macy's,. 
New  York,  N.  Y. 

An  enormous  quantity  of  Sumatra 
wrapper  long  mixed  Havana  filler  Cigars 
at  less  than  cost  of  tobacco.  We  bought 
the  entire  surplus  stock  of  high  grade 
domestic  Cigars  from  a  prominent  local 
manufacturer  at  an  enormous  concession 
in  price,  and  now  we  are  enabled  to  oflFer 
two  big  specials  which  will  startle  the 
cigar  smoking  populace. — Siegel  Cooper 
Co.,  New  York,  N.  Y. 

A  clearing  sale  of  choice  aromatic 
cigars  seldom  comes  within  the  reach  of 
smokers  without  instantly  causing  brisk 
all-day  selling  in  our  popular  cigar  store. 
— Siegel  Cooper  Co.,  New  York,  N.  Y. 

Just  get  it  out  of  your  head,  you  par- 
ticular smoker,  that  we  cannot  do  just 
as  wonderful  things  in  the  cigar  line  as 
we  do  in  any  other  branch  of  our  busi- 
ness. If  you  are  doubtful  and  think  we 
sell  only  the  cigars  that  the  fair  sex  inno- 
cently give  you  at  Christmas  or  on  your 
birthday,  just  try  some  of  this  lot  and 
you  will  recover  from  your  mistake  to 
your  own  good.  They  are  clear  Havana 
cigars,  made  by  a  manufacturer  who 
makes  the  fine,  imported,  smooth,  sooth- 
ing smokes,  Cuban  hand-made,  that  gen- 
erally sell  for  high  prices.  Dissolving 
partnership  sends  us  this  less  than  cost. — 
Abraham  4*  Straus,  Brooklyn,  N.  Y. 

During  the  first  three  months  of  the 
present  year  we  thought  the  Blackstone 
cigars  were  as  good  as  they  could  pos- 
sibly be  made;  but  we  had  a  large  lot  of 
Havana  tobacco  in  Cuba  which  we  have 
recently  imported.  We  are  now  blending 
a  large  percentage  of  this  in  combina- 
tion with  our  other  choice  Havana.  These 
goods  are  on  sale  generally,  and  we  are 
not  afraid  to  put  them  in  competition 
with  any  fifteen  cent  cigar  on  the  market. 
Warranted  clear  Havana  filler  and  fine 
Sumatra  wrapper. — Waitt  ^  Bond,  Banr- 
gor.  Me. 

Ever  smoke  two  cigars  at  one  time? 
It's  the  only  way  to  judge  cigars.  Smoke 
one  you  know,  and  the  one  you  want  to 
compare  with  it,  at  the  same  time.  That's 
the  way  experts  judge  tobacco. — Herbert 
D.  Shivers,  Philadelphia,  Pa. 

These  Porto  Rican  Brevas  are  much 
better  than  a  pipe  and  more  satisfactory 
than  a  heavy  Havana,  as  you  can  smoke 
more  without  feeling  it  injurious  to 
health  or  pocket. — Abraham  ^  Straus, 
Brooklyn,  N.  Y, 
D    TOBACCO 


18 


TOBACCONISTS-    ADVERTISING 


TOBACCONISTS'    ADVERTISING 


19 


i 

I' 


That  these  are  the  best  Porto  Rican 
Cigars  we  have  ever  seen  is  good  word  of 
their  quality.  They  come  from  one  of 
the  leading  factories  on  the  island;  the 
highest  grades  of  Porto  Rican  leaf  are 
used  in  them,  and  they  are  made  as  care- 
fully and  particularly  as  the  best  cigars 
sent  out  from  the  neighboring  island- 
Cuba.  They  are  distinctly  different  from 
any  Porto  Rican  cigars  we  have  shown 
heretofore.— Jtfac^'*,  iV>M?  York,  N.  Y, 

In  supplying  the  demands  of  smokers 
of  all  tastes  and  desires,  our  task  has 
been  a  heavy  one.  For  years  we  have 
made  change  after  change;  adding  a 
brand  here,  cutting  out  a  brand  there, 
and  now,  we  can  consistently  say  we  have 
the  most  perfect  stock  o'f  high-grade 
cigars  in  the  South.— .Sanger  Bros.,  Waco, 
Try  this  Tobacco  Shop  for  your  next 
Cigar  and  you  will  continue  trying  it,  for 
not  only  will  you  get  the  best  smoke,  but 
positively  save  money.  The  good  smoker 
and  the  connoisseur  all  find  the  greatest 
satisfaction  in  their  purchases  made  in 
this  Little  Tobacco  Shop.— Abraham  d- 
Straus,  Brooklyn,  N.  Y, 

Half  of  the  enjovTnent  of  your  com- 
ing holiday  depends  upon  the  quality  of 
the  cigars  you  take  along.  Don't  run 
the  risk  of  getting  what  you  want  when 
you  get  there.  We've  something  special 
for  every  taste.— The  Uth  Street  Store, 
New  York. 

The  favored  brand  among  all  good 
judges  of  cigars  is  La  Favorencia.  Be- 
ing Cuban  hand-made,  with  a  choice  Ha- 
vana filler,  wrapped  with  the  finest  grade 
of  Havana,  they  offer  an  especially  sweet 
smoke.  Their  quality  is  always  uniform, 
owing  to  the  skill  with  which  they  are 
rolled,  and  experience  used  in  selecting 
the  stock.— Cii6an  Cipar  Co.,  Inc.,  Spo- 
kane.  Wash. 

Cigars  like  you  like  'em.  Our  cigars 
are  always  so  fresh  and  nice  it's  no  won- 
der our  cigar  case  is  so  popular.  Make 
it  your  headquarters  and  you  will  get 
more  pleasure  out  of  the  money  you  spend 
for  cigars.  Ask  us  about  some  of  our 
special  favorites.— TAe  People's  Phar- 
macy, Denison,  Texas. 

Go  around  the  world  cigar  hunting  and 
when  you  taste  a  Kook's  Templar  you'll 
wonder  why  you  traveled  so  far  from 
home.  For  the  Kook's  Templar  is  a  cigar 
of  quality,  despite  its  low  price  of  5 
cents  for  one,  $2.00  for  a  box  of  fifty. 
Settle  down  to  solid  enjoyment  with  a 
Kook's  Templar  between  your  lips.— B. 
B.  Kook  ^  Co.,  Fargo,  N.  D. 


It's  up  to  you  to  try  our  Genl.  Hart- 
ran  ft  ci>ar*— we've  done  all  we  could  to 
furnish  you  fine  ones.  The  tobacco  in 
our  cigars  is  long  filler  and  of  the  best 
quality,  and  the  people  who  roll  them 
thoroughly  understand  their  business. 
So,  as  we  said  before,  it's  up  to  you  to 
smoke  'em.  If  we  can  succeed  in  having 
you  make  a  trial  of  one  cigar,  you  are 
very  likely  to  finish  the  box.— C.  E.  Bair 
4:  Sons,  Makers,  Harrisburg,  Pa, 

King  Oscar  cigars  will  be  as  good  dur- 
ing 1907  as  they  were  in  1906.  This  is 
not  buncombe,  but  real  fact.  Buying  to- 
bacco in  carload  lots  means  regular  qual- 
ity—means the  same  good  flavor.  A 
good  cigar  every  time  you  want  a  good 
cigar. — Harrisburg,  Pa. 

Uniformity  of  quality  is  the  one  great 
feature  of  the  Hyperion  cigar.  Every 
cigar  in  each  box  is  as  near  alike  as  hu- 
man hands  can  make  them.  We  buy  our 
Connecticut  broad  leaf  and  Havana  to- 
bacco in  large  quantities  far  in  advance. 
Even  now  we  are  still  using  1904  crop 
which  is  particularly  fine.— J.  P.  Kil- 
feather.  New  Haven,  Conn, 

Six  reasons  why  the  Taco  cigar  is  gain- 
ing favor  with  the  smokers  of  Mansfield. 
Each  cigar,  after  leaving  the  cigar  mak- 
er's table,  is  packed  in  a  cedar  box,  put 
under  pressure,  and  must  remain  in  the 
curing  room  three  months  before  placing 
on  the  market.  That's  one  reason.— 
Mansfield,  Ohio. 

A  good  cigar  means  a  Happy  New 
Year  and  he  who  smokes  the  Duke  of 
Albany  special  hand  made  Havana  filler 
Sumatra  5c.  cigar  cannot  fail  to  receive 
all  the  happiness  it  is  possible  to  get  out 
of  good  tobacco.  Now  that  nineteen- 
seven  has  arrived,  turn  over  that  new 
leaf  and  smoke  only  the  cigar  that  you 
know  is  of  the  best  uniform  quality.  If 
you  have  not  tried  the  Duke  of  Albany 
you  do  not  know  what  you  have  missed. 
Made  by  Dearstyne  Bros.,  Albany,  N.  Y. 

The  tired  man's  comforter  is  a  little 
roll  of  weed  scarce  six  inches  long  with 
the  magic  name  tobacco.  Since  Raleigh's 
day  the  civilized  world  has  shared  the  In- 
dian's delight.  Our  modest  share  in  the 
business  of  bringing  peace  is  the  manu- 
facture and  supply  of  General  Hart- 
ranft  cigars.  From  heart  to  wrapper 
it's  a  wholesome,  aromatic  soother  for  the 
man  of  work,  worry  and  care.  Five  cents 
for  one.— e.  E.  Bair  ^  Sons,  Makers, 
Harrisburg,  Pa. 


BEVERAGES 

Oh,  the  pungent,  deep  aroma 

Of  th^e  leaves  so  lightly  bruised. 
And  the  tinkle  of  the  broken  ice. 

With  joy  our  soul's  infused; 
And  the  brown  and  oily  liquor. 

So  old — so  old  and  dear — 
All  prove  the  season's  on  again — 

Mint' julep 

Time 

Is  here, 

— Midas'  Magazine, 


» 


CIGARS   AND   TOBACCO 


A  budget  of  grocery,  wine,  and  liquor 
specials  to  note. — Careful  selection,  per- 
fect quality,  freshness  and  every  other 
essential  the  particular  housewife  de- 
mands are  always  found  in  the  merchan- 
dise we  sell  here  in  our  grocery  store 
—that's  why  it's  so  popular. — Blooming- 
dale's.  New  York. 

Wines  and  liquors  come  in  for  low 
price  emphasis. — This  list,  planned  espe- 
cially for  to-morrow's  sale,  offers  the 
rarest  chance  of  the  season  for  replen- 
ishing huffets.—Bloomingdale's,  New 
York. 

Imported  and  domestic — the  best  pro- 
ductions of  the  finest  distillations  in  the 
world.  Merit  wins.  It's  a  store  that 
has  grown — growing — and  will  continue 
to  grow.  When  wanting  goods  that  are 
to  be  used  for  the  sick  or  feeble,  get 
them  here.  Goods  are  as  represented  by 
the  label. — Durkin's,  Spokane,  Wash. 

During  the  good  old  summer  time — 
If  you  desire  a  pure  and  delicious  cock- 
tail, you  will  find  our  Manhattan  and 
Martini  cocktails  just  the  thing.  Mixed 
and  ready  to  serve. — M.  Salzman  ^  Co., 
Binghamton,  N.  Y. 

A  word  about  brandies. — For  whatever 
use  you  want  good  brandy,  this  compre- 
hensive stock  of  ours  can  supply  just 
the  grade  desired. — E,  M,  Hanrahan, 
Binghamton,  N.   Y. 

McCaffrey's  preserving  brandy  will  be 
needed  from  now  on,  if  you  intend  put- 
ting up  any  brandied  fruits.  This  we 
are  offering  you  is  as  pure  and  as  strong 
as  it  is  possible  to  make  it,  conse- 
quently there  will  be  no  loss  of  sleep, 
worrying  whether  your  fruits  are  going 
to  keep  or  not. — McCafrey's,  Philadel- 
phia, Pa. 

BEVE 


I  am  often  asked:  "  Is  this  genuine  St. 
Croix  Rum?" — or  "Is  this  genuine  Ja- 
maica Rum?"  or  "genuine  whiskey?" 
Now  how  could  a  place  like  mine  exist 
for  35  years  if  it  did  not  sell  genuine 
liquors?  It  is  the  very  purity  of  our 
wines  and  liquors  that  gives  the  sick 
who  are  obliged  to  take  stimulants,  faith 
in  our  goods. — Leon  Oreenberg,  Hart- 
ford, Conn. 

Wine  and  spirit  safety  for  the  con- 
sumer lies  in  just  one  of  two  things; 
expert  knowledge  of  the  goods  them- 
selves (which  few  possess)  or  faith  in 
the  firm  selling  them — which  all  should 
have.  Our  wines  and  spirits  are  de- 
pendable— with  selling  values  based  upon 
the  keen  knowledge  which  sixty-three  con- 
tinuous years  of  experience  in  handling 
have  brought  us. — Edw.  E.  Hall  4*  Son, 
New  Haven,  Conn. 

For  the  holidays. — We  can  provide  at 
exceptionally  low  prices  all  the  many 
kinds  of  liquid  refreshments  that  are 
needed  for  the  annual  reunion  and  din- 
ner. From  the  appetizing  cocktails  down 
through  the  wines  of  all  grades  and  vin- 
tages to  the  luscious  cordials  which  so 
gracefully  aid  digestion  and  bring  satis- 
faction and  contentment  to  the  diners. — 
John  F.  Cunningham,  Woonsocket,  R.  I. 

For  the  table  or  the  sick  room  our 
wines  and  liquors  are  unsurpassed,  be- 
cause they  are  pure  and  wholesome.  We 
buy  only  the  best  and  consequently  sell 
only  the  best.  Such  stock  as  we  bottle 
ourselves  is  the  finest  quality,  and  has 
been  fully  matured  in  the  wood  under 
the  most  favorable  conditions.  A  trial 
order  for  wet  goods  will  convince  you 
that  this  is  the  place  to  buy. — Flegen- 
heimer  Bros.,  New  York, 

RAGES 


"^— ^^^— ii.g^^wp*y*ny     lit.     j)i  1^  II  m\ 


masBm 


MUHip 


20 


TOBACCONISTS-    ADVERTISING 


TOBACCONISTS'    ADVERTISING  / 


9\ 


f! 


Christmas  cheer  awaits  you  in  good 
measure,  if  your  purchases  of  brandy  for 
«gg  nogg,  whiskey,  claret  and  cordials, 
for  before,  during  and  after  the  Christ- 
mas dinner  are  made  from  us.  Always 
careful  in  selecting  our  wines  and  liquors, 
we  are  particularly  zealous  in  choosing 
them  for  holiday  occasions.  Order  early, 
please. — L.  A.  McKinnon,  Crowley,  La. 

No  better  line  of  choice  wines,  whis- 
kies and  brandies  in  town  than  we  carry. 
Let  us  deliver  you  an  order  at  your 
house.  We  quote  the  very  lowest  prices 
and  will  respond  promptly  to  a  tele- 
phone or  mail  order.— O'iVM/  ^  DeUhanL 
Fall  River,  Mas*. 

It  is  absolutely  necessary  to  have  a  lit- 
tle wine  or  whiskey  in  the  house  in  case 
of  sickness— but  you  must  be  sure  to 
have  the  pure  article.  Buy  from  the 
L.  A.  Wine  Co.,  and  you  will  not  have 
to  worry  about  the  quality.  Whatever  is 
good,  we  have  it— and  our  prices  are 
practically  the  same  that  inferior  goods 
are  sold  for  elsewhere.-Lo*  Angeles 
yyine  Co.,  Los  Angeles,  Cal. 

We  are  accomplished  mixers  when  it 
comes  to  fixing  up  an  appetizing  hot 
orink,  a  morning  bracer  or  a  night  cap. 
That  s  right  in  our  line,  and  we  don»t  let 
anyone  beat  us.  If  you  have  never  tried 
us  all  we've  got  to  say  is  that  you've 
missed  a  lot  of  pleasure  in  life,  but  then 
It  s  never  too  late  to  mend.  We  can  al- 
ways be  found  at  the  old  reliable,  the 
Acadia  Saloon,  Crowley,  La, 

^Z.       ?      T""^^'  brandies,  whiskeys, 
rums  and  cardials  present  the  best  op^ 

This  is  a  screw  to  draw  the  corks 

Out  of  the  casks  at  last. 
Where    cobwebbed,   gray    and   old    they 
stand 

In  the  cellars  of  the  past. 


portunity  for  the  consumer  to  procure 
pure  and  honest  liquors.  Better  not 
drink  at  all  than  drink  impure  or  doc- 
tored drinks;  so  the  surest  way  to  get 
the  best  is  to  purchase  of  L,  A,  McKin- 
non, Crowley,  La, 

Some    fellows    say,    "  IVe    crossed    the 
drink," 

While   others    "drink    in"   knowledire 
high; 

But    what    drink    really    means,    you'll 
never  know. 
Until  you  drink  Green  Valley  Rye. 

—Casey  Bros.,  Scranton,  Pa. 

**ril  be  at  the  fountain.**     "Get  your 
wet    goods"    here    during    190—.      You 
couldn't   make   a  better   resolution— you 
couldn't  do  anything  that  would  net  you 
more  satisfaction   than   to  determine  to 
make  this  your  headquarters   for  wines 
and  liquors   from  now  on.      It'll  be  to 
your  interest  in  every  way  to  deal  here. 
You'U  get  the  best  there  is  in  wines  and 
liquors.     You'll  pay  less  for  them.     We 
buy  the  finest  distillates  in  "  bulk  "—and 
we  retail  them  at  "  bulk  "  prices.     Note 
the     following     specials— real     economy 
prices.— J.  H.  Priedenwald  ^  Co.,  Bal- 
timore, Md.,  Jaa  3,  1902. 

You  seem  to  be  quite  happy,  what*s  up? 

Hal  Hal  Come  here,  old  boy,  and  I'll 
whisper  a  little  something  into  your  ear. 
I've  discovered  a  big  money  saving  fact. 
Yes,  sir,  I've  discovered  that  the  best 
wines  and  liquors  in  Frederick  can  be 
had  at  The  Buffalo,  at  prices  that  fairly 
stagger  one's  belief.— CAa#.  Y.  Hauer, 
Frederick,  Md, 


Vintages  rare  and  precious  as  gold. 

Seals  of  the  Veuve  Clicquot, 
Hock  and  Moselle  and  Burgundy  Rose, 

Oh,  the  list  is  long,  we  know. 

Legacies  all  that  the  good  monks  left. 
And  here  is  the  silver  key 

To  open  the  doors  of  their  prison  house. 
And  to  set  their  spirits  free. 


8o  this  is  the  Christmas  gift  I  send 

In  a  spirit  of  toleration. 
With  only   one  warning    to  you,  my  friend 

To  use  it  in  moderation. 


BEVERAGES 


BEER 


^Aimed  at  you.— This  advertisement  is 
intended  to  catch  your  eye,  with  the  ex- 
press idea  of  calling  your  attention  to 
the  merits  of  High  Grade  Export  Beer. 
Once  you  have  tried  High  Grade  Ex- 
port Beer,  as  far  as  you  are  concerned 
we  need  advertise  no  longer — you'll  ad- 
vertise it  for  us  by  recommending  it  to 
your  friends.  But  try  High  Grade  Ex- 
port Beer.— Phoenix  Brewing  Co.,  West 
Bay  City,  Mich. 

If  we  fail  to  please  your  taste  with 
the  sparkling  beer  and  high  grade  wines 
and  liquors  and  refreshing  hot  drinks  we 
are  serving  at  the  Acadia,  there  must  be 
something  radically  wrong  with  yourself, 
for  it  certainly  can't  be  with  the  quality 
of  our  goods,  as  they  are  the  best  that 
can  be  obtained,  and  we  know  how  to 
serve  them  to  the  queen's  taste. 
Christmas   cheer ! 
And    Olympian    Beer ! 
They  will   go  together  this  year. 
— Henry  Seifert,  Spokane,  Wash. 

Stegmaier's  Porter  is  the  most  deli- 
cious, refreshing  of  all  summer  drinks, 
not  only  that,  but  it  is  a  sustaining  food 
beverage  for  those  who  are  "  run  down.** 
Ask  your  physician  about  it,  then  order 
a  case,  pint,  or  half  pint  bottles. — 
Stegmaier  Brewing  Co.,  Wilkes-Barre. 

Our  beer  is  the  perfect  and  unques- 
tionably the  finest  product  possible  of 
malt  and  hops.  This  perfection  is  at- 
tained by  reason  of  the  highest  grade  of 
malt  and  hops,  the  absence  of  substi- 
tutes and  chemicals,  and  the  application 
of  the  most  approved  German  method 
under  the  skillful  direction  of  an  expert 
brewer.  On  the  quality  of  our  beer  alone 
has  our  business  been  built  up  and  our 
name  become  known  all  over  this  coun- 
try. There  is  no  sterling  quality  of  the 
best  imported  \i'hich  costs  100  per  cent, 
more,  lacking  in  our  beer,  while  the  most 
inferior  domestic  beers  cost  only  one  cent 
less  a  bottle  than  our  f^ne  and  luxurious 
food  beverage. — Piel  Bros.,  Brooklyn. 

When  the  patient  is  weak,  the  doctor 
says:  "Drink  beer."  When  the  nerves 
need  food,  beer  is  the  usual  prescrip- 
tion. So,  in  insomnia;  so  in  nervous- 
ness. The  doctor  knows  that  malt  and 
hops  are  nerve  foods  and  tonics.  And 
he  knows  that  most  people  drink  too 
little  fluid  to  rid  the  system  of  waste. 
He  knows  that  pure  beer  is  good  for  you. 
That    is    why    he    says    "  Schlitz."      He 


know^s  that  Schlitz  beer  is  brewed  in 
absolute  cleanliness.  It  is  even  cooled 
in  filtered  air.  And  every  bottle  is  steri- 
lized. Half  the  cost  of  our  brewing  is 
spent  to  insure  absolute  purity.  Ask  for 
the  brewery  bottling. — Jos.  Schlitz  BreW' 
ing  Co.,  Youngstown,  Ohio. 

"Man  serves  his  time  to  every  trade — 
save  censure — Critics  all  are  born,  not 
made." — The  beer  brewed  to-day  by  the 
Worcester  Brewing  Corporation  is  be- 
yond the  criticism  or  censure  of  the  most 
exacting  connoisseur.  It  gives  strength, 
health  and  happiness.  It  is  a  valuable 
food  in  the  home.  It  is  brewed  from 
the  finest  Bohemia  Hops,  which  are  im- 
ported expressly  for  us.  The  very  best 
fruits  of  Nature  are  used  in  the  brew- 
ing, and  the  utmost  precautions  are 
taken  that  purity  and  perfection  may  al- 
ways be  secured.  Cleanliness  is  our 
watchword. — Worcester  Brewing  Corpor- 
ation, Worcester,  Mass, 

Ale  brewed  from  malt  alone  possesses 
important  dietic  properties  that  are 
lacking  in  common  ales.  Carling's  Ale 
is  brewed  from  the  purest  and  most 
scientifically  prepared  malt,  and  contains 
more  food  and  less  alcohol  than  com- 
mon ales.  That  is  why  it  is  so  regularly 
prescribed  by  family  physicians  for 
buildiijg  up  their  patients. — Carling,  To- 
ronto, Can. 

Beer  weather  beer  should  be  pure  beer, 
wholesome  beer,  well  brewed  beer,  prop- 
erly aged  beer,  clean  beer,  fine  tasting 
beer,  sparkling  spring  water  beer,  per- 
fect beer.  To  be  all  these,  it  must  be 
Olympia  beer,  which  is  the  only  beer 
combining  all  these  good  qualities.  Every- 
body drinks  Olympia  beer. — Henry  Seif- 
fert,  Spokane,  Wash. 

The  beverage  that  cheers  and  invigor- 
ates during  summer's  depressing  heat  is 
the  American  family  beer.  For  luncheon, 
dinner  or  at  bedtime  it  is  the  drink  par 
excellence  for  health,  strength  and  nerve. 
Don't  fail  to  try  a  case  of  this  pure 
and  palatable,  as  well  as  refreshing  beer, 
and  you  will  never  be  without  it  for  a 
day  afterwards. — American  Brewing  and 
Malting   Co.,  Grand  Forks,  N.  Dak. 

For  that  tired  feeling  there  is  nothing 
to  equal  a  glass  of  Walkerville  Lager. 
It  will  tone  up  your  system  and  recuper- 
ate your  worn-out  energv""  better  than 
anything  else. — Smith's,  St.  Thomas,  Ont, 


BEER 


22 


TOBACCONISTS-    ADVERTISING 


TOBACCONISTS'    ADVERTISING 


23 


For  health  and  happiness  there  is  no 
beverage  that  can  approach  our  beer. 
It  is  always  pure,  of  uniform  quality 
and  of  the  highest  excellence.  It  has 
that  luscious  flavor,  combined  with  a 
body  and  strength,  that  is  the  delight 
of  all  connoisseurs.— American  Brewing 
and  Malting  Co.,  Great  Falls,  Mont. 

The  drink  for  summer  is  Lexington 
bottled  beer.  When  properly  cooled  it  is 
not  only  delightfully  refreshing,  but  its 
tonical  properties  will  counteract,  as  no 
other  drink,  the  debilitating  effects  of 
hot  weather,  and,  being  properly  matured, 
will  never  cause  biliousness  like  badly 
brewed  "green  beer."  It's  a  marvel  of 
purity,  and  is  bottled  with  the  greatest 
care.—Lexington  Brewing  Co..  Lexina- 
ton,  Ky.  ^         *  y 

Taste  the  test.     Uniformly  good  taste 
is    the    infallible    sign    of    well-brewed 
beer!     It   demonstrates   the   use   of  the 
very  best  barley-malt,  highest  grade  Bo- 
hemian hops,  special  culture  yeast,  and 
thoroughly  filtered  water.    The  best  tast- 
ing beer  is  Budweiser,  "  King  of  Bottled 
Beers."    It  always  tastes  the  same.— ^n- 
heuser-Busch  Brewing  Ass'n,  St.  Louis. 
Pure  beer,  any  physician  will  tell  you 
that  beer  as  a  table  beverage  is  conducive 
to  health— and  he  will  also  lay  emphasis 
on  the  need  of  having  beer  that  is  abso- 
lutely pure.     Champagne  velvet  beer  is 
pure.   It  is  not  only  a  drink,  but  a  food— 
and  creates  a  wholesome,  natural  appe- 
tite  for  such  other  foods  as  are  most 
necessary  to  health.     Champagne  velvet 
beer  works  with  nature.     Order  a  trial 
case.     Either  Phone  IQQA.—Terre  Haute 
Brewing  Co.,  Indianapolis,  Ind. 

Make  Old  Sol  go  way  back  and  sink 
down  by  quaffing  a  glass  of  Birkhofer 
beer.— TAc  Birkhofer,  Minneapolis,  Minn. 
Are  you  tired  ?— Spring  fever  is  catch- 
ing.    And  such  a  tired   feeling.     Want 
to  know  how  to  cure  it?    Whenever  you 
feel  it  coming  on,  just  get  next  to  a 
glass  of  right  good,  cold,  foaming  Steam 
Beer.     You'll    find    it    the   best    spring 
fever  tonic  you  ever  took.     It's  cooling, 
refreshing,    appetizing    and    delicious.— 
Union  Brewing  Co.,  Los  Angeles,  Cat. 

Something  to  brace  up  your  energies 
and  give  them  new  life  on  a  hot  day  is 
a  glass  of  our  pure  and  healthful  Al- 
toona  Brewery  Beer.  For  the  profes- 
sional or  business  man  that  becomes  de- 
bilitated or  loses  his  appetite  from  heat, 
or  any  other  cause,  there  is  nothing  that 
will  prove  a  strengthener  and  appetizer 
like  our  beer. —A Itoona  Brewery  AU 
toona,  Pa. 

Whatever  you  drink  outside,  let  your 
home    beer   be    Schlitz.      That    is    pure 

BE 


beer.     No  bacilli  in  it,  nothing  to  make 
you  bilious.     Beer  is  a  saccharine  prod- 
uct, and   germs   multiply   rapidly   in  it. 
The  slightest  taint  of  impurity  quickly 
ruins   its   healthfulness.     We   go   to  the 
utmost  extremes  to  prevent  that.    Cleanli- 
ness is  a  science  where  Schlitz  beer  is 
brewed.     We  even  cool  the  beer  in  plate 
glass  rooms,  in  nothing  but  filtered  air. 
Then  we  filter  the  beer.     Then  we  steri- 
lize every  bottle.     And   Schlitz   beer  is 
aged.     The  beer  that  makes  you  bilious 
is  green  beer.     When  you  order  beer  for 
your  home,  get  the  healthfulness  with- 
out the  harm.     Get  a  pure  beer,  get  an 
old    beer,   get   Schlitz.— raj^/or   Brewing 
4:  Malting  Co.,  Albany,  N.  Y. 

When  women  entertain  at  cards,  etc., 
there's  some  sort  of  a  beverage  required 
—and  it  ought  to  be  a  good  beverage  for 
the  sake  of  one's  personal  satisfaction. 
Each  guest  will  enjoy  Rainier  Beer— it's 
something  that  is  distinctly  good,  and 
there  isn't  a  drop  of  harm  in  a  houseful 
of  it.  Its  flavor  makes  staunch  friends. 
—Los  Angeles  Wine  Co.,  Spokane,  Wash, 

Don't  be  mean— share  good  things  with 
your  family.  Send  home  a  case  of  Birk- 
hofer Beer.  It  is  the  par  excellence  of 
the  brewmaster's  skill.— TAo  C.  Birkhofer 
Brewing  Co.,  Minneapolis,  Minn. 

There  is  nothing  so  bracing  and  thirst 
quenching,  when  suffering  from  spring 
fever  or  fatigue,  as  a  foaming  glass  of 
our  beer.  You  think  you  have  a  new 
lease  on  life  after  enjoying  its  exhilara- 
ting ^Tin.—Altoona  Brewery,  Altoona. 

It's  never  too  late  to  test  the  quality  of 
Metz  Bros.'  beer.  It's  an  excellent  spring 
medicine,  good  to  taste,  easy  to  take,  and 
an  appetite  creator  in  whose  wake  sat- 
isfaction always  follows.— If cfz  Bros. 
Brewing  Co.,  Omaha,  Neb. 

Just  before  retiring  a  glass  of  Lexing- 
ton Beer  will  insure  a  peaceful,  unbroken 
sleep.  It  is  soothing  and  restful  for  the 
nerves,  aids  digestion  in  its  tonical  ef- 
fect. In  the  morning  you  will  awake 
feeling  bright  and  vigorous.  This  is  an- 
other guarantee  of  its  puritv. —Lexing- 
ton Brewing  Co.,  Lexington,' Ky. 

You  can  get  more  satisfaction  out  of 
an  absolutely  pure,  well-made  beverage 
than  any  other  kind  and  that's  why  Rain- 
ier  Beer  holds  its  old  friends.  Once 
you  try  it,  the  other  kinds  are  not  good 
enough.— Lo#  Angeles  Wine  Co.,  Spokane, 
Wash.  '^  ' 


A  night  cap  is  all  right  if  it's  Gold 
Top  Bottled  Beer.    It  means  sound  sleep 

and  pleasant  dreams.    Drink  it  freely 

you'll    never    have    a    headache    in    the 
mormng.— J etter   Brewing    Co.,    Omaha, 
ER 


Treat  your  palate  these  hot  days  by 
drinking  New  England  Beer.  Its  pur- 
ity and  healthfulness  are  endorsed  by 
leading  chemists  and  physicians.  Try  a 
case  of  the  brewery  bottling  at  your 
home  or  at  the  shore  and  notice  the 
improvement  this  beer  speedily  effects 
in  your  appetite,  energy,  strength  and 
vigor.  Watch  how  it  brightens  the  spirits 
and  gives  freedom  from  indigestion 
anaemia  and  debility. — New  England 
Brewing  Co.,  Hartford,  Conn. 

Nectar  for  the  gods  was  never  sipped 
with  such  gusto  as  the  epicure  feels 
when  a  glass  of  our  delicious,  sparkling 
and  highly  invigorating  beer  trickles  past 
his  fastidious  palate.  When  run  down 
in  health,  or  when  you  have  that  "  all 
gone  "  feeling,  try  a  bottle  of  our  beer. 
You  will  think  it  is  the  long  sought  for 
fountain  of  youth  and  renewed  vigor. — 
Jac  Kiewel  Brewing  Co.,  Crookston. 

The  cooling  influence  of  a  glass  of 
beer  on  a  hot  day  cannot  be  overesti- 
mated, especially  when  it  is  a  glass  of 
pure  and  invigorating  American  beer. 
It  is  without  a  rival  in  flavor,  palatable- 
ness  and  deliciousness,  and  is  a  bracer 
that  will  keep  up  your  strength  during 
summer's  depressing  heat. — American 
Brewing  and  Malting  Co.,  Great  Falls. 

Served  to  the  best  families  in  Omaha 
who  appreciate  the  high  quality  of  the 
Metz  beer  as  a  beverage  and  as  an  in- 
vigorating tonic  the  Metz  is  every  day. 
Our  fine  brew  is  gaining  favor  every  day 
with  both  invalids  and  convalescents,  as 
well  as  for  a  table  beverage.  If  you 
haven't  yet  ordered  it  don't  fail  to  do 
so.  It  will  repay  you  in  both  health  and 
strength. — Metz  Bros.  Brewing  Co., 
Omaha,  Neb. 

The  beverage  that  cheers  and  invigor- 
ates during  summer's  depressing  heat  is 
the  Bohemian  lager  beer,  brewed  by  the 
Buffalo  Brewing  Company,  Sacramento. 
For  luncheon,  dinner  or  at  bedtime  it  is 
the  drink  par  excellence  for  health, 
strength  and  nerve.  Don't  fail  to  try  a 
case  of  this  pure  and  palatable  as  well 
as  refreshing  beer,  and  you  will  never 
be  without  it  for  a  day  afterwards. — 
Hansen  |-  Kahler,  Oakland,  Cat. 

Banner  beer  a  friend !  Not  a  foe.  Be- 
cause the  materials  that  enter  into  the 
manufacture  of  Banner  Beer  are  ab- 
solutely pure.  No  "dopes"  or  drugs 
whatever.  Laborers  and  many  others  sub- 
ject to  weak  backs  and  kidney  troubles 
will  drink  no  beer  but  Banner.  They 
say  it  builds  up  the  system,  instead  of 
injuring  the  kidneys.  These  facts  plainly 
demonstrate  the  purity  of  our  product. 
— Banner  Brewing  Company,  Saginaw. 


If  you  wish  to  be  healthy  and  happy 
drink  good  beer,  such  as  the  Lexington 
brand,  known  for  its  purity,  palatability 
and  general  excellence.  Some  beers  taste 
good,  but  are  not  good,  some  beers  are 
good,  but  don't  taste  good,  Lexington 
beer  tastes  good  and  is  good — yet  our 
price  is  not  in  excess  of  inferior  makes. 
Have  you  tasted  our  beer? — Lexington 
Brewing   Co.,  Lexington,  Ky. 

It's  a  good  brew. — Try  our  beer;  it's 
light,  healthy,  tasty,  bright  and  spark- 
ling, refreshing  and  exhilarating.  Our 
beer  is  a  beverage  you'll  enjoy  at  your 
meals.  Let  us  send  you  a  case  bottled. 
— Salem  Brewery  Association,  Salem. 

The  drink  for  summer  is  Congress 
bottled  beer.  When  properly  cooled  it 
is  not  only  delightfully  refreshing,  but 
its  tonical  properties  will  counteract,  as 
no  other  drink,  the  debilitating  effects  of 
hot  weather,  and,  being  properly  matured, 
will  never  cause  biliousness  like  badly 
brewed  "  green  beer."  It's  a  marvel  of 
purity,  and  is  bottled  with  the  greatest 
care. — Haberle  Brewing  Co.,  Syracuse, 
N.  Y. 

The  fountain  of  youth  and  vigor  that 
has  been  sought  for  so  eagerly  could  be 
found  in  our  beer.  The  best  way  to 
remain  young  is  to  keep  up  your  con- 
stitutional strength  with  a  good,  pure 
and  invigorating  beer  like  that  brewed 
by  the  Lexington  Brewery.  In  hot 
weather  it  is  both  food  and  drink,  and 
is  always  palatable. — Lexington  Brewing 
Co.,  Lexington,  Ky. 

Competition  is  the  life  of  trade,  but 
success  is  won  by  merit;  that's  why 
Stegmaier's  beer  is  far  in  the  lead  with 
popular  preference — wholesome,  health- 
ful, invigorating — because  it  is  properly 
aged,  absolutely  pure. — Stegmaier  Brew- 
ing Co,,  Wilkes-Barre,  Pa,  ^ 

What  have  you  on  the  ice?  An  im- 
portant question  in  these  hot  days,  which 
can  always  be  satisfactorily  answered  if 
you  keep  a  stock  in  the  house  of  some 
of  the  following  well  known  pure  and 
healthful  ales,  porters  and  lagers. — 
Smith  Bros.,  New  Bedford,  Mass. 

A  picnic  without  beer!  Perish  the 
thought!  To  be  sure  you  want  beer  at 
every  picnic  to  wash  down  the  usual 
picnic  sandwiches,  cold  meats,  crackers, 
etc.  Don't  let  it  escape  your  attention 
that  Kiewel's  beer  is  a  "picnic**  beer 
for  any  and  every  occasion. — Kiewel, 
Crookston,  O. 

There  are  two  things  these  summer 
days  great  for  your  health — recreation 
and  good  beer. — The  Pittsburg  Brewing 
Co.,  Scranton,  Pa. 


BEER 


^4 


TOBACroxrSTS-    ADVERTISING 


TOBACCONISTS'    ADVERTISING 


25 


t 


ijomethmg  tempting  to  the  jaded  pal- 
ate IS  to  be  found  in  the  brand  of  beer 
we  have  to  offer,  the  xMetz.  It's  an  ap- 
petizer, a  tonic  and  an  aid  to  digestion. 
I'or  family  and  table  use  we  deliver  it 
m  case  of  24>  bottles,  pints  or  quarts. 
V\  ish  you'd  order  a  sample  case.— Metz 
^ros.  Brewing  Co.,  Omaha,  JSeb. 

Our  beer  is  chemically  pure,  an  analy- 
sis by  experts  will  attest.     Good  reason; 
hops,  water  and  all  the  rest  of  the  in- 
gredients are  the  best  we  can  buy,  our 
brewer  knows  his  business  and  we  take 
honest  pride  in  our  product.    You  can't 
do  better  than  buy  our  hetr.- American 
Brewing  and  Malting  Co.,  Great  Falls. 
These    hot    days    you    want    a    good 
cooling  drink  in  the  home.     It  needs  to 
be    refreshing    and    healthful.     Beer  is 
what  you  want-it  is  the  best  thing  you 
pan  drink   for  a  hot  day.     It  quenches 
the   thirst  quicker   than   soda   water  or 
lemonade,  and  is  healthful.    Rainier  beer 
IS  the  beer  you  want  for  the  home.     It 
is  as  pure  as  a  beer  can  be  brewed— it 
is  absolutely  healthful-the  entire  fam- 
ily  can  use  it.     A  dozen  bottles  deliv- 
ered to  your  home  for  $2.00,  or  20  cents 
the  single  bottle.— Lo*  Angele*  Wine  Co., 
Los  Angeles,  Cal. 

Here's   a   sign   of  good   cheer  in  the 
pure   amber  beer  that   gives   vigor   and 
pleasure  and  joy.    A  perfect  brew.    Un- 
excelled for  table  use  and  highly  recom- 
mended  for  the  weak  and  convalescent. 
Palatable,     wholesome     and     nutritious, 
Metz  s  beer  is  the  standard  of  quality.— 
Metz  Bros.  Brewing   Co.,   Omaha,  Neb, 
An  ideal  home  drink  must  be  palatable, 
refreshing  and  healthful,  and  it  must  be 
pure.     It  must  be  a  drink  that  the  en- 
tire   family    can    use.      Rainier   beer   is 
just    such    a    home    drink.      It    is    good 
for  both  woman  and  child,  has  medicinal 
properties,  and  is  as  pure  as  good  ma- 
terial   and    workmanship    can    possibly 
make   \\..—Los   Angeles    Wine   Co.,   Lot 
Angeles,  Cal. 

The   right  kind.— Our  bottling  is  the 
summer  drink  par  excellence.    It  is  pure, 
wholesome,    refreshing.      Prepared    and 
bottled  in  absolute  cleanliness,  in  accord- 
ance with  the  most  approved  methods.— 
Spokane  Bottling  Works,  Spokane,  Wash. 
New  England  beer  will  add  much  to 
the    enjoyment    of    your    vacation.      It 
creates  an  appetite  and  gives  strength  to 
the  system.     It's  a  fine  tonic— T^c  New 
England  Brewery,  Hartford,  Conn. 

Brewed  by  experts  from  the  best,  most 
carefully  selected,  imported  hops,  in  one 
of  the  most  modern,  up-to-date,  and 
cleanly  breweries  in  America.— L.  T. 
Trousdale,  Birmingham,  Ala. 

BEE 


Its   a  pretty  sight   which   the   thirsty 
and  over-heated  enjoy  most  when  putting 
the    foaming   vision   out   of   sight.      By 
common    consent    Phoenix    High    Grade 
Beer  is  the  best  summer  beverage  to  be 
had    at    any    price.      It    can    be    drank 
without  harm,  cools  at  once  without  heat- 
ing afterwards,  is  a  healthful  stimulant 
for  the  system,  and  is  the  daily  medicine 
for  crowds  who  are  never  ili—Phoenix 
Brewing  Co.,   West  Bay  City,  Mich. 

At  three  score  and  ten  there  is  no  other 
beverage  like  Metz's  beer.  As  a  tonic  it 
has  most  marvelous  invigorating  proper- 
ties. Being  an  absolutely  pure  drink,  it 
has  no  deleterious  effect  on  the  liver  or 
kidneys,  but  adds  life  and  vigor  to  the 
age-weakened  system.— Metz  Bros,  Brew- 
ing Co.,  Omaha,  Neb. 

Speaking  of  beverages.— Here's  to  the 
friend  of  the  thirsty  I  The  best  and  most 
refreshing  drink  you  can  obtain  is  a  good, 
honest,  always-the-same  beer.  It's  only 
mildly  exhilarating,  promotes  cordiality 
and  has  no  after-clap  of  insomnia,  head- 
aches,  or   nausea— provided,   of   course, 

you    get     a     pure,    unadulterated  beer. 

Crookston  beer  meets  all  the  specifications 

enumerated  above.— Jac  Kiewel  Brewing 

Co.,  Crookston,  Minn. 

Cool  drinks  are  in  demand  on  the  golf 
links.  Golfers  know  that  nothing  excels 
a  nice  cool  glass  of  pure  New  England 
beer.  It  takes  away  that  tired  feeling, 
gives  new  life  and  helps  them  to  make 
a  better  score  on  the  next  round.— rA» 
New  England  Brewing  Co.,  Hartford. 

A  delicious  glass  of  beer,  pure,  spark- 
Img  and  invigorating,  is  at  once  an  ap- 
petizer, and  satisfies  the  appetite  it  pro- 
vokes, because  it  is  nourishing  and  both 
meat  and  drink  when  it's  pure.  For  lun- 
cheon, dinner  or  as  a  bracer  and  pleasant 
beverage  between  meals,  or  as  a  night  cap 
to  quiet  the  nerves  there  is  nothing  like  a 
glass  of  American  beer.— ^m^nVan 
Brewing  and  Malting  Co.,  Columbus,  O. 

In  the  rush  of  to-day's  business  there's 
nothing  to  equal  Heurich's  beer  as  an 
mvigorator  or  strength-giving  beverage. 
Quaff  it  as  you  wish;  it's  a  delight  to  the 
last  drop;  a  sparkling,  foaming  potion 
of  taste  pleasing  excellence.— CAr.  H en- 
rich Brewing  Co.,  Washington,  D.  C. 

YoM  wouldn't  believe  there  was  such  a 
difference  in  beers  until  you  use  one  of 
K  rug's  popular  brands.    They  are  always 
uniform— perfectly     brewed*    and     well     ' 
aged,  absolutely  pure  and  leave  no  bad 
after  effects."     The  kind  of  beer  that 
acts   as   a   tonic   and   a   system   builder. 
Order  a  trial  case  and  begin  to  enjoy 
hfe.— Fred  Krug  Brewing  Co.,  Omaha. 


Here's  good  health  to  you. — A  draught 
of  pure  sparkling  New  England  beer. 
It  quenches  the  thirst  and  invigorates  the 
system. — The  New  England  Brewing  Co., 
Hartford,  Conn. 

Something  to  brace  up  your  energies 
and  give  them  new  life  on  a  hot  day  is 
a  glass  of  our  pure  and  healthful  Al- 
toona  Brewery  beer.  For  the  profes- 
sional or  business  man  that  becomes  de- 
bilitated or  loses  his  appetite  from  heat, 
or  any  other  cause,  there  is  nothing  that 
will  prove  a  strengthener  and  appetizer 
like  our  beer. — Altoona  Brewery,  AU 
toona,  Pa. 

After  the  entertainment  a  refreshing 
glass  of  Birkhofer  beer  finishes  off  the 
evening  delightfully.— TAe  C.  Birkhofer 
<Jo.,  Minneapolis,  Minn, 

Enjoyment.  A  bottle  of  New  England 
beer  after  a  hard  day's  work  takes  away 
that  tired  feeling  and  assures  good  rest 
— The  New  England  Brewing  Co.,  Hart- 
ford, Conn. 

An  economical  luxury  is  a  good,  whole- 
some, delicious  beverage  like  Buffalo 
lager.  It's  a  luxury  to  taste,  not  to  the 
pocket  book,  for  its  price  is  moderate, 
its  excellence  considered.  Care  in  selec- 
tion of  materials,  care  in  brewing,  make 
it  most  healthful,  too. — Bufalo  Brewing 
Co.,  Sacramento,  Cal, 

A  refreshing  beverage  for  hot  days 
and  cold  days — night  ditto — is  the  often 
spoken  of  Amber  Cream  beer.  Anyone 
who  knows  anything  about  beer  will  tell 
you  it's  a  palatable  drink.  But  it's  more 
than  that,  it's  pure  and  wholesome  as  to 
ingredients  and  brewing  to  the  last  de- 
gree of  modern  success  in  turning  out 
a  fine  beer.  Got  the  name  Amber  Cream 
beer? — Lansing  Brewing  Co.,  Lansing. 

The  only  beer  that  leaves  the  right 
taste  in  the  mouth  and  the  right  feeling 
in  the  stomach.  The  only  beer  that 
doesn't  go  down  like  soap,  or  stick  fast 
like  sealing  wax.  The  only  beer  that  is 
a  universal  favorite.  Olympia  beer  hasn't 
a  single  fault  or  drawback,  but  is  perfect 
all  the  way  through.  "  It's  the  water.'* 
— Henry  Seifert,  Spokane,  Wash. 

Polite  society  insists  on  getting  noth- 
ing but  the  best  in  beverages,  as  in 
houses,  home  furnishings,  clothing  and 
everything  eatable.  Polite  society  long 
ago  indorsed  Buffalo  Lager  Beer  as  pal- 
atable, pure,  refreshing,  wholesome  and 
an  altogether  delightful  beverage.  WTiat's 
good  for  polite  society  is  none  too  good 
for  you.  New  brew.  Bohemian. — Buf- 
falo Brewing  Co.,  Sacramento,  Cal. 

Terre  Haute  Brewing  Co.'s  Salvator 
Beer  is  one  of  the  most  delicious  winter 

B 


drinks  on  the  market.  The  material  used 
in  brewing  this  beer  is  the  most  ex- 
pensive that  can  be  used  for  that  pur- 
pose. The  flavor  is  without  equal — ^being 
very  much  the  same  as  that  of  the  Mu- 
nich beer,  which  is  famous  all  over  Eu- 
rope. Try  it.— The  C.  Habich  Co.,  In- 
dianapolis, Ind. 

A  carload  of  beer. — The  quantity  is 
significant  of  our  output,  and  the  out- 
put tells  the  tale  of  right  price  and  right 
quality.  A  solid  car  of  beer  from  the 
American  Brewing  Company,  St.  Louis. 
— Jacob's  Pharmacy,  Atlanta,  Ga. 

You  can't  pick  a  winner  in  everything 
as  easy  as  you  can  in  ale.  So  when 
you  say  "  Frank  Jones's  Portsmouth 
Golden  Ale,"  mean  it  and  stick  to  it. — 
Hiram  Wheaton  ^  Sons,  New  Bedford. 

Something  nice  for  a  fellow  when  he 
is  warm,  fatigued  or  thirsty  is  a  foam- 
ing glass  of  delicious  Metz  beer.  It  is 
a  bracer,  an  appetizer  and  a  beverage 
that  is  both  food  and  drink.  For  sum- 
mer there  is  nothing  equal  to  it  as  a 
thirst  quencher.— Metz  Bros.  Brewing 
Co.,  Omaha,  Neb, 

The  very  best  he  ever  tasted  is  what 
Santa  Claus  says  about  Koch's  beer,  and 
no  one  can  deny  that  he  knows. — Koch's, 
Williamsport,  Pa. 

When  you're  hot  and  thirsty  just  ad- 
vise Old  Sol  to  lose  himself  while  you 
make  yourself  content  by  getting  outside 
of  a  glass  or  two  of  Heurich's.  There's 
every  delight,  no  aftermath  of  ill,  in 
drinking  Maerzen,  Senate,  or  Lager, 
which  has  made  countless  thousands  re- 
joice. Are  you  with  the  multitude  in 
the  use  of  Heurich's  beer? — Heurich 
Brewing   Co.,    Washington,   D.   C. 

Just  before  retiring  a  glass  of  Lexing- 
ton beer  will  insure  a  peaceful,  unbroken 
sleep.  It  is  soothing  and  restful  for  the 
nerves,  aids  digestion  in  its  tonical  effect. 
In  the  morning  you  will  awake  feeling 
bright  and  vigorous.  This  is  another 
guarantee  of  its  purity. — Lexington 
Brewing  Co.,  Lexington,  Ky. 

This  extract  combines  in  richly  con- 
centrated form  the  life-sustaining  prop- 
erties of  malt  and  hops  and  is  unsur- 
passed as  a  tonic— The  Clifford  Phar- 
macy, South  Norwalk,  Conn. 

Finest  table  beer  in  America.  Pre- 
scribed In'  leading  physicians  as  the 
greatest  tonic  on  earth.  Known  every- 
where for  its  purity. — The  E.  O,  Jones 
Co.,  Youngstown,  O. 

If  you  haven't  tried  Fischer's  May 
Bock  Beer  you  are  denying  yourself  of 
a  season's  treat. — The  Hubert  Fischer 
Brewery,  Hartford,  Conn. 

EER 


'  ■ 

i! 


26 


TOBACCONISTS'   ADVERTISING 


i 


If  Thomas  Buckley  could  serve  his 
customers  with  a  better  ale  than  Frank 
Jones  s,  he'd  do  it.  But  he  can't,  and  he 
knows  it  That's  why  Frank  Jones's 
Portsmouth  ale  is  always  on  draught  at 
^o.  353  Acushnet  Avenue.— 5nn7A  Bros., 
I\ew  Bedford,  Mass. 

Strength    in    it.      There's    health    and 
strength  in  a  bottle  of  pure  beer.     And 
atolls  real  German  brew  has  purity  and 
quahty.     Barley  in  it   for  foid.     Hops 
/r  TT'   ..^"^    J"'*    ^"°"gh    alcohol 
iluK^i'^f  *'°"'     Essential  to  the  weak, 
healthful  for  anybody.    A  standard,  high 
grade  beer.     Unsurpassed  for  table  use 
or   medicinal   purposes.     The   beer   that 
cheers,  nourishes,  invigorates.— JAo  Stoll 
Brewing  Co.,  Troy,  N.  Y. 

At   luncheon,   dinner,    or   supper   the 
very  best  thing  to  wash  down  any  kind 
of  food  is  a  bottle  of  thirst-quenching, 
blood-makmg,   health-giving  beer,  which 
has  no  equal  and  never  had  a  superior. 
The  taste  of  it  is  refreshing,  and  it  is 
the  kmd  of  pure  beer  that  never  gives 
one  a  headache.    Suppose  you  try  a  box. 
You  will  hke  it  so   well  that  you   will 
want    the    same    every    week    for    your 
family  s  sake.    The  price  of  it  will  please 
boo    J^—^'''*''^^^  ^^^y  Brewery,  Bara^ 

These   July  days  and   evenings   when 
the  heat  oppresses  the  body  and  parches 
the  throat,  the  cooling  and  invigorating 
elements   of    Stegmaier's    beer   make    it 
a  boon  to  perspiring  humanity.    The  de- 
mand for  our  beer  was  never  so  great  as 
It  IS  now.     People  have  come  to  know 
the    real    worth    of    this    beverage    and 
they    are   asking    for   it   everywhere    in 
preference  to  other  brands.    Every  pack- 
age  guaranteed    according  to   the   Pure 
Food  Law.  Serial  No.   1969.     Insist  on 
having  It  and  beware  of  cheap  beer.- 
t^tegmaxer   Brewing    Co.,    Scranton,   Pa 
v.^l5**  attention  do  you  pay  to  the  beer 
you  drink?    Are  you  satisfied  if  it  only 
tastes"  like   beer?      It  is   of  interest 
to   you    to    know   that    "New    England 
«eer     means  more  than  the  taste.    It  is 
so  purely  brewed  of  nutritious  malt  and 
hops   that   Its   use   imparts   new  energy 
and    strength-besides    a    flavor   that   is 
ddightfully  real.     Bottled  at  the  brew! 
ery    and   delivered    to    families   in    con- 
Hrl        Pfkages.-rA,    New     England 
Brewing   Company,  Hartford,   Conn 

The  cooling  influence  of  a  glass  of  beer 

P.  J:-  n  t^  '^*""°*  ^  overestimated, 
especially  when  it  is  a  glass  of  pure  and 
invigorating  real  German  beer  It  is 
without  a  rival  in  flavor,  palatableness 
and  dehciousness,  and  is  a  bracer  that 
will  keep  up  your  strength  during  sum- 

BE 


TOBACCONISTS'    ADVERTISING 


rr 


mers  depressing  heat.  No  one  should 
be  without  a  case  of  StoU's  real  German 
beer  in  the  house.^The  Stoll  Brewing 
Co.,  Troy,  N.  Y.  ^ 

A  light  lunch  at  bedtime  becomes  al- 
most a  feast  by  the  introduction  of 
Munster  or  Bohemian  beer.  The  stimu- 
lating effect  is  so  mild,  the  refreshing 
sleep  which  follows  their  use,  just  b^ 
fore  retiring,  fortifies  one  for  the  duties 
^onPa   °"°"°^--^«'^i'    Bros.,    Scran^ 

The  best  goes  in  Buffalo.  Rich  flavor 
-together  with  unquestioned  purity  in 
Buffalo  is  a  rich,  mellow  flavor.  This 
result  IS  impossible  without  the  very 
best  of  materials  and  the  greatest  care 
m  every  detail.  Buffalo  is  a  good  beer 
and  a  healthful  heev.^Buffalo  Brewing 
^0.,  Sacramento,  Cat. 

The  best  thing  served  with  a  midday, 
afternoon   or  evening   meal   is   a   light, 
palatable,   digestion    aiding   beer.      And 
Amber  Cream  beer  gets  the  100  per  cent 
mark  on  all  these  points  and  others-pur- 
Jty,    for    instance.      Amber    Cream    beer 
beats  wine,  water,  coffee,  tea  or  milk  as 
a  table  beverage,  and  produces  no  bad 
after  effects.    Waste  no  time  in  orderinir 
a  case  or  two  and  settle  the  question  of 
its  quality  for  yourself.-Lan*ina  Brew^ 
tng  Co.,  Wilkes-Barre,  Pa. 

For  luncheon  or  the  evening  meal 
there  s  nothing  so  appetizing,  so  restful, 
so  altogether  satisfying  as  a  table  bever- 
age  as  Neuweiler's  beer.  Then,  too,  a 
glass  or  two  with  a  couple  of  sand- 
wiches induces  sweet  sleep  and  promise 
of  a  clear  head  in  the  morning.  Purity 
beer  is  a  mighty  good  everyday  all  'round 
drink  Bottled  by  L.  F.  Xeuwieler  8r 
oon,  Allentown,  Pa. 

The     foremost     temperance     workers 
agree  that  the  use  of  a  mild  stimulant 
Jke    beer   does   not   create    an    appetite 
for  strong  drink,  and  is  actually  healthy. 
Pabst  Blue  Ribbon  Beer  has  the  lowest 
percentage  of  alcohol  of  any  beer  and 
the  highest  percentage  of  real  nourishing 
food       The    Pabst    brewing    process    if 
based  on  practical,  healthful  principles, 
and  gives  to  Blue  Ribbon  Beer  qualities 
most  desired  from  a  temperance  stand- 
point.-Pa6*<  Brewing  Co.,  Cleveland,  O. 
Winter  has  gone;  Spring  is  here.     But 
m   all   seasons   our   excellent    brews    re- 
mam  within  your   reach.     Nothing  will 
add    more   pleasure   to    a   day's   outing. 
Convince    yourself.    "The    Beer    That's 
Drank     is  a  beverage  of  cheer  and  gets 
the  first  call  everywhere.      Bottled   and 
on  draught  in  the  cafes.-The  Uellman 
Brewing  Co.,  Waterbury,  Conn. 
ER 


WHISKEY 


The  truth  about  whiskey.  Rye  whis- 
key is  made  of  rye  grain  moistened  and 
heated  until  the  starch  in  the  grain  is  de- 
veloped. Rye  or  barley  malt  is  then 
added  to  the  mash  and  a  chemical  change 
takes  place,  turning  the  starch  into 
sugar.  This  last  mixture  is  fermented 
by  the  use  of  yeast  and  the  product,  now 
technically  known  as  the  "beer,"  is  sent 
through  a  still  and  then  again  through 
a  second  copper  still,  from  which  we  get 
whiskey — a  high-proof  colorless  liquid. 
This  liquid  at  the  distillery  is  put  into 
oak  barrels  charred  on  the  inside  to  open 
the  pores  of  the  wood,  thus  permitting 
the  tannin  in  the  oak  to  come  more 
quickly  in  contact  with  the  whisker,  and 
in  the  course  of  time  becomes  the  beau- 
tiful amber  colored  fluid  known  as  Rye 
whiskey.  This  process  seems  simple. 
The  secret  is  in  the  way  it  is  done  and 
in  the  quality  of  the  material  used.  In 
our  distillery  only  the  best  rye  grain  and 
the  best  and  highest  priced  barley  malt 
is  used.  Only  the  best  oak  that  can  be 
bought  is  used  for  the  barrels.  All  this 
has  and  does  cost  money,  but  it  has  made 
the  reputation  of  Gibson's  pure  Rye 
whiskey;  it  has  made  the  Gibson's  dis- 
tillery the  largest  producer  of  High 
grade  Rye  whiskey  in  the  world. — Moore 
^  Sinnott,  Philadelphia,  Pa. 

Good  liquors  are  what  we  handle.  We 
never  care  to  recommend  poor,  cheap 
stuff.  Fine  liquors  that  please  the  most 
particular  are  here  in  any  quantity  de- 
sired. Holiday  supplies  are  easily  ob- 
tained at  very  reasonable  prices.  Those 
who  are  not  well  posted  can  have  the 
value  of  our  experience  by  asking. — D. 
S.  Way  Drug  Co.,  Colorado  Springs,  CoL 

A  neighborly  feeling  prompts  one  to 
be  sociable  at  times  and  extend  hos- 
pitality to  their  friends  when  they  call, 
so  keep  your  sideboard  stocked  with 
good  table  wines,  pure  and  velvety  whis- 
key from  our  choice  stock  of  liquors. 
Our  prices  are  always  right,  and  our 
goods  are  always  fresh.— I ngersoll  ^ 
Esler,  San  Bernardino,  Cal, 

We  are  able  to  offer  the  largest  stock 
of  all  the  best  known  and  reliable  brands 
of  select  whiskies,  also  an  enormous  and 
varied  stock  of  whiskies  put  up  under 
our  own  label  and  bottled  under  our  di- 
rect supervision  in  our  wine  rooms. 
These  from  rigid  tests  prove  second  to 

WH 


none  and  for  aroma  and  flavor  are  rarely 
equaled.  They  are  the  best  to  be  had 
at  any  price.  From  all  over  this  state 
and  many  others  besides  come  mail  or- 
ders for  our  brands.  These  are  filled 
promptly  and  shipped  by  return  ex- 
press. All  of  our  goods  carry  with  them 
the  guarantee  of  absolute  satisfaction  or 
money  refunded.  As  a  store  for  family 
liquors  we  lead — our  prices  always  by 
comparison  showing  a  drop  below  others 
by  fully  thirty  per  cent.,  this  because  we 
are  satisfied  with  small  profits. — Jacob's- 
Pharmacy,  Atlanta,  Ga. 

"A  little  whiskey  now  and  then  is 
relished  by  the  best  of  men,"  and  above 
all  let  it  be  Oronoco  Rye.  Oronoco  Rye 
is  not  a  whiskey  that  is  to  build  up  a 
sale  for  to-day  and  be  forgotten  or  sup- 
planted to-morrow.  It's  a  whiskey  whose 
merit  of  quality  makes  it  permanent 
friends,  whose  list  grows  longer  all  the 
time.  The  man  who  drinks  Oronoco  to- 
day will  drink  it  years  hence.  He'll 
never  find  another  n'e  so  tasty,  so  rich., 
so  all-satisfying. — Edward  J.  Quinn,~ 
Washington,  D.  C. 

Don't  forget  that  among  the  multi- 
plicity of  candidates  offered  for  your 
suffrage  there  is  one  indorsed  by  all  par- 
ties. Republicans,  Democrats,  Socialists 
and  even  the  Prohibitionists,  when  the 
doctor  orders  it,  and  that  is  the  G.  F.  H.. 
Private  Stock  Rye  Whiskey.  Polls  open 
from  6  a.  m.  till  9  p.  m.  Saturday  till 
11  p.  m.  You  can  send  your  vote  by 
mail,  or  telephone  406. — Geo.  S.  Hewett 
Co.,   Worcester,  Mass. 

All  of  the  injurious  effects  attributed' 
to  whiskey  come  from  mixed,  manipu- 
lated stuff  that's  but  a  poor  imitation  or 
the  real  article.  Pure  whiskey,  properly 
made,  well  aged  and  untampered  with, 
is  not  only  harmless,  but  decidedly  bene- 
ficial. It  is  difficult  to  obtain  the  right 
article  because  there's  less  profit  to  the- 
dealer.  Every  drop  of  whiskey  sold  here 
is  guaranteed  to  be  absolutely  pure.  I 
stake  my  reputation  on  every  transac- 
tion.— I.  H.   Oppenheim,  Atlanta,  Ga. 

On  the  buffet,  in  the  sick-chamber,  in- 
the  mountains  or  at  shore,  a  pure  stimu- 
lant like  Green  Valley  rye  whiskey 
stands  ready  like  a  sentinel,  over  your 
health  and  happiness.  Faultless  in; 
quality — honest  in  measure. — Casey^ 
Bros.,  Scranton,  Pa. 
ISKEY 


28 


-l25fi££2i^[£5ZSlADVERTISI\G 


i 


In  the  buying  of  whiskey  you'll  search 
far  and  long  to  find  another  liquor  store 
selling   whiskies   with   the   same   relative 
quality   and   price-and   after   vou    have 
sought  you'll  not  find  it.     It  don't  exist, 
and  there  are  obvious  reasons  why.    But 
It  s  the  whiskies  themselves  that  interest 
you.    Take  each  price— 50c.,  75c.,  $1  and 
on  up—price  for  price  you  can't  dupli- 
cate  the    quality   we    give   you    in    iny 
liquor   store   in   the   country,   any   more 
than  you  can  our  price  in  the  drug  line. 
—Jacobs  Pharmacy,  Atlanta,   Oa. 

Cold  Weather  Suggests  Whiskies.- 
Cold  weather  suggests  the  replenishing  of 
the^  whiskey  botUe  in  the  medicine  cab- 
Absolute  purity  ought  to  be  a  factor 
included  always  in  your  whiskey  buvine 
but  positively  when  it's  for  the  family 
use.  We  lay  great  stress  upon  purity.-l 
Jacob  8  Pharmacy,  Atlanta,  Ga. 

Oronoco    Rye,   a    time-honored    stimu- 
lant  of  absolute  purity.     The  perfection 
of  aroma  and  taste  is  found  in  Oronoco 
Kye      Its  age,  purity  and  flavor  are  of 
the  highest  standard.     Its  quality  made 
and   maintains   it   as   the   favorite   tonic 
for  home  use !    Remember  when  the  doc- 
tor says  "  A  little  whiskey."    He  means 
pure  whiskey-Oronoco  Rye.     Therefore, 
It  IS   essential  that  you   always   have   a 
supply   of   Oronoco    Rye   on   hand.     Its 
richness  and  deliciousness  makes  it  pre- 
ferred   for    mixed    drmks.-Edward    /. 
Qumn,  Washington,  D.  C. 

Good  liquor  rightly  used  is  food  and 
medicme.-We  furnish  the  liquor-as 
pure  to  you  in  the  pint  as  we  get  it  in 
the  barrel-straight  from  the  grain  grown 
by  sun  and  rain,  with  no  poison  to  craze 
you,  no  drug  to  stupefy,  and  with  no 
unholy  mixture  to  put  your  natural  ap- 
petite to  sleep.-/,  w.  McKeon  &  Co., 
Worcester,  Mass.  ^ 

Ask  any  man  who  is  a  judge  of  good 
liquor  and  he  will  tell  you  that  our 
reputation  for  the  finest  goods  at  rea- 
sonable  prices  is  not  excelled  by  anyone 
m  the  city,  and  if  you  want  to  see'how 
true  It  is  give  us  a  c^W.-Empire  State 
nine  Store,  Schenectady,  y,   Y. 

Our  old   Golden   Wedding  rve   is   the 
most  popular  and  at  the  same  time  satis- 
factory rye  whiskey  that  we  sell      It  is 
a    perfectly   pure   straight   old    whiskey, 
that  will  at  once  commend  itself  to  all 
for  family  or  medicinal  purposes.     It  is 
just  M'hat  you  ought  to  expect   a   high 
grade  rye  should  be.     If  it's  a  question 
of  price  the  figure  may  not  suit  you.    If 
Its    a   question   of  quality   at   the   price 
you    will    be     well    suited.^Johnson    ^ 
Brother,  New  Haven,  Conn. 

WHI 


TOBACCONISTS'    ADVERTISING 


29 


This    whiskey    is    noted    for    its    high 
quality,  perfect  purity,  and  mellow  a^ 
It  IS  made  exclusively  by  the  Sweet  Mash 
process  from  carefully  selected  grain,  in 
the  immediate  vicinity  of  the  distillerr. 
and  received  by  us  direct  from  Govern- 
ment Bonded  Warehouse,  and  guaranteed 
to   be   absolutely    free    from    all   matter 
prejudicial   to   health,  and   is  especially 
recommended    for    medicinal    use    as    a 
pure     and     healthful     stimulant.-L^on 
Oreenbery's,  Hartford,  Conn. 

H.  J.  W.  Old  Bourbon  has  a  broader 
range  of  medicinal  uses  than  anvthinir 
else  you  can  keep  in  the  house.  There's 
scarcely  an  iU  in  which  a  really  good 
whiskey  IS  not  beneficial.  H.  J  W  is 
pure,  thoroughly  aged  and  exceptionally 
fine  flavored.-jy.  /.  Woollacott,  lL 
Angeles,  Cal. 

Going  away  for  a  little  rest  ?-A void 
the  dangers  that  lurk  in  a  change  of 
water,  by  taking  with  you  a  positive 
safeguard.  Green  Valley  Rye  Whiskey. 
-<!asey  Bros.,  Scranton,  Pa, 

The  lesson  of  this  past  year  has  been 
that  no  one  should  purchase  any  whis- 
key other  than  pure  whiskey.  Purity 
can  only  be  assured  by  guarantees  back 
of  which  stand  responsible  and  reputable 
houses^-r*.  Cook  4.  Bernheimer  Co., 
]\ew  York,  N.  Y, 

When  the  grand  man  Marquette  gave 
up  his  life  exploring  the  mighty  Missis- 
sippi and  the  country  through 'which  it 
flows,  little  did  he  realize  that  a  mighty 
fine  whiskey  would   bear  his   name  and 
serve  the  many  millions  who  were  to  come 
and    inhabit    the    territory    he    opened. 
Marquette  whiskey  has  not  betrayed  the 
man  after  whom  it  was  named— it  is  a 
pure,  high-grade  whiskey— se'rving  faith- 
fully and  well   all  who  depend  upon  it 
for  refreshment  and  vigor-it  is  a  stimu- 
lant that  has  no  equal  among  whiskeys. 
-Orommes  ^  Ullrich,  San  Francisco. 

Time  for  high  balls  is  right  now,  when 
warnr.  summer  days  make  them  most  en- 
joyable.  Our  imported  Scotch  whis- 
kies are  unequaled  for  this  purpose,  be- 
ing of  exquisite  flavor  and  purity.  Every- 
thing in  the  line  of  wines  and  liquo'rs 
for  family  and  medical  use  offered  by 
us  will  be  found  to  be  the  best  obtain- 
ah\e.-Fred  J.  Kiesel  ^  Co.,  Ogden,  Utah. 


M  hat  kind  of  whiskey?  Are  you  satis- 
fied with  the  cheap  kinds  put  up  in  short 
measured  bottles  and  diluted  you  know 
not  how  much?  Or  do  you  want  a  whis- 
key  that  can  be  relied  upon?  Such  a 
whiskey  is  Zimbal  Rye  Whiskey.— Faxo» 
William  Sc  Faxon,  Buffalo,  N.  Y 
SKEY 


WINES 

"  This,"  said  the  host,  as  the  hutler  appeared  with  two 
pony  glasses  of  the  amber  liquor,  "  is  some  especially 
■fine  brandy.     I  want  to  see  how  you  like  it." 

"Ah!"  exclaimed  the  guest  from  Texas,  as  he  tossed 
it  off,  "  that's  good  liquah,  sah.  I  wouldn't  mind  having 
a  drink  of  that  "—Philadelphia  Press. 


Wine  and  Spirit  Section.— We  know 
that,  quality  considered,  our  wines  and 
spirits  are  lower  in  price  than  any  to  be 
found  in  the  city.  We  make  a  point 
of  selling  nothing  but  what  is  absolutely 
pure,  making  this  a  safe  store  to  shop 
in.  We  do  away  with  the  unpleasant 
task  of  your  carrying  bottles  with  you  by 
delivering  free  all  purchases  to  any  part 
of  the  city.— Hudson's  Bay  Stores,  Van- 
couver, B.  C, 

Advertising  Wines.— There  is  a  certain 
pleasure  in  advertising  when  you  know 
you  are  telling  the  truth.  So  it  is  with 
me  when  I  advertise  and  tell  you  that 
the  wines  you  get  in  my  place  are  ab- 
solutely pure.  I  know  that  when  you 
buy  a  gallon  or  bottle  of  this  wine  and 
begin  to  take  it,  you  will  notice  the  bene- 
fits derived  from  it.  It  will  build  you 
up  more  than  any  tonic.  The  best  spring 
medicine.— Z.eo»  Oreenberfs,  Hartford, 
Conn. 

Sweet  Isabella  Wine.  Beautiful  color 
and  absolutely  pure.  Retains  almost  per- 
fectly the  rich  fruity  flavor  of  the  sweet 
Isabella  grape  from  which  it  is  made. 
Because  of  its  purity  and  age  it  is  very 
beneficial  used  as  a  stimulant. — Oed- 
ney*s.  East  Orange,  N.  J. 

Pure  wines,  for  the  table,  the  invalid 
and  the  connoisseur.  Twenty  varieties 
of  the  choicest  productions  of  the  best 
known  vineyards  of  California. — Jos, 
Fleming  ^  Son,  Pittsburg,  Pa. 

Sherry  Wine.  If  you  are  in  the  habit 
of  using  an  imported  sherry  at  a  high 
price,  try  our  California  sherry.  It  is 
not  like  the  cheap  sherries.  It  is  the 
highest  grade  made  in  California.  It  has 
been  properly  made  and  aged,  and  it  is 
guaranteed  to  us  and  by  us  to  you  to 
be  strictly  pure.  It  makes  an  excellent 
stimulant  for  a  weak  stomach  and  is  sure 
to  cure  indigestion.  Try  it  and  you  will 
never  want  any  imported  sherry. — Leon 
Oreenberg,  Hartford,  Conn. 

The  very  life  of  the  grape — most 
healthful  of  fruits— all  the  sunshine  and 

Wl 


zest  it  has  gathered  as  it  ripened  in  the 
vineyard,  is  contained  in  Cook's  Imperial 
Champagne — the  most  delicious  and 
healthful  of  wines. — Cook's  Champagne 
Co.,  New   York,  N.   Y. 

Don't  you  agree  with  us  that  wine  has 
its  place  in  the  daily  menu  quite  as  much 
as  bread  and  butter?  We  think  so,  and 
would  like  to  bring  you  over  to  our  opin- 
ion. Our  special  sales,  held  every  sec- 
ond Saturday,  are  doing  much  to  popu- 
larize the  moderate  use  of  wine  as  a  table 
beverage.  Our  sale  prices  are  bona  fide 
reductions  from  list  rates  and  enable 
the  judicious  customer  to  obtain  high- 
grade  wines  at  a  cost  low  enough  to 
make  their  constant  use  an  economical 
consideration. — California  Winery,  SaC' 
ramento,  Cal. 

This  is  claret  time — claret  lemonade, 
punch,  sherbet  and  the  host  of  other 
good  things  in  which  claret  is  used. 
Claret  is  not  a  mere  luxury,  but  is  gently 
stimulating,  perfectly  wholesome  and  pos- 
sesses great  properties  of  building  up 
the  bone  and  muscle  of  the  human  frame, 
providing  it  be  good  and  pure.  That's 
the  kind  sold  here — we  have  the  domes- 
tic and  foreign  brands.— The  New  Store, 
Binghamton,  N.  Y. 

Your  physician  will  tell  you  of  the 
superior  medicinal  qualities  of  an  abso- 
lutely pure  fermented  grape  wine.  Great 
Western  champagne  is  the  choice  of  dis- 
criminating consumers  the  country  over. 
— Pleasant    Valley   Wine   Co.,  Rheims. 

Wines  for  the  home.— Of  course  you 
want  the  best,  and  most  people  know 
when  the  best  wines  are  wanted.  Noth- 
ing fills  the  bill  like  Peerless  Brand.- 
So.  Cal.   Wine  Co.,  Los  Angeles,  Cal. 

The  wisdom  of  selecting  a  beverage 
with  care  as  to  its  purity  and  quality 
must  be  apparent  to  everyone.  Great 
Western  Champagne  is  the  choicest, 
purest,  product  of  the  grape,  without  a 
superior,  under  any  label,  foreign  or 
domestic— P/ea*ant  Valley  Wine  Co., 
Rheims,  N.  Y. 
NES 


30 


TOBACCOXISTS'   ADVERTISING 


TOBACCONISTS'   ADVERTISING 


31 


if 


SOFT  DRINKS 


Kv^\  ""f  r""^  precaution  In  bottling 
\\  heaton's  famous  bottled  soda  water  to 
«ee    that     the    bottles     are     thoroughly 
fleansed.     The  same  precaution  prevails 
m   every  department  and   no  impurities 
are   allowed    in   the   preparation   of  the 
5oda  water.     It  is  a  delightful  drink  for 
warm  weather  and  the  cost  is   just  the 
same  as  you  pay  for  inferior  soda  water. 
—  nheatons.  New  Bedford,  Mass. 

*K*^Tu.^^""**'"  ''  *^^'"^  ^*s  h^st  to  cool 
the  thirsty,  perspiring  multitude.  Its 
Efforts  are  quite  successful,  we're  glad 
to  say.     From  out  of  the  multitude  of 

The  G.bson   Girl"  as  just  a  little  the 
^est.— Reynolds  Drug  Co.,  Denison,  Tex. 

>  Such  soda  water  as  we  are  now  serv- 
ing! Must  be  splendid  'cause  everybody 
^ays  so.  You  like  good  soda,  don't  you? 
Then  you  can't  help  liking  ours-no  one 
can.  Its  so  delicious  and  fresh  and  is  so 
frigidly  cold.— roirn*,  Secombe  4-  Alli^ 
son,  San  Bernardino,  Cal. 

For  an  occasions  Vineland  Grape  Juice 
is  m  every  way  satisfactory.     Served  in 
a  punch  bowl,  with  chipped  ice,  it  is  de- 
lightful   at    social    entertainments.      In 
fact  It  is  more  than  a  beverage;  it  cre- 
ates an  appetite,  acts  as  a  tonic  and  ig 
beneficial  in  all  cases  of  sickness.    Vine- 
land  Grape  Juice  is  absolutely  pure.   Has 
strength,  color,  flavor.    For  sale  by  drug- 
gists and  grocers.     To  realize  just  how 
good  this  grape  juice  is,  send  ten  cents 
for  a  trial  bottle-not  an  ordinary  smaU 
sample  but  the  regular  ten  cent  bottle.- 
Vtneland   Grape  Juice   Co.,    Vineland. 

h^^TA"^^^^  '°^*  ^^^'-    ^^  >'«"  ^'^nt  a 
healthful   and   refreshing  drink    for   the 

summer,  let  us  supply  you  with  quart 
bottles  and  patent  stoppers  attached,  at 
^1.00  per  dozen,  delivered  within  the  city 
limits.  \  ou  can  get  a  bottle  of  root  beer 
extract  from  your  grocer  and  make  the 
cheapest  and  best  drink  obtainable.— 
Binghamton   Glass   Co.,  Binghamton. 

El  Verde  grape  juice!  This  is  a  grape 
juice  that  IS  pure,  that  has  not  one  drop 
of  adulteration  in  it.  It  is  made  in 
Pomona  by  Louise  Gary  Smith  and  is 
just  what  its  name  implies-wholly  grape 
juice.  The  grapes  are  grown  in  the  El 
\  erde  vineyard,  and  are  pressed  daily  in 
season.     The  benefit  derived  in  drinking 

sickness,  is   not   realized   by  every  one. 

SOFT 


But  a  pure  grape  juice  like  the  El  Verde 
supplies  a  great  deal  of  nutriment  for 
the  body  Single  pints  25c.^H.  Jevne 
Co.,  Los  Angeles,  Cal. 

R  U  particular?  Then  why  do  you 
drink  soft  stuff  from  old  boitles  with 
rusty  wire  and  rotten  rubber  stoppers t> 

It  s  for  particular  peop\e.-Fred  L.  Nor- 
ton,  Binghamton,  N.  Y, 

The  Coleman  soda  fountain  caters  to 
the  taste  of  people  who  know  quality  in 
soda  fountain  beverages.  Particular'  at- 
tention IS  paid  to  customers  both  at  the 
fountain    and    in    the    reception    room, 

r.!f  l\  """•  ^^^"^  ^^^  ^''''^  «  shori 
rest  while  enjoying  the  delicious  concoc- 
tions of  our  expert  dispensers.-Co/^ 
fnan,  Memphis,  Tenn. 

It  may  be  interesting  to  people  who 
are  careful  about  what  thev  drink,  to 
know  that  the  Pureoxia  beVerages  are 
absolutely  pure  and  safe.  The  water 
used  is  a  pure  spring  water,  thoroughly 
and  effectively  filtered,  and  equal  care  b 
taken  in  every  department  of  the  manu- 
facture.    You  can  bank  on  the  quality 

sL  ^"r^tr  ^''^^^'-N^^ton,   Robert, 
ton  ^  Co.,  Hartford,  Conn. 

Welch's  grape  juice  is  a  safe  drink  for 
children  and  invalids.  Besides  being  pal- 
atable it  contains  many  health-giving 
properties  unknown  in  any  other  bever- 
ages.  Your  physician  will  tell  you  Con- 
cord grapes  are  richer  in  vegetable  foods 
than  any  other  irxxM.-Welch  Grape 
Jmce  Co.,  Wett/ield,  N.  Y.  ^ 

Fickle  taste  finds  itself  anticipated  at 
Cirkler  s  soda  fountain.    We  have  a  va- 
riety   of    sundaes,    sodas    and    mineral 
waters  that  number  into  a  hundred     We 
appeal  to  your  taste  through  your  eyes 
by   having   everjthing   tastily   displayed 
and  served.     Our  service  is  prompt  and 
polite  and  the  whole  fountain  is  sanitary 
to  the  highest  degree.-OAa*.  H.  Cirkler. 
Minneapolis,  Minn. 

A  new  drink.-"Cantaleup  Sundae."   It 
IS  made  of  ice  cream,  cantaleup  and  just 
a  dash  of  something  else  to  give  it  snap 
and  flavor.    The  newest  and  most  satis- 
fying drink  of  the  season.    Served  at  our 
fountain,   but   then   you   expect   to   find 
the  new"  here  first.     Come  to-day  and 
be   cooled,    refreshed    and    rested    by    a 
"Cantaleup      Sundae."— iJ^tfd     Uuribut, 
Des  Moines,  la.  ' 

DRINKS 


.jh  Dutch  trea't  is  one  where  one  always 
receives  the  equivalent  of  what  is  given. 
In  drinking  our  fine  bottled  goods,  our 
cream  soda,  strawberry,  ginger  ale,  or 
Dr.  Pepper,  you  more  than  get  the  equiv- 
alent of  what  you  pay  in  satisfaction, 
besides  getting  a  treat  that  is  fit  for  the 
gods. — Ercelsior  Bottling  Works,  San 
Diego,  Cal. 

Doesn't  it  make  you  tired  to  have  the 
soda  clerk  offer  you  the  old-fashioned 
drinks  when  you  ask  for  a  Mary  Mac- 
lane  highball?  This  new  and  up-to-date 
summer  drink  is  cooling,  refreshing,  in- 
vigorating and  devilish  good.  A  little 
different  from  anything  you  ever  tasted. 
To  be  had  only  at  our  fountain. — Newbro 
Drug  Co.,  Butte,  Mont. 

What  is  Grape  Fizz?  Why,  just  the 
nicest  blended  fruit  drink  you  ever 
tasted.  Made  of  the  true  fruit,  pure  as 
can  be — a  real  thirst  quencher.  Eiqually 
as  good  as  a  phosphate  or  with  ice 
cream. — Lucas    Bros.,    Mansfield,    Ohio. 

Grape  juice  for  strength.  There's 
nothing  like  the  pure  juice  of  luscious, 
ripe  grapes  to  give  one  strength.  It 
makes  pure,  rich  blood,  increases  one's 
weight  and  is  one  of  the  most  agreeable 
system  tonics  that  can  be  taken.  Espe- 
cially valuable  in  cases  of  debility  follow- 
ing illness.  It  also  makes  a  delicious 
beverage. — Gordonr-Mitchell  Drug  Co., 
Winnipeg,  Can. 

Wanamaker  Grape  Juice  is  the  juice 
of  the  grape — pure  and  undefiled,  with- 
out chemicals  or  other  deleterious  pre- 
servatives. 

It  is  made  from  the  most  carefully  se- 
lected Lake  Erie  Concord  grapes,  thor- 
oughly sterilized,  and  fresh,  sweet,  and 
delicious. 

It  possesses  strengthening  and  tonic 
qualities,  is  harmless  and  easily  digested; 
and  makes  therefore  an  admirable  drink 
for  invalids. 

Its  rare  flavor  also  makes  it  a  most 
palatable  Summer  beverage,  to  be  taken 
either  in  full  strength,  or  diluted  with 
plain  or  carbonated  water,  and  served 
with  cracked  ice  and,  perhaps,  a  dash 
of  lemon. — Wanamaker,  New  York. 

It  is  called  by  many  "the  restful  drink." 
It  is  made  from  fresh,  full  cream  milk, 
and  contains  the  right  food  elements  in 
proper  proportion.  Try  a  cup  before 
going  to  bed  at  night — especially  if  the 
day  has  been  a  strenuous  one — see  how 
comfortably  you  rest  and  how  fresh 
you  awaken  the  next  morning.  It  is  a 
nutritive  diet  for  men,  women  and  chil- 
dren.— F.  Loeser  ^  Co.,  Brooklyn,  N.  Y, 

For  a  delightful  summer  drink  you 
should  visit  the  elegant  soda  fountains 

SOFT 


in  Riker's  stores.  Once  you  get  a  taste 
of  the  delicious  drinks  we  serve  you'll 
know  where  you  can  always  depend  on 
fully  satisfying  that  insatiable  summer 
thirst  with  something  really  good.  We 
have  a  number  of  "treats"  in  store  for  vou 

• 

— delectable  drinks  such  as  are  not 
served  at  ordinary  functions.  Drop  in 
first  chance  you  get. — Riker's,  Brooklyn. 

El  Verde  Grape  Juice — We're  selling 
the  new  vintage  now,  and  it  excels  in 
every  way  any  heretofore  put  on  the 
market.  The  "El  Verde"  grape  juice  in 
the  past  has  been  far  superior  to  all 
others,  and  our  patrons  will  be  more  than 
ever  pleased  with  the  new  vintage.  It 
is  nothing  but  pure  grape  juice  with  all 
the  natural  sweetness  and  flavor  of  the 
grape.  Unsweetened,  undiluted  and  no 
preservatives  of  any  kind  used. — H. 
Jevne,  Los  Angeles,  Cal. 

Lime  juice.  Do  you  know  that  there's 
nothing  quite  so  nice  for  a  summer 
beverage  as  a  drop  of  lime  juice.  Of 
course,  pure  lime  juice  is  the  only  kind 
to  buy.  To  be  absolutely  sure  that  you 
are  getting  pure  lime  juice  you  must 
buy  that  bottled  by  the  Hudson's  Bay 
Company.  Two  or  three  teaspoon fuls 
in  a  glass  of  cold  water  makes  a  drink 
fit  for  a  king.  A  bottle  will  make  about 
fifty  glasses;  very  special  indeed. — Hud^ 
son's  Bay  Stores,  Vancouver,  B.  C. 

Keep  cool.  We  will  do  our  part  to- 
ward keping  you  cool.  At  our  fountain 
you  will  find  iced  beverages  that  are  not 
only  delicious  but  pure,  wholesome  and 
healthful.  Our  cream  is  the  cream  of 
creams.  We  have  electric  fans  to  assist 
the  cooling  process. — Reynolds  Drug  Co., 
Denison,  Texas. 

Ice  cold  deliciousness.  WTiat  a  satis- 
faction an  "ice  cold"  fountain  drink  is. 
How  delicious  it  is.  How  it  appeals  to 
the  appetite.  How  refreshing.  Ice  is 
not  saved  at  our  fountains.  We  know 
our  drinks  will  not  be  right  unless  "ice" 
and  plenty  of  it  is  used.  It's  the  "ice" 
as  well  as  the  mixing  and  the  materials 
and  the  cleanliness  that  makes  our  foun- 
tain drinks  so  delicious. — Kingston,  Deni- 
son,  Texas. 

New  and  old  beverages.  Tastes  differ, 
but  they  never  differ  so  much  that  they 
cannot  be  suited  at  our  fountain.  We 
serve  all  the  old-time  fountain  favorites 
as  well  as  all  the  new  ones  that  are 
worth  while.  If  you  want  plain  sodas, 
mineral  waters,  phosphates,  cream  com- 
binations, root  beer,  ginger  ale,  egg 
drinks,  ice  cream  soda  or  new  and  delici- 
ous specialties,  we  have  them — all  at 
their  best. — Reynolds  Drug  Co.,  Deni- 
son, Texas. 
DRINKS 


S2 


TOBACCONISTS-    ADVERTISING 


Call  in  at  one  of  our  fountain*  on  a 
hot  day  or  evening.  We  will  serve  you 
the  coolest  and  best  drinks  you  ever 
tasted.  They  quench  the  thirst  because 
they  are  made  right.  Expert  operators 
at  all  our  fountains.  AH  the  latest 
American  drinks.— Wat son%  Winnipeg. 

Every  fancy  drink  made  by  expert  mix- 
ers     from     genuinely     pure     materials. 

rnot\  'P^f'^^'"^  ^«*^rS'  suggesting  cool, 
rock-bound  springs-phosphates,  sun- 
daes, egg  drinks,  lemonades.  Stop  as 
you  go  hy~Bo»well  ^  Noyes  Drug  Co., 
Los  Angeles,  Cal.  ^         ' 

A  lover's  retreat  in  our  soda  fountain, 
tor  those  who  love  a  cool  and  refresh- 
ing soda  flavored  with  the  real  taste  of 
the  garden,  just  sweet  enough,  our  foun- 
tain suits.  There  must  be  something 
about  our  fountain  that  brings  people 
back  for  more.  You  will  come  back 
too,  when  you  taste  our  flavors.— Oiri 
Vrug  Store,  San  Bernardino,  Cal 

Fancy  sundaes.  Good  every  day  in 
the  week  and  Sunday  too.  Pure  ice 
cream  with  different  combinations  of 
flavors,  fruits,  syrups,  nuts,  ices,  etc., 
so  ingeniously  put  together  as  to  make 
the  most  delicious  and  cooling  dish  of 
frozen  cream— Toirne,  Secombe  *  Alii- 
ton,  San  Bernardino,  Cal, 

Commodore    Peary   has   the   honor   of 
The    nearest    the    pole."     The    "coolest 
spot     most   Springfield  people   can   dis- 
cover this  summer  will  be  found  in  the 
bottom  of  one  of  our  dishes  of  ice  cream 
or   a   glass   of   delicious    red    raspberry 
sherbet.      Fifteen  minutes   for  10  cents 
away  from  the  hot  sun,  making  a  pleas- 
ant discovery  every  time  a  spoon  touches 
ihe  h^s.—Maldaner  ^  Sons,  Springfield. 

White  Rock  Water— We  can't  say  too 
much  about  White  Rock  water.  It  is 
without  question  the  finest  water  pro- 
curable for  drinking  purposes.  Its 
flav-or  is  delicious  and  it  has  certain 
healthful   qualities   not   to   be   found   in 


other  waters.  It  is  full  of  life,  vim  and 
sparkle  but  has  not  the  bite,  burn  and 
sting  of  other  charged  waters.  Every- 
body knows  the  need  of  pure  water- 
or  ought  to.  There  couldn't  be  a  water 
purer  than  White  Rock.  We  are  sole 
agents.— if.   Jerome,   Los   Angeles,   Cal. 

Now!  About  the  dinner.'  The  dinner 
has  three  essentials-turkey,  cranberry 
sauce,  and  water.  The  water  ought  to 
be  purest  and  best,  so  call.-r*^  Ingram 
Lithia    Water   Co.,    Birmingham,  Ala. 

Some  natural  drinks.  Mineral  Water 
IS  Nature's  drink,  and  a  drink  fit  for 
the  gods  it  is,  for  it  does  its  duty  well 
and  quenches  your  thirst.  Very  healthy, 
too  ^  ou  ought  to  drink  a  glass  of  min- 
eral water  every  day.  We  carry  the 
various  b  rands.- Toir^*,  Secombe  ^ 
Alhson,    Druggists,    San    Bernardino. 

A  man  said  yesterday.  "  I  have  par- 
taken of  Root  Beer  at  several  different 
fountains,  but  it  does  seem  to  me  some- 
how   that   what    I    get    at    the    People's 
Pharmacy  Fountain  is  the  most  refresh- 
ing and  best  tasting  of  all."    Not  only  is 
this    the    case    with    root    beer— it's    the 
same    with    everything    we    serve.      Give 
us  a  fair  trial  and  you  will  be  convinced 
that  the  man  who  complimented  our  root 
beer  yesterday  was  correct.     Ice  cream 
delivered  to  any  part  of  the  city  in  any 
quantity  without  extra  charge.-TA^  Pel 
pies  Pharmacy,  Denison,   Texas. 

Pure  refreshing  Ginger  Ale.     No,  all 
ginger  ale  is  not  pure,  as  many  of  the 
so-called    ginger    ales    do    not    contain 
even  the  smallest  amount  of  ginger    Our 
ginger    ale    is    the    "real    thing."  *It    is 
made  of  genuine  ginger  root,  sugar  and 
pure    spring    water.      You'll    notice    the 
difference    when    you     try    it.       It's    a 
healthful   drink   and   is  most   refreshinir 
and  stimulating-just  the  drink  for  you 
when    fagged    out    with    the    heat.       On 
draught  at  our  fountains,  5c  a  glass,  or 
in   bottles    lOc.-Central  Drug   Co.,   San 
Bernardino,  Cal. 


TOBACCONISTS'    ADVERTISING 


33 


SODA 


SOFT     DRrNKS 


The  soda  water  we  serve  is  sure  to 
please  those  who  appreciate  quality. — 
Wanamaker*s,  New  York. 

Leave  your  thirst  at  our  fountain. 
**  The  parting  will  be  sweet.'' — Wana- 
maker's.  New  York. 

The  soda  water  we  serve  touches  the 
thirsty  spot  and  satisfies  the  fastidious 
ones. — Wanamaker's,   New    York. 

Delicious  foaming  soda  flavored  with 
pure  fruit  syrups  and  served  with  cream. 
Can  anything  be  cooler  or  more  cooling? 
— Macy's,  New  York. 

Refresh  yourself  during  the  summer 
days  at  our  soda  fountain.  The  most 
delicious  drinks  with  pure  fruit  flavors. 
Just  try  our  fountain  once. — Wanama- 
ker's, New  York. 

The  difference  in  soda  drinks. — Two 
persons  may  mix  the  same  materials 
and  get  a  greatly  different  result.  Then, 
too,  the  deliciousness  of  a  drink  depends 
much  on  the  quality  of  the  ingredients. 
Our  fountain  is  in  charge  of  an  exper- 
ienced dispenser — a  man  who  thoroughly 
understands  the  serving  of  mixtures  and 
who  keeps  instant  tab  on  the  new  things 
as  they  are  introduced;  and  in  line  with 
the  policy  of  our  whole  store  none  but 
the  absolutely  pure  materials  are  served 
from  our  fountain. — Wanamaker's,  New 
York. 

She  smiles  with  delight,  and  so  do  all 
our  patrons  when  ice  cream  is  served 
that  is  calculated  to  tickle  even  the  most 
fastidious  taste,  made  from  the  very 
purest  and  choicest  of  cream  and  fruit 
flavors,  containing  nothing  in  the  small- 
est degree  unhealthful.  It  is  both  de- 
licious and  wholesome. — Wanamaker's, 
New  York. 

Cooling  lays  for  thirsty  days. — Cald- 
well Sweet,  Bangor,  Me. 

There  are  other  reasons  besides  lo- 
cation to  account  for  the  crowds  at 
Dean's  fountain — try  the  soda! — Dean's, 
Los  Angeles,  Cal. 

Chocolate  ice-cream  soda  made  and  ser- 
ved exactly  right.— Chocolate  is  the  hard- 
est to  make  and  make  right.  It  requires 
so  much  care  and  attention.  Then  good 
chocolate  is  expensive  and  a  great  many 
"skimp''  on  the  quantity  used.  Try 
our  chocolate — it's  delicious.— Andrew  R. 
Cunningham,  Detroit,  Mich. 

Hot,    isn't   it?      Soda   water    and    ice 


cream  are  the  most  desired  articles  now- 
a-days.  The  following  ads,  selected  from 
old  newspapers,  are  a  little  modified  and 
herewith  given  for  the  benefit  of  those 
who  are  looking  for  suggestions  when 
writing  ads  for  the  hot  and  thirsty. — 
Wanamaker's,  New  York. 

Always  remember  at  Wiley's  it's  pure, 
that's  sure.  Our  fountain  is  marked  by 
its  daintiness  and  cleanliness — every- 
thing looked  after  as  carefully  and  kept 
as  clean  as  though  we  had  to  do  all  the 
drinking  ourselves.  Our  soda  water  and 
ice  cream  are  the  kind  that's  sure  to 
please  you — we  are  confident  of  that,  for 
no  purer  or  better  can  be  made. — Wiley's, 
Atlanta,  Oa. 

Ginger  ale  outclasses  lemonade,  and 
there  is  not  the  trouble  of  making  it. 
We  have  the  genuine  Belfast.  Just  hot 
enough  to  be  interesting. — T.  E.  Burns 
Company,  Knoxville,  Tenn. 

Refresh  yourself  during  the  Summer 
days  at  our  soda  fountain.  The  most 
delicious  drinks  with  pure  fruit  flavors. 
Just  try  our  fountain  once. — F.  L.  Gut- 
mann,  Colorado  Springs,  Colo. 

Strawberry  ice  cream.  The  choicest 
selected  strawberries  and  bananas  make 
these  two  flavors  of  our  ice  cream  es- 
pecially fine.  Our  pineapple,  vanilla, 
chocolate  and  others  are  the  best  of  their 
kind. — Hazelwood  Co.,  Spokane,  Wa^h. 

It  touches  the  spot  just  right,  and  the 
effect  produced  stays  with  the  drinker. 
Don't  flood  the  stomach  with  ice  water 
and  other  stuff  that  brings  discomfort 
first  and  dyspepsia  afterwards.  What's 
more  delicious  than  our  foaming  soda, 
flavored  with  pure  fruit  syrups  and 
served  with  cream?  Can  anything  be 
cooler  or  more  cooling?  Drinking  it  has 
delighted  crowds  and  hurt  no  one. — 
Wyman's,  Bangor,  Me. 

Wiley's  is  a  delightful  place  to  visit 
these  warm  davs.  And  why  so?  A 
large,  bright  and  well-ventilated  room, 
cool  as  can  be — music  by  Atlanta's  best 
orchestra — and  the  purest  and  best  pos- 
sible iced  drinks,  ice  cream  and  ices  ser- 
ved. Could  you  want  for  a  better  Sum- 
mer attraction?  Before  and  after  a 
tour  of  shopping  in  the  mornings  and 
afternoons,  or  a  car  ride  after  tea,  are 
the  times  to  think  of  us  and  the  many  at- 
tractions that  await  you. — Wiley's,  At- 
lanta, Oa. 


SODA 


{ 


84 


TOBACCONISTS'    ADVERTISING 


.nF  t  ^*"  '  delicious  ice  cream  and 
soda.  It  s  satisfying,  it's  cooUng.-Dean^a 
i>rug  Store,  Log  Angeles,  Cat. 

« Tr""^  ^T  *^^''*  "*  ^«"'«  fountain. 

The   parting   will   be   sweets-Dean's 

Los  Angeles,  Cal.  ' 

Barton's  maple  mist  and  sweet  cherry 

fil  r^  ''■T'^  '^^^  ^'^  considered  the 
finest  drinks  in  the  city.  We  use  only 
the  pure  fruit  juice.     When  warm  and 

l«r^'*°T,:?"'^  '^^  us.-fr,7/  M.  Bar- 
ton,  Mansfield,    Ohio, 

J  "^^^^  "  «""  it  IS  served 
at  our  fountain  (5c.)  every  da  v.  A 
cool  refreshing  summer  drink  without  an 
W,  ^^f  *''"'''^''*  ^  Fo,,  Co.,  Porll 

.Ice  cream  soda.-There's  but  one  good 
kind  and  you'll  find  that  at  Malstro^ 
It  IS  our  earnest  endeavor  to  "  Get  Next  ** 
to  just  what  you  want,  not  too  Weet, 
irif""^"?!     '""^^    '*'^*"    "*°    n^«ke    it 

"kinlc/'  ^^^^^'^  ""^  ^"  *he  new 
cn^o  ^  »n  serving  make  this  the  best 
soda  fountain  in  the  NortK^Malstrom 
isros.,  Tacoma,  Wash. 

The  Drinks  We  Serve  are  just  as 
good  on  cool  days  as  hot.  We've  drinks 
for  all  appetites  and  all  people.  Our 
boda  ,s  as  pure  and  delicious  as  it's 
possible  to  make.  Our  Ginger  Ale  is 
a  world  beater-has  that  satisfying  taste 
that  makes   it  so  popular.     Our  Policy 

that's  what  we  are  here  for.-Loran^.r 

4(-  Culver,  Saginaw,  Mich. 

Dean's  soda  is  sure  to  please  those 
^ho  appreciate  quality.-Z)Mn'*  Drua 
iitore,  Los  Angeles,  Cal. 

h^^fK^ ,"''1''"'    '"'""'"    ^""k    that    is 
healthful    for    the   children,   as   well   as 

adults,  IS  our  sparkling  root  beer,  lemon 
drfnL?  ««"«Panlla.  For  mixing 
drinks  for  papa  and  his  friends  thert 
IS  nothing  so  delicious  as  our  snappy 
ganger  ale  and  our  fine  carbonated  waters. 
No  one  should  be  without  these   comforts 

Bottling  Works,  Spokane,  Wash, 
Hall's   soda   touches   the   thirsty  spot 

E.  Hall  8f  Co.,  Binghamton,  N.   Y. 

Good  Soda.-Syrups  made  from  the 
fruit,  p  enty  of  ice,  "  velvet "  ice  cream, 
clean  glasses  and  spoons  and  an  oblig- 
ing clerk,  all  go  together  to  make  a 
glass  of  good  soda.-^ndr.u.  Cunning, 
ham,  Detroit,  Mich.  ^ 

A  glass  of  soda  smoothes  things  out 


TOBACCONISTS'    ADVERTISING 


35 


SODA 


and  ends  a  lovers*  quarrel,  makes  mam- 
ma and  the  children  happy  and  braces 
up  papa  for  his  business  duties.  There 
IS  nothing  so  refreshing  or  so  bracing 
on  a  warm  day  as  a  glass  of  our  ice 
cream  soda,  flavored  with  pure  fruit 
juices  or  our  orange  phosphate.  Try 
it-Smith  ^  Good,  Lexington,  Kg. 

Wlien  you  drink  Sun's  soda  you  drink 
the  best  the  freshest,  the  cleanest  soda 
made.  \\  e  know  how  to  mix  soda  drinks 
in  the  proper  style-know  just  what  to 
put  into  them  to  reach  perfection.  If 
Jt  s  an  egg  chocolate  you  order,  you'll 
drink   the   best   egg  chocolate   that   can 

ditto.  In  fact,  it  doesn't  matter  what 
you  order,  it  will  be  the  best.  Xow, 
suppose  you  try  us  once-a  fountain  in 
every  store.-TA*  Sun  Drug  Co.,  Los 
Angeles,  Cal.  ''         '        ' 

"Mr.  Smith,  how  do  you  make  such 
delicious  ice  cream  r  A  frequent  ques- 
tion  asked  of  us.  Do  you  know  how 
delicious  It  is?  Drop  in  and  let  us 
serve  it  to  you.  Everything  is  neat  and 
clean  and  of  the  best  w-  «,„u 
^of\   A\4f       \    \  .  ,  ^^  ^^^^  over 

100  different  drinks  with  and  without 
ice  cream  and  they  are  all  right— 
iimxths  Pharmacy,  Janesville,  Wis. 

"Never    tasted    anything    nearly    so 
good'   ,s   the   verdict   of   all   who   have 
tried  our  choice  fruit  flavor  soda.     It's 
so  delicious  as  to  almost   force  an  ex- 
pression of  delight  from  a  sphinx.    Pre- 
pared   from    purest    and    finest    ingre- 
dients.    It    IS    always    of    uniform    high 
quality.     Try  a  glass  of  this  unrivalid 
ice  cream  soda.     'Twill  make  you   feel 
there  s    something    worth    living    for.- 
Hemltck,  Mansfield,  O. 

The  Difference  in  Soda  Drinks.— Two 
persons    may    mix    the    same    materials 
and  get  a  greatly  different  result.    Then, 
too,   the    deliciousness    of   a    drink    de- 
pends much  on  the  quality  of    the    in- 
gredients.    Our    fountain    is   in   charge 
of  an  experienced  dispenser-a  man  who 
thoroughly    understands    the    servinir   of 
mixtures  and  who  keeps  instant  tab  on 
the  new  things  as  they  are  introduced; 
and  m  line  with  the  policy  of  our  whole 
store  none  but  the  absolutely  pure  ma- 
terials are  served  from  our  fountain.- 
Hefley-Arcularius    Drug    Co.,    Colorado 
Springs,  Colo. 

The  soda  that's  right.  It's  said  to 
K^^u  /,*  !"  *«^"--tWs  soda  of  mine 
—but  that  s  just  because  it's  made  right, 
flavored  right  and  served  right.  There's 
a  lot  in  knowing  how  to  do  things  riirht 
even  in  the  soda  water  business.-Tifn^! 
ers  Drug  Stores,  Altoona,  Pa. 


Cool,  sparkling  soda,  served  in  cool, 
thin,  sparkling  glasses  by  an  expert 
mixologist,  makes  Wynkoop's  ideal  soda 
peer  of  all.  We've  many  new  drinks 
this  year. — Wynkoop-Vaughn  Co.,  Ta- 
coma, Wash. 

To  drink  a  dream  try  our  soda  water. 
It  is  all  that  money,  experience,  skill 
and  cranky  ideas  as  to  purity  and  clean- 
liness can  make  it.  Sparkling  water, 
rightly  charged — pure  fruit  syrups — 
plenty  of  ice — glasses  of  ample  size — 
these  are  a  few  of  the  features  that 
account  for  its  excellence.  Try  our 
perfect  and  daintily  served  soda  once 
and  you'll  need  no  second  urging. — 
Sawyer's  Pharmacy,  Schenectady,  N,  Y. 

Our  ice  cream  soda  and  sundaes  are 
so  good  that  they  are  helping  us  to 
sell  more  soda  water  than  we  ever  sold 
before.  Let  our  soda  fountain  help 
make  this  hot  weather  pleasanter. — Ped- 
ley,  Mitchell  4*  Egbers,  Cannon  City. 

We  are  especially  prepared  to  fur- 
nish bottled  soda  in  any  quantity  to  pic- 
nic and  excursion  parties,  and  the  best 
for  the  money — always. — Solomon's,  Pen^ 
sacola,   Fla. 

It  touches  the  spot  just  right,  and 
the  effect  produced  stays  with  the 
drinker.  Don't  flood  the  stomach  with 
ice  water  and  other  stuff  that  only 
brings  discomfort  first  and  dyspepsia 
afterwards.  What's  more  delicious  than 
our  foaming  soda,  flavored  with  pure 
fruit  syrups  and  served  with  cream? 
Can  anything  be  cooler  or  more  cool- 
ing? Drinking  it  has  delighted  crowds 
and  hurt  no  one. — Macy's,  Nero  York. 

Dean's  soda  touches  the  thirsty  spot 
and  satisfies  the  fastidious  ones. — 
Dean's,  Los  Angeles,  Cal. 

For  a  pure  and  delicious  sherbet  or 
punch  try  one  of  Wiley's,  made  from 
the  purest  cream  and  choice  ripe  fruit 
juices. — Atlanta,   Qa, 

Delicious  soda  waters  aren't  a  hap- 
pening. It  takes  pure  fruit  juices,  the 
best  of  ingredients,  utmost  cleanliness 
and  expert  knowledge  to  produce  them. 
— Charles  Stuckert,  Trenton,  N.  J. 

We  are  often  asked  why  it  is  that 
our  soda  and  fountain  drinks  taste  so 
much  better  than  those  they  get  at  other 
places.  It  is  because  the  water  is  per- 
fectly carbonated  by  our  electric  gen- 
erator producing  that  clear,  sparkling 
water,  with  its  snap  and  sparkle,  that 
goes  right  to  the  thirsty  spot.  It  is 
because  our  fountain  is  so  constructed 
that  it  produces  the  coldest  soda  water 
that  can  be  drawn.  It  is  because  our 
fountain  is  the  sanitary  kind,  and  every 


glass  of  soda  drawn  from  it  means 
health  and  happiness. — Pedley,  Mitchell 
^  Egbers,  Cannon  City,  Colo. 

A  lover's  retreat  is  our  soda  foun- 
tain. For  those  who  love  a  cool  and 
refreshing  soda,  flavored  with  the  real 
taste  of  the  garden,  just  sweet  enough, 
our  fountain  suits.  There  must  be 
something  about  our  fountain  that 
brings  people  back  for  more.  You  will 
come  back,  too,  when  you  taste  our 
flavors. — Old  Drug  Store,  San  Ber- 
nardino, Cal. 

Of  course  you  want  the  best  soda. 
Ever  try  Kingston's?  If  you  have,  you 
know  it's  the  best.  If  you  haven't — 
well  you  know  you  are  missing  it.  It's 
cold,  sparkling,  luscious  with  rich 
creamy  cream — ^and  tastes  just  right. 
We  mix  it  as  you  want  it. — Kingston, 
Denison,  Texas. 

Our  ice  cream  soda  is  one  of  the 
most  popular  drinks  to  be  had  in  town. 
It  brings  people  from  everywhere;  it's 
so  delicious  and  cool. — Geo.  E.  Savage, 
Portland,  Me. 

Soda  W^ater  at  Will— With  a  "  Spark- 
lets "  Bottle. — How  often  have  you 
wanted  carbonic  water,  to  add  the  neces- 
sary life  to  your  cooling  drink,  and 
found  the  club  soda  or  syphon  exhaust- 
ed? With  a  "sparklet  "outfit  no  such 
accident  can  happen;  for  you  can  al- 
ways have  your  soda  water  plant  at 
your  elbow.  There's  a  magic  in  the 
little  capsules,  that  is  easily  invoked 
to  make  a  cooling  and  refreshing  drink. 
An  attractive  new  feature  is  the  club 
soda  set  of  six  bottles,  charging  case, 
and  box  of  "  sparklets "  capsules,  so 
that  a  suflBcient  supply  of  carbonated 
water  can  be  prepared  and  set  away  to 
keep  cool,  until  needed. — Wanamaker's, 
New  York. 

Ing's  ideal  soda  is.  soda  lightful. — 
The  Ing  ^  Allen  Drug  Co.,  Sacramento. 

Dean's  soda  tickles  the  palate  and 
quenches  thirst. — Dean's  Drug  Store, 
Los  Angeles,  Cal. 

Dean's  delicious  foaming  soda  flav- 
ored with  pure  fruit  syrups  and  served 
with  ice  cream.  Can  anything  be  cooler 
or  more  cooling  ? — Dean's,  Los  Angeles. 

The  choice  is  not  limited  to  half  a 
dozen  flavors.  There's  more  than  twice 
that  number  from  which  to  select  the 
flavoring  for  your  soda  water.  All  are 
rich  fruit  syrups  and  perfectly  deli- 
cious. The  soda  water  is  pure  and  whole- 
some, and  everything  around  the  foun- 
tain and  counter  is  clean  and  inviting. 
— Patten  Pharmacy,  Grand  Forks. 


SODA 


36 


_J£OBACCONISTS'    ADVERTISING 


Try  our  delicious  soda  water  and 
you  will  get  the  coolest  and  most  de- 
licious  drink  right  in  front  of  our  foun- 
tain. We  have  the  purest  and  best 
syrups  and  flavors,  and  we  know  ex- 
act y  how  to  draw  a  glass  of  soda  that 
will  hit  your  thirsty  spot  every  time.^ 
I'eona  Candy  Kitchen,  Peoria,  III. 

It's  Drinking  Time.-Don't  wait  until 
you  are  thirsty.     Thirst  isn't  necessary 
for  the  enjoyment  of  our  soda.     Extra 
?ood    soda   is    good   any   time.     There's 
satisfaction    in    its    deliciousness.      Our 
soda    isn't    the    ordinary    soda-it    isn't 
made  from  ordinary  materials.     It's  the 
kind    of    soda    that    requires    the    best 
grade    of    fountain    supplies,   abundance 
of  ice,  skill  and  conscience  in  the  mak- 
ing.     It's    the    kind    that    affords    litUe 
profit    and    makes    friends.-Dr    E    D 
Morrison    i'    Co.,    Valley    Junction,    la. 
To  Reach  That  Thirsty  Spot.-Makes 
no  difference  how  big  your  thirst  is,  a 
soda   drawn   from  our   fountain  is  sure 
to  quench  it.     Our  ice  cream   soda  has 
every  element  of  superiority— that's  the 
secret    of    ,ts    popularity.— /.oranacr    Sc 
Culver,   Saginaw,  Mich.  ^ 

Our  best  soda  fountain  is  sizzling  and 
fizzing  and  bubbling  with  the  most  de- 
licious drink.  None  but  the  best  qual- 
ity  of  materials  is  used,  and  folks  tell 
us  that  we  know  how  to  nyike  delicious 
soda  drinks.-^.  Q.  Reynolds  &■  Co., 
Co.,   Denison,    Tex. 

Satisfjing  Soda.  Our  soda  is  made 
just  right,  tastes  just  right  and  the 
drinking  is  followed  by  that  satisfied 
feeling.  Any  drink  worth  drinking  we 
serve,  serve  several  to  be  found  here 
only.  Bring  in  your  thirst  and  call 
for  the  antidote  you  found  most  sat- 
isfactory.-/, o.  Jamieson,  Charlotte- 
town,  P.  E.  I. 

A  bargain  in  every  glass.  Some  soda 
water  is  good  and  some  not  so  good. 
Ours  is  too  good  to  sell  for  5  cents; 
but  as  we  cannot  afford  to  sell  a  poor 
glass  of  soda  any  more  than  we  can  a 
poor  drug,  we  will  give  you  a  bargain 
m  every  glass.-/ay  Smith  ^  Son,  Sag- 
tnaic,   Mich.  ^ 

The  vast  army  of  soda  water  drinkers 
IS  growing  as  the  days  grow  warmer. 
Refreshing  and  exhilarating,  it's  the 
most  popular  summer  beverage  for  all 
classes  of  people.  Those  who  visit  this 
fountain  are  of  one  opinion-"  the  soda 
that  wets  the  dry  spoV^-Tumer's  Drua 
Stores,  Altoona,   Pa. 

Chocolate  ice  cream  soda  is  the  hard- 
est flavor  to  make  right,  it  requires  so 
much  care  and  attention.     Besides,  good 


SODA 


Chocolate  is  expensive;  but  that  makes 
no  difference  here.  Our  chocolate  is 
perfect  in  quality  and  generous  in  quan- 
tity. T^r  t-it's  delicious.-Cferif,  Ic, 
tream  Parlor,  Lockport,  III. 

Say,  girls,  the  laugh  has  been  on  you 
so  many  times  about  your  complexions 
being   bought   in   a   drug   store   at   two 
bits    a    box-Here's    a   secret-You   can 
buy   It    for    five    cents    a    glass    at    our 
soda    fountain-and    it's    the    kind    that 
won't    come    off.    You     may     tell    that 
healthful   tint   in   the   cheeks   of   a    ma- 
jority of  smiling  faces  about  our  foun- 
tain,  any   day,    for   our   soda    tattoos    a 
rosy,  healthful  hue  that  sapolio  couldn't 
budge-there's    health    in    every    drop- 
mental    nourishment,    too- for  "it   drives 
away  dull  care    and    instills    a  cheerful 
disposition.-JAe  Ing  4-  Allen  Co.,  Sac- 
ramento, Cal. 

Soda  Water  Philosophy.     Facts  worth 
remembering.      Some    people    don't    be- 
lieve in  soda  water.     Thev  say  it's  too 
sweet— injures  the  stomach,  etc.     That's 
nonsense!     True,    there's    a    great    deal 
of   poor   stuff   sold    under    this    name- 
chemical   syrups,  half  carbonated   water 
-but   when   you    drink   what   we   serve, 
you   do  your  palate,  your  stomach   and 
your   digestion    a    genuinely    good    turn. 
In   the   tropics   fruits   of  all    kinds   are 
the    principal    diet-a    wise    Providence 
so   provides   it.      When    the   sun    brings 
out  the  perspiration   here,  we  give  you 
the  pure   fruit  juices   without   the   pith 
and    fibre,    which    are    the    indigestible 
parts.     And   the   sparkle— who   will   say 
it  isnt  better   than   the   exhilaration  of 
alcohol?     And  the  refreshing  coolness- 
who  will   claim   it  is   not   more  invigor- 
ating than  the  effects  of  beer  or  wine.> 
The   drinking  habit  won't   harm  you   if 
It   gets   Its    supply    from    our    fountain. 
Come— and  bring  the  lady  with  you!— 
Adrian  Paradis,   Brooklyn,  N.    Y. 

There  is   nothing  on   earth   that   will 
cool  you  as  quickly  as  a  glass  of  pure, 
sparkling,    delicious    soda.      And    when 
prepared  with  the  purest  of  fruit  juices 
and  choicest  of  cream,  like  ours,  it   is 
as   nectar   for  the   soul.     We   serve   ice 
cream  soda  that  can't  be  excelled.    Cool- 
ing,    refreshing,     reviving,     wholesome, 
palatable,  delightful.     You  must  try  it 
—Mykrantz  Pharmacy,  Columbus,  Ohio. 

Oh,  But  It's  Good.-That's  what  they 
all  say  about  our  soda.  When  some- 
thing really  delicious,  refreshing  and 
satisfying  is  desired,  drop  in  here  and 
try  our  ice  cream  soda.  It's  the  very 
acme  of  Summer  pleasure.— (?rai/  * 
Worcester,    Detroit,    Mich. 


TOBACCONISTS'    ADVERTISING 


37 


Our  soda  fountain  is  now  at  your  ser- 
vice for  the  summer  season.  A  fine 
place  to  stop  and  enjoy  a  delicious,  re- 
freshing drink— pure  and  wholesome. — 
The  Diamond  Drug  Store,  Kansas  City. 

A  few  swallows  of  Mykrantz's  deli- 
cious, cold  and  sparkling  soda  water  on 
a  sultry  day  will  open  your  eyes  to 
the  difference  in  a  high  grade,  pure 
fruit  juice  flavoring  and  that  made  by 
artificial  processes.  Mykrantz's  choice 
soda  water  is  a  boon  to  the  thirsty  on  a 
hot  day  like  ihis.—Mykrantz,  Columbus. 

Something  sparkling,  exhilarating,  re- 
freshing comes  from  our  soda  fountain 
on  every  turn  of  the  valve.  You  will 
soon  learn  how  delicious  each  one  of 
the  many  drinks  we  prepare  is.  And 
you  will  soon  learn  that  our  soda  is  as 
pure  and  wholesome  as  perfect  mater- 
ials and  great  care  can  make  it.— Dwd- 
ley's  Drug  Store,  Silver  Springs,  N.  Y. 

There  is  nothing  on  earth  that  will 
cool  you  as  quickly  as  a  glass  of  pure, 
sparkling,  delicious  soda,  and  when  pre- 
pared with  the  purest  of  fruit  juices 
and  choicest  of  cream,  like  ours,  it  is  a 
nectar  to  the  soul.  The  ice  cream  soda 
we  serve  cannot  be  excelled.  It  is  cool- 
ing, refreshing,  reviving,  wholesome, 
palatable  and  delightful.  You  must  try 
it  at  Lilley's  Ice  Cream  Parlors  and 
Candy  Factory,  Victoria,  B.  C. 

Sliced  Peaches  and  Crushed  Rasp- 
berries.— What  a  vision  of  deliciousness 
arise  as  you  think  of  them  in  connec- 
tion with  a  cooling  draught!  How 
tempting  the  thought!  Well,  they're 
more  than  tempting  when  served  with 
our  ice  cream  soda.  All  this  would  be 
wasted  on  old  customers.  They  know 
there's  no  drink  like  these  two  bev- 
erages of  ours.  They're  around  our  foun- 
tain every  day.  It's  the  stranger  that 
we  hope  to  attract. — Schlotterbeck  ^ 
Foss  Co.,  Portland,  Me. 

An  elevated  taste  is  displayed  by 
those  who  drink  our  soda  water.  They 
have  learned  to  discriminate  between  the 
good,  bad  and  indifferent  and  have 
chosen  the  good  as  their  favorite  bev- 
erage. Our  soda  fountain  can  supply 
an  almost  endless  supply  of  flavors,  and 
from  those  and  the  pure  soda  water  are 
concocted  delightful,  refreshing,  whole- 
some and  invigorating  drinks. — A.  L, 
Ziegler,  Druggist,   York,  Pa. 

Hall's  is  a  delightful  place  to  visit 
these  warm  days.  And  why  so?  A 
large,  bright  and  well  ventilated  room, 
cool  as  can  be — music  by  electric  piano, 
and  the  purest  and  best  possible  iced 
drinks,  ice  cream  and  ices  served.    Could 


you  want  for  a  better  summer  attrac- 
tion? Before  and  after  a  tour  of  shop- 
ping in  the  mornings  and  afternoons, 
or  a  car  ride  after  tea,  are  the  times 
to  think  of  us  and  the  many  attrac- 
tions that  await  yow.— Geo.  E.  Hall  ^ 
Co,  Binghamton,  N.  Y. 

Meet  me  at  Watson's  fountain. 
That's  what  you  should  say  to  your 
friends  if  you  want  to  please  them.  We 
have  an  expert  operator  in  charge  at 
each  of  our  stores.  Our  soda  is  pure, 
delicious,  refreshing  and  everything  that 
good  soda  should  he.— Watson's,  Winni- 
peg, Can. 

Delicious  soda  daintily  served.  Every- 
body likes  our  soda  water  with  its  spark- 
ling freshness,  its  refreshing  ice-cold- 
ness and  its  thorough  purity  and  whole - 
someness.  We  go  to  endless  pains  to 
make  each  drink  suit  the  particular  taste 
of  each  individual  customer.  We  serve 
it  just  as  you  like  it— People's  Phar- 
macy, Denison,  Texas. 

Ice  cream  soda. — There's  but  one  good 
kind  and  you'll  find  that  at  our  foun- 
tain. It  is  our  earnest  endeavor  to 
"Get  Next"  to  just  what  you  want, 
not  too  sweet,  just  enough  soda  water 
to  "make  it  right"  and  only  the  best 
of  ice  cream.  Best  fruit  flavors  and 
all  the  new  "kinks"  in  serving  make 
this  the  best  soda  fountain. — Wana- 
maker,  Philadelphia. 

Our  soda  fountain  is  the  chilliest, 
coldest,  frostiest  proposition  in  town. 
— Loranger  ^  Culver,  Saginaw,  Mich. 

Our  ice  cream  soda  is  one  of  the  most 
popular  drinks  to  be  had  in  town.  It 
brings  people  from  everywhere,  it's  so 
delicious  and  cold.— Macy's,  New  York. 
An  elevated  taste  is  displayed  by 
those  who  drink  our  soda  water.  They 
have  learned  to  discriminate  between 
the  good,  bad  and  indifferent  and  have 
chosen  the  good  as  their  favorite  bev- 
erage. Our  soda  fountain  can  supply 
an  almost  endless  supply  of  flavors,  and 
from  those  and  the  pure  soda  water 
are  concocted  delightful,  refreshing, 
wholesome  and  invigorating  drinks. — 
Wanamaker,    Philadelphia. 

"  Never  tasted  anything  nearly  so 
good"  is  the  verdict  of  all  who  have 
tried  our  choice  fruit  flavor  soda.  It's 
so  delicious  as  to  almost  force  an  ex- 
pression of  delight  from  a  sphinx.  Pre- 
pared from  purest  and  finest  ingredients, 
it  is  always  of  uniform  high  quality. 
Try  a  glass  of  this  unrivaled  ice  cream 
soda.  'Twill  make  you  feel  there's 
something  worth  living  for. — Wana- 
maker's,  Philadelphia,  Pa. 


\\ 


SODA 


\ 


38 


TOBACCONISTS'    ADVERTISING 


i 


Our  ice  cream  parlor  is  a  delightful 
place  to  visit  these  warm  days.  And 
why  so?  A  large,  bright  and  well  ven- 
tilated room,  cool  as  can  be — and  the 
purest  and  best  possible  iced  drinks, 
ice  cream  and  ices  served.  Could  you 
want  anything  better  in  these  scorch- 
ing hdt  days  ? — Macy's,  New  York. 

Pomona  Ice. — A  fruit  punch  that  has 
body  and  a  delicious  new  flavor  that's 
produced  by  the  blending  of  choice  ripe 
fruits.  We  make  it  and  it  is  served 
at  our  fountain  (5c)  every  day.  A 
cool,  refreshing  summer  drink  without 
an  equal. — Macy's,  New  York. 

Real  ice  cream  goda.  That's  the  kind 
we  serve.  Although  in  this  enlightened 
age  it  is  possible  to  make  a  pretty  good 
imitation  of  ice  cream  without  using 
cream  of  sugar,  we  are  still  old-fash- 
ioned and  use  the  real  ingredients. 
That's  why  you  get  such  delicious  ice 
cream  soda  here.  "We  spare  no  ex- 
pense in  making  our  ice  cream  soda. 
Not  only  is  the  ice  cream  pure  and 
good  but  the  syrups  are  made  from 
real  luscious  fruits.  If  it  were  pos- 
sible to  make  better  we  would  do  so. 
Our  cleanly  service  helps  to  make  soda 
drinking  more  delightful. — Reynold* 
Drug  Co.,  Denison,  Texas. 

Soda.  The  darkest  face  will  brighten 
after  a  glass  af  our  delicious  soda.  The 
tired  and  thirsty  man  or  woman  will 
find  it  both  satisfying  and  refreshing. 
A  glass  of  sparkling  soda  drawn  from 
our  fountain  will  make  you  think  it  in- 
deed the  fountain  of  youth.  It  will 
banish  the  lassitude  due  to  the  heat, 
comfort  the  parched  throat  and  tickle 
the  palate  as  no  other  drink  can.  Have 
one  with  us. — Exchange  Drug  Co.,  Mont- 
gomery,  Ala. 

Soda  Fountains.  Several  rare  bar- 
gains in  our  warerooms  for  quick  de- 
livery. Easy  terms  of  payment.  A 
postal  will  bring  our  representative. — 
Robert  M.  Green  ^  Sons,  Philadelphia. 

Golden  Orangeade.  Cooling,  refresh- 
ing, healthful.  A  soda  beverage  that 
makes  a  long  thirst  scamper.  If  you 
drink  Golden  Orangeade  you  will  wish 
you  had  a  neck  as  long  as  a  giraffe's. 
It  is  the  drink  for  these  sizzling  July 
days.  Long  drink,  5c. — Towne,  Seccombe 
ji;  Allison,  San  Bernardino,  Cal. 

When  thirsty  quench  your  thirst  at 
our  soda  fountain.  The  coolest,  most 
refreshing  drinks  are  to  be  obtained 
there.  The  best  ice  cream  soda  in  the 
city,  made  from  pure  fruit  flavors. 
Root  beer,  vichy  and  all  kinds  of  min- 
eral   waters    served    ice    cold,    for    hot 


weather    thirsts    at    The    Modern   Phar- 
macy, Binghamton,  N.   Y, 

A  sip  for  the  fair  generally  includes 
a  glass  of  delicious  soda  water.  We 
have  it  in  all  flavors  as  well  as  all  other 
"soft  drinks,"  such  as  sarsaparilla,  gin- 
ger ale,  root  beer,  etc.  It  is  all  pure 
and  guaranteed.  There  is  a  delightful 
feeling  of  comfort  that  follows  a  drink 
of  this  matchless  soda.  Make  a  trial  of 
it  in  the  near  future.  Then  you  will 
wonder  how  you  have  managed  to  do 
without  it  so  long. — Owl  Drug  Store, 
San  Bernardino,  Cal. 

Pure  food  chocolate  with  our  sun- 
daes. The  chocolate  we  use  to  make 
our  syrups  for  the  fountain  is  "  Bens- 
dorp's,'*  the  most  expensive,  the  purest 
made.  Imported  for  high  grade  use,  it 
is  one  of  the  few  that  conforms  to 
the  Pure  Food  Law.  Try  a  soda  with 
this  chocolate.— Central  Drug  Co.,  San 
Bernardino,   Cal, 

The  Fountain.  Refresh  yourself  dur- 
ing these  hot  days  at  the  Marble  Foun- 
tain. The  most  delicious  drinks  with 
pure  fruit  flavors.  Lemonade,  coca- 
cola,  but  our  specialty  is  ice  cream  soda. 
In  the  tea  room  we  serve  ice  cream  in 
all  sorts  of  unique  ways. — Schipper  ^ 
Block,  Peoria,  III, 

Soda  Fountains.  We  are  well  equip- 
ped for  the  season.  Fountains  at  all 
our  stores.  Expert  operators  to  sup- 
ply you  with  all  the  latest  American 
mixtures  and  favorite  flavors.  Every- 
thing modern  and  up-to-date.  Bright, 
cheerful  stores  and  parlors. — The  Wat- 
son  Confectionery  Co.,  Ltd.,  Winnipeg. 

The  best  soda  in  town.  It  is  our 
aim  to  make  the  best  soda.  We  there- 
fore spare  neither  trouble  nor  expense 
to  secure  the  best  results.  Natural 
fruit  flavors,  plenty  of  ice,  cleanliness 
and  superior  skill  in  dispensing  make 
"Gorgas'  soda"  just  what  you  want  it 
to  be  —  pure  —  delicious — satisfying. — 
Gorgas,  Ilarrisburg,  Pa. 

A  satisfied  expression  will  be  noticed 
in  your  face  after  one  of  our  cooling 
and  refreshing  tutti-frutti  sundaes.  Ask 
our  mixologist. — Wynkoop-Vaughan  Co., 
Tacoma,  Wash. 

So-da  you  see  the  point.  The  leading 
soda  men  in  all  its  branches.  Purity  in 
water  and  best  of  material  in  the  manu- 
facture of  goods  is  our  motto. — Pioneer 
Soda  Works,  Reno,  Nevada. 

Maple  mist  and  sweet  cherry  five-cent 
ice  cream  soda  are  considered  the  fin- 
est drinks  in  the  city.  We  use  only 
the  pure  fruit  juice.  When  warm  and 
thirsty  come  and  see  us. — Macy's,  New 
York. 


SODA 


TOBACCONISTS'    ADVERTISING 


39 


RESTAURANTS 


"  /  see  Smith  takes  five  minutes  for  lunch." 
"  Oh,  yes!     Smith  has  been  out  of  active  business  for 
some  little  time,  now." — Puck. 


15 

-rj 


The  oyster  season. — Those  who  like 
oysters  like  also  the  way  we  cook  them, 
dj'sters  require  diff'erent  treatment  than 
any  other  food,  and  we  give  them  just 
the  attention  that  assures  best  taste.  Our 
patrons  like  our  service  and  our  cooking. 
We  believe  you  will  like  them,  too. — 
Gem  Restaurant,  Great  Falls,  Mont. 

A  sunny  smile  cannot  come  when  the 
stomach  is  out  of  order,  but  the  stomach 
is  never  out  of  order  when  the  meals  are 
taken  at  our  peerless  restaurant,  for  the 
food  is  so  perfectly  cooked,  and  of  such 
anti-drspetic  kind  that  is  restores  and 
promotes  health.— r*«  McRae  Cafe  Co., 
Colorado  Springs,  Colo. 

Permanent  guests  will  find  the  Mam- 
moth Hotel  their  ideal  residence,  restful 
and  enjoyable.  The  cuisine  is  excellent, 
for  the  table  is  bountifully  supplied  with 
all  the  delicacies  of  the  season.  All 
the  guest  chambers,  whether  single  or  en 
suite,  are  of  outside  location,  well  lighted 
and  well  ventilated  with  improved  sani- 
'  tary  plumbing,  steam  heat,  electric  lights, 
running  water,  hot  and  cold,  and  open 
grates  for  those  cheerful  little  fires  that 
so  enliven  a  room  and  lend  a  home-like 
atmosphere.  All  the  furnishings  arc 
new,  and  attentive  service  that  pleases 
is  within  easy  call. — The  Manhattan 
Hotel,  San  Francisco,  Cal. 

A  tempting  breakfast  can  be  served 
your  guests  without  much  trouble — if 
your  meats  are  ordered  from  Brauer's, 
and  your  chef  knows  his  business!  Our 
meats  are  toothsome,  delicious,  tender 
and  juicy!  We  sell  especially  to  the 
hotels,  clubs,  cafes,  restaurants,  summer 
resort  hotels,  and  ship  to  families  in  the 
country. — H.  C.  Brauer,  Richmond,   Va. 

Well  fed  men  are  invariably  of  a  happy 
disposition.  Those  who  patronize  us  are 
well  nourished. — Coleman's,  Newark. 

Folks  all  gone  away?  Come  in  and 
take  breakfast,  dinner,  supper  with  us. 
We'll  give  you  as  delicious  a  meal  as 
you  want — serve  it  appetizingly — with  no 
vexatious  delay. — Fox  ^  Adams,  Bangor. 

AMiat  to  eat,  when  to  eat,  and  where 
to  eat  are  very  important  questions.  The 
last  is  easily  answered  by  aU  who  have 


tried  White's  Restaurant  and  Cafe,  and 
if  you  eat  there  your  appetite  will  tell 
you  when  to  do  it.  Then  there  are  so 
many  good  things  subject  to  your  order 
that  you  can  easily  tell  what  to  eat 
among  so  many  teasers  of  the  appetite. 
— Spokane,    Wash.,    Restaurant. 

Perfect  service  is  only  one  of  the  many 
comforts  upon  which  you  can  depend  at 
Statler's.  The  best  food,  best  of  cooking 
and  exceedingly  reasonable  prices  are 
other  advantages.  Statler's  is  a  first- 
class  restaurant  at  the  price  of  others 
not  so  good. — Statler's,  Bufalo,  N.  Y. 

Your  wants  supplied.  If  you  enjoy 
good  eating,  or  if  you  merely  eat  to  in- 
sure health  and  strength,  you'll  get  what 
you  want  here.  Our  menus  are  attract- 
ive. Our  service  is  excellent.  You  get 
a  good  meal  at  a  slight  price  and  have 
the  satisfaction  of  knowing  what  you  eat 
is  right— The  Viking  Restaurant,  Lo- 
gansport,  Ind. 

Luncheons.  If  hunger  begins  to  as- 
sert itself  while  you're  down  town,  visit 
our  cafe.  Here  you  may  have  anything, 
from  a  dish  of  ice  cream  or  the  daintiest 
of  dainty  little  luncheons,  to  the  good, 
big,  substantial  meals.  Every  article 
of  food  is  served  in  the  most  appetizing 
manner  possible.  In  this  clean,  bright, 
cheerful  room  you  may  sit  and  eat  the 
good  things  set  before  you,  with  a  zest 
born  of  the  tempting  dishes,  and  with  a 
satisfaction  found  only  in  our  cafe. 
Fourth  floor.— r^e  Jones  Dry  Goods  Co., 
Kansas  City,  Mo. 

Just  like  home.  To  lunch  in  our  place 
is  to  lunch  in  peace  and  comfort — "just 
like  home."  Electric  fans  to  keep  you 
cool.  We  cater  to  the  tastes  of  all.  We 
have  dainty  little  dishes,  choice  chops 
and  steaks,  cutlets,  salads,  etc.,  for  those 
who  want  just  a  pick — and  substantial 
but  equally  toothsome  roast  and  broiled 
meats,  entrees,  fish,  vegetables,  for  the 
hearty  eaters.  All  of  high  quality,  well 
cooked,  and  served  in  the  best  manner. 
Our  buttermilk  is  simply  delicious!  Our 
frozen  watermelon  is  sweet  and  juicy! 
Friday's  special:  Clam  Chowder. — 
Ward's,  Norfolk,  Va. 


RESTAURANTS 


40 


TOBACCONISTS'    ADVERTISING 


I 


Seasonable  delicacies  are  found  upon 
our  bill  of  fare  all  the  year  around.  And 
they  are  cooked  to  a  turn  and  served 
daintily.— White's  Spokane,    Wagh. 

The  up-in-the-sunshine  restaurant  on 
our  4th  floor— perfect  cuisine,  varied 
menu  and  modest  cost  for  a  dainty  meal, 
full  and  plenty.—^.  D.  Matthew?  Sons, 
Brooklyn,  N,  Y. 

Shoppers'  lunches  are  a  specialty  with 
us— and  greatly  appreciated  by  the  shop- 
ping public.  You  know  yourself  how  a 
cup  of  hot  coffee  and  a  light  lunch  re- 
freshes and  satisfies  you  on  these  wintry 
days.  We  are  always  ready  to  serve 
these  "shopper  lunches  "  any  time  of  day 
—have  a  first-class,  fully-equipped  res- 
taurant. Best  of  food;  quick,  clean  serv- 
ice; no  high  prices.— Fojr  ^-  Adams,  Banr- 
gor.  Me. 

Good  service  is  one  of  our  strong 
standbys  in  making  a  bid  for  popular 
favor  for  our  restaurant.  It  goes  with- 
out saying  that  the  soups,  meats,  vege- 
tables, ice  creams,  ices  and  other  desserts 
must  be  the  acme  of  perfection  in  their 
line,  but  we  also  use  our  best  endeavors  to 
treat  you  with  courtesy,  to  serve  you  with 
deftness  and  dispatch.  Our  bill  of  fare 
will  show  our  prices  to  be  very,  very- 
reasonable.  Wanted  a  few  boarders  at 
a  reasonable  ra\.t.— Elite  Restaurant, 
Waco,   Tex. 

Begin  now  and  enjoy  yourself  by  tak- 
ing your  noon  lunch  at  Watson's.'  Our 
chef  thoroughly  understands  the  art  of 
preparing  a  dainty  lunch.  It's  only  40 
cents  and  you  can  have  your- table  re- 
served from  day  to  day.  *  Smoking  and 
coffee  rooms  in  connection. — Watson's, 
Winnipeg,  Can. 

Come  in  the  cool  of  the  morning. 
Lunch  here  if  you  wish,  returning  home 
refreshed  and  unfatigued.— //«ar/i'*, 
Sew  York  City. 

If  you  ever  eat  one  meal  here  you  will 
come  back  for  the  second  one.  *  If  you 
are  going  to  a  picnic  come  here  and*  let 
us  prepare  your  lunch.  Come  any  time, 
we  are  always  glad  to  see  you.-^ary's 
Restaurant,  Kenton,  Ohio. 

The  most  enjoyable  meal  and  most  sat- 
isfactory, too,  is  served  here.  Ever  try 
one?  Those  who  haven't,  miss  much  that 
is  good.  Home  cooking  is  excellent,  be- 
cause we  have  experienced  cooks  trained 
in  producing  palate  tickling  dishes. 
Prices  are  popular.— White's  Restaurant 
and  Cafe,  Spokane,  Wash. 

This  great  oyster  parlor  is  a  thermom- 
eter to  the  society  and  business  talent  of 
the  city.  There  are  seats  for  a  thousand, 
and  rooms  and  every  convenience;  elec- 


tric fans,  light  as  day,  quick,  gentlemanly 
service,  and  the  best  things  to  eat  from 
the  ocean,  land  and  air,  cooked  and 
served  without  a  fault.  This  is  the 
proper  place  for  ladies  after  the  theater. 
They  accept  with  gladness  an  invitation 
to  dine  at  Lecy's,  Los  Angeles,  Cal. 

All  cooks  look  alike  to  a  hungry  man. 
But  it's  a  different  matter  when  the  man 
isn't  hungry  and  has  to  rely  on  the  cook 
for  his  appetite.  Our  cooks  bear  no  re- 
semblance whatever  to  each  other.^ 
Levy's,  Los  Angeles,  Cal. 

There's  a  homelike  feeling  about  our 
dining-room.  The  excellence  of  the  food, 
cooking  and  service  satisfies  the  most 
particular.  Patrons  are  treated  court- 
eously and  supplied  with  liberal  quan- 
tities of  choice  and  seasonable  food. 
Popular  prices.— White's  Restaurant, 
Spokane,   Wash, 

Our  big  restaurant.— It  is  not  only  the 
shopper  who  finds  our  restaurant  on  the 
fifth  floor  so  handy  and  convenient,  but 
the  business  men  of  the  neighborhood 
have  quickly  recognized  its  many  ad- 
vantages, its  tempting  cooking,  its  varied 
menu,  its  prompt  service  and  moderate 
prices.— Hoyt,  Kent  ^-  Sefton  Co.,  Cleve- 
land, O. 

To  lunch  in  our  tea  room  is  to  lunch  in 
peace  and  comfort,  and  with  thorough 
enjoyment.  Being  on  the  fifth  floor  and 
thoroughly  ventilated,  it  is  naturally 
cooler  than  places  of  refreshment  on  a 
level  with  the  street.  And  then,  electric 
fans  keep  a  cooling  breeze  constantly  cir- 
culating.—5/«w?ar«  4'  Co.,  Baltimore]  Md. 

When  you  are  hungry  and  want  some- 
thing real  good  to  eat,  just  come  here— 
we  have  most  everything  you  can  think 
of  on  our  lunch  counter,  day  and  night. 
Big  electric  fans  to  keep  you  cool.  Our 
regular  meals,  also,  are  quite  a  treat- 
Car/*,  Kenton,  O. 

We  cater  to  the  tastes  of  all.  Have 
dainty  little  dishes,  choice  chops  and 
steaks,  cutlets,  salads,  etc.,  for  those  who 
want  just  a  pick,  and  substantial  but 
equally  toothsome  roast  and  boiled  meats, 
entrees,  fish,  vegetbles,  etc.,  for  the 
hearty  eaters.  All  are  of  high  quality, 
well  cooked  and  served  in  the  best  pos- 
sible manner.— IFAiVe'*  Restaurant  and 
Cafe,  Spokane,  Wash. 

What  refreshment  if  the  food  is  of 
fine  quality,  the  cooking  excellent  and  the 
service  perfect— White's  Restaurant  and 
Cafe,  Spokane,  Wash. 

A  fastidious  place  for  fastidious  peo- 
ple. Take  your  friends  to  Levy's  for  the 
little  theatre  supper.— L«r/#,  Los  An* 
geles,  Cal. 


RESTAURANTS 


TOBACCONISTS'    ADVERTISING 


41 


' 


Lunch  at  the  "  Busy  Bee  "  Restaurant 
any  time  you  feel  hungry.  They  serve 
everything  that's  good  to  eat.  Their 
regular  meals  will  make  you  wonder  why 
you  hadn't  been  there  before. — "  Busy 
Bee,"  Kenton,  Ohio, 

The  Japanese  tea  room  where  lunch- 
eons are  prepared  in  the  best  of  Amer- 
ican style  and  served  in  surroundings 
distinctively,  daintily  Japanese.  The 
room  is  like  a  garden  in  Japan.  Is  not 
the  prospect  alluring?  To  anyone  with 
a  soul  above  the  commonplace  it  most 
certainly  is.  Then  there's  the  harp  re- 
cital every  day— to  add  to  the  pleasure 
of  lunching.  Private  luncheons  arranged 
for  if  you  like.  Prices  moderate. — The 
Anderson  Co.,  Bufalo,  N.  Y, 

It  is  a  quaint  and  cosey  place,  and  the 
food  is  excellent.— T/ic  Flemish  Restau- 
rant, New  York,  N.  Y, 

Have  you  ever  breakfasted  at  the  Cri- 
terion? Fruit — egg  (cooked  on  the  table 
so  you  can  time  it  yourself) — ^bacon — roll 
— all  delicate. — Criterion,  New   York. 

Hard  shell  crabs  that  are  not  the  first 
of  this  season — they're  the  first  really 
meaty  ones  we've  had  so  far.  Enjoy 
picking  a  portion  this  evening  in  our  cool 
dining  rooms.  A  pair  to  the  order.— 
Hildebrecht,  Trenton,  N.   Y. 

For  tired  shoppers,  luncheon,  luxury 
and  little  prices  at  the  Woman's  Noon- 
day Club,  a  place  quite  different  from 
any  other  in  New  York,  with  trifling  cost 
as  its  most  astonishing  feature. — The 
Woman's   Noonday    Club,   New    York. 

Restaurant  is  up  near  the  clouds— on 
the  eighth  floor.  Like  the  rest  of  the 
store — it  is  cool  and  inviting. — Simpson 
Crawford  Co.,  New  York,  N.  Y. 

Yes,  you  really  and  thoroughly  enjoy  a 
meal  at  my  house.  Everything  prepared 
is  the  very  best,  and  the  service  is  ex- 
cellent.— It  must  necessarily  follow  that 
you  relish  every  bite.  With  your  wife  or 
family  join  the  many  at  the  noonday 
meal  in  my  private  dining  room  upstairs. 
You'll  like  it,  I'm  sure. — Moran,  Troy. 

Lunch  at  Bullock's  is  enjoyable.  Im- 
agine a  restaurant  seven  stories  up  in 
the  pure,  fresh  air,  with  a  superb  view 
of  Los  Angeles  stretching  away  in  the 
distance.  Imagine  an  appetizing  menu 
with  just  the  things  you  like  best,  pre- 
pared and  served  perfectly — and  come 
to  lunch  at  Bullock's  to-day.  Music  from 
11:30  to  1:30. — Bullock's,  Los  Angeles. 

The  small  prices  at  Hildebrecht's  are 
the  subject  of  considerable  favorable 
comment.  As  a  matter  of  fact,  there  is 
no  restaurant  that  we  know  of  anywhere, 
which    gives    our    class    of   service    and 


charges  so  moderately  for  it.  And  yet 
we  want  to  emphasize  quality  rather  than 
low  prices.  We  invite  your  confidence 
and  a  trial  order,  at  least.  Test  our 
good  cookery  and  dainty  service.  The 
rest  we  shall  be  glad  to  leave  to  you. — 
Hildebrecht  Catering  Co.,  Trenton,  N.  J. 

No  matter  how  much  of  a  hurrv  vou 
may  be  in,  what  you  want  is  served  so 
quickly  at  The  Essex  that  you  will  be 
perfectly  satisfied.  And  no  matter  how 
particular  you  may  be,  Essex  things  are 
so  delicious  and  appetizing  that  you  will 
be  perfectly  satisfied  in  that  respect,  too. 
— U.  J.  P.  Hampton,  Albany,  N.  Y. 

The  daintiness  of  the  Hildebrecht  serv* 
ice  is  one  of  the  very  superior  features 
of  our  new  dining  room.  It  appeals  to 
men  as  much  as  to  women.  It  enhances 
one's  enjoyment  when  dining,  and  it  is 
positively  not  put  into  the  bill.  One 
secures  a  light  lunch  or  a  hearty  meal 
for  as  little  cost  as  is  asked  in  cheap 
restaurants.  Variety  is  superb,  the  cook- 
ery of  the  finest,  and  nappery  spotlessly 
white  at  all  times.  We  seek  the  patron- 
age of  those  who  prefer  these  features. 
Two  "own  baking"  specials  this  week. 
Very  superior  products,  made  by  ex- 
perts from  the  finest  ingredients  secura- 
ble.  40c.  old-fashioned  pound  cake,  35c. 
fresh  rhubarb  pie,  25c.  Two  of  our  very 
popular  sellers. — Hildebrecht  Catering 
Co.,  Trenton,  N.  J. 

For  June  weddings  we  have  unequaled 
facilities  for  taking  entire  charge  of  pre- 
paring and  serving  wedding  feasts. 
Linen,  china,  silverware  and  repasts  of 
which  you  may  properly  be  proud,  all 
furnished  at  moderate  cost.  Engage  our 
services  as  far  ahead  as  possible. — Chit- 
berg's,  Pueblo,  Col. 

The  small  prices  at  Hildebrecht's  are 
the    subject    of    considerable    favorable 
comment.    As  a  matter  of  fact,  there  is 
no    restaurant    that   we   know   of,    any- 
where, which  gives  our  class  of  service 
and  charges  so  moderately  for  it.     And 
yet  we  want  to  emphasize  quality  rather 
than   low   prices.     We   invite   your   con- 
fidence and  a  trial  order,  at  least.    Test 
our  good  cookery  and  dainty  service.  The 
rest  we  shall  be  glad  to  leave  to  you. — 
Hildebrecht  Catering  Co.,  Trenton,  N.  J. 
The   best    Thankgiving   menu    will   be 
served  by  Al.  Campbell,  of  course.    We 
serve  the  best  every  day  and  we'll  surely 
eclipse  all  others  on  this  great  national 
feast  day.     The  best  domestic  and  im- 
ported  wines,   liquors,  cigars   and   beers 
are  to  be  had  at  our  bar,  or  served  with 
your  meal.— The  Al.  E.  Campbell  Cater- 
ing  Co.,  Birmingham,,  Alabama. 


RESTAURANTS 


40 


TOBACCONISTS'    ADVERTISING 


TOBACCONISTS'    ADVERTISING 


41 


Seasonable  delicacies  are  found  upon 
our  bill  of  fare  all  the  year  around.  And 
they  are  cooked  to  a  turn  and  served 
daintily.— White'8  Spokane,    Wash. 

The  up-in-the-sunshine  restaurant  on 
our  4th  floor— perfect  cuisine,  varied 
menu  and  modest  cost  for  a  dainty  meal, 
full  and  plenty.—^.  D.  Matthews'  Som, 
Brooklyn,  N.  Y. 

Shoppers'  lunches  are  a  specialty  with 
us— and  greatly  appreciated  by  the  shop- 
ping public.  You  know  yourself  how  a 
cup  of  hot  coffee  and  a  light  lunch  re- 
freshes and  satisfies  you  on  these  wintry 
days.  We  are  always  ready  to  serve 
these  "shopper  lunches  "  any  time  of  day 
—have  a  first-class,  fully-equipped  res- 
taurant. Best  of  food;  quick,  clean  serv- 
ice; no  high  prices.— Foar  ^-  Adams,  Ban^ 
gor.  Me. 

Good  service  is  one  of  our  strong 
standbys  in  making  a  bid  for  popular 
favor  for  our  restaurant.  It  goes  with- 
out saying  that  the  soups,  meats,  vege- 
tables, ice  creams,  ices  and  other  desserts 
must  be  the  acme  of  perfection  in  their 
line,  but  we  also  use  our  best  endeavors  to 
treat  you  with  courtesy,  to  serve  you  with 
deftness  and  dispatch.  Our  bill  of  fare 
will  show  our  prices  to  be  very,  very- 
reasonable.  Wanted  a  few  boarders  at 
a  reasonable  rate.— E/i/c  Restaurant, 
Waco,   Tex. 

Begin  now  and  enjoy  yourself  by  tak- 
ing your  noon  lunch  at  Watson's.'  Our 
chef  thoroughly  understands  the  art  of 
preparing  a  dainty  lunch.  It's  only  40 
cents  and  you  can  have  your- table  re- 
served from  day  to  day.  Smoking  and 
coffee  rooms  in  connection. — Watson's, 
Winnipeg,  Can. 

Come  in  the  cool  of  the  morning. 
Lunch  here  if  you  wish,  returning  home 
refreshed  and  unfatigued.— //«arn'*. 
New  York  City. 

If  you  ever  eat  one  meal  here  you  will 
come  back  for  the  second  one.  '  If  you 
are  going  to  a  picnic  come  here  and  let 
us  prepare  your  lunch.  Come  any  time, 
we  are  always  glad  to  see  you.-^ary'* 
Restaurant,  Kenton,  Ohio. 

The  most  enjoyable  meal  and  most  sat- 
isfactory, too,  is  served  here.  Ever  try 
one?  Those  who  haven't,  miss  much  that 
is  good.  Home  cooking  is  excellent,  be- 
cause we  have  experienced  cooks  trained 
in  producing  palate  tickling  dishes. 
Prices  are  popular.— Vrfti7«>  Restaurant 
and  Cafe,  Spokane,  Wash. 

This  great  oyster  parlor  is  a  thermom- 
eter to  the  society  and  business  talent  of 
the  city.  There  are  seats  for  a  thousand, 
and  rooms  and  every  convenience;  elec- 


tric fans,  light  as  day,  quick,  gentlemanly 
service,  and  the  best  things  to  eat  from 
the  ocean,  land  and  air,  cooked  and 
served  without  a  fault.  This  is  the 
proper  place  for  ladies  after  the  theater. 
They  accept  with  gladness  an  invitation 
to  dine  at  Levy's,  Los  Angeles,  Cal. 

All  cooks  look  alike  to  a  hungry  man. 
But  it's  a  different  matter  when  the  man 
isn't  hungry  and  has  to  rely  on  the  cook 
for  his  appetite.  Our  cooks  bear  no  re- 
semblance whatever  to  each  other. — 
Levy's,  Los  Angeles,  Cal. 

There's  a  homelike  feeling  about  our 
dining-room.  The  excellence  of  the  food, 
cooking  and  service  satisfies  the  most 
particular.  Patrons  are  treated  court- 
eously and  supplied  with  liberal  quan- 
tities of  choice  and  seasonable  food. 
Popular  prices.— White's  Restaurant, 
Spokane,   Wash. 

Our  big  restaurant.— It  is  not  only  the 
shopper  who  finds  our  restaurant  on  the 
fifth  floor  so  handy  and  convenient,  but 
the  business  men  of  the  neighborhood 
have  quickly  recognized  its  many  ad- 
vantages, its  tempting  cooking,  its  varied 
menu,  its  prompt  service  and  moderate 
prices.-Hoyt,  Kent  ^  Sefton  Co.,  Cleve- 
land, O. 

To  lunch  in  our  tea  room  is  to  lunch  in 
peace  and  comfort,  and  with  thorough 
enjoyment.  Being  on  the  fifth  floor  and 
thoroughly  ventilated,  it  is  naturally 
cooler  than  places  of  refreshment  on  a 
level  with  the  street.  And  then,  electric 
fans  keep  a  cooling  breeze  constantly  cir- 
culating.—5^«wari  ^  Co.,  Baltimore,  Md. 

When  you  are  hungry  and  want  some- 
thing real  good  to  eat,  just  come  here— 
we  have  most  everything  you  can  think 
of  on  our  lunch  counter,  day  and  night. 
Big  electric  fans  to  keep  you  cool.  Our 
regular  meals,  also,  are  quite  a  treat. — 
Gary's,  Kenton,  O. 

We  cater  to  the  tastes  of  all.  Have 
dainty  little  dishes,  choice  chops  and 
steaks,  cutlets,  salads,  etc.,  for  those  who 
want  just  a  pick,  and  substantial  but 
equally  toothsome  roast  and  boiled  meats, 
entrees,  fish,  vegetbles,  etc.,  for  the 
hearty  eaters.  All  are  of  high  quality, 
well  cooked  and  served  in  the  best  pos- 
sible manner.— White's  Restaurant  and 
Cafe,  Spokane,  Wash. 

What  refreshment  if  the  food  is  of 
fine  quality,  the  cooking  excellent  and  the 
service  perfect— IF* i7e'*  Restaurant  and 
Cafe,  Spokane,  Wash. 

A  fastidious  place  for  fastidious  peo- 
ple. Take  your  friends  to  Levy's  for  the 
little  theatre  supper. — Levy's,  Los  An^ 
geles.  Cat. 


RESTAURANTS 


Lunch  at  the  "  Busy  Bee  "  Restaurant 
any  time  you  feel  hungry.  They  serve 
everything  that's  good  to  eat.  Their 
regular  meals  will  make  you  wonder  why 
you  hadn't  been  there  before. — "  Busy 
Bee,"  Kenton,  Ohio, 

The  Japanese  tea  room  where  lunch- 
eons are  prepared  in  the  best  of  Amer- 
ican style  and  served  in  surroundings 
distinctively,  daintily  Japanese.  The 
room  is  like  a  garden  in  Japan.  Is  not 
the  prospect  alluring?  To  anyone  with 
a  soul  above  the  commonplace  it  most 
certainly  is.  Then  there's  the  harp  re- 
cital every  day — to  add  to  the  pleasure 
of  lunching.  Private  luncheons  arranged 
for  if  you  like.  Prices  moderate. — The 
Anderson  Co.,  Buffalo,  N.  Y. 

It  is  a  quaint  and  cosey  place,  and  the 
food  is  excellent. — The  Flemish  Restau- 
rant, New  York,  N.  Y, 

Have  you  ever  breakfasted  at  the  Cri- 
terion? Fruit — egg  (cooked  on  the  table 
so  you  can  time  it  yourself) — ^bacon — roll 
— all  delicate. — Criterion,  New   York. 

Hard  shell  crabs  that  are  not  the  first 
of  this  season — they're  the  first  really 
meaty  ones  we've  had  so  far.  Enjoy 
picking  a  portion  this  evening  in  our  cool 
dining  rooms.  A  pair  to  the  order. — 
Hildebrecht,  Trenton,  N.   F. 

For  tired  shoppers,  luncheon,  luxury 
and  little  prices  at  the  Woman's  Noon- 
day Club,  a  place  quite  different  from 
any  other  in  New  York,  with  trifling  cost 
as  its  most  astonishing  feature. — The 
Woman's   Noonday    Club,   New    York. 

Restaurant  is  up  near  the  clouds — on 
the  eighth  floor.  Like  the  rest  of  the 
store — it  is  cool  and  inviting. — Simpson 
Crawford  Co.,  New  York,  N.  Y. 

Yes,  you  really  and  thoroughly  enjoy  a 
meal  at  my  house.  Everything  prepared 
is  the  very  best,  and  the  service  is  ex- 
cellent.— It  must  necessarily  follow  that 
you  relish  every  bite.  With  your  wife  or 
family  join  the  many  at  the  noonday 
meal  in  my  private  dining  room  upstairs. 
You'll  like  it,  I'm  sure.— 3/o ran,  Troy. 

Lunch  at  Bullock's  is  enjoyable.  Im- 
agine a  restaurant  seven  stories  up  in 
the  pure,  fresh  air,  with  a  superb  view 
of  Los  Angeles  stretching  away  in  the 
distance.  Imagine  an  appetizing  menu 
with  just  the  things  you  like  best,  pre- 
pared and  served  perfectly — and  come 
to  lunch  at  Bullock's  to-day.  Music  from 
11:30  to  1:30. — Bullock's,  Los  Angeles. 

The  small  prices  at  Hildebrecht's  are 
the  subject  of  considerable  favorable 
comment.  As  a  matter  of  fact,  there  is 
no  restaurant  that  we  know  of  anywhere, 
which    gives    our    class    of   service    and 


charges  so  moderately  for  it.  And  yet 
we  want  to  emphasize  quality  rather  than 
low  prices.  We  invite  your  confidence 
and  a  trial  order,  at  least.  Test  our 
good  cookery  and  dainty  service.  The 
rest  we  shall  be  glad  to  leave  to  you. — 
Hildebrecht  Catering  Co.,  Trenton,  N.  J. 

No  matter  how  much  of  a  hurry  you 
may  be  in,  what  you  want  is  served  so 
quickly  at  The  Essex  that  you  will  be 
perfectly  satisfied.  And  no  matter  how 
particular  you  may  be,  Essex  things  are 
so  delicious  and  appetizing  that  you  will 
be  perfectly  satisfied  in  that  respect,  too. 
— H.  J.  P.  Hampton,  Albany,  N.  Y. 

The  daintiness  of  the  Hildebrecht  serv* 
ice  is  one  of  the  very  superior  features 
of  our  new  dining  room.  It  appeals  to 
men  as  much  as  to  women.  It  enhances 
one's  enjoyment  when  dining,  and  it  is 
positively  not  put  into  the  bill.  One 
secures  a  light  lunch  or  a  hearty  meal 
for  as  little  cost  as  is  asked  in  cheap 
restaurants.  Variety  is  superb,  the  cook- 
ery of  the  finest,  and  nappery  spotlessly 
white  at  all  times.  We  seek  the  patron- 
age of  those  who  prefer  these  features. 
Two  "own  baking"  specials  this  week. 
Very  superior  products,  made  by  ex- 
perts from  the  finest  ingredients  secura- 
ble.  40c.  old-fashioned  pound  cake,  35c. 
fresh  rhubarb  pie,  25c.  Two  of  our  very 
popular  seWers.— Hildebrecht  Catering 
Co.,  Trenton,  N.  J. 

For  June  weddings  we  have  unequaled 
facilities  for  taking  entire  charge  of  pre- 
paring and  serving  wedding  feasts. 
Linen,  china,  silverware  and  repasts  of 
which  you  may  properly  be  proud,  all 
furnished  at  moderate  cost.  Engage  our 
services  as  far  ahead  as  possible. — Chit- 
berg's,  Pueblo,  Col. 

The  small  prices  at  Hildebrecht's  are 
the    subject    of    considerable    favorable 
comment.    As  a  matter  of  fact,  there  is 
no    restaurant    that    we   know   of,   any- 
where, which  gives  our  class  of  service 
and  charges  so  moderately  for  it.     And 
yet  we  want  to  emphasize  quality  rather 
than  low  prices.     We   invite   your  con- 
fidence and  a  trial  order,  at  least.    Test 
our  good  cookery  and  dainty  service.  The 
rest  we  shall  be  glad  to  leave  to  you. — 
Hildebrecht  Catering  Co.,  Trenton,  N.  /. 
The    best    Thankgiving   menu    will   be 
served  by  Al.  Campbell,  of  course.    We 
serve  the  best  every  day  and  we'll  surely 
eclipse  all  others  on  this  great  national 
feast  day.     The  best  domestic  and  im- 
ported  wines,   liquors,  cigars   and   beers 
are  to  be  had  at  our  bar,  or  served  with 
your  meal— The  Al.  E.  Campbell  Cater- 
ing Co.,  Birmingham,,  Alabama. 


n 


RESTAURANTS 


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TOBACCONISTS'    ADVERTISING 


TOBACCONISTS'    ADVERTISING 


4a 


a 


CHRISTMAS" 


€t 


t€ 


Vot  did  you  vish?  "  set  der  young  woman, 
I  vas  looking  for  a  Christmas  present  for  my  vife,"  I 
set,  "  I  vish  to  buy  somedings  dot  vill  bring  a  great  choy 
into  her  heart  ad  dis  habby  Christmas  season,  und  vich  I 
could  afterwards  use  for  a  pair  of  carpet  slippers  or  a 
shaving  mug." 

Der  young  lady  looked  ad  me  mit  short,  sharp  glances. 

"  Dot  makes  27,493  peoples  dot  haf  came  in  dis  compart- 
ment store  to-day  midouid  knowing  vot  dey  vas  didding  here, 
und  I  refuse  to  ged  $8  a  veek  und  be  a  human  encyclope- 
dia." 

I  began  a  short  apologization,  bud  she  reached  down 
unter  der  counter  und  pulled  ub  a  club, 

"  Dis,"  she  set,  mit  a  vild  look  in  der  eyes,  "  dis  is  der 
habby  season  uf  peace  on  earth,  goot  vill  to  men,  bud  der 
nexd  person  dot  leaves  his  brains  ad  home  und  tries  to  make 
me  tell  him  vot  is  a  goot  Christmas  present  vill  ged  a  bitter 
svipe  across  der  forehead." — From  "  Dinkelspiel  Goes 
Shopping  "  in  New  York  American, 


Christmas  is  rapidly  approaching — only 
twenty-four  more  buying  days  remain, 
and  the  last  twelve  of  them  will  be  days 
of  such  tremendous  activity  that  this 
great  organization  will  be  taxed  to  its 
utmost  capacity.  We  take  this  oppor- 
tunity to  urge  every  one  to  consider  this 
condition  and  make  full  use  of  the  ad- 
vantages the  present  week  affords  for 
satisfactory  and  comfortable  Christmas 
shopping.— .¥ar**a//  Field  ^  Co.,  Chicago, 

The  greatest  Xmas  store.  Gimbel's  is 
not  only  the  biggest  Christmas  store,  but 
it  is  the  most  beautiful  and  carries  more 
merchandise  of  true  worth  than  any  store 
in  the  West.  It  offers  more  attractions 
for  young  or  old,  in  fact  has  made  shop- 
ping at  the  big  store  reach  the  highest 
degree  of  pleasure.  Xote  this  too:  We 
afford  you  the  greatest  opportunities  for 
buying  Christmas  gifts  at  a  lesser  ex- 
pense than  anywhere  in  town. — Oimbel 
Bros.,  Milwaukee,  Wis. 

What  shall  I  give  for  Christmas?  This 
very  pertinent  question  is  answered — ex- 
haustively, thoroughly,  comprehensively, 
suggestively.  We  mention  gifts  appro- 
priate for  every  member  of  the  family — 
father,  mother,  brother,  sister,  relatives, 
friends  or  sweethearts.  And  with  the  se- 
lection as  varied  and  attractive  as  it  is 
this  year  at  this  store,  Christmas  shop- 
ping and  gift  selecting  is  more  of  a 
pleasure  than  a  drudgery.  You  come  in 
this   store   and   see   so   many   beautiful 

"CHRI 


things  that  are  suitable  gifts  for  the 
loved  ones  in  mind  that  you  are  happily 
perplexed  in  not  knowing  which  ones  of 
the  hundreds  to  buy.  We  offer  you  the 
result  of  years  of  buying  and  looking^ 
around  for  Christmas  goods.  While  we 
are  always  desirous  of  selling  just  as 
low  as  we  possibly  can,  yet  quality  is 
our  foundation,  and  you  can  rest  assured 
that  any  article  bought  for  a  present  will 
give  satisfaction  and  pleasure  to  the 
recipient  every  time  he  or  she  has  occa- 
sion to  use  it.  We  are  mentioning  a  few 
of  the  appropriate  articles  suitable  for 
Christmas  and  are  purposely  omitting 
prices  in  order  that  you  may  forget  all 
about  the  cost  in  anticipation  of  the 
pleasure  of  giving. — Wilmington  Fumi" 
ture  Co.,  Wilmington,  Del. 

Xmas  favors.  All  this  talk  about  no 
chimneys  for  Santa  Claus  to  explore  has 
been  exploded,  for  in  our  basement  are 
favors  enough  showing  the  good  old-time 
brick  and  mortar  chimneys  that  would 
make  Santa  Claus  chuckle  as  far  as  he 
could  see  them.  Snowballs,  Christmas 
bells  in  white  and  in  red,  tiny  sleds,  gar- 
lands, reindeer  mounted  boxes,  feathered 
turkeys,  baskets  of  fruits  and  vegetables* 
snow  babies,  holly  in  sprays  or  in 
bunches,  bells  that  really  ring,  stars» 
garlands  and  stockings  that  are  candy 
holders;  these  and  a  great  many  other 
pretty  decorative,  useful-for-Christmas 
favors  are  to  be  found  in  the  basement. 
—Abraham  ^  Straus,  Brooklyn,  N,  Y, 
STMAS " 


Christmas  suggestions  from  Lansing's 
growing  dry  goods  store.  Do  your 
Christmas  buying  now  before  the  real 
rush  begins.  The  crowds  are  gradually 
becoming  larger  and  each  day  this  busy 
place  gets  more  popular  among  Xmas 
shoppers.  Do  not  put  off  your  buying 
another  day.  Come  now  while  the  se- 
lections remain  good.  It's  a  positive 
fact  you  will  be  more  satisfied  all 
around,  by  so  doing,  for  many  others,  no 
doubt,  are  like  you,  waiting  till  the  last 
few  days. — Dancer,  Brogan  ^  Co.,  Laur 
sing,  Mich. 

To  our  friends  out  of  town.  We  ad- 
dress this  word  particularly  to  people 
out  of  town,  in  an  effort  to  present  our 
broad  Christmas  stocks  of  furniture, 
rugs,  draperies,  etc.  In  recent  years 
gifts  have  been  running  more  and  more 
to  the  practical,  and  never  before  have 
we  had  such  fine  assortments  ready  at 
such  an  early  date.  We  beg  to  advise 
you  to  make  early  selections,  and  when 
this  is  done  we  will  pack  the  article 
carefully,  when  requested,  hold  till  a 
few  days  prior  to  Christmas,  and  ship 
or  deliver  free  of  all  charges  on  five 
dollars  or  more,  to  any  address  in  Cen- 
tral Illinois.— Schipper  Sj;  Block,  Peoria. 

The  Browne  Pharmacy  where  you  meet 
your  friends.  Appropriate,  acceptable 
Christmas  gifts!  You  really  must  see 
the  display  of  this,  the  leading  drug 
store,  to  fully  appreciate  its  magnitude 
and  variety.  The  suggestions  that  are 
to  be  found  here  will  furnish  selections 
for  many  pleasing  Christmas  gifts. 
Throughout  the  line— the  high  standard 
of  quality  is  maintained— and  prices  con- 
sistent with  the  values  range  to  the  popu- 
lar fancy. — New  Bedford,  Mass, 

"There  is  one  thing  about  the  Loeser 
store,"    says    a    woman.      "If   you    read 
about  something  in  the  store  news  and 
then  go  and  buy  it,  you  always  find  it 
comes  up  to  expectations  when  you  get 
it  home."    Of  course  it  does.    The  store 
holds  its  special  place  in  this  commun- 
ity because  of  the  thousands  of  friends 
it  has  made  and  keeps.    And  the  way  to 
make  friends  isn't  to  fool  them  on  some- 
thing  that   they   paid    out   their   money 
for.      As    the    Christmas    season    draws 
on,  it  is  well  to  remember  these  things 
and   to    depend   on   the   store    that   you 
know   by   experience   is   dependable.     A 
great    deal    of    the   Christmas    shopping 
is  done  in  a  rush.     There  isn't  time  to 
think  over  things  and  to  make  compari- 
sons as  carefully  as  you  might  at  other 
seasons.     So   it   is   the  every-day-in-the- 
year  dependable  store  that  it  is  safest 
to    pin    faith    to    at    this    season.      A 

"  CHRI 


thoroughfare  has  been  made  between  Ful- 
ton and  Livingston  streets  through  the 
store  by  the  opening  of  a  main  door  to 
Livingston  street.  And  along  this  new 
thoroughfare  at  all  times  you  will  find 
special  values  as  notable  as  are  to  be 
had  anywhere  in  the  store.  It  is  one 
more  addition  to  the  store's  convenience 
and  completeness.— Fredericfc  Loeser  ^ 
Co.,  Brooklyn,  N.  Y. 

Only  eight  more  shopping  days  before 
Christmas.       Early    preparation    makes 
you  glad  to  see  Christmas  coming,  but 
what  a  worry  and  flurry  and  hurry  there 
is  to  spoil  Christmas  for  those  who  de- 
lay.    The   store   is   lively   enough   these 
days,  but   owing  to  our  enormous  floor 
space  we  are  able  to  serve  you  comfort- 
ably and  carefully.     If  your  Christmas 
puzzle  has  not  as  yet  been  solved,  come 
to     Barney's— the     greatest     Christmas 
store.     Our   stocks  were  never  as  com- 
plete and  the  price  never  as  attractive. 
—H.  S.  Barney  Co.,  Schenectady,  N.  Y, 
Let  this  be  your  Christmas  store.   We 
come  to  you  with  this  announcement  in 
ample  time  to  save  you  worry  and  money 
besides.      We    want    everybody    to    feel 
that  this  is  their  Christmas  store— that 
the  big  place  is  capable  of  meeting  the 
demands  of  all  and  giving  the  best  gift 
satisfaction    to    be    found.       One    thing 
sure  you  can  depend  upon — and  it's  im- 
portant—and that  is,  there'll  be  no  after- 
holiday    regrets    through    anything    not 
measuring   up   to  your    fullest   expecta- 
tions.      Another     important     thing    we 
want     to     mention,     too,     is     the     fact 
that      we      trust     you.      Simply     open 
a     charge     account     and     pay     for  the 
gifts  after  Christmas— a  little  at  a  time. 
It's  a  good  time  to  pick  out  furniture 
gifts  now.     There's  no  immediate  rush, 
excepting  for  your  comfort.     Those  who 
like  to  shop  leisurely  and  who  want  to 
go  into  the  merit  of  everything  critically 
— can  come  in  now  and  go  over  the  en- 
tire   furniture    display    and    then    have 
anything  "tagged"  and  put  away.    Then 
again  you   get  absolutely   first  choice. — 
Hurley-Tobin  Co.,  Trenton,  S.  J. 

Peoria's  Christmas  store— Schipper  & 
Block's.  There  are  less  than  five  full 
shopping  weeks  between  to-day  and 
Christmas— and  the  Big  White  Store's 
holiday  stocks  are  now  practically  com- 
plete. Remember  that  an  hour's  shop- 
ping in  the  morning  is  worth  two  in  the 
afternoon,  and  that  the  first  selections 
are  always  the  most  satisfactory.  The 
resources  of  our  store  were  never  more 
fully  proved  than  in  the  magnificent 
showing  of  holiday  merchandise  now 
ready.  Goods  stored  when  desired. — 
Schipper  ^  Block,  Peoria,  III. 
STMAS " 


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TOBACCONISTS'    ADVERTISING 


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I    I 


Every  department  in  this  progressive 
store  is  now  filled  with  an  endless  variety 
of  holiday  gifts.  Christmas  shoppers  find 
extra  pleasure  in  making  their  pur- 
chases here  on  account  of  the  neat  price 
saving  on  each  article.  Everybody  in- 
vited. Goods  stored  till  Christmas. 
Come  early  to  avoid  crowds. — Lochman 
Bros.,  Springfield,  III. 

Preparations.  Two  weeks  more  and 
then— Christmas,  the  favored  time  for 
countless  thousands  of  bounteous  feasts, 
cheery  social  functions  and  happy  re- 
unions. Christmas,  the  greatest  incen- 
tive for  painstaking  housewives  to  make 
their  dinner  table  excedingly  delightful 
to  the  eye  and  surpassing  gratifying  to 
the  appetite.  Women  with  such  thoughts 
in  view  will  find  the  Kaufman  store 
splendidly  ready  with  the  many  needfuls 
of  this  great  feast  day,  in  abundant  va- 
riety, of  character  to  do  credit  to  the 
taste  and  judgment  of  exacting  house- 
wives, and  at  prices  especially  favor- 
able.—iTaM/wianX    Trenton,   N.   J. 

Begun  in  earnest.  Any  one  who 
walked  through  Loeser's  this  morning 
could  have  no  doubt  of  it.  The  Christ- 
mas shopping  has  begun  in  earnest. 
There  is  a  holiday  atmosphere  all 
through  the  store.  And  in  these  early 
days  of  the  holiday  season  there  is  a 
freshness  and  special  charm  about  the 
Christmas  merchandise  that  makes  it 
well  worth  while  to  begin  now.  In  this 
one  store  is  assembled  over  four  mil- 
lion dollars*  worth  of  high  grade  mer- 
chandise— merchandise  of  the  Loeser 
standard.  It  is  a  tremendous  stock.  But 
it  is  because  of  the  completeness  of  the 
stock  and  its  special  readiness  to  suit 
every  personal  need  rather  than  on  ac- 
count of  its  immense  volume  that  we  be- 
lieve the  store  to  be  in  even  better  holi- 
day trim  than  ever  before  in  its  his- 
tory.— Frederick  Loeser  ^  Co.,  Brook- 
lyn, N.  Y. 

If  you  have  thought  of  replenishing 
the  dining-room,  this  is  surely  the  time 
to  do  it.  You  ought  to  have  the  dining- 
room  in  shape  so  that  you  can  enjoy 
your  Christmas  dinner.  We  have  a  mag- 
nificent showing  of  dining-room  furni- 
ture as  complete  as  can  be  found  in  any 
store  in  the  country.— JA*  Fair  Store, 
Binghamton,  N.    Y. 

Two  very  important  results  from  early 
Christmas  shopping.  First,  you  can  serve 
your  own  interests  so  much  better, 
there's  greater  variety  to  choose  from, 
the  goods  are  fresher,  there's  less  in- 
convenience, there's  less  jostling  and  el- 
bowing now  than  later  on,  there's  much 
that  will  profit  you  personally  in  early 


CHRISTMAS" 


shopping.  Secondly,  you  can  do  a  world 
of  good  to  employes— from  check  boy 
on  up  to  salespeople,  on  through  to  the 
drivers  and  the  horses,  by  shopping 
early;  you  can  lighten  the  labors  of  all, 
for  which  they  would  be  sincerely  grate- 
ful to  you.  So  with  a  trifle  of  fore- 
thought you  can  serve  both  factors- 
employe  and  yours  loyally. — S.  P.  Dun- 
ham ^   Co.,   Trenton,  N.  J. 

Christmas  stocks  at  highest  point  of 
completeness  now,  and  exceptional 
values  rule.  The  holidays  are  almost 
here  and  Christmas  gifts  will  readily 
suggest  themselves  if  you  visit  this  great 
Christmas  store.  The  splendid  readi- 
ness of  our  immense  stocks  now  makes 
selection  a  pleasure.  We  would  direct 
special  attention  for  to-morrow  to  the 
great  money-saving  reductions  on  many 
seasonable  lines,  while  the  fact  that  these 
great  special  offerings  are  suitable  for 
Christmas  gifts  give  double  importance 
to  these  time  sale  events.  To-morrow 
will  present  the  opportunity  of  all  op- 
portunities to  supply  your  present  or 
Christmas  needs.— TAo*.  C.  Watkins, 
Hamilton,  Can. 

A  good  beginning  makes  a  good  ending 
to  Christmas  shopping — shop  early.  Days 
are  flying  as  they  always  fly  when  the 
Yuletide  season  comes  around — when 
there  is  so  much  to  do  in  preparation. 
Christmas  eve  will  be  here  almost  be- 
fore you  know  it — only  twenty-two  shop- 
ping days  left.  If  you  haven't  begun 
your  Christmas  shopping,  begin  now — 
slow  beginners  are  apt  to  prove  slow 
finishers,  and  judging  by  the  last  day's 
Christmas  rush  of  a  year  ago,  we  will 
have  more  than  we  can  do  to  give  that 
perfect  service  that  we  would  like.  Help 
us,  help  yourselves,  help  our  drivers,  help 
our  salespeople  by  doing  your  Christmas 
shopping  early— early  in  the  month, 
early  in  the  day.  First  week  of  Decem- 
ber Christmas  shopping  will  be  a  pleas- 
ure. Second  week  it  may  be  satisfac- 
tory. Third  week  it  will  be  a  whirl.  The 
last  half  week  it  will  be  a  crush.— JA* 
T.  Eaton  Co.,   Winnipeg,  Can. 

Add  to  the  pleasure  and  merriment  of 
the  holidays  by  brightening  and  beau- 
tifying your  dining-room.  Our  desir- 
able showing  in  this  line  is  the  newest 
and  gives  the  greatest  satisfaction. 
Comparison  convinces  of  a  genuine  s&y- 
ing.— Mason's,  Brooklyn,  N.  Y. 

Don't  let  the  pleasure  of  the  coming 
holidays  be  marred  by  a  single  over- 
sight. Look  at  your  table  linens,  your 
furniture,  your  larder,  your  glass,  china, 
cutlery,  etc.,  and  fill  in  whatever  neces- 
sary.—£f.  Batterman,  Brooklyn,  N.  Y. 


Odd,  decorative  brass.     A  studio  ex- 
hibit and  sale.     Get  a  fine  jar  or  candle- 
stick of  hammered  brass  and  you  have 
something    genuinely     artistic     and    in- 
dividual.   The  studio  has  been  collecting 
such  things— there  hasn't  been  in  Brook- 
lyn   before    a    showing    of   brass    pieces 
to  equal  the  one  now  ready.     There  are 
massive   jardinieres   and    pedestals,   and 
there   are   also   dainty   little   brass    fern 
holders.     There  are  trays,  jars,  candle- 
sticks and  many  other  pieces.     Most  of 
them  show  the  hammer  marks  very  plain- 
ly,—Frederick  Loeser  ^  Co.,  Brooklyn. 

Sale  of  Christmas  goods.     Christmas 
gifts  are  included  in  this  big  list  of  sav- 
ing opportunities.    Everything  mentioned 
is   a   seasonable   need— goods  you   want. 
Remember,  there  are  only  twenty  more 
shopping  days   till   Christmas,   and   best 
choice  is  always  obtained  by  early  buy- 
ers.   Some  sales  of  more  than  usual  im- 
portance  for   Saturday   are:     The  book 
sale,    some    3,500    gift    books    going    on 
sale  at  19c,  25c,  35c  and  40c.     The  sale 
of  Christmas  ribbons— over  100,000  yards 
specially  bought  for  this  event,  on  sale 
at  4  yards   for  5c,  3  yards   for   10c,  5 
yards*  25c  and  12^c  yard.     The  sale  of 
gift  china — ^many  hundred  pieces  ready 
at  very  special  prices.    The  room-making 
sacrifice  sale  of   footwear  and  the  sen- 
sational coat  sale.    From  top  to  bottom 
this    immense    establishment,    containing 
the  space  of  any  other  two  stores,  has 
turned  into  a  Christmas  store,  and  holi- 
day   buying   can   be   accomplished    here 
with  the  maximum  of  comfort  and  the 
minimum    of    money.      Start    right    out 
with  your  list  to-morrow  morning.    8.30 
sharp  is  none  too  early— The  O.  W.  Rob- 
inson Co.,  Ltd.,  Hamilton,  Can. 

Electroliers  for  fine  giving.  The  com- 
plete Christmas  stock  now  invites  you, 
and  immediate  choosing  is  far  best,  since 
there  will  be  no  duplicates  of  the  artistic 
specimens,  as  overcrowding  factories  can 
not  take  orders  at  this  late  day  for  holi- 
day delivery.  Mr.  Man,  your  wife 
wanted  an  Electrolier  last  year,  didn't 
she?  You  didn't  get  it,  perhaps.  If  so, 
we  suggest  that  it  will  solve  this  year's 
problem  as  almost  nothing  else.— Schip- 
per  ^  Block,  Peoria,  III. 

Dainty  Christmas  novelties  in  fancy 
goods.  The  hundreds  of  women  who  daily 
turn  to  this  section  for  the  inexpensive 
remembrances  which  are  included  on 
every  Christmas  list  will  find  in  our  pres- 
ent great  assortment  not  only  the  wid- 
est varieties  of  new  and  effective  ideas, 
but  many  remarkable  instances  of  un- 
equaled  value-giving. — Marshall  Field  4- 
Co.,  Chicago,  III. 


Our  preparations  for  Christmas.  If 
you  will  note  our  advertisements  from 
day  to  day  we  are  sure  it  will  help  settle 
many  vexatious  Christmas  problems,  for 
we  have  racked  our  brains  to  make  it 
as  easy  for  you  as  we  know  how.  There 
are  not  many  shopping  days  remaining 
before  Xmas,  so  for  your  benefit  as 
well  as  ours,  we  advise  early  buying, 
which  gives  you  the  benefit  of  choice  se- 
lection and  better  service.— T/ie  B.  ^  M., 
Peoria,  III. 

If  you  are  not  sure  what  to  give,  give 
a  1907  calendar.     There  is  hardly  a  gift 
need  that  a  calendar  will  not  appropri- 
ately fill— whether  you  want  to  mail  only 
a   dainty   remembrance  or   a   substantial 
present.     Anybody  can  send  anybody  a 
calendar— like     books     or     flowers— and 
even   the   woman   who   "has   everything" 
will   be   sure   to  appreciate   one   of   the 
beauty   things.     Never   were   the   calen- 
dars more  charming  than  this  year.    All 
the  favorites  are  here— the  Underwood, 
the  Christy,  the  Madonna  calendars,  the 
Posters,  the  Cat   calendars,  and    dozen«^ 
of  new  designs,  ranging  from  19c  up  to 
the  exquisite  platinum  prints  tinted  with 
hand  colors  at  $2.80.     Widest  and  best 
choosing  at  Loeser's— and  wisest  choos- 
ing while  stocks  are  fresh  and  unhandled. 
—Frederick   Loeser  ^  Co.,  Brooklyn, 

Holiday  photos.  No  gift  gives  greater 
pleasure  to  both  donor  and  recipient 
than  a  photo — especially  if  it  be  a  Miller 
photo,  which  embodies  all  the  virtues  of 
art  in  photography. — Miller  Studio, 
Minneapolis,   Minn. 

The  Christmas  picture  frame.  It 
should  be  ordered  now.  We  are  pre- 
pared to  take  good  care  of  the  holiday 
rush  orders,  but,  of  course  it  is  advis- 
able to  place  your  order  as  quickly  as 
possible,  thus  insuring  prompt  service 
and  all  around  satisfactory  execution  of 
your  order.  We  have  a  very  extensive 
stock  of  frames,  we  employ  experts  who 
know  the  framing  business  from  a  to  z, 
and  we  charge  prices  that  are  unques- 
tionably the  most  moderate  to  be  found 
anywhere  for  like  high  class  work. 
Place  your  order  now. — Kaufman's,. 
Trenton,  N.  J. 

Any  one  desiring  to  give  silver  for  a 
wedding  present  or  Christmas  gift  will 
particularly  be  interested  in  this  splen- 
did showing  of  beautiful  pieces  in  sterling^ 
silver,  at  Mayer's.  The  collection  at  the 
present  time  offers  such  variety  as  will 
not  be  found  later  on  in  the  season.  Now 
is  the  right  time  to  select  the  choicest 
gift  things  for  Christmas.  We  lay 
goods  aside  for  later  delivery.— C/iar/er 
Mayer  ^  Company,  Indianapolis,  Ind. 


"CHRISTMAS" 


46 


TOBACCONISTS'    ADVERTISING 


I 


\l 


Take  out  yonr  calendars,  men  and 
women  folks,  and  see  what  little  time 
there  remains  before  the  joyful  Christ- 
mas. Here  the  Christmas  spirit  is  al- 
ready asserting  itself  from  basement  to 
roof.  Holiday  stoeks  are  being  installed, 
our  sales  force  is  being  augmented  in 
anticipation  of  heavy  holiday  buying, 
and  facilities  have  been  increased 
throughout  to  meet  all  demands.  Ex- 
perience is  the  best  teacher.  Don't  de- 
lay your  holiday  buying.— If.  Batter- 
"man,  Brooklyn,  N.  F. 

Never  has  the  far-famed  present  store 
of  the  metropolis  succeeded  in  display- 
ing, so  early  in  the  season,  such  a  mag- 
nificent array  of  goods  suitable  for  gifts 
as  will  be  shown  the  coming  week.  We 
have  positively  outdone  ourselves. — Hig- 
(fins  ^  Setter,  New  York,  N.  Y. 

Christmas  is  coming,  so  is  Santa  Claus. 
Next  Saturday  will  find  him  in  his  little 
red  house  at  Loeser's.  By  wireless  he 
sends  another  message  from  Newfound- 
land: Saw  Peary's  ship,  the  Roosevelt. 
Did  not  stop  to  go  on  board — too  anxi- 
ous to  reach  Loeser's  by  Saturday. 
Everything  is  ready  for  Santa  Claus — 
the  finest  collection  of  playthings  that 
even  the  Loeser  store  ever  had  to  show, 
and  the  telephone  in  first  rate  working 
order  for  this  year  again.  Children  may 
telephone  Santa  Claus  every  night  be- 
tween 6  and  8  after  December  1.  And 
just  a  word  in  the  ear  of  parents:  Do 
the  important  Christmas  choosing  now, 
while  all  the  playthings  are  at  their 
freshest  and  stocks  are  full,  and  before 
the  presence  of  Santa  Claus  brings 
throngs  at  all  hours  to  the  toy  store. 
No  toys  anywhere  like  these  at  these 
prices. — Frederick  Loeser  4"  ^o.,  Brook- 
lyn, N.  Y. 

We  are  readv  for  Christmas — are  vou? 
The  ex|>erience  of  previous  years  endorses 
the    advisability    of    early    preparations 
and  early  buying — especially  if  the  gift 
is  to  be  garments  to  measure,  etc.     We 
are   splendidly   prepared.     Our  wonder- 
ful toyland   is  boundless  in  the  assort- 
ment of  Christmas  presents  for  children 
■of  all  ages,  temperament  and  preference. 
It  is  as  though  a  fairy  story  had  come 
true — no  description  could  correctly  pic- 
ture   the    astonishing    variety     and    im- 
mensity of  this  great  wonderland  of  toys, 
dolls,  books  and  games.     Mechanical  in- 
ventions   most    extraordinary    are    here. 
The  doll  display  is  the  largest  and  finest 
we  have  ever  shown — a  magnificent  carni- 
val of  dolls  of  many  nationalities,  sizes 
and  kinds  that's  making  the  eyes  of  hun- 
dreds  of    little    girls   stand    wide   open. 
There  are  books  and  games  for  old  and 


young,  old  favorites  and  those  that  make 
their  bow  this  year.  Every  department 
in  this  big  Christmas  mart  is  in  holiday 
array  and  filled  with  useful,  appropriate 
gifts  for  every  member  of  the  family. 
For  several  weeks  already  we  are  very 
busy  filling  and  reserving  orders  for 
throngs  of  merry  holiday  shoppers. — 
Kaufman's,  Trenton,  N.  J. 

We  are  preparing  to  make  the  store 
this  year  again  the  Christmas  store,  and, 
as  the  law  of  our  progression  demands, 
we  have  gone  about  making  preparations 
in  a  more  elaborate  way  than  ever  be- 
fore. The  store  is  already  full  of  Christ- 
mas hints  and  in  more  ways  than  one 
people  can  advantageously  start  their 
Christmas  planning  now  and  call  on  this 
store  right  off  to  help — ^you'll  find  it  ever 
ready. — Bloomingdale's,    New    York. 

Only  23  buying  days  until  Christmas 
and  the  last  15  of  these  will  find  the 
store  inevitably  crowded,  leaving  about 
8  days  for  that  leisurely  selection  which 
is  so  much  desired  by  discriminating 
purchasers.  A  great  many  people  are 
already  taking  advantage  of  this  op- 
portunity and  Christmas  buying  is  well 
begun.  The  present  condition  of  our 
stocks  afford  a  wide  selection  of  gift 
articles  suitable  for  the  holidays.— Co- 
lumbus  Dry  Goods  Co.,  Columbia,  O. 

Will  you  want  sleds  or  skates  for  the 
children  at  Christmas?  If  you  do  you 
would  better  make  your  selections  now, 
while  our  stock  is  complete.  We  will 
put  them  aside  for  you  if  you  wish  it. 

Shabby  furniture  mars  the  effect  of 
the  finest  feast.  Don't  let  your  Christ- 
mas dinner  be  spoiled  by  retaining  arti- 
cles that  are  the  worse  for  wear.  You 
will  be  able  to  find  furniture  in  our 
ware  rooms  that  will  suit  your  rooms, 
your  taste  and  your  pocket.  The  styles 
are  the  very  latest  and  the  quality  is 
guaranteed.  Select  what  you  require 
now  in  time  to  adorn  your  home  for 
Christmas,  and  be  happy  in  the  knowl- 
edge that  it  will  give  perfect  satisfac- 
tion at  many  future  festivals. 

The  experience  of  everybody  supports 
the  wisdom  of  early  shopping  for  Christ- 
mas. Our  holiday  lines  of  merchandise 
are  now  more  complete  than  ever  before 
at  this  date — and  your  friends  to  be  re- 
membered are  known.  The  better  selec- 
tions and  the  more  leisure  possible  now 
make  early  holiday  buying  a  pleasure. 
Many  people  are  already  busy  with  their 
Christmas  shopping  lists.  This  store  is 
much  more  conspicuously  than  ever  be- 
fore the  recognized  headquarters  for 
Christmas  goods. — Marshall  Field  ^  Co., 
Chicago,  III. 


CHRISTMAS" 


( 


TOBACCONISTS'    ADVERTISING 


47 


"To  Bloomingdales'  again  for  Christ- 
mas shopping."  That's  the  byword  of 
the  multitude  of  practical  people  who 
know  that  this  all-year-round  store  is 
always  to  be  implicitly  relied  upon  at 
holiday  times — its  workings  are  as  smooth 
as  brains  and  experience  can  make  them, 
and  so  Christmas  "shopping  worry"  is 
unknown  to  its  patrons.— Bloomingdales/ 
New  York,  N.  Y, 

As  beautiful  with  lights  and  flowers 
and  decorations  as  the  cramfull  stocks 
would  permit  is  the  "Sisson"  store  just 
now.  Large  stocks  are  of  vast  import- 
ance, of  course.  Every  one  that  has 
to  do  with  Christmas  goods,  and  few 
have  not,  is  just  as  full  of  good  things 
as  possible.  The  pretty  things  and  use- 
ful articles  are  themselves  decorations 
and  nothing  could  be  more  interesting. — 
Sisson    Bros.-Welden    Co.,    Binghamton. 

Enormous  stocks  constantly  passing  in 
and   out  of  the  big  store.     "You   keep 
turning  your  stocks  so  rapidly  that  noth- 
ing  ever    remains   long   enough   to   lose 
the  lustre  of  its  freshness,"  remarked  a 
visitor  the  other  day.    That's  true.     We 
don't  believe  in  lingering  conditions.   We 
operate  during  the  Christmas  season  as 
we  do  throughout  the  other  periods  of 
the  year.    Stocks  must  sell  rapidly.   And 
they   do!     We    have   what   the   greatest 
number  of   people  want,   and   we   price 
everything  in  a  way  that  meets  with  the 
promptest    approbation    of    the    largest 
number   of   shoppers.     That   policy   has 
been    followed    unswervingly   ever   since 
the  store  opened.     Moreover,  we  extend 
to  our  customers  every  shopping  com- 
fort  and   facility.      If  any   fault   crops 
up  we  endeavor  immediately  to  rectify 
it.    If  it  escapes  our  observation  for  the 
time  being  we  feel   under  obligation  to 
whosoever  brings  it  to  our  attention.   By 
so  doing  we  are  constantly  making  our 
organization    and    service   more   perfect. 
We    go    into    the    world's    best    markets 
for  the  l>est  merchandise.    We  spare  no 
money  to  make  the  store  attractive.    We 
stop  at  nothing  legitimate  to  make  you 
a   firmer    friend    and    a   more    frequent 
patron.     A  visit   to  The  Siegel  Cooper 
store  at  any  time  will  readily  convince 
jou.—Seigei  Cooper  Co.,  New  York. 

Holiday  goods,  are  coming  fast  now — 
almost  the  entire  second  floor  of  the 
Main   street    section  is   devoted   to   this 


display.  Come  as  often  as  you  will  and 
see  them.  Goods  laid  by  for  you.  Early 
selecting  is  desirable — B.  ^  O.  Oann, 
Pueblo,  Colo. 

"If  I  had  my  own  way  about  gifts"  I 
would  give  to  all  people  just  what  they 
want.     If  I  couldn't  tell  what  they  want 
from  their  tastes  I  would  ask  them.     I 
would  never  give  a  cigar  clip  to  a  man 
who   doesn't   use  tobacco,     nor     a   stop 
watch    to   one   who    never   saw   a   horse- 
race.    I  would  give  clothes,  shoes,  hats, 
if  I  thought  people  needed  them — with- 
out  the    slightest    hesitation.        I    would 
measure  his   old  coat   around  the  chest 
and   pick   out   a   "house   coat."     And   I 
would    look    at    the    number    inside    his 
shoes,    so    that    his    slippers    would    fit 
when  they  came  home.    I  would  stuff  the 
stockings  of  children  with  warm  wraps 
and  dresses  and  underwear,  rather  than 
with   sweets.       Santa   Claus    attends    to 
the  toys  and  candies.    I  would  like  gloves 
and    neckwear    and    collars    and    shirts, 
and   I   would   see   that  every  one  got   a 
dress  pattern  or  two,  of  cotton,  wool  or 
silk— for  they  can  be  made  up  whenever 
wanted.     I   would  give  to  every  one  at 
least   one   book.     I   would   give   jewelry 
to  those  who  can  afford  to  wear  it,  and 
watches  to  those  who  are  habitually  be- 
hind time.     To  that  golf  fiend— I  mean 
friend — of   mine   I    would    send   one   of 
those   Angora   jackets— and   get  it   now 
before  they  are  gone.    To  that  girl  who 
plays  all  day  next  door  on  the  old  piano 
I  would  give  a  new  Chickering  or  Vose; 
and  to   every   child   I   would   give  some 
sort  of  musical  instrument,  for  I  believe 
every   one    should   learn    to   play   some- 
thing.    Besides,  it  would  keep  them  out 
of  mischief.     If  I  had  my  own  way  I 
would  have  Christmas  every  day  in  the 
year— making  everything  bought   a   gift 
to    some    one. — Wanamaker's,    Philadel- 
phia, Pa. 

Some  gift  suggestions:  For  a  sweet- 
heart—The diamond  ring  and  your  heart, 
too,  a  locket  with  the  miniature  in  it,  a 
daintv  picture  in  a  gold  frame,  stylish 
stationery,  a  gift  clock  for  her  bedroom, 
silver  articles  for  her  writing  desk.  For 
a  wife — A  new  watch,  diamond  eardrops 
(coming  in  again),  cut  glass  pieces,  or 
sterling  silver  for  the  table,  hand-painted 
china,  fine  opera  glasses,  silver  buckle 
belt,  that  diamond  ring  she  never  got.— 
C.  L.  Byrd  ^  Company,  Memphis,  Tenn, 


ti 


CHRISTMAS" 


48 


TOBACCONISTS'    ADVERTISING 


VACATION 


Summer  Man, — Jack — How  are  you  going  to  spend  the 
summer? 

Tom — rm  going  to  spend  it  traveling  from  one  seaside 
place  to  another,  until  I  find  a  girl  worth  a  million  or  two 
who  wants  to  be  loved  and  married  for  herself  alone, — Tit- 
Bits. 


Our  variety  of  lazy  day  suits  is  com- 
plete.— Oak  Hall,  Boston,  Mass. 

A  bunch  of  pretty  girls  were  discuss- 
ing the  details  of  their  vacation  trip, 
and  they  nearly  all  complained  of  "noth- 
ing fit  to  wear."  Oh,  that's  easy  to 
remedy,  says  one  of  the  sweetest  of  the 
bunch.  Let's  all  go  to  the  Union  Cloth- 
ing Co.,  and  we  all  can  be  fitted  to  a  T. 
•—Union  Clothing  Co.,  Cohoes,  N.  Y. 

Vacation  togs — we  have  them.  How 
is  that  boy  fixed  for  the  three  months* 
vacation — now  at  hand  ?  Has  he  the 
kind  of  clothes  it  takes  to  hold  a  boy  ? 
— Fuller  Si;  Scane,  Bedford,  la. 

You  can  save  enough  money  at  Spear's 
to  defray  the  expenses  of  a  vacation  at 
the  seashore.  Don't  worry  about  your 
vacation  money.  You  can  go  to  the  sea- 
shore or  elsewhere  and  have  money  to 
spare  if  you  select  your  house  furnish- 
ings at  Spear's — a  dollar  or  two  will  do. 
— Spear's,  Pittsburg,  Pa. 

As  you  hail  with  delight  this  happy 
and  romantic  season  of  picnics  and  out- 
ings, so  we  want  you  to  meet  our  pre- 
parations for  your  enjoyment  of  these 
events.  By  glancing  over  the  remind- 
ers herewith  presented  you'll  see  we  are 
giving  the  best  attention  to  the  apparel 
and  adjuncts  required. — Burke,  Fitz- 
Simons,  Hone  Sj;  Co.,  Rochester,  N.  Y. 

Before  going  on  your  vacation  step 
into  our  new  bag  section  on  the  main 
floor  and  inspect  the  many  new  things 
we  have  to  make  the  trip  comfortable. — 
Mandel  Brothers,  Chicago,  III, 

Good-bye  !  You  will  soon  be  oif  by 
boat  or  rail.  More  than  half  the  com- 
fort of  your  summer  outing  depends 
upon  your  outfit.  Here  are  the  comfort- 
ing kinds  of  underwear  and  overwear  ; 
thoroughly  reliable  in  material  and  work- 
manship.— Oak   Hall,   Boston,   Mass. 

Already  preparations  are  being  made 
for  the  summer  vacation,  which  include 
the  shoes  to  be  worn  while  at  the  sea- 
side,   the    mountains    or    elsewhere.    If 


you  are  going  to  the  mountains  you  will 
especially  need  stout  shoes  with  heavy 
soles.  If  you  are  going  to  the  seaside 
you  will  need  dainty  Oxfords  and  white 
footwear  to  be  properly  clad.  Wherever 
you  are  going  keep  in  mind  that  you 
can  find  here  a  correct  footwear.-^B. 
Rich's  Sons,  Washington,  D.  C, 

"Taking  to  the  woods"  on  a  camp- 
ing trip  will  be  doubly  enjoyable  if 
you're  provided  with  a  supply  of  those 
fine  jersey  and  other  sweaters  we're 
showing  in  our  window— whites,  stripes, 
blues  and  blacks— from  $1.50  up.  Taking 
to  the  water  will  prove  a  perfect  delight 
if  you're  rigged  out  with  one  of  those 
handsome  bathing  suits  we  show  along- 
side the  sweaters  at  $1  up.  Your  vaca- 
tion will  be  a  pleasant  memory  for  years 
if  j^ou'll  let  us  help  you  to  get  ready 
for  it.—R.  J.  Hurd  ^  Co.,  Spokane. 

Our  preparations  incident  to  the  com- 
ing traveling  season  were  made  with 
strict  adherence  to  the  demands  of  dis- 
criminating travelers  and  tourists.— B. 
Lowenstein  ^  Bros.,  Memphis,  Tenn, 

Hat  trunk.  There  is  nothing  a  lady 
requires  more  in  traveling  than  one  of 
these  light  hat  trunks.  They  hold  five 
hats  and  contain  a  tray  for  small  ar- 
ticles. Also  most  suitable  for  keeping 
your  hats  in  at  home.— Julian  Sole 
Leather  Goods  Co.,  Toronto,  Can. 

Jamestown  suit  cases  and  trunks.  Get 
prepared  now  to  take  in  the  great  exposi- 
tion. We  can  supply  you  with  the  right 
kind  of  traveling  necessities — kinds  that 
the  baggage  smasher  can't  hurt.  Wc 
carry  an  unusually  fine  line  of  dress  suit 
cases  in  qualities  to  suit  all  purses. 
Many  in  imitation  leather;  made  extra 
strong  and  durable,  with  all  the  latest 
devices  for  convenience  and  safety.  In 
the  better  grades  of  solid  sole  leather 
the  most  critical  buyer  can  be  satisfied. 
Trunks  built  to  stand  the  racket,  with 
all  the  latest  devices  for  convenience  and 
safety.  Stop  in  to-day  and  see  them. — 
Cramer  ^  Rogers,  Trenton,  N.  J, 


VACATION 


TOBACCONISTS'    ADVERTISING 


49 


FISHING  TACKLE 


'f 


Hlack  bass  are  biting,  and  a  good 
catch  is  sure  if  you  buy  your  bass 
tackle  at  our  store.  The  quality  of 
our  tackle  is  dependable.  No  trouble 
in  landing  the  big  ones — when  your 
outfit  comes  from  here.  Our  prices 
are  the  lowest  that  reliable  tackle  can 
be  sold  for. — Callahan  ^  Douglas,  Bing- 
hamton,  N,  Y. 

The  sporting  goods  we  are  showing 
to-day  ought  to  make  every  one  feel 
like  indulging  in  out  of  door  sports. 
Tennis  and  baseball  outfits,  fishing 
tackle,  kodaks,  cameras,  and  supplies  of 
all  kinds  are  oflfered  you  for  vacation 
days  at  prices  which  are  lower  than  ever. 
The  time  to  enjoy  them  is  now,  the 
place  to  buy  them  is  here. — Waldron's, 
Binghamton,  N.    Y, 

Rainbow  trout  supplies,  that  is,  sup- 
plies with  which  to  land  that  tricky 
and  elusive  specimen  of  the  finny  tribe 
successfully,  such  as  reel,  flies  and  tackle 
and,  in  fact,  every  thing  the  fisherman 
desires  is  found  here.  W^e  can  make 
the  cost  of  your  outfit  seem  so  small 
and  yet  can  equip  you  with  the  best. — 
Phillips-Cooke    Hardware    Co.,    Pueblo. 

Why  not  get  after  the  fish  before  the 
other  fellows  catch  them?  Fishing 
tackle  is  of  two  kinds — good  and  good 
for  nothing.  If  you  like  to  go  fishing, 
better  get  your  tackle  here.  We  know 
exactly  what  is  needed  for  the  fish  you 
are  after.  And  when  you  hook  a  flsh 
with  our  tackle  you  will  not  lose  him. 
The  hook  will  not  break,  the  line  or 
leader  snap  or  the  reel  stick.  All  our 
sporting  goods  are  the  reliable  kind. 
Come  in  and  look  them  over.  We  have 
several  novelties  that  you  ought  to  see. — 
The  Salem  O,  Le  Valley  Co.,  Buffalo, 
N.  Y. 

The  fishing  season  is  at  its  height— 
and  here  are  all  the  things  that  delight 
the  heart  of  the  angler.  And  tennis, 
too,  has  received  an  impetus  which  ranks 
it  as  one  of  the  foremost  sports  of  1904. 
This  is  the  headquarters  for  all  sorts 
of  sporting  and  athletic  needs.  Prices 
are  the  lowest  anywhere. — Abraham  ^ 
Straus,  Brooklyn. 

Getting  ready  for  fishing. — Practically 
the  last  barricade  has  been   removed — 


it's  open  season  for  almost  any  member 
of  the  finny  tribes.  The  true  fisherman 
is  busy  getting  ready  for  the  vacation 
campaign.  At  what  point  can  our  fish- 
ing tackle  store  serve  you? — Sibley  r 
Lindsay  ^  Curr  Co.,  Rochester,  N.    V. 

A  strong  pull  on  public  favor  our 
superb  line  of  fishing  tackle  has.  No 
man  would  think  of  starting  out  for 
a  day's  sport  without  first  equipping 
himself  with  one  of  our  fine  bamboo 
or  steel  rods  and  expert  reels,  if  he 
would  hook  the  finny  beauty  in  brook, 
lake  or  pond,  and  bring  success  to  his 
fly  or  hook.  Our  line  of  fishing  tackle, 
guns,  rifles  and  ammunition  is  the  best 
made. — Redving  S/;  Ellestad,  Grand 
Forks,  N.  D. 

Fishing  tackle.  Everything  that's 
good.  They  have  been  catching  the  big 
ones  lately — 2  to  5  pounds.  You  will 
need  a  shotgun  soon.  Let  us  show  you 
our  line. — Rapp  ^  Lloyd,  Spokane. 

We  haven't  talked  fishing  gear,  be- 
cause it's  been  too  cold.  We  do  so  now. 
Fishing  gear  is  cheaper  each  year. — A, 
W,  Reddin,  Charlottetown,  P.  E.  I. 

Things  for  everybody  who  wants  to 
get  out  of  doors  and  have  a  good  time. 
Salt-water  fishing  practically  begins  on 
or  about  June — the  first  chance  people 
have  to  go  out  of  town  for  an  outing. 
If  you  are  after  bluefish,  sheepshead, 
flounder  or  any  other  kind,  we've  got 
the  fishing  tackle  to  help  you. — Wanor- 
maker's,   Philadelphia. 

The  better  and  more  complete  the 
angler's  outfit,  the  greater  enjoyment  is 
sure  to  be.  If  you,  Mr.  Fisherman,  only 
knew  (as  we  know  full  well)  the  real, 
dollar  saving  values  in  our  fishing  tackle 
department,  you  would  all  be  here  when 
the  doors  open  this  morning. — The  lith 
St.  Store,  New  York. 

The  best  bargain  in  a  trout  rod  you 
will  ever  see.  It  is  9  \-2  ft.  long  and 
in  18-inch  lengths.  Fits  easily  in  suit 
case  or  trunk.  The  supply  is  limited, 
so  come  soon. — Clapp  ^  Treat,  Hart- 
ford, Conn. 

Be  a  successful  angler.  Our  line  of 
fishing  tackle  is  entirely  of  English  man- 
ufacture, purchased  by  us  direct,  and 
is  the  best  assortment  ever  shown  here. 


FISHING    TACKLE 


50 


TOBACCONISTS'    ADVERTISING 


TOBACCONISTS'    ADVERTISING 


61 


I 


T*  includes  rods,  lines,  leaders,  flies,  gut, 
rtooks,  in  all  desirable  sizes.  Our  tackle 
makes  a  good  catch  certain— if  there 
are  fish  to  catch.  It  always  pays  to 
keep  tackle  complete — saves  lots  of 
bother  when  you  want  to  go  off  in  a 
hurry.  Our  prices  are  the  lowest  you 
can  get  good  tackle  for  anywhere. — 
/.  Q.  Jamieson,  Charlottetown,  Can. 

"  Throw  physic  to  the  dogs."    I'll  have 
none  of  it— but  rather  I'll  away  to  the 
inviting  brook  and  business  cares  a-ban- 
ish— and  there,  at  peace  with  the  world, 
I'll  fish  and  fish  till  close  of  day,  and 
then,    returning,    boast    not    of    catch- 
though  creel  be  fairly  filled— but  rather 
attend    the   feast   that    good   health   and 
appetite     prepares — then,     resting,     fish 
the   day   o'er   and   vow  to   go   again   as 
soon  as  possible.     Now  this  is  fishing — 
and  sad  is  the  man  who   doesn't  crave 
a  day  or  two's  sport   following  a  sing- 
ing brook!     We   can   tell   you  what   to 
fish   with — and   we   can   equip   you    for 
any    kind    of    a   fishing   trip.    We    are 
manufacturing    retailers    of    rods     and 
tackle.      When    you    see    our    displays 
you'll   agree  that  there's   little  more   to 
see — go  where  you  will.    Rods  from  75c. 
to  $75,   and  everything  else   in  propor- 
tion.   You'll  like  this  store— for  it's  more 
than  a  store,  you'll  like  our  sportsman's 
room — it   has   an   uncommercial    air,   it's 

nocked  with  good  literature— on  fishing 
and  sports  afield.— The  Sportsman's 
Shop,  Hartford,  Conn. 

Fish  early.  Look  over  your  tackle 
and  be  prepared.  April  first  will  soon 
be  here  and  out  new  stock  of  hooks,  flies, 
rods,  reels,  canvas  creels  and  baskets 
are  here  now.  They  are  beauties.  We 
have  everything  in  the  world  that  could 
be  desired  for  trout  flshing.— Ciapj?  ^ 
Treat,  Hartford,  Conn. 

"Something  doing?"  Yes,  but  'twill 
be  a  storv  of  "the  fish  I  didn't  catch," 
if  your  tackle  isn't  right.  Our  1909 
light  tackle  outfits  are  up-to-date,  of 
standard  quality  and  made  especially 
to  conform  to  rules  of  Southern  Cali- 
fornia clubs.  A  fine  line  of  reels, 
prices  ranging  from  50c.  to  $60.  Our 
special  pompano  rod,  17  ft.,  4  joint, 
is  very  convenient  to  carry  on  cars. 
Surf  and  wharf  fishermen  should  see 
our  split  bamboo  surf  rods,  large  agate 
guide  and  tip,  cord  wound  grip,  extra 
heavy  welt  ferrules,  and  German  silver 
trumpet  guides,  at  $10.— Tufts-Lyon 
Arms  Company,  Los  Angeles,  Cal. 

Don't  forget  bass  season  opens  June 
1st.  Prepare  for  your  fishing  trip  by 
the      purchase      of      necessary      fishing 

FISHING 


tackle.  We  have  a  complete  stock  of 
poles,  lines,  hooks,  artificial  flies  and 
other  bait,  in  fact  everything  for  the 
up-to-date  angler.  Our  values  are 
strong.  Make  it  a  point  to  outfit  here. 
Special  on  reels.  Your  wants  in  reels 
can  be  supplied  here  at  a  saving  in 
price.  We  have  the  small  brass  reel, 
also  the  more  elaborate  multiplying 
reels  with  alarm  and  drag  features. 
Better  get  our  prices  before  buying 
elsewhere.  There  is  a  saving  to  be  haa 
here.— Chambelle    Cycle    Co.,    Fresno. 

Your  luck  depends  just  as  much  on 
the  quality  of  your  tackle  as  it  does 
on  your  skill.  Stop  at  our  store  and 
replenish  your  tackle  box  and  you 
won't  be  caught  telling  your  friends 
about  "that  big  one  that  got  away." 
New  rods,  reels,  artificial  baits,  hooks, 
etc.,  at  the  most  attractive  prices. — 
Dollarhide  ^  Harris,  Denison,  Tex. 

Fishing  tackle.— This  department 
makes  a  man  think  of  deep,  cool  pools, 
with  the  slippery  trout  flashing,  tempt- 
ing you  to  fish.  We  have  baited  all  the 
goods  with  very  low  prices  for  to-mor- 
row.—Sw^«/-Cooper    Co.,    New    York. 

"I  can  snake  'em  out  'most  every 
time  if  I  have  the  right  kind  of  tackle," 
said  a  fisherman  friend  to  us  the  other 
day.  No  use  talking,  tackle  is  import- 
ant; and,  just  the  same  as  with  everj'- 
thing  else,  there's  a  right  kind  to  buy, 
and  a  right  place  to  buy  it.  We  be- 
lieve our  kind  of  tackle  is  surely  the 
right  kind;  and  if  our  prices  and  ways 
of  selling  don't  prove  that  this  is  the 
right  place  to  buy,  your  money  is 
yours  again  in  a  minute. — The  Dan- 
bury  Hardware  Co.,  Danhury,  Ct. 

How  about  your  tackle,  fishing  tackle, 
we  mean,  is  it  all  ready,  so  you  won't 
be  bothered  to  stop  and  buy  some  little 
thing  at  the  last  minute?  Overhaul  it 
now;  make  a  list  of  the  things  you  need 
and  get  them  here.  AVhen  you  make 
out  your  list,  put  down  the  prices  you 
think  you  ought  to  pay,  and  see  how 
they  compare  with  the  prices  you'll  be 
asked  to  pay  at  this  store. — The  Dan- 
bury  Hardware   Co.,  Danbury,   Ct. 

Don't  tackle  fishing  without  the  right 
sort  of  fishing  tackle.  Don't  go  fishing 
without  going  to  the  right  place  to  buV 
your  fishing  fixings. — Central  HarcU 
ware  Co.,  Frederick,  Md. 

Coin'  fishin?    Tempting  price-bait  o& 
our     Fishing    Tackle.     Five-piece     spli* 
Bamboo  Trout  Rod,  $1.38.     And  evei-j; 
thing    else    catchy.— Liiw/«y     4"     LiQi^'* 
born,  New  Haven,  Ct, 
TACKLE 


ATHLETIC  AND  SPORTING 

GOODS 


Cholly — "  Ya'as,  Vm  going  in  for  cwicket  and  golf 
and  all  that  sawt  of  thing,  y*  know;  they're  such  manly 
sport,  y*  know." 

Miss  Peppry — "  The  idea!  You're  becoming  positively 
mannish,  aren't  you?  " — Buffalo  News, 

±     ±     ± 


Bulky  Matters — "  Is  dey  swell  folks  up  at  dat  house?  " 
Woeful   Walters — "  Is   dey   swell?    Say,  dey   didn't   hit 
me  wit'  nutting'  but  golf  clubs." — Chicago  News. 


Go  duck-shooting?  These  are  ideal 
days  for  the  sport.  Much  depends,  how- 
ever, upon  the  outfit.  Good  sportsmen 
know  that  and  experience  has  taught 
them  to  rely  upon  Schmelzer's  when  in 
need  of  trusty  guns  or  shells,  boats,  de- 
coys, calls  and  hunter's  coats  or  any 
other  article  of  the  hunter's  equipment. 
A  purchase  at  Schmelzer's  means:  A 
saving  of  money  and  time,  invariable 
satisfaction  and  the  best  of  quality.  A 
half  century  of  growth  and  the  dis- 
tinction of  being  the  largest  athletic 
and  sporting  goods  house  in  the  world 
backs  our  guarantee.  "Whatever  we 
sell  or  advertise,  we  stake  our  repu- 
tation on  it." — Schmelzer  A  rms  Co.,  Kan- 
sas City,  Mo. 

Football  supplies.  Sporting  goods. 
This  is  ideal  weather  for  football.  We 
want  you  to  know  of  the  large  supply 
of  footballs  and  toggery  we  carry.  Our 
goods  are  all  first  quality.  We  want 
you  to  inspect  and  compare  our  stock 
with  others.  You  will  be  convinced  we 
can  do  as  well,  if  not  a  little  better, 
in  price  and  quality.  Just  try  and  see. 
Footballs.  Our  footballs  are  not  sold 
at  catalogue  prices,  but  marked  at  their 
true  value. — The  Ailing  Rubber  Co., 
Waterb^iry,    Conn. 

Outdoor  sports.  There  is  no  spring 
tonic  known  that  equals  the  great  out- 
of-door.  Plenty  of  exercise  in  the  open, 
deep  breathing  and  right  thinking  make 
for  health  and  happiness.  Whether  you 
like  the  moderate  exercise  that  you  get 
by  playing  croquet  or  the  more  active 
game  of  tennis,  or  the  still  more  strenu- 
ous game  of  baseball,  you  will  find  here 
every  essential  for  personal  or  field 
equipment — by  odds  the  largest  stock 
of  things  needed  for  outdoor  sport  and 


games  than  will  be  found  in  any  other 
store  in  this  section.  And  if  you  like  to 
while  away  your  leisure  hours  in  a  ham- 
mock or  a  swing,  they,  too,  are  here,  and 
in  tremendous  variety.  We  also  have 
rowboats,  motor  boats,  and  canoes,  bi- 
cycles, tents,  fishing  tackle,  etc. — Hahne 
^  Co.,  Newark,  N.  J. 

Sleighs  for  the  boys  and  girls.  Snow 
has  fallen,  and  now  for  sleigh  riding. 
Every  boy  and  girl  should  have  a  sleigh 
and  enjoy  this  very  healthy  exercise. 
We  have  now  on  sale  a  line  of  four  dif- 
ferent varieties.  Sleighs  to  suit  all,  both 
in  price  and  size.  For  the  younger  ones 
a  serviceable  sleigh,  with  flat  shoes, 
finished  in  bright  colors,  at  35  cents 
each.  Another  of  the  same  style  and 
finish,  but  longer  and  higher  at  40  cents. 
Then,  in  the  better  grades  we  sell  a 
round  iron  spring  shod  sleigh,'  strong 
supports  for  the  top  board  and  in  every 
way  a  good  article,  at  60  cents  each.  The 
larger  size  of  the  same  variety,  suitable 
for  making  "  bobs,"  ordinarily  known  as 
a  "  Pointer,"  price  75  cents.  Come  early 
and  make  your  choice. — Ashdown's, 
Sporting  Goods,  Winnipeg,  Can. 

Outdoor  sports  have  begun.  Base- 
ball players  have  already  taken  the  field, 
and  it  won't  be  long  before  tennis,  golf, 
cycling,  boating  and  all  other  forms  oi 
outdoor  amusement  will  be  in  full  swing. 
You  have  your  favorite  pastime — pre- 
pare for  it  now.  There  is  hardly  a 
sport  but  necessitates  some  special  form 
of  footwear.  You'll  find  that  special 
form  right  here.  The  following  are  but 
a  few  of  the  many  varieties  of  men's 
outing  shoes  which  we  carry  in  stock. — 
W.  G.  Simmons  Co.,  Hartford,  Conn. 

Gifts  for  an  athletic  boy.  We've  ev- 
erything for  building  muscle,  from  ice 


ATHLETIC    &    SPORTING    GOODS 


52 


TOBACCONISTS'    ADVERTISING 


skates  to  bicycles,  together  with  all  the 
needfuls  of  a  home  p:ynii)asiuin.  Punch- 
ing bags — some  that  swing  free,  others 
attached  to  both  floor  and  ceiling.  Box- 
ing gloves,  well  padded.  Footballs, 
Rugby  shape,  to  stand  plenty  of  knock- 
about use.  75c.  up.  Basket  balls,  $1.00 
up.  Exercisers  for  boys,  at  5()c.  Heav- 
ier sizes  for  professional  athletes  up  to 
$0.00.  All  weights  of  dumb  bells  and 
Indian  clubs.  Also  rowing  machines. 
Ice  skates,  50c.  up.  Our  Christmas  cata- 
log suggests  hundreds  of  gifts.  Mailed 
free, — Shannon  Hardware  Co.,  Philadel- 
phia, Pa. 

Squash  tennis,  racquets  and  balls  here. 
The  opening  of  the  new  Crescent  Ath- 
letic Club  with  its  four  fine  squash 
courts  will  stir  interest  in  this  splendid 
indoor  game.  It  is  natural,  perhaps, 
that  this  store — which  has  furnished  the 
Crescent  Club  from  top  to  bottom — 
should  now  be  prepared  to  supply  the 
demand  for  Squash  Racquets  and  Balls. 
They  are  of  the  best  grades — at  the 
least  prices. — Frederick  Loeser  ^  Co.^ 
Brooklyn,  N.  Y. 

Bear  in  mind  that  we  are  headquar- 
ters for  Baseball  Goods.  We  have  the 
largest  stock  of  Gloves  and  Mitts  ever 
shown  in  the  Naugatuck  valley.  Over 
500  Gloves  displayed  on  our  tables  for 
you  to  choose  from. 

We  guarantee  to  save  you  money  on 
your  purchases.  No  fancy  prices  here. 
All  goods  marked  at  what  they  are  ac- 
tually worth  in  plain  figures. 

We  have  one  lot  of  Gloves  that  are 
soiled  from  handling.  These  are  just 
as  good  for  service,  but  are  marked  at 
about  half  price.  Every  Glove  is  war- 
ranted and  will  be  replaced  is  not  satis- 
factory. 

Every  one  knows  how  hard  it  is  to 
get  a  good  bat;  one  evenly  balanced  and 
that  just  suits.  We  have  over  500  Bats 
in  stock  to  choose  from,  including  six 
dozen  Louisville  Sluggers.  The  best  bat 
made. — The  Ailing  Rubber  Co.,  Water- 
bury,  Conn. 

Not  to-day  or  to-morrow,  but  almost 
before  you  know  it,  the  snow  will  be 
gone,  the  grass  green  and  you'll  hear  the 
umpire's  call — "batter  up."  We  have 
everything  with  which  to  equip  the  ball 
player,  or  rather  the  baseball  clubs. 
Hans  Wagner  bats.  Napoleon  Lajoie 
bats,  Louisville  Slugger  bats.  We  are 
exclusive  agents  for  them — and  if  you 
like  to  "  line  'em  out,"  you'll  appreciate 
the  superiority  of  these  bats.  We  have 
everything  in  Spalding  and  Victor  base- 
balls, bats,   gloves,   guards,  shields,   and 


all  other  articles  necessary  in  the  na- 
tional game.  We  make  special  prices 
to   clubs. — The   Anylers'   Co.,   Hartford. 

If  tennis  is  the  game,  here  are  the 
right  tools — and  as  little  priced  as  re- 
liable sorts  can  anywhere  be  found. — 
Frederick  Loeser  ij-  Co.,  Brooklyn,  N.  Y, 

We  want  you  to  regard  this  Store  as 
most  men  do,  as  the  best  Sporting  and 
Athletic  Goods  Store  in  this  town,  and 
be  it  boy,  girl,  man  or  woman  who  has  a 
need  in  this  line,  we  are  ready,  not  only 
with  the  best  goods,  but  also  the  lowest 
prices. — Abraham    ^    Straus,    Brooklyn. 

The  Best  of  Athletic  Goods  for  Very 
Modest  Prices. — Complete  stocks  of  the 
Tools  for  outdoor  sport,  and  those  Tools 
in  every  instance  reliable.  Prices  in  ev- 
ery case  as  low  as,  and  in  most  cases, 
lower  than  the  same  goods  will  cost  else- 
where. Prompt,  careful,  pleasant  serv- 
ice.— Frederick  Loeser  ^  Co.,  Brooklyn. 

We  are  showing  an  extensive  line  of 
summer  outing  and  sporting  goods  and 
accessories,  including  lawn  tennis  goods, 
base  ball  goods,  lawn  springs,  tents, 
hammocks,  croquet  sets,  garden  tools, 
etc.,  and  a  full  assortment  of  the  small 
toys  and  games  that  are  so  delightful 
to  the  little  folks.— Woodward  ^  Loth- 
rop,  Washington,  D.  C. 

This  collection  of  Tennis  Rackets 
comes  from  one  of  the  best  concerns  in 
the  business;  and  Rackets  are  all  in 
1904  models.  The  quality  of  material 
and  the  workmanship  are  the  best  put 
into  these  goods.  Frames  are  of  spe- 
cially selected,  highly  polished,  white  ash, 
beveled;  polished  mahogany  throat 
pieces.  Handmade  throughout.  Perfect 
balance  assured. — Wanamaker. 

We  seem  to  have  a  monopoly  on  low 
prices  on  such  goods.  We  haven't  no- 
ticed any  this  season  that  equaled  the 
prices  you'll  find  in  this  Sporting  Goods 
Store.  The  goods  are  of  a  splendid 
quality.  We  make  prices  low  through 
extensive  purchases  and  taking  goods  off 
other  people's  hands  in  exchange  for  our 
cash. — Jones  Dry  Goods  Co.,  Kansas 
City,  Mo. 

"  Truscott "  on  a  boat  means  about 
the  same  as  *' Sterling"  stamped  upon 
good  silverware.  It  guarantees  to  the 
purchaser  the  best  materials,  workman- 
ship and  designing  that  enter  into 
launch-making.  On  hand  and  ready  for 
immediate  delivery  we  have  half  a  dozen 
splendid  Truscott  Launches,  represent- 
ing the  line  of  Truscotts  for  which  we 
are  New  York  agents.  These  boats  are 
built    out    of    seasoned     wood,    copper 


ATHLETIC    &    SPORTING     GOODS 


'^i^ 


TOBACCONISTS'    ADVERTISING 


53 


fastened,  decks  of  golden  oak.  Each 
one  is  equipped  with  a  two-cycle  motor 
— Truscott-made — regarded  as  the  most 
compact  motor  in  the  almost-noiseless 
class.  These  prices  are  f.  o.  b.  New 
York.  If  desired,  boats  will  be  put  in 
commission  here. — Macy's,  yew   York. 

Been  out  on  the  links  yet?  Perhaps 
you  looked  over  your  stock  of  clubs  and 
found  some  that  needed  replacing.  Easy 
to  choose  from  the  splendid  array  here 
— and  the  best  golf  supplies  cost  the 
very  least  in  this  golf  store. — Frederick 
Loeser  ^  Co.,  Brooklyn,  N.  Y. 

White  duck  tents  for  campers. — How 
about  that  Summer  vacation  and  the 
tent  you  will  need  if  you  go  camping? 
Just  a  word  by  way  of  reminder — when 
you  are  getting  ready  for  your  vaca- 
tion do  not  forget  that  our  stock  of 
tents  and  tent  supplies  is  complete.  There 
is  nothing  better  for  real  enjoyment 
than  a  comfortable  tent,  picturesquely 
pitched  in  the  right  sort  of  a  place. 
Prices  below  the  picture. — Brumner's, 
Sacramento,    Cat. 

Tennis  is  more  popular  than  ever  this 
year.  We  can  supply  tennis  enthusiasts 
with  every  essential  except  the  court. — 
Sibley,  Lindsay  ^  Curr   Co.,  Rochester. 

Ping-pong,  for  48c.  and  up.  Have 
you  ever  played  Ping-Pong?  It  is  the 
one  game  that  proves  popular  with  all 
classes  and  all  ages.  It  is  the  most 
fascinating  of  novel  pastimes.  It  is 
.simple,  but  never  twice  alike,  easy  to 
play  but  always  interesting.  If  you  once 
try  it  you  will  realize  that  a  ping-pong 
set  is  necessary  in  your  home.  Every- 
body  from  grandmother  down  to  baby 
will  play.  Costs  but  little  and  delights 
each  member  of  the  family. — Harris, 
Emery  Co.,  Des  Moines,  la. 

Croquet  sets. — For  an  enjoyable  out- 
door game  that  is  not  too  vigorous,  cro- 
quet is  still  unequaled. — Sibley,  Lindsay 
4:  Curr  Co.,  Rochester,  N.  Y. 

Golf  and  Tennis. — Whichever  will 
claim  your  attention  on  the  holiday,  the 
right  tools — that  is,  the  best  tools — are 
here  in  complete  assortment  and  for 
prices  that  mean  worth  while  saving. — 
Abraham  ^'  Straus,  Brooklyn,  X.  Y. 

"  Luck  is  with  the  heaviest  battalions," 
said  a  famous  general.  Luck  is  with  the 
sportsman  who  is  best  equipped.  The 
sportsman  is  best  equipped  who  is 
equipped  by  us.  Equipping  sportsmen 
has  been  our  exclusive  business  over 
twelve  years. — Kimball-Upson  Co.,  Sac- 
ramento, Cal. 

Tennis  is  more  markedly  a  favorite 
this  year  than   for  a  long  time,  as  the 


early  indications  promised.  Players  are 
making  heavy  demands  for  large  quan- 
tities of  goods,  especially  the  fine  and 
serviceable  sorts;  but  the  stock  is  still  in 
splendid  condition.  Besides  all  the  requi- 
sites, the  knowledge  of  our  expert-in- 
charge  is  at  the  service  of  our  cus- 
tomers— ask  all  the  questions  you  like, 
and  welcome.  For  golf  players — every 
good  club  and  ball  that  players  are  likely 
to  ask  for  is  here,  and  the  largest  quan- 
tity in  Philadelphia. — Wanamaker's, 
Philadelphia,   Pa. 

The  Strenuous  Life. — Footballs,  box- 
ing gloves,  punching  bags,  dumbbells, 
Indian  clubs  and  everything  to  make  a 
boy  like  our  President. — The  Rookery, 
Jackson,  Miss. 

A  cold  wave  is  due  and  you  may  ex- 
pect the  red  ball  up  in  twenty-four 
hours.  In  the  Loeser  basement  sporting 
goods  store  you  will  find  a  most  com- 
plete variety  of  the  best  ice  skates  made. 
There  are  styles  for  men,  women  and 
children.  Prices  are  lowest;  just  a  hint 
or  two  at  the  range. — Frederick  Loeser 
^  Co.,  Brooklyn,  N.  Y. 

Whether  you're  to  be  out  of  town  one 
day — or  three  days — or  more,  your  pleas- 
ure depends  on  the  goodness — ^the  thor- 
ough goodness — of  your  sporting  equip- 
ment. And  goodness  doesn't  necessarily 
imply  expensiveness.  If  your  supply 
comes  from  the  Big  Store  it  will  be  as 
good  as  it  is  possible  for  human  skill  to 
make  it.  And  it  will  cost  less  than  in- 
ferior goods  elsewhere. — Siegel  Cooper 
4"   Co.,  Chicago,  HI. 

These  are  the  days  that  make  one 
think  of  fishing.  There  is  much  to  be 
said  in  favor  of  the  sport  that  appeals 
to  all  alike.  The  finny  tribe  can  some- 
times be  coaxed  from  his  haunts  and 
sometimes  he  can't.  But  there  is  one 
thing  certain,  the  right  sort  of  tackle 
will  help  to  catch  the  wily  bass. .  Come 
in  and  let  us  show  you  our  line — it  is 
complete  and  we  can  supply  every  need 
that  you  may  have  from  hooks  to  poles 
and  everything  that  goes  to  make  a  fish- 
erman happy. — Smith,  Watkins  ^-  Co., 
Lexington,  Ky. 

You  can't  help  looking  with  admiration 
at  our  fine  line  of  sporting  goods  if  you 
are  within  eyeshot  of  this  emporium  for 
sportsmen.  The  spell  of  the  woods  and 
the  water  will  prompt  you  to  step  in- 
side, where  you  can  see  and  select  to 
your  heart's  content  everything  that  the 
fisherman  or  hunter  needs. — Rapp  ^ 
Lloyd,  Spokane,   Wash. 

Get  a  camera  this  season.  Get  it  early 
in    the    season    and    begin    enjoying    the 


ATHLETIC    &    SPORTING     GOODS 


54 


TOBACCONISTS'    ADVERTISING 


delights  of  picture  taking  as  soon  as 
you  can.  We  have  one  of  the  most  ex- 
tensive stocks  of  Kodaks,  cameras  and 
photo  supplies  on  the  coast.  Our  ex- 
perience enables  us  to  aid  in  many  ways 
the  amateur  photographer  and  to  help 
insure  skill  and  satisfaction  in  the  art. — 
Buber  ^  Colson  Drug  Co.,  Fresno,  Cal. 

"  Ramona "  portable  cottages,  stores, 
oflBces  and  bungalows.  Ten  styles  to 
choose  from.  One-room  "  Automobile 
Cottage "  to  five-room  "  Bungalow  '* 
with  porches.  Pantry,  closets  and  bath 
room.  Fitted  completely  at  mill  before 
sold.  Delivered  in  "  Knockdown  '*  bun- 
dles. Anyone  can  set  them  up  in  a  few 
hours.  No  nailing  or  sawing  necessary. 
Need  only  screw-driver,  wrench  and  ham- 
mer. Price  only  about  half  the  cost  of 
building  ordinary  frame  house.  Take 
your  house  along  with  you  to  the 
beach,  mountain,  desert,  mines,  ranch  or 
foothills.  Move  it  back  home  in  the  fall 
onto  your  vacant  lot  and  rent  it.  It's 
*'  as  good  as  new  "  after  a  dozen  moves. 
— Home  Building  Mill  and  Improve- 
ment  Co.,  Los  Angeles,  Cal. 

Table  tennis  and  sporting  goods. 
This  is  a  sporting  goods  store  through 
and  through.  Fully  equipped  to  supply 
your  wants,  and  do  so  most  economically. 
You  can  fit  up  a  gjmnasium  of  your 
own  in  your  own  room,  and  there  will 
be  very  little  expense  in  doing  so. — 
Loesefs,  Brooklyn,  N.  Y. 

The  winners.  So  much  depends  on  the 
equipment  of  a  baseball  team  that  too 
much  stress  cannot  be  laid  upon  the 
necessity  of  purchasing  baseball  supplies 
where  the  goods  are  of  the  highest  qual- 
ity. Fine  fishing  tackle,  lawn  tennis  and 
golf  supplies. — The  Andrus  ^  N<iedele 
Co.,  Hartford,  Conn. 

We  have  a  good  line  of  new  tennis 
rackets.  The  frames  are  made  from 
selected  materials  by  experts  who  thor- 
oughly understand  the  use  of  them.  The 
gut  used  in  stringing  is  the  very  best 
that  can  be  procured.  Tennis  balls,  nets, 
posts  and  marking  tapes.  Catalogue  on 
application.  Rackets  restrung  in  the 
best  possible  manner. — A.  S,  Burbank, 
Plymouth,   Mass. 

Footballs  and  football  supplies.  The 
call  of  the  gridiron  warriors  to  practice 
has  been  heard.  Is  your  team  ready? 
If  not,  the  Loeser  Sporting  Goods  Store 
is  ready  with  the  most  complete  line  of 
footballs  and  other  supplies.  Every- 
thing of  the  best  standard.  Below  we 
give  hint  of  the  Loeser  fair  prices. — F. 
Loeser  ^  Co.,  Brooklyn,  N.  Y, 

Of  course  you  know  we  are  Colo 
rado  headquarters  for  sporting  goods— 

ATHLETIC    A.    SPORTING    GOODS 


guns,  rifles,  ammunition  and  shooting 
toggery.  We  outfit  you  with  the  just 
right  outfit  for  whatever  you  are  going 
after.— The  Geo.  Tritch  Hardware  Co., 
Denver,  Colo. 

We're  busy  selling  hunting  supplies 
because  our  stocks  are  complete  in  all 
lines  and  we  sell  high-quality  goods. 
Prices  also  are  a  winning  feature  every 
time.  If  you're  going  out  for  one  day 
or  a  month  let  us  fit  you  out  in  proper 
equipment  to  ensure  a  successful  trip. 
Note  our  prices. — Ashdown's,  Winnipeg. 

Never  will  the  boys  and  girls  want 
for  better  skating,  and  never  will  they 
want  for  a  better  store  than  Kauf- 
man^s  in  which  to  buy  skates.  There's 
fine  ice  on  every  pond  and  stream,  and 
if  you  want  to  enjoy  the  skating  be 
sure  to  have  a  good  pair  of  skates. 
Right  when  skates  are  wanted  most, 
we  reduce  our  price  a  full  25  per  cent., 
which  makes  the  buying  exceedingly  ad- 
vantageous.— Kaufman's,  Trenton,  y.  J, 

Baseball  supplies.  We  have  just 
opened  up  a  large  and  complete  stock 
of  base  ball  goods  and  asked  the  inspec- 
tion of  all  intending  purchasers  of  base- 
ball supplies.  Our  name  has  long  been  a 
guarantee  of  all  that  is  first-class  and 
up-to-date  in  the  sporting  goods  line. 
We  have  a  complete  stock  of  baseballs, 
gloves,  mitts,  bats,  uniforms,  shoes  and 
all  other  supplies  necessary  for  teams 
or  individuals.  Mail  inquiries  of  out- 
of-town  customers  are  solicited  and  we 
are  glad  to  send  catalogues  and  prices. 
All  mail-orders  given  careful  attention. 
— Anderson  Hardware  Company,  At- 
lanta, Oa. 

Football  supplies.  The  Loeser 
sporting-goods  store  is  local  headquar- 
ters for  the  best  football  supplies. 
Everything  requisite  to  the  great  game 
is  here  and  guaranteed  to  be  the  best. 
Prices  moderate. — F.  Loeser  ^  Co., 
Brooklyn,  N.  Y. 

A  few  hints  for  campers.  Every- 
body will  not  go  camping  or  touring  in 
June,  but  everybody  who  contemplates 
an  outing  this  summer  is  doing  some 
planning,  and  so  this  list  is  for  them 
particularly.  It  would  be  an  easy 
matter  to  fill  this  page  with  hints,  from 
all  over  the  store,  of  the  goods  sum- 
mer homes  and  campers  will  find  con- 
venient. But  only  a  few  suggestions 
are  given  in  the  hope  that  you'll  come 
to  the  best  supply  source  for  every- 
thing you'll  need.  From  the  tent  and 
its  furnishings  we'll  supply  everything 
you'll  need  to  eat,  use  and  wear. — 2'. 
Eaton  Co.,  Toronto,  Can, 


TOBACCONISTS'    ADVERTISING 


55 


CANDY 


te 


What  kind  of  candy  shall  I  buy?  " 
"  Well,  if  you  get  lots  of  it,  I  want  the  kind  that  goes 
fast;  but  if  you  only  get  a  little,  I  want  something  that'll 
last" — ^ew  York  Journal, 


Candy  that  has  been  kept  for  a  time 
becomes  stale  and  soggy,  and  loses  its 
flavor.  The  growing  demand  for  Nun- 
nally's  candy  does  not  permit  of  its  be- 
coming stale;  and  almost  every  day  the 
dealers  in  this  candy  are  supplied  by 
express  with  a  complete  assortment— 
Nunnally,  Atlanta,  Oa, 

The  purity  and  perfection  of  our  can- 
dies are  known  all  over  the  country.  Ask 
the  lovers  of  pure  candy  what  they  think 
of  Everhart's  and  they  will  say  that  it 
cannot  be  surpassed  by  any,  and  be- 
sides it  ranks  high  with  the  pure  food 
law,  which  is  worrying  the  life  out  of 
the  manufacturer  who  misrepresents  his 
goods. — Everhart's,  Fargo,  N.  D. 

The  candy  and  cake  departments  have 
developed  into  great  proportions  under 
the  careful  management  of  Miss  Moore, 
whose  judgment  on  cake  and  candy  merit 
cannot  be  excelled.  The  assortment  is 
large  in  both  lines  and  the  goods  are 
always  fresh.  Probably  in  no  other  de- 
partment in  our  store  does  the  great  dif- 
ference bet^^•een  our  prices  and  those  of 
other  stores  stand  out  so  plainly  as  here. 
^Lehman,  Trenton,  N.  J, 

At  Gordon-Mitchell's  you  can  get  Low- 
ney's  and  McConkey's  candies — all  choice 
goods — deliciously  fresh.  If  you  are  par- 
ticular, we  can  suit  your  taste.  We  keep 
the  kind  to  satisfy  those  who  know  what 
good  candies  are — the  tempting  choco- 
lates and  bonbons  in  our  confectionery 
cases  are  even  more  delicious  than  they 
look.  You  will  find  our  stores  convenient 
places  to  drop  in  on  your  way  home 
and  buy  a  box  of  candy.  Price  per  pack- 
age from  10c  to  $5.00.— Gordon-Mitchell 
Drug  Co.,  Winnipeg,  Can. 

As  a  delicious  confection  that  is  abso- 
lutely pure  and  clean,  Nunnally's  candy 
stands  pre-eminent.  No  injurious  adul- 
terations cheapen  its  excellent  quality, 
but  every  ingredient  is  of  the  highest 
grade,  and  selected  with  the  greatest 
care.  Rich  in  the  nutritive  qualities  of 
pure  sugar,  rich  cream  and  fresh  fruit 
flavors,  it  is  a  wholesome  food  as  well  as 
a  pure,  high-grade  candy. — Nunnally, 
Columbia,  8.  C. 


Apollo  Chocolates  are  the  choicest  con- 
fections to  be  found  in  town.  For  the 
person  who  appreciates  the  best  they 
afl'ord  great  satisfaction.  For  gifts  to 
wife,  sister  or  sweetheart  they  are  the 
most  delicious  "  sweets  for  the  sweets " 
to  be  found.  They  come  in  artistic  boxes, 
in  pounds  and  half  pounds,  and  are  kept 
fresh  at  The  Modern  Pharmacy,  Bing- 
hamton,  N.  Y. 

WTierever  enjoyment  is  at  its  height; 
wherever  there  is  refinement  and  good 
taste,  time  and  occasion  call  for  Nun- 
nally's candy.  Unmatched  in  purity  and 
incomparable  in  flavor,  it  is  a  most  tempt- 
ing and  delectable  confection  that  is 
equally  appropriate  for  feast  and  fire- 
side. Delicious  is  a  strong  word,  but  it 
is  poor  praise  when  applied  to  so  tooth- 
some a  delicacy. — Nunnally's,  Mobile, 

Our  candy  appeals  to  all  who  desire 
the  best  at  reasonable  prices.  Our  large 
sales  insure  the  stock  being  kept  fresh 
and  the  variety  will  be  found  always 
equal  to  the  quality.  Shraff't's  and  Qual- 
ity Chocolates.  Ice  cream  always  on 
hand  to  fill  large  or  small  orders. — W. 
F,  Currier,  Plymouth,  Mass. 

m 

Butter  Scotch  W^afers,  our  special  this 
week.  Our  Butter  Scotch  Wafers  are 
made  from  the  purest  of  sugar  and  fresh 
sweet  butter.  This  delicious  and  nutri- 
tious confection  combines  all  the  best 
features  of  taff"y.  Fresh  and  tempting. 
Take  a  look  at  our  windows  and  you  will 
want  some.  Regular  price  40c.  Special 
^Oc.— Watson's,  Winnipeg,  Can. 

Pineapple  Glace — extra  special.  This 
is  a  very  delightful  bit  6f  candy  that 
we  are  making — Pineapple  Fingers  Glace. 
The  pineapple  is  cut  from  the  finest  ex- 
amples of  the  fruit,  and  when  it  goes 
into  the  candy  there  is  no  fiber — just 
flavor — and  the  most  delicate,  lovelv  fla- 
vor  of  the  fruit.  It  is  the  bit  of  candy 
that  gives  the  feast  its  finishing  touch — 
the  gushdanal,  as  the  Armenians  say, 
and  for  which  we  have  no  word.  These 
goods  sell  regularly  for  40c  or  50c  a 
pound.  We  quote  21c,  4  pounds  for  $1. 
—W.    W.    Walker  Co.,  Hartford,  Conn, 


CANDY 


11 


I 


56 


TOBACCONISTS'    ADVERTISING 


Pure,  delicious,  fresh-made  candy. 
Made  from  the  best  sugar  and  other 
best  materials,  in  our  own  manufactur- 
ing plant.  To-day  we  are  offering  as 
a  special,  horehound  drops  of  our  own 
make,  19c  pound.  They  are  not  a  medi- 
cine, and  yet  they  are  beneficial  for  ir- 
ritated throats,  colds,  etc.  We  use  the 
genuine  horehound  and  boneset  herb  and 
cane  sugar  in  making  them.  For  to-day 
only  19c  pound.— U\  W,  Walker  Co., 
Hartford,  Conn. 

The  most  delicious,  the  purest  and 
best  chocolates,  creams,  sugared  fruits, 
etc.,  specially  prepared  for  the  festive 
season,  are  here.  If  you  desire  to  give 
them  as  gifts,  we've  some  handsome 
boxes,  baskets  and  novelties  to  put  them 
in.  And  we'll  deliver  promptly  to  all 
parts  of  the  city.  If  you're  going  to 
entertain,  let  us  supply  the  dainty  cakes, 
pastry,  ice  cream,  etc!  They  will  be  of 
the  very  best.— Jii7/on'*,   Winnipeg. 

J  A  nice  fresh  lot  of  Saturday  candy 
arrives  every  week  and  we  have  to  in- 
crease our  orders,  too,  because  increas- 
ing sales  are  always  the  vogue  with  this 
popular  confectionery.-- C.  H.  ^  H.  A. 
Lawton  Co.,  Neic  Bedford,  Mass. 

Rubidoux  chocolates.  When  you're 
tired  of  ordinary  chocolates  and  con- 
fections try  a  box  of  Bishop's  delicious 
Rubidoux  chocolates — they're  pure,  de- 
lightfully flavored  with  fruit  juices  and 
perfectly  wholesome.— 0;f  4-  Vaughn 
Drug  Co.,  Los  Angeles,  Cal. 

Huyler's  candy  always  finds  a  welcome 
reception  wherever  presented.  It  is  the 
acme  of  the  candymaker's  art,  where 
only  the  purest  and  most  delicious  in- 
gredients are  used.  Quality  beyond  com- 
parison.  All  the  popular  and  well  known 
varieties,  as  well  as  many  special  ones, 
done  up  in  dainty  and  handsome  pack- 
ages, especially  for  gift  giving.— JBn7- 
ton  Drug  Store,  Trenton,  N.  J. 

The  candy  factory  is  booming  with  ad- 
vance orders.  We  shall  have  as  com- 
plete a  line  of  beautiful  candies  for 
Christmas  as  can  be  found  in  New  Eng- 
land. We  shall  be  pleased  to  make  es- 
timates on  the,  candy  supply  for  any  en- 
tertainments given  by  Sunday  schools  or 
other  organizations.  We  guarantee  splen- 
did candies  and  perfect  satisfaction.  Our 
candy  counters  at  both  stores  are  loaded 
with  specimens  of  the  goods  we  make, 
and  we  aim  to  have  every  variety  as 
nearly  perfect  as  possible.— Xeicton, 
Robertson  ^  Co.,  Hartford.  Conn. 

Nicest  way  in  the  world  to  Iniy  Eng- 
lish walnut  meats.  New  whole  meats, 
35c.  lb.,  3  lbs.  for  $1.00.  We  have  just 
received  the  nicest  lot  of  English  walnut 

CAN 


meats  we  ever  saw.  We  looked  a  long 
time  to  see  if  we  couldn't  find  a  broken 
half,  and  we  gave  it  up.  If  you  like 
perfection  in  the  things  you  buy,  get 
some  of  these  meats  while  they  are  fresh 
cracked.  They  will  go  like  fun.  They 
always  do.  For  there  are  a  lot  of  ladies 
who  tell  us,  just  what  we  said  at  the 
top  of  this  ad,  that  "  it's  the  nicest  way 
in  the  world  to  buy  walnut  meats."  We 
think  so,  too.— IF.  W,  Walker  Co.,  Hart- 
ford, Conn. 

Christmas  candies  in  every  conceivable 
form  for  presents  and  general  use.  Get 
Putnam's  and  you  will  get  those  of  the 
most  delightful  flavor.  For  decorating 
the  Christmas  tree  we  have  the  largest 
assortment  of  most  beautiful  designs,  col- 
ors, etc.  Our  confections  are  all  abso- 
lutely pure  and  healthful,  and  can  be 
eaten  by  children  with  impunity.— Pwf- 
nam  Sj-  Company,  Lexington,  Ky. ' 

V 

Xmas  presents  of  Huyler's  candy.  We 
will  receive  our  holiday*  shipment  of  this 
delicious  candy  about  Dec.  20th.  It  will 
consist  of  all  the  well  known  varieties 
and  all  the  latest  holiday  assortments 
and  novelties,  done  up  in  handsome  pack- 
ages for  gift  giving.  We  would  suggest 
that  intending  purchasers  of  this  well- 
known  candy  place  their  orders  with  us 
as  early  as  possible— we  will  promptly 
deliver  orders  whenever  desired.  Orders, 
to  receive  the  most  careful  execution, 
should  be  placed  as  far  in  advance  as 
possible.— Bri7/o»  Drug  Store,   Trenton. 

Your  Xmas  candy  should,  above  all, 
be  pure.  We  spare  no  labor  or  expense 
to  make  our  goods  perfect  in  this  re- 
spect. Delicious  dainties  made  from  the 
choicest  of  creams,  nuts,  fruits,  etc. 
Beautiful  baskets  and  boxes  of  perfect 
chocolates  and  a  large  line  of  holiday 
novelties.  The  candy  shop  for  those  who 
know.— Sandall's,  Newark,  N.  J. 

Delicious  candy  in  fancy  Xmas  boxes. 
This  big  candy  store  will  be  Santa  Claus' 
headquarters  again  this  year.  We  have 
made  special  preparations  to  serve  the 
finest  candies  made— put  up  in  beautiful 
boxes  especially  for  gifts,  at  our  regular 
low  prices.  You  buy  the  best  for  less 
here. — Winthrop  Candy  Kitchen,  New 
Haven,   Conn. 

Acker  new  "dollar"  box.  This  is  an 
ideal  gift  package.  It  contains  one  and 
a  half  pounds  of  the  choicest  selections 
of  exquisite  chocolates  and  lion  bons,  and 
is  most  tastefully  packed  and  embellish- 
ed. You  can  select  this  gift  for  your 
most  fastidious  friend  with  the  absolute 
assurance  that  the  receiver  of  it  will 
be  delighted.— Fm/^y  Acker  Co.,  Phila- 
delphia, Pa. 
DY 


iii 


TOBACCONISTS'    ADVERTISING 


57 


Christmas  candy  favors.  The  candy 
store  favors  are  direct  from  the  work- 
rooms of  Mr.  and  Mrs.  Santa  Claus. 
They're  just  the  cutest  things  that  those 
two  good  souls  ever  turned  out.  They 
range  all  the  way  from  a  snowball  that 
looks  for  all  the  world  like  a  real  one 
to  a  basket  that  bears  the  stamp  of  a 
Parisian  artist  who  goes  in  for  dainty 
touches  and  daring  conceits  that  none  but 
the  French  would  risk,  and  that  have  ap- 
pealed to  Santa  Claus  as  the  very  thing 
for  an  Xmas  gift.  As  for  prices,  they 
are  lower  than  can  be  found  in  any  other 
of  Santa's  agencies  in  Brooklyn,  rang- 
ing as  they  do  from  5  cents  a  dozen  for 
cornucopias — the  sweetest  little  things — 
to  $11.49  for  the  fluffy,  flower-trimmed 
lingerie  and  silk  basket  from  gay  Paris, 
that  is  fitted  with  a  place  for  the  choic- 
est bonbons  made  in  our  laboratories. 
For  the  Christmas  dinner  or  the  holiday 
party;  for  the  Sunday  school  gift  night 
or  the  children's  tree  party;  for  the 
sweetheart  of  to-day  or  the  one  who  has 
become  the  dearer  wife;  for  the  formal 
remembrance  to  the  one  who  is  little 
more  than  an  acquaintance,  or  for  the 
token  of  love  to  the  friend,  tried  and 
true,  there  are  endless  suggestions  and 
dainty  gifts  in  the  candy  store,  ranging 
in  price,  as  has  been  said,  from  a  few 
cents  to  $12.00,  each  individual  in  style 
and  in  exquisite  taste. — Abraham  ^ 
Straus,  Brooklyn,  iV.  Y, 

Christmas  candies.  The  purest  in  the 
city  and  received  fresh  every  day.  Pea- 
nut brittle,  fine  mixtures,  clear  toys,  10c. 
lb.  Thirty-nine  cent  chocolates  20c.  Over 
20  different  kinds.  As  fine  as  any  39c. 
chocolates  you  ever  tasted.  Forty-nine 
cent  chocolates  29c.  Delightful  confec- 
tions that  cannot  be  surpassed.  Christ- 
mas boxes  of  fine  chocolates  holding 
from  one  to  five  pounds,  special  prices. — 
The  Bonton,  Lebanon,  Pa. 

Huyler's  candy  Christmas  presents. 
Huyler*s  creations  this  season  are  all  that 
the  most  expensive  taste  or  fancy  could 
desire,  and  yet  there  are  scores  of  the 
most  unique,  artistic  and  attractive  de- 
signs, at  every  reasonable  price.  They 
range  from  one  dollar  and  less,  up  to 
boxes  that  are  bargains  at  $10.  We  are 
showing  a  display  of  boxes  in  won- 
derful variety,  also  packages  in  the  shape 
of  giant  fire-crackers,  mammoth  pen- 
cils, packs  of  fire-crackers,  English  wal- 
nuts,'jars,  and  many  other  original  crea- 
tions. They  are  such  as  will  please 
everyone  from  the  tots  to  "my  lady." — 
Elkin-Watson  Drug  Co.,  Atlanta,  Oa, 

Jevne's  handmade  chocolates.  Do  you 
know  how  supremely  good  Jevne's  hand- 
made chocolates  are?    If  not,  then  order 

CAN 


a  generously  large  package  to-day  for 
to-morrow's  enjoyment.  Every  pound  of 
our  candy  is  made  in  our  own  scrupu- 
lously clean  kitchen,  by  expert  candy 
makers.  And  only  the  purest,  finest  ma- 
terials go  into  them.  So  purity  and 
wholesomeness  are  guaranteed — our  long 
list  of  candy  patrons  vouch  for  their  de- 
liciousness.  Combination  chocolates.  We 
want  to  call  particular  attention  to  these 
surpassingly  tempting  chocolates,  a  cream 
fruit  filler  with  a  heavy  coating  of  de- 
licious chocolate.  They're  generously 
proportioned — ask  for  them.  Why  not 
try  the  bitter  sweet  chocolates? — H. 
Jevne  Co.,  Los  Angeles,  Cal. 

The  thought  of  the  good  things  that 
are  to  come  is  almost  equal  to  realization. 
It  is  not  so  with  Nunnally's  candy.  An- 
ticipate what  you  will  as  to  sweetness, 
flavor,  purity  and  daintiness,  and  you  will 
not  be  disappointed.  A  first  taste  will 
convince  you  that  it  is  a  delicious  con- 
fection of  exceptional  excellence;  while 
the  variety  is  greater,  and  of  a  quality 
superior  to  any  other  high-grade  candy. 
— Nunnally,  Montgomery,  Ala. 

You  will  now  find  on  sale  at  the  candy 
department  fresh  stocks  of  these  deli- 
cious confections.  These  are  the  original 
Swiss  milk-chocolates  and  will  be  found 
superior  in  every  way.  They  are  most 
nutritious  and  are  recommended  for  chil- 
dren's and  invalids'  use. — The  M.  W. 
Tanner  Co.,  Saginaw,  Mich. 

By  the  strictest  attention  to  the  wants 
of  our  patrons  we  have  established  a  rep- 
utation for  fine  confections.  We  are 
daily  producing  new  candies  and  our  cus- 
tomers have  learned  that  there  is  no 
store  in  the  city  where  they  can  really 
find  the  dainties  that  we  have.  The  com- 
ing week  has  many  novelties  in  sfore 
for  you  and  we  hardly  need  to  urge  any- 
one to  come  to  our  candy  department. — 
Newton,  Robertson  ^  Co.,  Hartford. 

California  crystalized  fruits.  Now  is 
the  time  to  pick  out  the  box  of  crystalized 
fruit  you  send  to  your  friends  in  the 
East.  We  have  an  unusually  fine  assort- 
ment this  year — just  the  thing  if  you 
wish  to  send  a  California  souvenir.  Put 
up  in  beautiful  boxes  and  baskets  ar- 
tistically packed.  We  will  attend  to 
wrapping  and  mailing.  You  just  leave 
us  the  address. — Wells  Candy  Co.,  Los 
Angeles,  Cal. 

Saturday  special,  London  brand  choco- 
lates. This  is  the  finest  quality  40c 
candy.  Assorted  kinds  and  flavors — 
smooth,  rich  and  delicious.  Every  pound 
neatly  packed  in  a  handsome  embossed 
box.  Just  try  a  pound  to-day  and  be 
convinced. — Clarke   Bros.,   Scranton,  Pa, 

DY 


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TOBACCONISTS'    ADVERTISING 


Chocolates.  Those  of  soft,  sweet,  pure, 
creamy  interior  and  of  the  bhick,  bitter 
rich  coating  exterior.  Just  to  think  of 
them — any  time — makes  your  mouth 
water. — Everhart's,  Fargo,  N.  D. 

Guth  chocohites  and  l>on  bons,  40c,  60c 
and  $1.00  pound.  Better  sweets  could 
not  be  made.  Saturday  night's  express 
brought  us  our  first  of  Guth's  dollar 
chocolates  and  bon  bons.  The  40c  and 
60c  chocolates  have  won  a  host  of  friends 
in  Saginaw  during  the  past  year,  and  we 
believe  the  $1.00  grade  will  be  cordially 
welcomed,  for  we  are  certain  that  no  such 
candies  have  ever  been  sold  in  Saginaw 
before.  The  Guth  chocolates  and  bon 
bons  have  a  reputation  for  unexcelled 
flavor,  purity  and  deliciousness  in  six 
cities  where  Guth  branches  are  estab- 
lished and  in  hundreds  of  other  cities 
and  towns  where  agencies  are  situated. 
In  their  manufacture  every  question  of 
expense  is  disregarded  in  adhering  to 
the  high  ideals  which  have  been  main- 
tained in  the  development  of  the  rich- 
est, most  healthful  and  choicest  sweets 
made  in  America.  The  result  is  that 
Guth  chocolates,  bon  bons  and  fancy  can- 
dies have  a  deliciousness  that  tempts  even 
the  j  aded  and  gives  to  the  word  "  sweet " 
a  new  meaning. — M.  W.  Tanner  Co.,  Sag- 
inaw, Mich. 

Give  me  Everhart*s.  Somehow  it  seems 
natural  to  ask  for  Everhart's  delicious 
candy.  It  is  made  right  here  in  Fargo 
every  day  and  is  always  fresh.  Ever- 
hart's will  stand  government  inspection 
— or  any  other  kind — it*s  pure.  Eat  all 
you  want. — Everhart  Candy  Co.,  Fargo, 

Delightful  deliciousness.  These  two 
■words  exactly  describe  the  confectionery 
at  our  stores.  We  have  a  large  assort- 
ment of  McConkey's,  Huyler's  and  Low- 
ney*s  confectionery,  than  which  there 
are  no  more  delicious  confections  made. 
They  are  always  fresh,  firm  and  luscious 
— so  temptingly  delightful  that  it  is  easy 
to  understand  why  so  many  people  come 
to  our  stores  regularly  for  candy. — The 
Oordon-Mitchell  Drug  Co.,   Winnipeg. 

Seiter's  chocolates  have  a  flavor  and 
richness  which  make  them  distinctive 
from  all  the  others.  Candy  bought  at 
Seiter's  is  a  guarantee  against  every- 
thing adulterant  or  injurious.  If  you 
have  never  eaten  any  of  our  chocolates 
and  bonbons,  you  have  missed  one  of  the 
good  things  in  life. — Seiter's,  Pueblo. 

Careful  packing  preserves  candy.  On 
opening  a  box  of  Nunnally's  candy  one 
will  realize  immediately  that  it  was 
packed  with  unusual  care.  The  top  layer 
is  found  in  a  tray  with  every  piece 
in  a  separate  paper  case.     Beneath  the 


tray  the  box  Is  packed  in  layers.  Each 
piece  of  candy  has  a  definite  position  and 
is  separated  from  every  other  piece  by 
wax  paper,  partitions  or  paper  cases. 
The  result  of  the  above  care  in  packing 
enables  Nunnally's  candy  to  reach  the 
consumer  without  a  scratched  or  broken 
piece  in  the  liox,  and  in  perfect  condi- 
tion.— Nunnally,  Atlanta,  (J a. 

Candies.  "Einstein's  Golden  Pheas- 
ant Chocolate  Creams,  the  freshest, 
purest,  most  delicious,  most  moderately 
priced  that  you'll  find  anywhere.  If  you 
have  never  eaten  our  candies,  there  is 
a  pleasant  surprise  ahead  of  you.  All 
the  old  flavors  from  which  to  choose, 
together  with  these  new  ones:  Pistachio, 
pineapple,  queenie,  fruit,  spice,  chocolate 
and  Chartreuse. — Louis  Einstein  ^  Co., 
Fresno,  Cal. 

Lyon's  candies.  Candies,  like  books, 
should  be  chosen  with  discretion.  Both 
are  capable  of  infinite  harm.  The  se- 
lection of  Lyon's  candies  is  a  perfect 
choice  and  a  safeguard  against  candy 
evils. — Lucas  Bros.,  Mansfield,   Ohio. 

Candy  by  the  yard.  We  are  selling  a 
fine  chewing  candy  at  5c  a  yard.  It  is 
an  interesting  sight,  even  if  you  do  not 
buy,  to  see  the  man  as  he  cuts  off  yard 
by  yard  of  the  richly-made  sweet.  A 
demonstration  of  Milk  Rice  is  being  held 
at  our  store  this  week. — Woodruf  Qro^ 
eery  Co.,  Waterhury,  Conn. 

Pure  candy.  The  sweetest  *  girls  are 
usually  fond  of  sweet  things  themselves. 
The  surest  passport  to  their  good  opinion 
is  a  present  of  delicious  candy.  We 
have  all  kinds  made  almost  daily,  conse- 
quently  ever  fresh  and  pure  and  tooth- 
some. You  can  ever  rely  upon  its  high 
quality,  and  perfect  purity.  Once  get 
the  habit  of  buying  our  candies  and 
chocolates  and  you  will  never  be  satis- 
fied with  any  other  kind. — John  Svolos 
4f  Co.,  Schenectady,  N.  Y. 

Marechal  Neil  chocolates  and  bonbons, 
the  daintiest,  most  delicious,  sweetest  and 
purest,  most  appetizing  and  satisfying 
and  healthful  candies  you  ever  tasted  in 
your  life — fresh  from  the  spot  cash 
model  candy  kitchen.  The  spot  cash  la- 
bel on  candy  signifies  the  best  in  candy. 
Candy  made  of  the  purest  material — 
candy  made  in  a  candy  kitchen  spotlessly 
clean,  where  daintiness  and  cleanliness 
are  continually  practiced. — The  Spot 
Cash,  Joliet,  III. 

Fudge  and  caramels  make  a  delicious 
combination  for  the  sweet  tooth.  These 
are  fresh  to-day  and  just  as  pure  as 
they  are  fresh. — Sibley,  Lindsay  «§f  Curr 
Co.,  Rochester,  N.  Y. 


CANDY 


TOBACCONISTS'    ADVERTISING 


59 


Delicious  confectionery.  Our  confec- 
tions are  the  acme  of  the  candy-maker's 
art.  Pure  and  delicious,  they  are  al- 
ways fresh,  for  so  popular  a  candy  never 
remains  long  in  the  show-case.  Rich 
and  creamy,  in  all  flavors.  Carefully 
packed  in  dainty  boxes,  it  is  always  a 
welcome  gift.— T^e  W.  /.  Boyd  Candy 
Co.,  Winnipeg,  Can. 

Sweet  things  that  make  life  seem  like 
•*one  grand,  sweet  song"  are  love's 
vows,  babies'  kisses  and  plenty  of  our 
choice  delicious  confections  to  help  the 
good  work  along.  A  little  sweetener 
like  our  Long  Branch  chocolates  or  Jer- 
sey creams  lubricates  the  wheels  of  love 
and  life  considerably,  at  a  trifling  ex- 
pense. Try  some.^Walter  T.  Hall  ^ 
Co.,  Ottumwa,  la^ 

Our  candy  department  is  as  much  a 
part  of  our  business  as  any  other  de- 
partment in  our  store.  It  isn't  looked 
after  in  a  slipshod,  haphazard  fashion. 
It's  done  well,  skillfully— a  little  better 
than  anyone  else  does  it.  Everything 
used  is  the  very  freshest,  the  very  finest, 
and  the  candies  are  concocted  by  a  con- 
fectioner who  knows  his  business  thor- 
oughly. Freshness— that's  strong  point 
about  our  candies.  It's  fresh,  every  piece 
of  it  you  buy. — H.  Jevne,  Los  Angeles. 
In  humid  weather  glass  jars  filled  with 
stick  candy  are  hard  to  beat,  15c. — Wan- 
amakefs,  Philadelphia,  Pa. 

39c.  Chocolate  chips  24c,  and  nobody 
sells  this  favorite  candy  for  as  little 
as  39c,  even  except  this  famous  candy 
store.  It  is  a  thin  and  crisp  molasses 
chip,  finely  flavored  with  lemon  and  cov- 
ered with  a  smooth  and  pure  chocolate — 
one  of  the  candies  that  you  never  tire 
of.— ^6ra*am  ^  Straus,  Brooklyn. 

Walnut  fudge,  20c  pound.  Fudge- 
somehow  it  suggests  girls'  boarding- 
schools,  and  delicious  sweetmeats  con- 
structed "on  the  quiet"  These  walnut 
fudges  are  as  good  as  any  you  ever 
made  on  a  chafing  dish  in  a  closet— de- 
licious sugar  candy  with  carefully  picked 
walnuts  scattered  through. — Wanamak- 
er's.  New  York. 

When  you  present  a  box  of  candy  to 
a  lady  friend  there  is  great  satisfaction 
in  knowing  it  is  the  best— and  you 
couldn't  please  a  lady  more  than  to  ofl'er 
her  a  box  of  bonbons  with  Wiley's  name 
on  it,  for  she  knows  it  is  a  guarantee  of 
purity  and  excellence  and  a  gift  she  will 
thoroughly  appreciate. — Wiley's,  Atlanta. 

Fine  fresh  candy. — ^You  can't  help  lik- 
ing every  kind  of  candy  we  make — it  is 
all  so  fresh  and  so  pure  and  so  good. 
From  the  plain  sugar  candy  to  the  fine 
French    kinds,    every   piece    is    just    as 


good  as  we  know  how  to  make  it.  We 
are  in  the  candy  business  to  do  it  so- 
well  that  everybody  will  want  to  eat 
Jevne's  candies.  Take  a  box  home  for 
the  children — we'll  pack  a  box  with  what- 
ever you  wish. — //.  Jevne,  Los  Angeles. 

The  candy  we  sell  is  particularly 
clean,  made  by  clean  people,  in  clean 
sunny  places;  particularly  well  cooked; 
we  have  old,  well-taught  skilled  work- 
people; particularly  fresh — a  number  of 
kinds  are  made  fresh  three  times  each 
day — a  steady  stream  being  delivered 
all  hours  of  the  day;  particularly  pure 
— no  adulterations;  particularly  moder- 
ate in  price — owing  to  large  quantities 
made  at  one  time  and  our  extremely  large 
sales,  quality  considered,  it  costs  one- 
fifth  less  than  elsewhere.^W anamaker's, 
Philadelphia,  Pa, 

W.J.B.  chocolates.  The  purest  and 
freshest  chocolate  is  none  too  good  to  use 
in  making  Boyd's  chocolates.  And  we 
use  it — that's  why  they  are  so  good. — 
The  W.  J.  Boyd  Candy  Co.,  Winnipeg. 
**  Perfect  condition "  candy  grows  in 
appreciation.  As  the  weather  gets  hot- 
ter "perfect  condition"  candy  is  more 
and  more  appreciated.  By  "perfect 
condtion  "  we  mean  candy  that  is  neither 
softened  nor  hardened  by  the  heat,  candy 
that  is  fresh  and  firm  and  just  right 
in  every  way  for  full  eating  enjoyment. 
You  can  get  just  such  candy  at  our 
stores,  made  by  such  well-known  makers 
as  Huyler,  Lowney,  McConkey. — The 
Oordon-Mitchell  Drug  Co.,  Winnipeg. 

Candy,  and  nothing  but  candy.  You 
take  no  chances.  You  never  get  disap- 
pointed— there  is  no  better  candy  made 
in  the  whole  world  than  is  made  right 
here  in  Tacoma  by  Tacoma  boys  and 
girls. — Pop  Smith  Candy  Co.,  Tacoma. 

Reeves'  famous  bon  bons  and  choco- 
lates have  long  since  established  their 
right  to  be  called  the  finest  These  de- 
licious confections  are  made  fresh  every 
day  of  the  very  choicest  materials.  They 
are  general  favorites  throughout  Wash- 
ington. Seventy  varieties — all  at  the 
popular  price,  47  cents  per  pound. — 
Reeves*,   Washington,  D.  C. 

Coveted  sweets  to-day.  We  wish  to 
call  your  attention  to  two  popular  makes 
of  candies  received  by  us,  by  express 
daily.  Repetti's  (the  famous  "  Royal  "^ 
Italian  candy)  and  Wiley's.  Receiving 
these  goods  fresh  every  day  warrants 
your  approval  and  purchase  when  a  box 
of  sweets  for  her  is  wanted.  Assorted 
chocolates  and  chocolates  and  bon  bons; 
also  many  specialty  boxes  and  packages 
of  each  make.  Phone  or  call — a  trial 
convinces. — Luhn's   Pharmacy,    Houston^ 


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CANDY 


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60 


TOBACCONISTS'    ADVERTISING 


i 


Made  fresh  every  day.  Pure,  delicious 
chocolates  and  bon  bons.  Everything 
considered,  it's  but  natural  that  Reeves' 
chocolates  and  bon  bons  have  attained 
the  reputation  of  being  best  among  con- 
fections. Pure  and  delicious  at  all  times. 
Seventy  varieties  made  fresh  every  day 
of  the  finest  materials. — Reeves*,  Wash- 
mylon,  D.  C. 

Baby  creams.  For  to-day  (Saturday) 
we  have  a  supply  of  our  celebrated  baby 
creams.  You'll  be  surprised  at  the  value 
vou  can  get  at  25  cents  a  pound.  As- 
sorted taffies  and  water  ice  for  to-mor- 
row (Sunday)  in  early.  We  deliver 
promptly. — Trust's,  Sacramento,  Cal. 

There's  a  cherry  in  it  like  some  other 
cocktails,  but  Fenway  cocktails,  the  most 
delicious  confection  known,  intoxicates 
only  with  delight.  And  why  should  they? 
They  combine  the  choicest  Maraschino 
cherries,  purest,  most  delicious  cream, 
richest,  finest  chocolate  obtainable  and 
the  most  expert  workmanship.  Exquisite 
is  the  word.  Take  home  a  box,  i?5  cents. 
—Mitchell's  Drug  Store,  Springfield,  III. 

For  a  long  time  we  refused  to  sell 
candy,  on  the  ground  that  it  was  bad 
for  people  to  eat  so  many  sweets.  Then 
we  thought  better — decided  that  if  peo- 
ple must  have  candy  they  should  have 
the  purest  that  could  be  made. 

Candy  made  in  clean,  well-lighted 
places. 

Candy  made  of  the  best  materials. 

Candy  sold  for  only  a  reasonable  profit 
over  the  cost  of  making. 

The  Schipper  &  Block  Confectionery 
Store  is  ready! — Schipper  ^'  Block,  Pe- 
oria, ///. 

^  To  have  candies  that  ought  to  be  rich, 
pure;  and  the  plainer  candies  pure  and 
good  is  the  most  important  part  of  the 
candyman's  work.  But  he  has  succeeded 
so  well  that  our  30c  candy  looks  like 
average  38c  and  39c  candy,  and  our  40c 
is  as  good  as  any  you  ever  saw  for 
60c.  I'his  is  the  unbiased  opinion  of 
everybody  who  has  seen  them  together 
and  compared  them. — Partridge  ^  Rich' 
ardson,  Philadelphia,  Pa. 

The  bottom  layer  of  a  box  of  Huy- 
ler's  candies  brings  forth  as  many  de- 
licious morsels  and  surprises  as  the  top 
layer.  The  goodness,  freshness,  and  pur- 
ity is  the  same  all  through. — angler's, 
Brooklgn,  N.  Y. 

If  you  live  within  trading  distance  of 
Hartford  you  can  have  pure  candies 
fresh  from  our  Model  Candy  Kitchen. 
We  say  model  candy  kitchen  because 
the  materials,  the  work,  and  the  place 
where  the  work  is  done  are  ideal  in 
«very    respect.      We    produce    only    the 

CAN 


choicest  goods  in  every  line,  and  when 
you  get  such  goods  fresh  from  the  fac- 
tory you  have  a  genuine  treat. — Newton, 
Robertson  ^'  Co.,  Hartford,  Conn. 

A  brand-new  combination  of  delights 
that  we're  sure  you'll  like.  Selected  Pe- 
can nuts,  candied  cherries — a  layer  of 
each  hidden  away  in  cubes  of  fresh 
cream  candy  that  melts  in  your  mouth. 
— WanamcUcer,  New  York,  N,  Y, 

Pure  candy  is  good  for  the  children 
and  good  for  you.  We  want  you  to 
come  in  to-day  and  get  acquainted  with 
our  "Sensation  Licks."  It  is  the  name 
we  have  chosen  for  the  popular  kind  of 
candy  that  is  sold  on  a  stick.  Hejjeated 
demands  for  this  piece  from  people  who 
wanted  to  be  sure  of  its  purity  has  led 
us  to  put  "  Sensation  Licks  "  on  the  mar- 
ket. True  to  our  motto,  "  Not  how  cheap, 
but  how  good." — Newton,  Robertson  ^ 
Co.,  Hartford,  Conn, 

A  summer  candy.  Because  they  are 
light  and  delicious,  without  being  too 
rich,  the  Newport  creams  are  favorite 
confections  in  the  warm  days.  They  are 
a  dry,  flaky  cream  that  melts  away  in 
your  mouth,  flavored  with  orange,  lemon, 
cinnamon,  strawberry,  pistachio,  vanilla 
and  chocolate;  remains  fresh  for  an  in- 
definite time. — Abraham  ^  Straus,  Brook' 
iyn,  N.  Y, 

Try  these  candies.  Fresh  to-day  and 
as  tempting  to  the  pocket  as  they  are  to 
the  palate. — Wanamaker,  New  York, 

Two  new  candies.  New  with  us,  al- 
though both  of  them  are  famous  in 
the  countries  where  they  are  made.  Nou- 
gat provencal  comes  from  Marseilles, 
and  is  the  very  finest  of  French  nougat. 
We  have  it  now  to  sell  for  the  same  price 
it  costs  in  Paris.  Small's  maple  choco- 
late creams  are  made  in  Canada  and 
are  much  appreciated  by  those  who  want 
an  absolutely  pure  maple  candy.  We 
have  them  now  in  airtight  packages  so 
that  they  will  keep  perfectly. — Frederick 
Loeser  ^  Co.,  Brooklyn,  N.  Y, 

Here's  a  chance  to  send  a  box  of  fine, 
pure,  toothsome  and  wholesome  candy  to 
your  friend  in  the  mountains  or  at  the 
seashore,  with  the  assurance  that  it  will 
be  appreciated,  and  at  the  same  time 
pay  much  less  than  such  excellent  sweets 
would  cost  elsewhere. — Abraham  ^ 
Straus,  Brooklyn,  N.  Y. 

Wanamaker  Assorted  Chocolates  at  20c 
a  pound  are  famous.  In  the  first  place, 
these  chocolates  are  well  made,  and  in 
the  most  delicious  assortment.  In  the 
second  place,  they  are  made  of  abso- 
lutely pure  ingredients  which  we  can 
recommend. — Wanamaker,   New    York, 

DY 


TOBACCONISTS'    ADVERTISING 


61 


Old  fashioned  stick  candy. — This  is 
the  kind  your  mother  ate  and  you  ate 
when  you  were  a  boy,  and  they  sell  it 
at  some  of  the  old  village  stores  now, 
the  lemon,  lime,  horehound,  clove,  anise, 
sassafras,  peppermint  and  wintergreen 
sticks  that  looked  down  upon  you  from 
glass  bottles  on  the  store  shelf.  There's 
just  this  difference,  these  are  more  deli- 
cately made  and  add  to  wholesomeness 
attractiveness,  pretty  enough  for  after 
dinner  tidbits,  9c  a  jar. — Abraham  ^ 
Straus,  Brooklyn,  N.    Y. 

The  candy  store  has  the  most  fasci- 
nating bank  that  ever  tempted  boy  or 
girl  to  save  pennies.  You  drop  a  penny 
in  the  slot  of  a  real  chocolate  machine, 
and  get  a  cake  of  chocolate  of  the  regu- 
lar size,  and  yet  save  your  penny  at  the 
same  time.  This  is  the  first  device  ever 
known  in  which  you  get  your  cake  and 
keep  your  penny,  too.  The  chocolate  ma- 
chine, with  key  and  ten  cakes  of  choco- 
late, 50c  complete.  You  can  buy  new 
supplies  of  chocolate  with  the  pennies 
that  you  take  out  of  the  bank  when 
the  chocolate  is  gone.  Thus  the  choco- 
late supply  is  self-supporting. — Wana- 
maker, New  York,  N.  Y, 

Best  candy  at  Jevne's,  and  nothing  re- 
markable about  that — the  best  of  every- 
thing to  eat  is  at  Jevne's.  When  we 
make  anything  to  sell,  we  determine  to 
make  it  a  little  better  than  anyone  else 
does.  That's  the  way  it's  been  in  our  con- 
fectionery department — we've  made  it  so 
good  that  people  simply  can't  help  buy- 
ing Jevne's  candy.  They  are  the  fine 
French  candies  and  the  plain  sugar  can- 
dies, and  every  kind  you  buy  is  per- 
fectly pure  and  fresh  and  good. — H. 
Jevne,  Los  Angeles,  Cal. 

Treat  your  friends  to  a  delicious  box 
of  home-made  candies.  Make  them  ac- 
quainted with  our  place  and  our  deli- 
cacies.— Alfler,  York,  Pa, 

Tell  your  friends  how  much  you  en- 
joy the  candy  we  make.  Our  candies 
are  worth  buying  because  they  are  fresh, 
home-made  and  positively  pure.  Spread 
the  news  about  their  superiority.  Our 
ice  cream  is  also  famous  for  its  ex- 
cellence. Let's  hear  from  you. — Harris, 
Columbus,  O. 

We  are  going  to  beat  the  weather  this 
season.  We  are  going  to  make  our  de- 
lightful hard  candies,  that  you  love  so 
much,  and  place  them  in  sealed  glass 
jars,  so  you  can  have  them  all  summer 
long.  You  know  they  cannot  be  handled 
any  other  way.  But  this  way  they  will 
prove  a  fine  success.  They  will  keep. 
You  can  take  them  to  the  seashore  with 
you,   and   they  will   be  just   as   nice   as 

CAN 


they  are  in  winter,  even  if  you  have 
foggy  days.  And  all  the  favorite  va- 
rieties will  be  included — buttercups,  fruit 
cuts,  chocolate  chips,  cinnamon  chips, 
peach  blossoms,  opera  twists,  straws,  sat- 
inettes,  and  all  perfectly  fresh  and 
tempting. — W.  W.  Walker  Co.,  Hartford, 

If  given  judiciously,  Huyler's  candy 
removes  all  irritation  caused  from  an 
untimely  visit,  clears  the  field  of  all  dan- 
gerous rivals  and  opens  the  way  to  a 
"  Personal "  talk,  from  which  the  best  re- 
sults can  be  hoped  for.  "  Huyler's  "  can 
be  either  given  or  sent,  the  results  are 
the  same  in  both  cases! — Heiz  Bros., 
Waco,  Texas. 

A  few  of  the  many  nice  candy  kitchea 
specials.  You  can  spend  a  few  minutes 
very  interestingly  in  looking  over  the 
dainty  confections  which  are  constantly 
coming  fresh  from  our  busy  candy 
kitchen. — Newton,  Robertson  ^  Co.,. 
Hartford,  Conn. 

The  Easter  bunny  makes  his  bow.  You 
might  think  Easter  came  to-morrow,  to 
judge  by  the  way  our  candy  store  is 
thronged  with  rabbits  and  chickens  and 
eggs,  and  everything  else  that  can  by 
hook  or  crook  be  held  to  possess  Easter 
significance.  We've  fairly  outdone  our- 
selves in  this  year's  collection — and  we 
have  made  it  ready  thus  early  to  enable 
you  to  make  up  your  minds  about  what 
you  really  like  best  and  to  buy  it  before 
everybody  is  hunting  after  Easter  things. 
Come  and  see  the  brave  showing — you'll 
be  delighted  and  amused. — The  Wana- 
maker Store,  New  York, 

Prices  lower  in  the  confectionery  sec- 
tion. The  price  of  confectionery  has 
dropped  considerably  for  Saturday's  sell- 
ing, as  the  following  prices  plainly  show. 
This  is  an  opportune  time  to  treat  the 
little  ones,  and  give  them  pure,  good  can- 
dies with  only  a  very  little  strain  on  the 
purse  strings. — Hudson  Bay  Store, 
Vancouver,  B,  C, 

Good  candies. — Here  are  some  that 
are  just  a  bit  mere  delicious  than  any 
you  ever  ate — unless  you've  already  tried 
these.  And  they're  perfectly  fresh.  Take 
home  a  box  of  one  of  them  to-day. — 
The  Sanderson  Pharmacy,  Scranton,  Pa, 

Jack  Straws. — What  in  the  world  are 
they?  Well,  I'll  tell  you!  They  are  a 
piece  of  candy  about  five  inches  long, 
about  the  size  of  a  lead  pencil,  composed 
of  a  thin  covering  of  deliciously  flavored 
crisp  candy,  filled  with  delicious  sweet 
vanilla  chocolate.  A  very  dainty  con- 
fection. They  come  in  vanilla,  rose,  vio- 
let, lemon  or  pistache  flavors. — Bierma'i, 
Bufalo,  N,  Y, 
DY 


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TOBACCONISTS'    ADVERTISING 


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We  have  everything  in  the  way  of  fine 
<:andy  for  Christmas.  We  make  our  own 
^oods  and  they  are  pure  and  fresh.  A 
specialty  made  of  fine  mixed  candy  for 
the  holidays.  Package  goods  in  fancy 
boxes,  including  Lowney's,  at  the  lowest 
prices. — Mellons  ^  Co.,  Binghamton, 

Ever  tried  us  on  buying  candies?  If 
not,  start  to-day.  You'll  gain  in  quality 
without  increasing  the  cost.  Our  policy 
when  handling  candies  has  always  been 
to  give  our  customers  the  best  and  pur- 
est goods  that's  possible  for  the  money. 
We're  satisfied  with  reasonable  profits. 
Buy  direct  from  the  best  makers  in 
the  country,  which  saves  you  all  interme- 
diate profits.  As  to  assortment,  we  have 
increased  our  assortment  and  can  safely 
say  that  there  isn't  one  nearly  its  equal. 
— Hills  ^'  Co.,  Hartford,  Conn. 

We  don't  wish  to  be  presumptuous,  but 
jou  really  don't  know  the  delightful 
sensation  of  a  kiss  till  you  taste  those 
Dixie  Kisses. — Veeder  ^'  Yelverton,  Sche- 
nectady, N.  Y. 

We  make  but  one  thing  and  we  make 
that  well — candy.  You  won't  find  any- 
where a  more  tempting  variety  of  novel- 
ties in  the  line  of  toothsome  "  goodies  *' 
than  we  can  show  you.  You  won't  be 
■quoted  better  prices — that  's  certain. — 
The  Ophilakos,  Galveston,  Tex. 

Candies!  Candies!  You  should  just 
see  them!  They're  the  first  thing  to 
greet  you  as  you  enter  the  store,  and 
they're  so  tempting  it's  hard  to  pass  them 
by.  Always  fresh.  The  reason  it's  so 
fresh  we  receive  it  direct  from  the  candy 
kitchens.  The  reason  it's  so  good  is  be- 
cause of  its  pureness  and  made  by  the 
finest  confectioners.  All  kinds;  all 
prices. — The  Butterfly,  Muncie,  Ind. 

,  The  lips  you  love  are  the  lips  that  love 
sweet  carnation  chocolates.  A  fairy  con- 
fection of  creamy  sweetness  that  melts 
within  the  tender  caresses  of  the  palate. 
Get  a  box.  They're  fine. — Salt  Lake 
Candy  Co.,  Salt  Lake  City,  Utah. 

The  sweetest  candy  on  earth. — Our 
candy,  made  by  ourselves  of  pure  sugar 
and  the  best  of  everything  in  materials 
is  the  best  that  can  be  produced. — New- 
ton, Robertson  S^  Co.,  Hartford,  Conn. 

Are  you  a  judge?  If  you  are  a  judge 
of  a  good,  pure,  fine  tasting  candy  call 
here;  we  have  lovely  confections  to  please 
the  most  fastidious  palate.  Made  every 
day  and  always  fresh. — The  Fleur  de  Lis, 
Salem,  Ore. 

Choice  chocolates.  The  kind  that  car- 
ries joy  to  the  "Summer  Girl's"  heart. 
Made  of  the  purest  materials  and  made 
with  the  intent  of  producing  the  best 


confection  possible.  Rich — not  sickish — 
delicately  flavored  and  satisfying.  Choc- 
olates that  haven't  any  equal  for  quality 
and  toothsomeness  anywhere  at  consider- 
ably higher  prices  than  we  ask.  Take 
a  box  to  the  theater  or  on  that  outing 
trip. — Geo.  E.  Sawyer,  Portland,  Me, 

Special  candy  to-day.  "Special,**  be- 
cause it  comes  post  haste  from  the 
kitchen  to  the  counter.  It's  here  to-day 
with  the  bloom  on  it. — Wanamaker^t, 
Philadelphia,  Pa. 

Good,  pure  candy  is  the  most  accept- 
table  gift  you  can  present  to  your  lady 
friends.  They  will  appreciate  the  kind 
we  sell.— 17.  iV.  Spake,  Galesburg,  III., 
Feb.  1,  1902. 

An  order  placed  with  us  will  convince 
you  that  we  make  the  finest  kind  of 
frozen  desserts. — Hauff  Ice  Cream  Co., 
New  Haven,  Conn. 

A  maiden — rich — but  seeming  cold, 
A  young  man— poor — but  a  crafty  soul, 
A  "course"  of  Huyler's— tactfully  sent; 
He  now  collects  her  papa's  rents. 

In  matters  social,  friendship,  recipro- 
city or  remembrance,  there  is  nothing  that 
equals  that  thoughtful  gift,  Huyler's 
candy. — Herz  Bros.,  Waco,   Texas, 

Choice  confections. — What  is  more 
blissful  these  days  than  a  big  hammock, 
a  good  book  and  a  box  of  Jevne's  good 
candies.  If  going  away  for  over  Sun- 
day, take  a  box  of  Jevne's  candies  with 
you  to  nibble  on.  There  aren't  any  bet- 
ter confections  made — we  don't  know 
where  you  can  get  any  so  good.  We'll 
pack  them  in  any  size  box  you  wish. 
A  box  of  these  candies  daintily  packed 
makes  a  very  acceptable  gift. — H,  Jevne, 
Los  Angeles,  Cal, 

Saturday  sweetmeats.  A  toothsome 
trio  for  to-morrow's  enjoying. — The 
Wanamaker  Store,  New  York. 

Bon  Ton  chocolate  chips,  the  most  de- 
licious of  molasses  chips,  smothered  in 
rich  chocolate  coats.  See  them  in  our 
window  this  week;  buy  a  pound  or  two 
and  enjoy  their  extra  fine  flavor. — Fox 
4"  Adams,  Bangor,  Me. 

Anticipation.  The  thought  of  the  good 
things  that  are  to  come — is  almost  equal 
to  realization.  As  regards  our  candies, 
anticipate  what  you  will  as  to  sweetness 
and  flavor  and  you  will  not  be  disap- 
pointed. Franklin's  confectionery  pleases 
ten  times  out  of  ten,  and  it's  our  pleas- 
ure to  please  you,  no  matter  how  small 
your  purchase.  An  oyster  sandwich  with 
a  cup  of  our  delicious  chocolate  or 
perfection  coffee  makes  a  delightful 
lunch  when  down  town  shopping.— 
Franklin's,  Salt  Lake  City,  Utah. 


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They  fit  the  lips  like  kisses— and  taste 
so  sweet.  That's  why  Wardell's  confec- 
tions are  so  popular.  Pure  confections, 
these;  flavor  delicious. — Wardell's  Store, 
Ingram,  Pa.,  Feb.   1,   1902. 

Chocolates  are  at  their  best,  you  know, 
a  few  days  after  they  are  made.  Then 
we  say  they  are  "dead  ripe."  To-day 
we  shall  have  on  sale  a  large  quantity 
of  chocolates  of  our  own  make,  and  they 
are  at  their  best  or  "  dead  ripe,"  as  the 
expert  says.  There  will  be  delightful 
creams,  flavored  with  vanilla,  pepper- 
mint, cofl'ee  and  maple.  And  of  course 
ihere  will  be  our  splendid  chocolate  dips. 
40  cents  a  pound  is  the  price  of  these 
chocolates,  but  you  compare  them  with 
those  you  pay  80  cents  a  pound  for,  and 
see  if  we  are  not  doing  wonderful 
things  in  the  making  of  chocolates.  We  • 
leave  it  to  you.— IF.  W,  Walker  Co., 
Hartford,  Conn. 

New  York  is  the  greatest  candy  mart 
in  the  world.  There  is  more  candy  made 
and  eaten  in  this  city  than  anywhere  else 
on  this  planet.  And  the  very  best  candy 
is  made  right  here  in  New  York.  We 
mean  that  our  candy  store  shall  become 
a  factor  in  the  distribution  of  high  class 
sweets  at  moderate  prices,  in  proof  of 
which  we  offer  for  Saturday. — Wana- 
Vfiaker's,  New  York. 

Delicious  chocolate  chips. — A  confec- 
tion that  pleases  all  tastes.  Three  hun- 
dred pounds  bought  especially  for  the 
Fair  trade.  Take  a  box  home  with  you. 
It  fills  the  requirements  of  the  higher 
priced  candies,  is  as  pure  and  as  good, 
but  does  not  cost  as  much. — A.  Harris 
4'  Co.,  Dallas,  Texas. 

Almond  and  pecan  croquettes. — A  nov- 
elty in  the  candy  store,  and  one  of  the 
daintiest  candies  that  ever  bid  fair  to 
become  the  rage.  Jordan  Almonds  and 
Texas  pecans  are  encased  in  a  rich  shell 
of  shredded  dates  and  figs  and  combined 
with  cream. — Abraham  ^  Straus,  Brook- 
lyn,  N.  Y. 

This  week  we  offer  Croft  and  Allen's 
fine  cream  mint  candy  at  a  special  price, 
10c  a  pound.  This  is  the  soft  creamy 
kind  and  could  not  be  better  if  we 
charged  double  the  price.  Fine  cream 
chocolates  in  assorted  shapes  and  fla- 
vors, and  a  fresh  lot  to  arrive  this  morn- 
ing as  nice  as  you  please.  All  you  want 
from  a  quarter  pound  up  at  13c  a  lb. — 
Oeo.  M.  Dunlap,  Philadelphia,  Pa. 

Concerning  confections.  There  is  such 
a  vast  difference  in  candy — such  a  variety 
in  quality  and  price  that  it  is  hard  to 
tell  when  you  are  getting  good  candy 
until  after  you  have  paid  for  it.  That's 
why  we   are   so   careful  to  have   every 


pound  of  our  candy  as  good  and  fresh 
and  delicious  as  candy  can  possibly  be 
made.  At  our  candy  counter  you  will 
find  many  new  and  toothsome  dainties. 
— Andrew  R.  Cunningham,  Detroit, 

Choice  chocolate  chips. — A  real  new 
confection,  made  of  crisp  molasses  taffy 
dipped  in  sweet,  wholesome  chocolate. 
Doesn't  that  sound  good?  They  taste 
good,  too.  They  are  called  "  Rare  Bits," 
and  will  make  a  rare  treat  to  take  home. 
See  how  enticing  they  look  in  the  win- 
dow.— Kingston,  Denison,    Texas. 

From  a  lover. — A  lover's  pure,  whole- 
some candy,  sent  regularly  to  the  adored 
one.  All  women  love  candy;  it's  symbolic 
of  their  nature — sweetness  itself.  But 
don't  risk  your  happiness  by  getting  it 
at  any  place  but  here.  There  may  be 
other  candy  just  as  good  as  ours;  but 
then  you  can't  be  sure  of  it,  and  here 
you  may. — Westfield  Candy  Market, 
West  field,  Mass. 

A  well-invested  quarter.  Twenty-five 
cents  buys  a  pound  to-day  of  either  of 
these  most  delicious  candies:  Silver 
strings.  Miniature  pillows,  filled  with 
cocoanut  and  covered  with  shiny,  sticky 
sugar  candy.  Chocolate-covered  cara- 
mels. Old  favorites,  but  fresh  and  tempt- 
ing.— The  Wanamaker  Store,  New  York. 
Another  week  of  special  candy  selling! 
This  time  we  offer  fresh-made,  rich, 
creamy  chocolates — assorted  flavors — at 
the  bargain  price  of  20  cents  a  pound. 
The  only  regret  you'll  have  about  these 
chocolates  is  that  you  didn't  buy  two 
pounds  instead  of  one!  But  why  not 
buy  two  pounds  to  begin  with? — Fox  ^ 
Adams,  Bangor,  Me. 

Ever  take  home  a  box  of  candy  on  a 
hot  day,  and  find  a  conglomerate  mass 
inside,  when  you  opened  it?  That's  ex- 
actly what  won't  happen  to  these  hot- 
weather  candies.  They  are  insulated — 
armor-clad — against  heat  and  dampness. 
And  they're  delicious,  too,  to  nibble  on 
a  summer  day. — Wanamakefs,  New 
York, 

Take  a  box  with  you.  A  box  of  Jevne's 
candies.  If  you're  going  away  to  spend 
Sunday,  no  matter  where  you  go,  you 
can't  buy  any  such  candy  as  Jevne  sells. 
So  provide  yourself  with  a  big  box  of 
Jevne's  before  you  start.  Nothing  would 
tickle  the  children  so  much  as  to  have 
you  take  them  some  of  this  candy  Sat- 
urday night.  The  reason  there  is  such 
a  difference  between  Jevne's  candy  and 
other  candy  is  because  there's  a  differ- 
ence in  the  making.  Our  confectioner 
knows  how  to  make  the  best  candy — and 
that's  the  secret  of  it  all.— ff.  Jevne,  Los 
Angeles,  Cal, 


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Comfortable  confectionery. — Just  as 
much  difference  between  the  seasonable 
and  unseasonable  candy,  as  there  is  be- 
tween winter  overcoats  and  duck  trous- 
ers. Here  are  candies  of  the  summer 
sort — ninety  degree  weather  won't  make 
them  soft  and  sticky — for  most  of  them 
come  in  waxed  paper,  tin  boxes  or  glass 
bottles.  And  all  are  delicious  to  eat. — 
Wanamaker'Sj  New  York. 

Are  you  a  judge  of  chocolate  coatings? 
If  so,  we  invite  you  to  make  a  compari- 
son between  ours  and  our  competitors*. 
Not  only  is  ours  superior  in  flavor  and 
smoothness,  brut  it  is  the  highest  price 
coatings  used  in  the  Northwest.  A  com- 
parison is  all  we  ask  to  convince  you. — 
The  Palm,  Spokane,  Wash. 

The  candy  department  is  one  of  the 
growing  departments  of  our  store.  And 
the  reason  it  grows  so  fast  is  because 
the  candies  are  so  good,  so  fresh,  so 
pure.  We  only  know  how  to  make  can- 
dies one  way  at  our  store — the  best.  We 
never  get  careless  and  let  impurities  or 
stale  ingredients  slip  in.  Just  the  very 
best  candies  that  are  made — that's  the 
business  of  this  candy  store.  That  we 
succeed  in  doing  it  this  way  every  piece 
of  candy  will  testify. — H.  Jevne,  Los 
Angeles,  Cal. 

A  box  of  Acker's  39c  bonbons  and 
chocolates.  Put  it  in  your  trunk.  We 
would  suggest  two  boxes.  Your  friends 
will  be  delighted  to  receive  one  of  them. 
Pack  them  on  the  top.  They  will  be 
wanted  early  and  often.  When  the  sup- 
ply runs  out  you  can  renew  it  by  a  pos- 
tal order.  We  deliver  free  in  many  places 
— you  may  be  near  one  of  them.  You 
will  be  sure  of  getting  your  candies  al- 
ways fresh  and  pure  at  Acker's.  We 
pride  ourselves  upon  that.  As  to  quality 
and  excellence  of  assortment,  we  chal- 
enge  comparison  with  the  finest  80c 
•jonfections  ever  made. — Finley,  Acker  ^ 
Co.,  Philadelphia. 

Toasted  Marshmallows. — That  sounds 
like  a  piquant  dainty,  and  it  is,  sure 
enough.  Pure  vanilla  marshmallows  are 
rolled  in  toasted  shredded  cocoanut,  and 
you'll  never  guess  how  delicious  they  are 
until  vou  bite  into  them. — Wanamakefs, 
New  York. 

Wiley's  pure  and  delicious  candies  are 
not  the  cheapest  that  are  to  be  found. 
If  cheapness  is  the  only  consideration, 
there  are  better  places  to  buy;  but  if  you 
want  good  candy,  pure  candy,  such  as 
you  need  not  fear  eating  yourself,  giving 
your  friends  or  your  children,  we  are 
sure  of  our  ability  to  please  you.  Qual- 
ity considered,  our  prices  are  reasonable, 
which  is  the  true  test  of  cheapness.  Made 

CAN 


fresh  every  day,  temptingly  packed  in 
beautiful  boxes  from  half  to  five  pounds. 
^Wiley's,  Atlanta,  Qa. 

Nuts  to  crack  for  competitors  in  can- 
dy-makmg.  Our  dainty,  pretty  candies 
are  envied  by  them  all,  but  the  results 
can  not  be  attained  by  cheap  materials, 
colors,  flavors,  etc.,  or  so-called  candy 
makers.  We  use  only  the  pure,  high 
grade  materials  and  candy  makers  worthy 
of  the  name. — The  Palm,  Spokane,  Wash, 

Silver  Moon  Candy.  As  fine  and  fresh 
an  assortment  as  you  find  in  the  city. 
Our  extensive  varieties  of  chocolate  bon- 
bons, etc.,  are  of  the  highest  grade,  and 
cannot  be  surpassed  in  quality,  and  at 
the  reasonable  price. — Oliver  Finne  Co.y 
Little  Rock,  Ark. 

Candies  at  20  cents  a  pound.  Buying 
Wanamaker's  candies  below  their  regular 
prices  is  something  like  getting  govern- 
ment bonds  below  par — in  the  admirable 
quality  of  the  investment.  A  splendid 
chance,  or  rather  two  of  them,  for 
such  investors  to-day. — Wanamaker's^ 
New  York. 

Candy  everybody  likes. — That's  the  rep- 
utation our  candy  has — everybody  likes 
it.  Why?  Because  it's  so  fresh,  so 
fine,  so  delicious.  We  have  the  best 
candy  maker  we  could  find,  and  we  give 
him  only  the  finest  and  choicest  materials 
to  use  in  his  candy  making.  Result  is,, 
every  time  you  want  candy,  **  You're  safe 
at  Jevne's." — //.  Jevne,  Los  Angeles, 

Clean  and  up-to-date  are  adjectives 
aptly  applied  to  Peoria  Candy  Kitchen 
and  Bakery.  We  stretch  a  point  to 
avoid  even  an  approach  to  anything  con- 
taminating, and  patrons  of  this  bakery 
may  rest  assured  of  the  perfect  clean- 
liness of  every  ounce  of  bread,  cake  and 
pie  we  bake. — Peoria  Candy  Kitchen,  Pe- 
oria, III. 

The  glass  that  cheers  and  refreshes  you 
on  a  warm  day  is  our  delicious  ice  cream 
soda.  No  question  but  what  pure  fruit 
flavors  make  a  healthier  drink  than  those 
made  from  acids  and  extracts — remem-^ 
ber  that  when  you  want  soda  water^ 
We  manufacture  all  our  flavors  from 
the  fresh  fruits. — Palm,  Spokane,  Wash. 

The  finest  candy. — It's  as  natural  for 
Jevne  to  sell  the  best  candy  as  it  is  for 
him  to  sell  the  best  of  all  kinds  of  gro- 
ceries. And  what  fine  candy  it  is !  Every 
piece  a  mouthful  of  deliciousness.  Plain 
candies  and  fine  French  candies — every 
piece  absolutely  pure  and  perfectly  fresh. 
Candy  making  is  a  great  science.  Our 
confectioner  understands  it.  Buy  any 
amount  you  want — but  buy  Jevne's,  Lor 
Angeles,  Cal, 
DY 


Of  course  you'll  want  candy.  Fancy 
spending  a  double  holiday  with  no  candy 
in  the  house — particularly  if  you're  a 
jolly  young  crowd!  We've  got  a  fine, 
fresh  supply  of  delicious  candies,  ready 
for  your  demands  to-day  and  to-morrow. 
Whether  you  want  the  simple  sorts,  or 
the  best  bonbons,  chocolates  and  candied 
fruits,  we'll  supply  you  satisfactorily  and 
promptly. — Wanamaker's,  New  York. 

Cocoanut  Jumbles,  20c  a  pound.  Fresh, 
toothsome  summer  candy.  A  crisp  sugar 
jacket  enfolds  a  delicious  cocoanut  cen- 
ter. You'll  like  them,  of  course;  20c 
a  pound. — Wanamaker's,  New  York. 

It  will  make  your  mouth  water  to  lift 
the  cover  from  a  box  of  Belle  Mead 
Sweets  and  see  how  daintily  they  are 
assorted  and  packed.  We  guarantee  every 
ounce  to  be  absolutely  pure.  Make  your 
next  order  for  candy  Belle  Mead  Sweets. 
— Culver-Deisler  Co.,  Saginaw,  Mich. 

Doctors  will  tell  you  that  a  little 
candy  now  and  then  is  good  for  you, 
like  a  little  recreation,  but  it  must  be 
pure,  absolutely  pure  candy.  Wish  you 
could  see  our  candy  factory — how  in- 
vitingly clean  it  is — how  every  utensil 
shines — the  very  air  itself  suggests  purity. 
Every  ingredient  is  as  carefully  con- 
sidered as  a  physician's  prescription. 
And  yet,  with  all  this  care  to  make  it 
the  purest,  most  delicious  and  best — it 
is  less,  very  much  less  in  price  than  the 
same  grade  can  be  purchased  anywhere 
else. — Abraham  |;  Straus,  Brooklyn. 

The  purest  and  finest  candies  obtain- 
able anywhere  will  be  found  at  the  main 
candy  store  in  the  basement.  Some  of 
them  are  imported,  but  most  of  them  are 
made  in  our  factory. — Wanamaker,  Phil' 
adelphia,  Pa, 

Every  woman  is  a  judge  of  candy^ 
and  the  Reeves  Chocolates  and  Bonbons 
are  favorites  everywhere  they're  known. 
All  made  here  on  the  premises— coming 
fresh  from  our  candy  rooms  all  the  time. 
^Reeves,   Washington,  D.  O. 

A  Bunch  of  Candies. — Run  your  eye 
over  this  list  of  pure,  fresh,  delicious 
candies,  and  see  whether  it  doesn't  set 
that  sweet  tooth  to  jumping. — Wana* 
maker's,  New  York. 

A  box  of  these  candies,  tastefully  ar- 
ranged— and  we  make  a  specialty  of  that 
— and  tied  with  red,  white  and  blue  rib- 
bon will  make  as  acceptable  a  gift  as 
you  can  take  with  you. — Abraham  ^ 
Straus,  Brooklyn,  N,  Y, 

No  finer  candy  than  this  is  to  be  had 
anywhere  in  the  world  and  nowhere  but 
at  Loeser's  can  you  buy  such  candy  for 
60c.   a  pound.    There  are  no  less   than 

CAN 


thirty  different  kinds  of  Chocolates — the 
chocolate  in  each  instance  being  the 
purest  Swiss  milk  blend.  There  are  all 
the  favorite  Bonbons  and  some  new  dain- 
ties. Try  a  pound  and  see  if  it  is  not 
as  fine  candy  as  you  ever  tasted. — Fred 
Loeser  ^  Co.,  Brooklyn,  N.  Y, 

Everybody's  Favorite  Confection — 
Scotch  Kisses. — A  soft  marshmallow, 
highly  flavored  with  vanilla  and  then 
dipped  into  a  coating  of  good,  old-fash- 
ioned butter,  so  crisply  cooked  that  it's 
like  eating  a  candied  nut — sold  in  other 
stores  at  60c.;  here  at  29c.  lb. — Abraham 
^  Straus,  Brooklyn,  N.  Y, 

Moir's.  The  particular  hostess  natural- 
ly selects  Moir's  chocolates  for  a 
stylish  social  affair.  When  arranged  in 
a  bonbon  dish,  with  each  chocolate  in 
its  neat,  fancy  paper  cup,  they  look  the 
very  essence  of  daintiness  and  refined 
good  taste.  My!  how  delicious  they  are, 
too!  Such  delicately  flavored  centers, 
containing  creamy  confections,  nuts, 
fruits  and  jellies,  concealed  under  the 
finest,  smoothest  coating  of  the  very  rich- 
est chocolate.  The  number  of  different 
varieties  in  each  box  will  delightfully  sur- 
prise you. — Moir's,  Ltd.,  Halifax,  N.  S. 

Leggett's  Saturday  candy  is  pure, 
wholesome,  and  genuine,  absolutely  free 
from  artificial  and  inferior  ingredients. 
Apollo  chocolates.  Fresh  every  week  and 
superior  in  quality  to  any  other  candy, 
no  matter  who  makes  it  or  what  its 
price.  Always  glad  to  prove  it  with 
free  samples.  These  chocolates  are  hand- 
somely packed  in  half-pound,  pound  and 
two-pound  boxes. — The  Cliford  Phar- 
tnacy.  South  Norwalk,  Conn. 

Leggett's  Saturday  candy,  29  cents  a 
pound.  For  flavor  assortment  and  purity 
it  is  unequaled.  Just  such  a  box  of  as- 
sorted chocolates  as  you  pay  50  cents  a 
pound  for  any  other  day  and  think  you 
were  getting  it  cheap.  Stop  in  for  a 
box.  Apollo  chocolates — the  best  candy 
made.  Free  samples  to  convince  any 
doubter.  Handsomely  packed. — The  Clif- 
ford Pharmacy,  South  Norwalk,  Conn, 

Confections.  When  filling  the  lunch 
basket  for  the  picnic,  don't  forget  Boyd's 
confections.  They  add  greatly  to  the  en- 
joyment of  the  occasion.  Sold  by  all 
leading  confectioners. — The  W.  J,  Boyd 
Candy  Co.,  Winnipeg,  Can. 

We  keep  good  confectionery  and  keep 
it  in  good  condition.  Our  candies  are 
protected  against  all  possibility  of  con- 
tamination, and  are  kept  fresh  by  fre- 
quent supplies.  We  are  exclusive  agents 
for. — The  old  Corner  Drug  Store,  Waco, 
Texas, 

DY 


66 


TOBACCONISTS'    ADVERTISING 


GENERAL  INTRODUCTIONS 


Growth  is  the  watchword  of  the  Hecht 
stores.  It  has  been  the  policy  from  the 
beginning  to  ever  and  always  live  up  to 
the  ideal  of  "  greatest  service  to  the 
greatest  number. '  And  it  is  in  follow- 
ing out  these  lines  that  we  to-morrow 
mornmg  inaugurate  the  new  department 
devoted  to  canned  goods  and  fancy  gro- 
ceries. The  special  prices  we  have  made 
for  the  opening  day  have  never  had  a 
parallel.  We  wish  to  make  everyone  in 
Washington  acquainted  with  this  depart- 
ment, promising  the  saving  of  many  dol- 
lars— and  not  only  that,  but  placing  be- 
fore them  another  evidence  of  the  lib- 
erality that  has  made  this  business  so 
great — whether  your  purchases  are  made 
in  this  new  department  or  in  any  other 
of  the  half  hundred  departments,  you 
can  say  "  charge  it,"  and  feel  that  your 
convenience  will  be  consulted  in  paying. 
— Uecht's,  Washington,  D.  C. 

Autumn's  newest  novelties  are  here, 
many  of  them — more  than  at  any  other 
three  Portland  stores — and  many  more 
are  coming  in  daily.  Too  early  for  for- 
mal openings!  but  none  too  soon  to  see 
myriads  of  the  world's  newest  things 
spread  out  over  four  vast  floors.  The 
liberal  early  buying  indicates  that  thou- 
sands not  only  prefer  to  choose  from 
early  offerings,  but  know  well  where  come 
theynnust  for  the  choicest  of  the  season's 
novelties.  We  are  splendidly  ready  for 
the  early  buyer  who  prefers  to  come  in 
and  *'shop  'round"  before  the  formal- 
ities of  the  grand  openings  next  week. 
Europe  and  America — yes,  and  parts  of 
Asia — have  contributed  their  best  prod- 
ucts, and  our  facilities  for  buying  and 
distributing  vast  quantities  of  worthy 
merchandise  insure  the  patrons  of  this 
store  the  advantage  of  exclusiveness,  as 
well  as  the  benefit  of  low  prices. — Olds, 
Wortman  ^  King,  Portland,  Ore. 

We  do  all  the  planning  and  scheming 
for  you — we've  solved  all  little  problems 
that  stand  between  you  and  the  best  for 
the  least.  That's  why  we  can  say  to  you, 
come  and  buy  merchandise  here  of  un- 
questionable merit  as  low  as,  if  not  lower 
than  you  can  buy  goods  elsewhere  where 
the  guarantee  of  perfect  satisfaction  is 
lacking.  We  want  you  to  feel  at  all 
times  that  no  sale  is  considered  consum- 
mated here  until  you  are  thoroughly  sat- 
isfied.— Simpson  Crawford  Co.,  New 
York,  N,  Y, 


It  will  certainly  be  of  great  profit  to 
you  to  study  the  buying  advantages  this 
advertisement  offers,  because  we  can 
safely  say — and  the  items  prove  it — that 
at  no  store  have  been  gathered  such  a 
wonderful  array  of  bargains  for  your  im- 
mediate wants. — Simpson  Crawford  Co., 
jSew  York,  N.  Y. 

The  best  advertising  we  have  is  the 
kindly  recommendation  of  our  friends. 
One  tells  another  and  we  witness  every 
day  the  power  of  that  influence.  You 
never  read  an  advertisement  of  poor 
clothing — strange,  too,  for  there's  more 
poor  than  good.  Ours  is  as  good  as  our 
best  energies,  ability,  knowledge  and  ex- 
perience can  get.— //a//  ^  Uerrick, 
Springfield,  111. 

Keep  in  mind  the  facts  that  we  do 
not  admit  to  our  stocks  anything  that 
we  would  not  recommend.  That  our 
prices  are  the  lowest  that  could  possi- 
bly be  quoted  compatible  with  a  stand- 
ard of  merchandise  worthy  of  our  guar* 
antee.  That  if  you  buy  merchandise 
here  and  find  it  unsatisfactory  when 
you  get  home  you  may  return  it  at  once 
in  salable  condition  along  with  dupli- 
cate check  and  receive  your  money  back. 
Could  anything  be  more  fair  than  that? 
—Emery,  Bird,  Thayer  Co.,  Kansas  City. 

We  told  you  so !  The  rush  to  get  ready 
for  the  hot  weather  commenced  yester- 
day, and  no  mistake.  We  engaged  all 
the  extra  help  we  could  gather,  and  still 
the  throng  pressed  in.  Of  course  the 
character  of  the  goods  and  small  prices 
have  something  to  do  with  the  rush,  but 
spring  hung  her  banners  in  the  sky  and 
the  response  was  instant.  This  is  a  glad 
world  if  you  will  only  get  in  step.  The 
lilacs  in  their  dainty  purple  are  out  and 
the  laughing  dandelions  say  "Cheer  up! 
Cheer  up!"  This  is  the  merchandising 
mood  of  this  store,  and  you  will  find  it 
as  profitable  to  trade  here  as  it  is  pleas- 
ant—J.   D.   Matthews*  Sons,  Brooklyn. 

With  the  opening  of  the  new  spring 
season  we  wish  to  thank  you  for  your  re- 
markably generous  patronage  in  the 
past,  and  to  invite  you  to  inspect  our 
splendid  new  stock,  whether  you  buy  or 
not.  We  are  glad  to  welcome  you,  and 
feel  proud  that  through  so  many  years 
you  have  each  season  taken  our  word  on 
the  value  of  our  merchandise.  Trust  us 
once  more.  Our  word  is  as  good  as  our 
bond.— Edward   Wren,  Springfield,   O. 


GENERAL    INTRODUCTIONS 


TOBACCONISTS'    ADVERTISING 


67 


We  ask  you  to  make  this  grand  Ham- 
ilton store,  the  largest  and  brightest  in 
the  city,  with  its  immense  space  for  the 
proper  display  of  new  goods,  your  buy- 
ing headquarters  this  fall.  We  have 
made  every  preparation  for  the  heaviest 
season's  trade  this  immense  business  ever 
enjoyed.  The  best  makers  and  designers 
of  the  world  have  contributed  to  the 
stock  we  have  invitingly  displayed  upon 
our  counters  every  day  now. — John 
Campbell  ^  Co.,  Hamilton,  Can. 

This  big  store  is  a  composite  of  all 
that's  good!  You've  noticed  that  where 
a  store  is  good  in  one  thing  it  falls  far 
short  of  perfection  in  other  respects.  If 
its  prices  happen  to  be  low,  its  stock, 
nine  cases  out  of  ten,  is  either  poor,  old 
or  very  limited.  If  its  stock  is  fine  and 
extensive,  it  usually  asks  high  prices. 
If  it  isn't  one  thing  it  is  the  other,  and 
the  perfect  store — the  one  combining 
features  the  modern  store  should  have — is 
a  rare  exception.  W^e  may  be  over  en- 
thusiastic about  this  store  in  some  things, 
but  in  claiming  that  our  prices  are  low- 
est, our  stock  largest,  our  designs  best, 
our  quality  superlative,  we  utter  only 
the  facts.  If  there  is  a  j>erfect  store 
this  is  certainly  one. — Ludwig  Bauman 
^  Co.,  New  York,  N.  Y. 

For  months  we  have  been  preparing 
for  this  event,  gathering  articles  for 
young  and  old,  for  use  and  play,  in  our 
endeavor  to  secure  goods  for  this  oc- 
casion that  would  meet  with  your  ap- 
proval. The  goods  are  all  in — have  been 
placed  where  they  can  be  easily  and  com- 
fortably seen  and  examined  and  now  we 
await  your  coming.  The  store  with  its 
immense  floor  space  and  broad  aisles  will 
not  be  uncomfortable,  no  matter  how 
many  of  our  friends  are  here  this  even- 
ing. We  want  you  to  come  and  see  the 
beautiful  store.  We  want  you  to  come 
and  view  the  magnificent  decorations.  We 
want  vou  to  come  and  view  the  choice 
and  exclusive  gift  things. — The  Fair 
Store,  Binghamton,  N.  Y. 

Almost  every  one  who  responds  to  our 
ad  is  amazed  at  the  magnitude  of  our 
stock,  the  newness  and  brightness  of  the 
goods  as  well  as  the  low  prices  at  which 
they  are  being  sold. — Whalen  Bros., 
Brooklyn,  N.  Y. 

The  stream  of  buyers  who  throng  the 
Big  Store  continuously,  demonstrate  that 
you  can't  keep  the  people  away  from  an 
establishment  which  handles  the  right 
kind  of  merchandise  and  offers  its  pat- 
rons at  all  times  the  best  the  markets 
afford  at  matchless  prices.  It  is  well 
worth   vour   time   to   read  every   article 

*  • 

mentioned  in  this  ad,  and  we  know  every 


item  will  be  welcome  news  to  purse  wise 
shoppers.  —  The  Beall-Livingston  Dry 
Goods  Co.,  Columbus,  Ohio. 

So  many  people  are  prone  to  consider 
a  store's  advertising  as  a  detailed  an- 
nouncement of  everything  that  the  store 
has  planned  as  "  special "  for  the  day. 
If  you  consider  the  Bloomingdale  adve»- 
tising  that  way  you  are  making  a  great 
mistake.  Not  one  tithe  of  the  happen- 
ings for  any  special  day  is  ever  printed 
in  our  store  news,  no  matter  how  much 
space  it  may  occupy — couldn't  possibly 
be! — Bloomingdale' s,  New  York,  N.  Y. 

To  the  ladies  of  St.  Paul:  When  in 
the  Golden  Rule,  if  you  are  not  waited  on 
promptly  and  pleasantly,  tell  one  of  the 
floorwalkers.  If  our  goods  do  not  corre- 
spond exactly  with  our  ads,  tell  us  so. 
If  our  delivery  is  not  prompt,  tell  us. 
If  everything  is  not  satisfactory  we  want 
to  know  it.  We  will  appreciate  your  tell- 
ing us.  We  cannot  see  everything  and 
we  know  you  can  aid  us.  ^  The  reason 
we  ask  you  to  tell  us  if  anything  is  un- 
satisfactory is  that  we  desire  to  rem- 
edy it  Telling  some  one  else  will  not 
help  you  and  it  may  hurt  us.  Telling 
us  will  enable  us  to  help  ourselves  and 
thus  help  you.  We  cannot  correct  a 
shortcoming  until  we  know  of  it.  We 
will  regard  it  as  a  personal  favor  if  you 
aid  us  in  bettering  the  Golden  Rule  by 
telling  us  of  any  shortcomings. — Golden 
Rule,  St.  Paul,  Minn. 

Our  eastern  connections  insure  us  of 
being  at  all  times  in  touch  with  the  evo- 
lutions of  whimsical  "  Dame  Fashion '' — 
thus  the  whisperings  of  the  style  center 
of  France  are  quickly  breathed  into 
Texas.  It  seems  worth  while  for  us  to 
take  this  occasion  to  express  to  the  pub- 
lic our  sincere  thanks  for  the  hearty 
support  we  as  a  business  organization 
have  received  since  taking  hold  in  your 
midst.  May  your  patronage  always  be 
governed  by  our  merit. — A.  F.  Hardie, 
Waco,  Texas. 

A  bargain  flurry. — Guarantee,  Muncie, 

Bargains  that  mean  business. — F.  A. 
Plummer  Co.,  Oshkosh,  Wis. 

Values  that  appeal  irresistibly.— 
Dreunen  ^  Co.,  Birmingham,  Ala. 

A  pen  and  ink  picture  of  events. — The 
May  Co.,  Cleveland,  O. 

Sharp  saving  on  sparkling  stylish  head- 
gear.— Symonds,  Butte,  Mont. 

Seasonable  wares  at  reasonable  prices. 
— P.  H.  Vose  4*  Co.,  Bangor,  Me. 

The  rarest  sort  and  rarest  kind  of  bar- 
gains!—  McWhirr's  Emporium,  Fall 
River,  Mass. 


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GENERAL    INTRODUCTIONS 


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TOBACCONISTS'    ADVERTISING 


A  store  that  has  your  confidence 
doesn't  ask  you  to  compare  things.  It 
would  be  like  asking  you  to  prove  that  it 
tells  the  truth. — Schipper  ^  Block,  Peoria 

Notwithstanding  that  they  say  a 
"  bushel  of  mud  comes  with  every  dia- 
mond," we  undertake  to  give  genuine 
bargains  in  these  days  of  exaggeration. 
If  our  goods  are  not  exactly  as  repre- 
sented you  get  your  money  back — that's 
the  test! — Scroggie,  Montreal,  Can. 

Macy's  is  the  original  department 
store.  For  forty-six  years  we  have  held 
leadership  by  selling  the  best  qualities  at 
the  lowest  prices.  It  is  only  since  get- 
ting into  our  new  building — the  largest 
in  the  world  devoted  to  retailing — that 
we've  been  able  to  do  justice  all  around 
— to  you,  to  ourselves,  our  merchandise 
and  our  methods. — R.  H.  Macy  ^  Co., 
New  York. 

Impelled  by  a  natural  feeling  of  grat- 
itude for  the  privilege  of  passing  another 
milestone  on  our  march  towards  the  goal 
of  well  earned  success  and  a  desire  to 
demonstrate,  on  this  occasion,  our  long 
established  record  of  supremacy  in  value 
giving,  we  have  gathered  together  a 
mighty  host  of  bargains  from  every  floor 
and  every  department  in  this  great  store. 
It  is  only  once  in  a  year — during  the 
celebration  of  our  anniversary — that  we 
feel  like  throwing  away  common  business 
prudence  and,  swayed  by  enthusiasm, 
make  a  bonfire  of  an  entire  day's  profits 
for  the  benefit  of  a  large,  faithful  and 
ever  increasing  list  of  patrons. — The  Pal- 
ace, Spokane,  Wash. 

•Two  Beautiful  Window  Displays. — Our 
windows  to-day  speak  more  eloquently  of 
the  magnificence  of  our  furniture  and 
draperies  than  a  page  of  type  talk 
could.  The  north  window  shows  a  dining 
room  furnished  as  richly  as  a  king  could 
desire — massive  pieces  of  mahogany,  ex- 
quisitely carved — a  thousand  dollar  set. 
The  south  window  is  fitted  up  as  a  living 
room,  with  the  newest  designs  in  fumed 
oak  furniture,  upholstered  in  Spanish 
leather.  The  elegant  draperies  and 
rugs,  too,  are  from  our  own  enormous 
stocks. — Los  Angeles  Furniture  Com' 
pany,  Los  Angeles,  Cal. 

We  have  had  our  general  opening  for 
fall.  Now  we  want  to  have  a  Metropol- 
itan Opening.  We  want  to  concentrate 
the  attention  of  our  city  friends  upon 
the  display  of  high  fashion  we  have 
brought  to  the  store.  When  we  say 
Canadian  and  Metropolitan  Fashion,  it 
virtually  means  Cosmopolitan  Fashion, 
for  we  have  brought  the  exact  gowns, 
cloaks  and  hats  from  Paris,  Vienna, 
London  and  New  York  without  modifi- 


cation of  any  kind.  Toronto  is  the  me- 
tropolis of  Canada.  This  store  takes  a 
pride  in  bringing  the  beauty  of  feminine 
dress  in  this  city  to  a  point  perfectly  on 
par  with  the  great  cities  of  Europe  and 
the  States. — Simpson,  Toronto,  Can. 

Almost  every  nook  and  corner  of  this 
splendid  spacious  store  bristles  with 
bright  new  merchandise  that  active  selling 
has  reduced  to  a  point  where  it  becomes 
more  profitable  to  clear  at  some  price 
or  other  rather  than  hold.  Counter  space 
and  fixture  room  feel  the  pressure  of  in- 
coming goods  too  much  to  permit  broken 
lots  to  lag  superfluous — that's  why  so 
many  splendid  money-saving  chances  are 
in  evidence  for  to-morrow. — W  .A.  Mur- 
ray ^  Co.,  Toronto,  Ont. 

A  prominent  publisher  once  said  that 
a  book  would  need  no  preface  if  the  title 
was  sufficiently  suggestive  of  its  con- 
tents. The  same  may  be  applied  to  an 
advertisement.  It  requires  no  long  drawn- 
out  introduction  if  back  of  it  there  is 
merit  certain  and  positive.  Back  of 
this  announcement  and  behind  all  that 
emanate  from  John  A.  Roberts  &  Co.'s 
is  just  that  kind  of  merit.  The  merchan- 
dise they  tell  of  is  new,  worthful  and 
superlatively  good. — John  A.  Roberts  ^ 
Co.,  Utica,  N.  Y. 

Noteworthy  bargains  in  trustworthy 
merchandise. — Campbell's,  Pittsburg,  Pa. 

Tremendous  big  bargains.  —  Hayes, 
Wellborn  ^  Baker,  Atlanta,  Oa. 

Bargains  that  savor  of  unusualness. — 
McCurdy  ^  Norwell  Co.,  Rochester. 

Tempting  attractiveness  to  visitors  to 
this  notable  bargain  center.  —  Wana- 
mater's,  Philadelphia,  Pa. 

Handsome  Waists  of  Lace  and  of  S»!k. 
— Get  a  glimpse  of  their  clever  effective- 
ness from  the  window  displays.  Then 
you'll  want  a  closer  acquaintance  than  a 
look  through  glass  can  give  you.  Aside 
from  their  general  excellence  there  are 
little  points  and  big  points  of  superiority 
about  these  waists  that  will  repay  you  for 
a  close  inspection.  Niceties  of  finish 
that  particular  women  appreciate.  Ex- 
clusiveness  of  styles  that  dressy  women 
delight  in. — Fourquereau,  Temple  4"  Co., 
Richmond,   Va. 

Bold  little  bargains. — Hale's,  Los  An- 
geles, Cal. 

Boyer's  bunch  of  bargains. — Bayer's, 
Scranton,  Pa, 

Hot  bargains  for  hot  weather. — Cow- 
ley  ^  Holmboe,  Crookston,  Minn. 

Cyclonic  reductions  strike  all  depart- 
ments.— The  Paris  Millinery  Co.,  Salt 
Lake  City,  Utah. 


GENERAL    INTRODUCTIONS 


TOBACCONISTS'    ADVERTISING 


69 


Fabulous  bargain  giving. — Wood  il* 
Ewer,  Bangor,  Me. 

A  page  full  of  newsy  store  news. — 
standard  Furniture  Co.,  Seattle,   Wash. 

Here  is  a  very  bright  ray  of  sunshine. 
— Sibley,  Lindsay  ^  Curr  Co.,  Rochester. 

Mighty  bargains  to  astound  the  most 
skeptical. — Olobe  Clothing  Co.,  Balti- 
more, Md. 

The  tide  of  trade  flows  this  way. — 
Central  Clothing  Co.,  Lexington,  Ky. 

A  shake  up  in  domestics  that  drops 
many  a  bargain. — The  Edw.  Malley  Co., 
New  Haven,  Conn. 

The  thrifty  buyer  knows  that  the  Bee 

»  » 

Hive  is  the  "  money-saving  spot." — Roth 
Bros.,  West  Superior,  Wis. 

Cool  garments  for  summer  wear !  Wo- 
man or  man,  girl  or  boy.  We've  pre- 
pared for  your  comfort  during  the  siz- 
Eling  weather. — Menter,  Rosenbloom  S;; 
Co.,  Grand  Rapids,  Mich. 

Hello!  Are  you  going  off  for  the 
Fourth?  Got  everything  you  need  to 
give  yourself  a  good  send  off?  On  these 
vacation  days  you  are  sure  to  want  some 
of  the  hot  weather  bargains  we  offer  this 
week. — /.  W.  Adams  ^  Co.,  Bufalo. 

Full  steam  ahead !  This  business  moves 
ahead  on  the  parallel  lines  of  goodness 
and  cheapness.  It's  the  only  combination 
that's  at  all  effective  against  any  and 
all  competition. — R.  J.  Tooke,  Montreal. 

And  the  boy  got  stuck.  'Twas  a  pity. 
He  had  saved  up  and  bought  something 
at  one  of  the  stores  who  give  away  trad- 
ing stamps — oh,  of  course,  for  nothing. 
The  stamp  stores  went  up — (didn't  you 
see  it  in  the  papers?) — he  got  left.  He  said 
d — n  the  trading  stamps;  why  didn't  I 
heed  the  warning  of  the  Phil.  J.  Walsh 
Estate  and  get  my  goods  there?  They 
are  reliable.— PAiZ  /.  Walsh  Estate,  Phil- 
adelphia, Pa. 

"  Satisfaction  guaranteed  or  money 
promptly  refunded."  That  is  the  princi- 
ple that  has  built  this  business  and 
established  this  store  in  the  confidence  of 
the  buying  public.  We  satisfy  our  cus- 
tomers, no  matter  what  the  cost,  nor  how 
much  the  trouble.  The  matchless  values 
which  we  are  constantly  offering,  the  ef- 
ficient service  that  we  place  at  your  dis- 
posal, the  liberal  assortments  that  we 
lay  before  you,  are  all  important  factors 
in  our  success.  Still,  none  is  of  such 
great  importance  as  the  fact  that  we 
guarantee  you  satisfaction,  or  failing  in 
that,  which  is  exceedingly  rare,  we  re- 
fund your  money  without  quibble  or 
delay. — Rothenberg  ^  Co.,  New  York 
City. 


Among  the  chief  factors  in  the  great 
success  of  this  clothing  business  is  our 
constant  watchfulness,  in  season  and  out, 
for  special  values.  There  are  frequent 
opportunities  open  to  the  progressive 
merchant  to  secure  good  under-priced 
lots  for  his  customers — though  few  have 
as  extensive  relations  with  manufacturers 
as  we  have.  Clothiers  whose  outlet  is 
not  large  can't  take  advantage  of  such 
offers,  and  others  fear  to  take  extraord- 
inary values  in  mid-season  because  they 
have  goods  of  the  same  class  in  stock  at 
regular  prices.  But  we  are  out  of  that 
rut.  Whatever  good  thing  comes  along, 
our  customers  benefit  by  it. — Strawbridge 
§•  Clothier,  Philadelphia,  Pa. 

New  goods  are  arriving  rapidly.  Our 
store  is  nearing  completion  and  we  must 
get  rid  of  every  winter  garment  in  the 
house.  We  have  therefore  not  taken  the 
cost  into  consideration  but  have  marked 
every  garment  down  to  a  ridiculously  low 
figure.  These  are  all  goods  from  our 
high  class  stock  and  priced  regardless  of 
cost.  This  is  an  opportunity  for  a  sav- 
ing woman  to  get  garments  that  she  can 
have  for  immediate  wear  and  the  early 
part  of  spring  for  about  half  to  two- 
thirds  what  she  would  have  to  pay  ordi- 
narily.— Israel's,  San  Bernardino,  Cal. 

Do  people  like  to  be  humbugged  ?  Some 
stores  evidently  think  so — we  don't.  We 
might  explode  a  lot  of  strong  language 
in  this  ad.  and,  perhaps,  attract  more 
attention,  like  a  small  boy  with  a  fire- 
cracker, and  draw  a  larger  crowd.  We 
choose,  however,  to  tell  the  simple  truth 
in  our  own  plain  way,  because  we  seek 
your  confidence  as  well  as  your  atten- 
tion.— The    Fashion  Annex,  Bangor,  Me. 

Dress  news  from  an  authoritative 
store.  The  interesting  problem  of  cor- 
rect dress  is  not  solved  by  a  bankful  of 
money  and  a  free-for-all  market,  else 
anybody  with  a  checkbook  could  estab- 
lish and  maintain  a  store  on  the  same 
high  plane  of  excellence  to  which  this 
store  has  risen — from  a  small  beginning, 
to  its  present  status  of  acknowledged 
dependability.  —  Younker  Bros.,  Des 
Moines,  Iowa. 

But  we  believe  we  can  do  it.  We  are 
quite  sure  that  by  July  1st  more  mer- 
chandise will  have  gone  out  of  this  store 
than  there  ever  did  before  at  this  time 
of  the  year.  And  you  will  likely  begin  to 
think  so,  too,  when  you  learn  how  we 
have  determined  and  planned  to  bring 
this  about.  The  goods  must  be  sold. 
The  secret  of  how  to  do  it — and  it  is  an 
open  secret — is  to  make  the  prices  very 
low. — Emery,  Bird,  Thayer  4'  Co.,  Kan- 
sas City,  Mo. 


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TOBACCONISTS'    ADVERTISING 


n 


;    1 

!    ( 

I 


I! 


i 


It's  useless  seeking  for  better  than 
Yard  values.— Fard'*,  Trenton,  N.  J. 

There's  a  great  deal  of  merchandise 
made  just  to  sell.  A  great  deal  of  this 
kind  is  seld.  The  store  selling  it  thinks 
it  is  profiting  by  such  sales.  The  re- 
verse is  true.  The  only  kind  of  goods 
that  it  pays  a  store  to  handle  is  reliable 
merchandise.  No  store  that  hopes  to 
forge  into  the  first  rank  will  ever  real- 
ize its  expectations  until  it  ceases  to 
handle  "cheap"  goods.  A  low  price 
point  is  always  commendable,  providing 
it  applies  to  a  trust-worthy  article,  but 
to  quote  low  prices  at  the  expense  of 
quality  is  as  dangerous  as  playing  with 
fire. — Mandel  Brothers,   Chicago,  III. 

It's  a  common  practice  in  many  stores 
to  "cut'*  the  price  on  some  standard 
article,  the  object  being  to  attract  the 
people  with  the  bait,  then  sell  them 
other  goods  at  a  big  profit 

It's  all  a  part  of  the  circus,  like  the 
flaring  red  and  yellow  billboards — the 
idea  is  to  get  you  inside  the  tent.  "What 
shall  I  do?"  you  ask;  "shall  I  ignore  the 
reductions  and  thus  lose  the  chance  of 
saving  money?" 

Of  course  not;  take  all  the  bargains 
you  can  get,  but  watch  out  for  the  sting 
in  the  other  goods. 

We  don't  reduce  prices  to  use  the  re- 
duction as  a  fish  hook  on  our  customers. 
Our  goods  are  first  marked  at  a  small 
profit  and  reduced  only  when  we  can 
buy  for  less,  when  sizes  are  broken, 
when  we  are  overstocked,  or  when  we 
have  some  other  sane,  sensible  reason. 

We  believe  that  quality  is  what  counts, 
and  next  to  that,  low  price.— iJcr^er- 
man  Bros.,  Pueblo,  Col. 

Mary  had  a  little  corn. 

Her  feet  were  white  as  snow. 
And  everywhere  that  Mary  went. 

The  corn  was  sure  to  go. 
It  went  with  her  to  church  one  day. 

Though  not  against  the  rule. 
It  made  her  make  up  such  a  face. 

They  thought  she  was  a  fool. 
Next  day  she  went  to  Robinson's 

And  had  it  taken  out. 
For  Mary  has  a  level  head 

And  knows   what   she's   about. 
— Dr.  Robinson,  Haverhill,  Mass. 

To-day  we  present  merchandise  of  di- 
vided interest.  There  are  fine  new  gar- 
ments for  midsummer  wear,  side  by  side 
with  some  of  the  most  remarkable  bar- 
gains that  we  have  presented  in  many  a 
day.  Here  are  some  handsome  new 
shirts  that  will  please  the  man  who  is 
looking  for  something  new  and  nice.  And 
simultaneously  we  announce  the  reduc- 
tion in  price  of  all  men's  straw  hats  in 

GENERAL    INT 


our  stock.  But  by  far  the  largest  in- 
terest of  the  week  is  for  housekeepers. 
The  sales  of  china,  linens,  summer  fur- 
nishings and  house  comforts  are  of 
most  exceptional  character.— IFana- 
maker's.  New  York,  N.  Y. 

WHY? 
Just  go  to  Brown's  and  buy. 

Then  you'll   not   question   why 
Other  stores  with  him  cannot  vie. 

Couldn't  even  if  they'd  try. 
They  live  in  a  different  sky. 

Low  prices  is  Brown's  cry. 
That's  the  reason  their  shoes  do  fly. 
Louis   Boot.    Crescent  Oxford,  Lenox 

Tie,     Oh!   my! 
Just  go  down  town,  there  you'll  spy 
Brown's,  309  Market,  will  catch  your  eye. 
Buy  here  once,  you'll  continue  till  you 
die. 
— Brown's  Parkersburg,   W.   Va. 

But  enough  of  stale  bread.  See  the 
new  spring  ^yods\—S  chip  per  ^  Block, 
Peoria,  III. 

Spring  goods  in  bright  array  to-mor- 
row.— Joel  Gutman  ^  Co.,  Baltimore, 
Md.—Feb.  8,  1903. 

The  Leader  has  nothing  to  do  with 
high  prices,  but  it  serves  the  extremes 
of  trade  in  clinging  to  insignificant 
figures  and  riding  the  "high  horse"  of 
superior  qualities.  The  best  is  indeed 
the  cheapest  at  The  Leader,  for  only  the 
best  is  presented  and  everything  is 
cheap. — The  Leader,  Minneapolis,  Minn, 

It's  all  wrong  to  judge  the  goods  be- 
fore you  see  them.  Come  and  examine 
them  first,  and  then  make  up  your 
mind. — Scattergood  ^  Son,  Mansfield,  O, 

Your  dollars  are  bigger  this  week 
than  they'll  be  again  for  many  a  day. 
They  look  bigger  to  us  and  they'll  buy 
more  for  you. — Ives,  Ogden,  Utah. 

The  store  has  almost  boundless  inter- 
est for  those  who  care  to  save  largely. 
The  sales  of  white  continues.  There 
are  stock  clearances  in  many  sections. — 
Hochschild,  Kohn  4*  Co.,  Baltimore,  Md, 

A  man  may  be  fast  asleep,  but  rather 
slow  when  awake.  Any  man,  woman  or 
child  in  this  town  is  slow  who  does  not 
see  the  economy  there  is  in  buying  at 
Tisdale's  and  profit  thereby. — Tisdale's, 
Memphis,  Tenn. 

Crossing  the  Alps  of  the  year's  busi- 
ness, naturallv  there  are  wounded  sol- 
diers — hurt  merchandise  of  every  de- 
scription; odd  pieces  and  ends;  and 
stragglers  that  got  behind  in  the  winter 
procession.  Please  take  them  away  out 
of  our  road — for  next  to  nothing,  con- 
sidering their   real  worth. 

RODUCTIONS 


If  you  have  money  to  spend,  prepare 
to  spend  it  now! — M.  Strasburger, 
Washington,  D.  C, 

This  store  news  is  good  news  to  those 
with  little  money  to  spare,  and  still  bet- 
ter news  to  those  with  plenty  of  money 
to  spend.  We  are  pushing  winter  goods 
as  hard  as  the  power  of  low  prices  can 
drive  them.  If  you  read  this  carefully 
and  then  come  and  look  you  will  under- 
stand the  situation  better  than  we  can 
tell  i\..—Oilmore  ^  O'Keefe,  Jersey  City. 

Many  and  varied  attractions.  Each 
an  unusual  and  unmistakable  opportun- 
ity. First,  what's  left  of  our  stock  of 
winter  things.  Secondly,  the  surplus 
stocks  of  some  of  our  best  manufac- 
turers. Added  to  this,  some  spring 
styles  that  have  done  their  dutv  as 
samples,  from  which  the  best  merchants 
in  the  country  have  placed  their  orders; 
and  you  have  the  source  of  to-morrow's 
attractions.  When  one  says  half  price, 
it  usually  is  sufficient  inducement;  but 
to-morrow,  one-third  of  the  original 
price  is  more  often  the  rule  than  the 
exception. — The  Hub,  Baltimore,  Md, — 
Feb.  8,  1903. 

Take  'Em  Away! — All  winter  goods 
sacrificed  at  half  value  and  even  less 
than  half  value.  These  goods  would  not 
be  worth  much  to  us  if  we  had  to  carry 
them  over  to  next  season;  styles  change, 
they  get  shop  worn,  occupy  valuable 
space  for  nearly  a  year,  and,  besides, 
the  money  we  realize  on  them  now  we 
can  re-invest  in  other  seasonable  mer- 
chandise, and  turn  this  threo  c:  four 
times,  giving  us  about  four  profits  dur- 
ing the  time  that  the  winter  goods 
would  lie  dormant  on  our  shelves.  We 
consider  whatever  we  realize  out  of  this 
stock  now  almost  clear  gain. — Stern's, 
St.  Paul,  Minn. 

Good  things  to  test  us  by. — Palmefs 
Viaduct  Pharmacy,  Atlanta,  Oa. 

The  economy  sign  is  out. — Chamber^ 
lin-JohnsonrDu  Bose  Co.,  Atlanta,  Oa. 

We'll  make  things  interesting  for 
shrewd  buyers  all  this  month. — Dick's, 
New  Bedford,  Mass, 

Going  to  take  stock!  It's  the  signal 
of  a  general  markdown  in  prices,  and 
the  forerunner  of  the  greatest  money 
saving  bargains  ever  offered  in  Boston. 
— Wolf's,  Boston,  Mass. 

Last  Chance  Before  Stock  Taking!— 
Big  and  little  lots  tumble  pell  mell  over 
each  other  for  your  attention.  A  mere 
handful  is  all  we  can  mention  here.  You 
must  get  your  ideas  from  them. — S. 
Kann.  Sons  ^  Co.,  Baltimore,  Md. — Jan. 
11,  1903. 


Below  Zero  Things  for  Everybody. — 
Alaska  atmosphere  makes  one  hunt 
warm  wear  of  every  kind — warm  head 
wear,  warm  body  wear,  the  very  best  of 
cold  weather  wear  hen  from  medium 
grades  to  finest  make. — Joseph  Home 
Co.,  Pittsburg,  Pa. 

Stock  has  ben  taken;  every  single 
thing  from  basement  to  top  floor  has 
been  counted. 

Sharp  eyes  and  prying  fingers  have 
brought  to  the  light  many  articles  that 
should  have  left  the  store  before  this. 
The  men  who  buy  for  the  store  have 
made  mistakes  in  judging  your  taste  or 
the  quantities  you'd  use — those  mistakes 
come  to  the  front  now. 

And  so  there  is  rummage. 

Into  the  rummage  every  such  thing 
will  go.  To  it  there'll  be  tacked  a  little 
price  that'll  send  it  flying. 

Now  for  Rummage. — All  the  week 
the  store  has  been  getting  ready  for  the 
business  of  the  coming  six  months. 

Will  you  come  and  rummage?  It'll  be 
great  fun  as  well  as  full  of  profit. — 
The  Rowland  Dry  Goods  Company, 
Bridgeport,  Conn.— Jan.  30,   1903. 

Before  taking  stock,  which  is  gener- 
ally between  the  1st  and  the  10th  of  Jan- 
uary, we  have  decided  to  wait  two  weeks 
and  give  the  people  of  Baltimore  and 
vicinity  a  chance  to  buy  the  best  manu- 
factured clothing  at  the  lowest  prices 
that  were  ever  off'ered  by  any  clothing 
manufacturer. — Max  Weinberg  ^  Co., 
Baltimore,  Md. — Jan.  10,  1903. 

Semi-Annual  Clearance  Still  Contin- 
ues! Why  put  off  your  buying  until 
later  when  you  have  about  decided  what 
is  needed  to  add  to  the  beauty  and  com- 
fort of  your  home.  Make  your  selec- 
tion now  and  let  us  store  it  for  you 
until  you  are  ready  for  it. — M.  Megary 
^  Son,  Wilmington,  Del.— Jan.  21,  1903. 

The  fountain  runs  day  and  night — all 
through  the  year — it  ought  to  be  the 
coolest  water  in  town. 

And  a  fountain  on  the  outside  of  the 
door  furnishes  refreshment  to   passers- 

by. 

Then  there's  the  soda  fountain — every- 
thing pure,  fresh  and  clean. — Schipper 
^  Block,  Peoria,  III. 

Want  You  to  Look  at  These.— Wed 
like  to  emphasize  the  good  values  that 
are  spread  before  you,  but  all  we  might 
say  would  not  do  a  whit  as  much  as  a 
glance  at  the  goods  themselves.  Seldom 
you  find  such  values,  and  when  you  do 
it's  always  at  the  "Big  Dependable 
Store" — the  store  that  taught  you  the 
real   values. — Tacoma,    Wash. 


GENERAL    INTRODUCTIONS 


72 


TOBACCONISTS'    ADVERTISING 


« 


A  man  said  he  knew  Wanamaker's  was 
the  best  haberdashery  and  clothing  place 
in  town,  but  did  not  come  here  because 
of  the  crowds. 

We  explained  to  him  how  the  men's 
sections  are  reached  directly  from  the 
street,  and  that  he  need  not  pass  through 
any  crowded  parts  of  the  store. 

Now  he  is  one  of  our  best  customers. 
■—Wanamaker's,    Philadelphia,    Pa. 

Of  course,  you've  heard  the  song,  "Any 

Rap." 
It's   quite   conducive   of  merriment   and 

somewhat  indicative  of  Jags. 


that  were  sold.  On  the  units  and  tens 
we  lose.  But  we  gain  through  righting 
the  stock  as  we  want  it.  See  the  point? 
It's  as  easy  to  see  into  as  Columbus's 
egg  puzzle,  after  it's  explained.  But 
the  world  in  a  sense  is  better  off  for  skep- 
tics.     It's    human    nature    to    doubt." 

Kaufmann's,  Pittsburg,  Pa. 

It  is  a  once-a-year  event— held  only 
because  we  are  able  to  make  an  offering 
that  in  extent  and  lowpricedness  cannot 
be  equaled. 

How  are  we  able  to  hold  such  a  sale — 
to  give  such  values?     It's   easy   enough 


R»f   «^   u.-        *  ''  ^  "-^  »'"=  *"^"   values."     Its   easy   enough 

But  v.e   brmg     o   your   notice   a    theme     —with   the    know-how.     We   buy   entire 
more  toDical.  ,.«.„o:„^„-„    »r    ^_..  .     ,     ^    enure 


more  topical. 
Being  the  question   for   warmth   and   a 

feeling  more  tropical. 
Don't    commence    to    grow    gray,    and 

imagine  you  are  old, 
Just  because  the  house  is  chilly  and  you 

•    feel  so  awful  cold. 
But  hustle   around   and   chase   down  to 

Raymond  Bros.'; 
You  can  easily  find  the  way,  just  follow 

the  others; 
Try  a  ton  of  their  solidified  chunks  of 

concentrated  heat. 
One   trial   will   convince   you   they   can- 
not be  beat; 
They  will  wait  upon  you  to  the  best  of 

their  ability. 
And   get   the   goods   around   with   their 

usual  agility. 
That's  right,  don't  get  left.     Do  it  right 

now. 

—Buy    of  Raymond  Bros.,  South  Nor^ 
walk.  Conn, 

Tuesday  a  day  full  of  opportunities 
for  the  thrifty  shopper  at  the  "Daylight 
Store.''— Dayton's  Daylight  Store,  Min- 
neapolis, Minn. 

After  Stock-Taking  means  much  any- 
where—but,  most    of   all,    here.      Those 
choice,  much-desired  bits  of  merchandise 
are  here,   full  and  plenty.     No  lack  of 
opportunity— no    scarcity    of    styles— no 
dearth   of  values   and    varieties.*    Those 
mean,  narrow  methods  have  no  place  in 
our     broad-scope    plans.      The     "Great 
Broadway     Stores"     throw     open     their 
doors— a   hearty   welcome    to   come    and 
share!     The  balance  of  "gain  and  loss" 
is  in  your  grasp.    Be  sure  and  weigh  well 
in  your  own  behalf.—^.  Kann,  Sons  ^ 
Co.,  Baltimore,  Md. 

"Can't  tell  me,"  said  a  skeptic  the 
other  day— "Can't  tell  me  you  folks  are 
losing  money."  "Losing  money?  Why 
—bless  you,  we're  losing  lots  of  it— but 
it's  a  wise  loss.  You  see,  we  like  to  keep 
stocks  shipshape.  We  drag  out  all  odd 
Jots  and  small  lines.  We've  made  our 
profits  on  the  hundreds   and  thousands 


GENERAL    INTRODUCTIONS 


remainders  of  factory  stocks;  we  give 
makers  orders  that  will  use  up  fabrics 
they  have  on  hand  after  their  dull  sea- 
son begins;  we  buy  goods  underprice  and 
have  them  made  up. 

It's  all  logical— you  see— and  to  your 
benefit.  And  better  than  explanations, 
better  than  reasons,  stronger  than  any 
argument,  is  the  blunt,  unalterable  fact 
that  you  can  get,  during  this  sale,  fine 
$1.00  shirts  at  55c.  In  all  sizes.  A 
separate  pair  of  cuffs  with  each  shirt- 
two  pairs  with  some.— Hochschild,  Kohn 
4"  Co.,  Baltimore,  Md. 

Where  you  can  go  marketing  with  your 
eyes  shut  and  know  you're  getting  the 
hesU—Wolferman's,  Kansas  City,  Mo. 

"A  tree  is  known  by  its  fruit."  A 
merchant  is  known  by  the  class  of  goods 
he  sells.  His  reputation  for  quality,  and 
fair  prices,  is  a  valuable  asset.— Fr«d  J, 
Kiesel  ^  Co.,  Ogden,  Utah. 

Literally  Immense.—"  Immense  "— 
that's  the  word  for  it,  and  no  other 
could  apply  to  the  values  we  give,  the 
variety  of  goods  for  your  selection  and 
the  efficient  service  at  your  command. 
The  result  is,  crowds  of  shoppers  for 
heaps  of  bargains  every  da  v.  The  ear- 
lier you  shop  the  better  'will  be  the 
values  you'll  get.  We  make  new  bar- 
gains every  day.  Come  at  8  a.  m.  if  you 
can.— Scroggie's,  Montreal,  Can. 

On  every  floor  and  in  every  section 
you'll  find  the  newest  creations'  and  the 
most  novel  ideas.— Rothschild  (J-  Com- 
pany, Chicago,  III, 

The  sale  continues.  Now  for  another 
rousing  week.  Buying  enthusiasm  is 
justified  by  the  preponderance  of  the 
bargains  given.— //ar/ma»  Furniture  S- 
Carpet  Co.,  Chicago,  III. 

It  is  because  we  are  our  own  com- 
petitors—crowding prices  down  even 
when  there  is  no  break  in  the  market- 
that  our  prices  are  lower  and  values 
higher  than  most  dealers.— IFin/frW  &- 
Miller,   Winfield,  Kan, 


TOBACCONISTS'    ADVERTISING 


73 


Annual  Midsummer  Sale. — Down  go 
the  profit  bars;  wide  open  go  the  low- 
price  flood  gates — and  tens  of  thousands 
of  articles  go  speeding  towards  an  ex- 
pectant public — shorn  of  profits — priced 
below  all  precedent. — W,  V,  Snyder  §; 
Co.,  Newark,  N.  J, 

The  best  for  least  money  is  assured 
when  making  your  purchases  here? 
Coods  exchanged  or  money  refunded  for 
any  reason  whatever!  A  safe  trading 
place  indeed. — A  If  red  Edmondson, 
Morecombe,  Eng. 

There — and  here.  There's  a  store 
somewhere  that  has  good  merchandise, 
but  it's  the  deadest,  dullest,  dreariest- 
looking  place  from  the  outside  you  ever 
saw.  Not  much  better  inside.  "I  feel 
as  if  they  don't  want  me  in  there,"  said 
a  woman  who  had  been  visiting  in  the 
city  we  have  in  mind.  They  don't.  They 
want  only  people  who  come  to  buy  and 
who  know  what  they're  after.  No  look- 
ers; no  visitors;  no  guests.  How  is  it 
here?  The  door  is  open;  the  windows 
invite  you.  We're  glad  to  see  anyone; 
■whether  they  come  to  buy  or  look — al- 
ways. The  store  is  more  than  a  private 
business.  It's  a  public  institution. 
Supported  by  the  people's  patronage — 
of  course;  all  the  more  reason  then  that 
it  should  be  as  free  and  open  as  the 
postoflBce. — Schipper  ^  Block,  Peoria. 

Marvelous  merchandise  moving.  Each 
year  finds  every  person  engaged  in 
thoughts  of  refurnishing  either  their 
wardrobe  or  the  house.  The  day  of 
this  refurnishing  is  here.  A  million 
workers  at  loom  and  wheel,  in  factory  or 
shop,  are  depending  on  your  obedience 
to  your  desires.  Your  gratification  of 
the.se  desires  adds  to  the  prosperity  of 
the  nation  and  adds  its  power  to  the 
wheel  of  progress.  The  amount  of  mer- 
chandise moved  by  this  store  every  year 
would  be  marvelous  indeed  were  it  not 
that  people  have  grown  accustomed  to  it. 
For  let  but  a  rising  of  the  sun,  let  but 
a  creation  of  the  world  happen  twice, 
and  it  ceases  to  be  marvelous,  and  vet  a 
walk  through  the  store  showed  ye  scribe 
the  many,  many  good  things,  never  even 
mentioned  to  the  public.  Each  year 
finds  us  better  able  to  supply  your  needs 
than  the  preceding  one.  That  is  as  it 
should  be.  When  it  ceases  to  be  so,  it 
will  not  be  Milliken's.— /.  W.  Milliken, 
Traverse  City,  Mich. 

The  Policy  of  this  House:  Absolute 
Integrity  —  Satisfaction  —  Accommoda- 
tion— with  purpose  of  winning  and  hold- 
ing the  Confidence  of  every  individual 
who  enters  its  doors. — lender  no  possi- 
ble circumstances  will  this  house  sanction 


any  word  or  deed  of  any  employe  de- 
signed to  mislead  a  purchaser. — When- 
ever mistakes  happen — as  happen  they 
must — the  house  will  consider  it  a  priv- 
ilege to  correct  them  with  promptitude 
and  courtesy. — The  spirit  of  Accommo- 
dation will  rule,  and  in  the  treatment  of 
patrons  and  visitors  this  spirit  will  be 
developed  to  the  fullest  possible  extent. 
— H,  O.  Self  ridge  4"  Co.,  Chicago,  III. 

Once  there  was  a  lovely  young  slip  of 
a  girl  who  told  her  most  intimate  friend 
that  she  had  won  her  prospective  hus- 
band at  a  golf  game.  "Is  that  so?"  said 
her  friend.  "  Why,  I  never  knew  that 
they  gave  booby  prizes  at  a  golf  game." 

A  great  many  people  interpret  the 
meaning  of  things  to  suit  themselves — so 
do  some  stores. 

They  publish  advertisements,  and 
when  you  answer  them  you  find  that  the 
way  you  interpreted  the  meaning  is  al- 
together different  than  you  thought  it 
was. 

Through  their  desire  to  get  you  to 
come  to  their  stores  they  lose  sight  that 
you  came  for  some  definite  purpose,  for 
some  special  thing  they  promised  you. 

The  article  at  the  price  is  either  all 
gone,  or  what's  left  you  could  buy  at 
any  time  at  practically  your  own  price 
because  no  one  wants  it  at  any  price. 

Haven't  you  found  it  so? 

The  policy  of  this  house  does  not 
sanction  misrepresentation  nor  do  we 
allow  anything  designed  to  mislead  a 
single  purchaser. 

We  want  integrity  in  its  broadest 
sense  developed  to  its  fullest  possible 
limit. — Simpson,  Crawford  Co.,  New 
York. 

We  never  have  permitted  and  never 
will  permit  anyone  to  undersell  us  or 
successfully  dispute  our  supremacy  in 
any  branch  of  our  business. — Abraham 
^  Straus,  Brooklyn. 

Miraculous  Values. — The  Leader,  Min- 
neapolis, Minn. 

Kernels  From  the  Bargain  Cob. — 
Bloomingdale's,  New  York. 

Goods  Which  Delight  the  Fastidious. 
— Kaufmann's,  Pittsburg,  Pa. 

September  Sales  That  Mean  Substan- 
tial Savings. — Bass,  Atlanta,  Ga. 

Money-Saving  Value-Gaining  Oppor- 
tunities.— The  Boston  Store,  Milwaukee. 

Tremendous  Bargain  Privileges  Dis- 
playing Thousands  of  Powerful  Induce- 
ments.— The  Leader,  Butte,  Mont. 

Brisker  Autumn  Sales  Than  Ever. — 
Innovations  that  court  widest  interest.— 
Fred'k  Loeser  Sj;  Co.,  Brooklyn,  N.  Y, 


\n 


GENERAL    INTRODUCTIONS 


74 


TOBACCONISTS'    ADVERTISING 


1 


i 


Goods  well  bought  are  easily  sold. 
Such  we  buy  and  such  we  sell. — Fairley 
Bros.  Si;  Fairley,  Colorado  Springs,  Colo, 

The  buying  public  has  never  been 
duped  into  accepting  a  spurious  value 
here.  If  you  see  an  article  advertised  in 
our  Daily  Store  News,  rest  assured  that 
we  appreciate  the  expense  of  newspaper 
space  too  highly  to  allow  any  but  the 
worthiest  offerings  to  appear.  Here  are 
to-morrow's  trade-getting  items — with 
profits  leaning  interestingly  your  way.— 
L,  S.  Plant  ^  Co.,  Newark,  N.  J. 

We  started  this  sale  with  thousands  of 
pieces  of  the  best  furniture  ever  dis- 
played. We  have  sold  constantly  and 
fast  from  it  since  without  making  any 
appreciable  impression  on  the  assortment. 
To-day  the  variety  seems  as  large  as 
when  we  commenced,  of  course,  we  know 
it  is  not,  but  it  seems  to  be.  A  customer 
will  be  exacting  indeed  who  fails  of 
finding  what  he  wants  here. — Duf  «|r 
Bepp  Furniture  Co.,  Kansas  City,  Mo, 

A  word  about  fall  goods. — A  com- 
plete transformation  has  been  wrought. 
The  summer  things  of  yesterday  have 
given  place  to  the  merchandise  that  hints 
of  turning  leaves  and  hazy  atmosphere; 
and,  although  the  autumn  harvest  even  at 
this  early  date  is  strikingly  comprehen- 
sive, it  is  to  our  notion  of  things  still 
incomplete.  The  finished  showing  is 
but  a  matter  of  days,  however,  for  every 
hour  unfolds  something  interestingly  new. 
In  a  word,  we  are  ready  if  you  are.— 
L.  S.  Plant  ^  Co.,  Newark,  N.  J. 

This  colossal  collection  was  carefully 
compiled. — Emery,  Bird,  Thayer  ^  Co., 
Kansas  City,  Mo, 

Glance  through  our  ad — your  glance 
will  change  to  a  searching  look. — Szold 
§[  Son,  Peoria,  III. 

There  are  numberless  other  values  not 
advertised  that  are  just  as  strong. — The 
Fair,  Chicago,  III. 

Everything  is  in  fine  fettle.  We're 
ready — yes,  splendidly  ready — with  one 
of  the  grandest  expositions  of  bright  new 
autumn  merchandise  it  has  ever  been  our 
pleasure  to  announce,  and  we  extend  you 
an  invitation  to  attend  our  third  annual 
fall  opening  in  the  new  store.  You  will 
find  us  prepared  to  fit  you  out  from  topn 
to-toe  with  the  most  beautiful  creations 
of  the  master  minds  of  the  world  of 
fashion.  European  ingenuity  and  Ameri- 
can skill  have  combined  to  make  this  an 
event  that  will  long  be  remembered  by 
Newark  folk,  and  the  lessons  in  econ- 
omy which  we  shall  teach  here  during 
the  coming  week  will  be  both  pleasing 
and  convincing.    You'll  come — of  course, 


you'll  come— and  marvel  at  the  immen- 
sity of  the  display  made  possible  by  our 
far-reaching  influence  on  both  sides  of 
the  Atlantic,  and  not  the  least  impor- 
tant feature  of  this  great  occasion  is  our 
invariable  policy  of  selling  on  a  margin 
of  profit  so  close  to  cost  as  to  prov» 
positively  that  Newark  shopping  is  prof- 
itable.—ifaAne  ^  Co.,  Newark,  N.  J, 

Owing  to  circumstances  over  which  we 
have  no  control — the  weather — our  rem- 
nant sale  will  be  continued  Wednesday. 
— Hirschmann  Bros.,  Binghamton. 

Small  wonder  that  in  the  face  of  the 
steady  advance  of  incoming  fall  mer- 
chandise, prices  on  summer  goods  yet 
remaining  should  totter  and  fall. — Th» 
New  Store,  Minneapolis,  Minn. 

The  fairy  who  presides  over  low  prices 
planned  that  this  Red  Tag  Sale  should 
outdo  all  previous  Red  Tag  Sales,  and 
that  is  just  what  it  is  doing.— Stern  ^ 
Bernheim,  Altoona,  Oa. 

We  are  "cleaning  house"  and  there 
are  many  pieces  to  move;  we  would 
rather  move  them  to  your  house  than  to 
some  other  part  of  the  store;  hence  low 
prices  as  a  result. — The  York  Furniture 
Co.,  York,  Pa. 

How  do  we  undersell?  Buying  in 
wholesale  quatities  and  paying  spot  cash. 
Money  talks,  and  if  you  understand  its 
language,  you  will  do  well  to  heed  when 
it  speaks  in  such  positive  tones  of  econ- 
omy.— Babcock,  Hinds  ^  Underwood, 
Binghamton,  N.  Y, 

A  growing  store,  and  why?  We  in- 
tend that  this  store  shall  always  be  one 
of  the  sights  of  Williamsport — the  best 
store  for  the  supplying  of  personal  or 
household  needs.  Sensational?  No,  strong 
— a  helpful  store.  We  hear  it  every  day 
that  Bush  &  Bull  prices  are  the  lowest 
prices.  This  is  natural.  If  a  store  had 
not  made  itself  necessary,  there  would 
be  no  room  for  it.  You  make  stores 
grow.— The  Bush  ^  Bull  Co.,  Williams- 
port,  Pa, 

Another  aggressive  Monday. — Do  you 
know  where  we  get  that  word  "  aggres- 
sive"? Of  course,  you  don't.  It  came  to 
us  this  way: 

One  day  this  week  a  gentleman,  stroll- 
ing through  the  store,  said  to  one  of  our 
people:  "You  folks  are  the  most  aggres- 
sive storekeepers  in  this  big  city.  I  pick 
up  a  paper  and  the  first  thing  I  notice 
is  one  of  your  great  pages.  You  should 
see  my  wife  go  through  the  page.  It 
would  interest  you.  The  way  you  have 
of  bringing  people  to  your  store  is  what 
I  call  aggressiveness." — Joseph  Home 
Co.,  Pittsburg,  Pa, 


GENERAL    INTRODUCTIONS 


TOBACCONISTS'    ADVERTISING 


75 


The  difference  between  a  legitimate 
bargain  and  the  imitation  is  as  radical 
as  the  difference  between  vice  and  virtue. 
— Donthett  4f  Oraham,  Youngstown,  O, 

A  poor  article  is  no  bargain  at  any 
price. — Sterling  Cash  Grocery  Co.,  Mnn- 
cie,  Ind. 

Any  store  can  put  big  stories  into  the 
papers,  but  no  firm  can  show  you  the 
styles  nor  save  you  the  money  we  can. 
Don't  take  our  word  for  it.  Compare 
our  goods  and  prices  with  those  else- 
where, then  be  your  own  judge. — Shan-- 
non's,  Columbus,  Ohio. 

Use  Jacob's  stock  as  a  measure  stick. 
Using  our  stock  as  a  measure  stick  with 
which  to  measure  any  other  stock  in  the 
country  and  you'll  find  two  things — they 
will  fall  short  in  variety  and  complete- 
ness and  in  prices  article  by  article. — 
Jacob's  Pharmacy,  Atlanta,  Qa, 

It's  our  intention  that  every  customer 
shall  receive  full  value  for  every  dollar 
spent  under  this  roof  for  furniture,  car- 
pets and  housefurnishings.  We  value 
the  enduring  appreciation  of  those  who 
transact  business  with  us.  We  sell  good 
reliable  goods  at  just  and  honest  prices. 
An  examination  of  our  stock  will  readily 
prove  this. — French  ^  Bassett,  Dulnth, 

Get  divorced. — We  know  a  man  will 
stand  a  lot  from  his  wife  before  di- 
vorcing her,  and  he  often  stands  a  lot  of 
bad  treatment  from  his  favorite  store 
before  divorcing  himself.  There  is  a 
regular  Dakota  divorce  business  going 
on  here.  We  are  winning  many  old  time, 
staunch  customers  from  other  stores.  We 
make  the  change  easy.  We  give  more 
value,  more  courtesy,  more  change. — 
Frank  N,  Simmons  Co.,  Cincinnati,  O. 

Character  in  Commerce. — The  worth  of 
a  store,  as  of  a  man,  depends  on  char- 
acter. The  growth  of  the  "S.  &  M." 
store  proclaims  its  character.  Growth 
is  the  sign-manual  of  health.  Only  the 
healthy  seed  and  the  well-nourished  shoot 
produce  the  strong  plant. 

The  essence  of  commercial  health  is 
fair  dealing.  Commercial  growth  is  nour- 
ished only  by  intelligent  management  and 
enterprise.  Years  of  commercial  health 
— ^honest  dealing  in  the  best  goods  at 
the  fairest  prices — have  given  the  "  S.  & 
M."  store  its  sound  constitution;  its  giant 
stature  has  been  attained  by  alert  en- 
terprise and  intelligent  direction.— 
Schlesinger  ^  Meyer,  Chicago,  III. 

With  us  every  day  is  market  day.  We 
don't  set  aside  certain  days  to  give 
bargains.  Every  day  you  will  find  our 
prices  decidedly  lower  than  any  other 
str»»'«»  in  the  city.     This  may  be  pretty 


strong  argument  but  we  stand  ready 
to  back  every  assertion  we  make,  be  it 
ever  so  strong.  A  comparison  of  qual- 
ity and  price  is  the  only  way  to  convince 
yourself. — Cramer  ^  Rogers,  Trenton. 

Upheld  by  quality. — The  May  Co., 
Cleveland,  Ohio, 

Values  that  overtop  them  all. — The 
Palace,  Spokane,  Wa^h. 

Great  strenuous  September  sale. — 
Enwer's,  Youngstown,  Ohio, 

Snap-shots  at  autumn  attractions. — 
Goldsmith's  Bazaar,  Scranton,  Pa. 

Of  interest  to  men  of  an  economical 
turn. — Dunn,  Taft  ^  Co.,  Colnmbus,  O. 

Attention-compelling  values.  —  The 
Broadway  Department  Store,  Los  An- 
geles, Cat. 

Hitch  the  dollar  to  a  bigger  load  than 
it  ever  pulled  before. — Newman's, 
Brooklyn,  N,  Y, 

Choice  opportunities  for  the  belated 
buyer. — Adam,  Meldrum  ^  Anderson  Co., 
Bufalo,  N.  Y, 

The  money-wise  will  need  no  second 
bidding  to  avail  themselves  of  the  many 
extraordinary  values  this  Friday's  weed- 
ing-out  process  brings. — Goldenb  erg's, 
Washington,  D.  C, 

This  store's  reputation  has  been  built 
upon  the  goodness  and  cheapness  of  the 
merchandise  it  sells.  It's  the  honest 
policy  of  this  establishment  that  attracts 
people  here — and  induces  them  to  come 
back. — Bosenbanm  Co.,  Pittsburg,  Pa. 

August  attractions  in  the  under-price 
store. — There's  no  August  apathy  about 
the  happenings  in  the  Under-price  Store. 
The  stream  of  midsummer  merchandise 
flows  through  it  in  a  broad,  deep  tide. 
You  can't  help  being  swept  along  by 
the  current,  in  the  direction  of  economy 
and  satisfaction. — Wanamaker's,  New 
York, 

A  pleased  customer  is  a  good  adver- 
tiser.— J.  P.  Cronin,  Binghamton,  N.  Y. 

That's  the  word  that  charms;  exclu- 
sive.— The  Wanamaker  Store,  Philadel- 
phia, Pa. 

You  are  always  welcome  here,  and  you 
are  never  importuned  to  buy. — Gable  4* 
Co.,  Altoona,  Pa. 

We  can  give  you  just  as  much  satis- 
faction as  our  old  customers  have  been 
getting  these  many  years. — Combs  Lum- 
ber Company,  Lexington,  Ky, 

Quality  never  loses  its  charm.  A  well 
made  garment  is  a  constant  source  of 
pleasure — a  poorly  made  one,  one  of  con- 
stant regret. — Jas.  Boyd,  Denison, 


GENERAL    INTRODUCTIONS 


re 


'\  I 


TOBACCONISTS'    ADVERTISING 


The  biggest  bargain  opportunity  ever 
heard  of. — Wm.  DoerfHn(jer*s,  La  Crosse. 

Spicy  bargains. — Jacoby  Bros.,  Lo3 
AiKjeles,  Cat. 

Euwer,  he  holds  the  goods.  All  car- 
pets during  this  sale  will  be  laid  away 
and  held  until  you  are  ready  for  them, 
l)y  paying  one-fourth  down. — The  Euwer 
Store,  Youngstown,  Ohio. 

Every  offering  we  make  is  as  genuine 
and  straightforward  as  if  it  was  an  af- 
fidavit for  a  court  of  justice.  If  you 
buy  of  us  once  you'll  be  so  pleased  with 
your  purchase  that  you'll  buy  here  al- 
ways.— Dewend-Kuschmann  Furniture 
Co.,  Moline,  III. 

A  short  story.  A  gentleman  and  wife 
stopped  in  front  of  our  show  windows 
the  other  day.  Weren't  coming  in,  at 
first.  "Looks  high-priced,"  the  man 
said.  Finally  decided  to  venture  in.  The 
rest  is  soon  told.  Bought  liberally— 
went  out  delighted.  Have  you  visited 
this  store  yet?—//.  E.  Scholle',^-  Co.,  Chi- 
cago, III. 

Appetizing  bargains.— Crair/ordV,  St. 
Louis,  Mo. 

Bright  with  bargains,— Tfir  York  Cash 
Store,  Colorado   Springs,   Col. 

Red  hot  sale. — The  Hocker-King  Dry 
Goods  Co.,  Denison,  Texas. 

A  rousing  sale. — Cohn's,  Salt  Lake 
City,  Utah. 

Sparkling  seasonable  specials. — Oood- 
fellow's,  Minneapolis,  Minn. 

Bargains  gems  of  the  most  brilliant 
hue. — The  Busy  Corner,  Washington. 

Our  stock  is  like  a  river — always  mov- 
ing.— /.  Waterman's,  Bangor,  Me. 

"  Keep  cool "  wearables  in  profusion. 
^-Steiger's,  Westfield,  Mass. 

>  Crisp  news  for  to-day,  but  scintillant 
with  seasonable  economies. — Siegel- 
Cooper  Co.,  Xew  York, 

A  winning  combination,  the  sterling 
qualities  of  all  goods  offered  here  and 
the  stirring  prices  that  go  with  them. 
— H.    Batterman,    Brooklyn,    N.    Y, 

If  low  prices  attract  you — if  a  large 
variety  pleases  you — if  an  assurance  of 
reliability  appeals  to  you,  then  your  own 
self-interest  should  prompt  you  to  turn 
to  Tonkin's  for  every  clothing  or  fur- 
nishing need. — Tonkin's,  Butte,  Mont. 

Echoes  from  the  three  matchless  clear- 
ance sales. — Hcmburger's,  Los  Angeles, 

"Quality  the  maximum,  price  the  mini- 
mum."— Titche  Ooettinger  Co.,  Dallas. 

True  economy  is  not  so  much  in  paying 
the    smallest    price,   but   in    paying   the 

GENERAL    INT 


smallest  price  and  getting  the  best  mer- 
chandise.—^6  raAam  ^  Straus,  Brooklyn, 

Why  is  our  great  store  continually 
crowded  .=  As  the  needle  follows  the  mag- 
net, so  does  the  public  follow  the  great- 
est values.  We  never  lose  sight  of  that 
fact — hence  we  offer  values  that  tower — 
simply  tower — al)ove  competition.— 
Adams  ^'  Co.,  New  York, 

For  go-aways  and  stay-at-homes.— 
There  are  lots  of  big  and  little  things 
that  the  average  man  and  woman  doesn't 
think  of  when  going  on  a  journey  or 
preparing  for  a  holiday  that  would 
minister  greatly  to  their  comfort  if 
they  did  happen  to  think  of  them  in 
time.  We  play  the  role  of  suggestors, 
and  here  are  a  few  suggestions  for  July. 
— /.  N,  Adams  cj-  Co.,  Bufalo,  N,  Y, 

Prices,  for  they  have  drawn  the  crowds 
and  packed  the  store.  Pluck  it  requires 
to  put  the  knife  into  values  so  that  not 
a  vestige  of  the  profit  remains.  Princi- 
ple to  chalk  the  line  and  hew  close  to  it, 
let  the  chips  fall  where  they  may.  Imi- 
tators will  spring  up,  pirates  may  at- 
tack us,  but  the  public  recognizes  the 
legitimacy  of  our  sale,  and  shows  its  ap- 
proval by  its  generous  patronage. — 
Boucher,  Butte,  Mont. 

Doing  the  greatest  summer  business  in 
our  historj' — and  doing  it  with  the  least 
noise  and  fuss  and  trouble.  That's  a 
well  nigh  perfect  system  at  work.  De- 
lays are  annoying  at  any  time,  unbear- 
able in  summer.  So  we  have  learned  to 
hurrj'  orders — to  rush  those  that  come 
by  phone  or  mail  out  by  the  earliest  de- 
livery, to  give  the  quickest  service  to 
those  who  come  to  the  store.  But  we  have 
learned  to  hurry  carefully — to  give  the 
quickest  service  and  at  the  same  time 
not  to  forget  that  Loeser  service  must 
be  the  best  service.  Whatever  you  need 
in  clothes  or  home  furnishings  to  make 
you  comfortable  is  here.  And  all  through 
the  store  great  under  price  sales  present 
economies  that  are  remarkable. — Fred- 
erick Loeser  ^  Co.,  Brooklyn,  N.  Y, 

In  addition  to  sharing  our  bargain- 
driving  with  you,  we  guarantee  every 
suit  you  buy,  regardless  of  its  price. 
You  simply  can't  lose.  That's  the  way 
we  want  to  be,  and  we're  always  here 
to  stand  back  of  any  statement  we  make 
in  our  advertising. — Wth  Street  Store, 
New  York, 

In  all  our  dealings  we  consider  to-mor- 
row; we  consider  our  repu "nation;  we  con- 
sider your  future  patronage;  therefore, 
we  sell  garments  only  on  what  you  and 
we  can  depend. — Wells  ^'  C overly,  Co- 
hoes,  N.  Y. 

RODUCTIONS 


TOBACCONISTS'    ADVERTISING 


77 


How  we've  prepared  for  to-morrow. 
Not  only  for  Children's  Day  needs,  but 
for  all  other  needs  you  may  have  for 
personal  use  and  in  housekeeping  need- 
fuls; well,  every  department  in  the  store 
will  vie  with  its  neighbor  to-morrow  for 
a  share  of  your  attention.  And  how 
splendidly  ready  every  department  is, 
never  was  there  a  time  when  we  were 
better  equipped  to  meet  your  every  need. 
The  more  exacting  you  are  regarding 
prices,  qualities  and  varieties  the  better 
pleased  you  will  be  with  to-morrow's 
store  doings  here.  Among  the  many 
things  you'll  find  when  you  come  will  be 
these.— 5.  P.  Dunham  ^  Co.,  Trenton, 

To-morrow  we  start  the  last  week  of 
this,  our  greatest  of  Before  Inventory 
Stock  Reducing  Sales.  Values  as  we 
have  given  have  been  unknown  hereto- 
fore. It  has  been  our  whole  desire  to 
reduce  our  stocks  to  the  lowest  point  be- 
fore stock  taking  time,  August  1st,  and 
have  priced  merchandise  accordingly.  The 
final  effort  will  produce  values  that  are 
even  greater  than  those  we  have  been 
giving,  only  a  few  of  which  find  space 
below.— TAe  David  Straus  Co.,  Newark. 

Marvelous  merchandising. — The  Simon 
Clothing  Co.,  Des  Moines,  la. 

Tickle  us  with  an  order,  we'll  tickle 
you  with  the  result— Clark  Engraving 
Co.,  Milwaukee,  Wis. 

Dissolution  sale  is  attracting  swarms 
of  huyersl— The  Family  Shoe  Store, 
Washington,  D.  C. 

Every  department  offers  its  quota  of 
bargains.  Every  aisle  holds  its  full  share 
of  under-pricings. — Jones  Dry  Goods  Co., 
Kansas  City,  Mo. 

Never  have  bargain  prices  included 
such  a  wide  range  of  assortments  and 
best  qualities  as  in  these  mid-summer 
clearance  sales  now  at  their  height. — 
Hayden  Bros.,  Omaha,  Neb. 

A  sale  absolutely  without  peer  or 
parallel  from  almost  every  standpoint — 
variety,  beauty,  richness  of  qualities  and 
lowness  of  prices. — Case,  Groveller  4C 
Ervin  Co.,  Anaconda,  Mont. 

If  you  are  fishing  for  bargains  be  sure 
that  your  hook  is  cast  in  the  right  place. 
Let  us  "  drop  a  line  "  about  some  money 
saving  opportunities  that  await  you. — 
Dunn,  Taft  §•  Co,,  Columbus,  Ohio. 

Autumn  goods  are  nothing  more  than 
hot-weather  goods,  for  mysterious  Na- 
ture has  seen  fit  to  throw  some  of  her 
mellowness  away  into  months  that  we 
used  to  consider  months  for  some  of 
her  freakishness.  Most  of  the  goods 
that  will  be  offered  in  the  next  fifteen 


days  are  of  a  character  that  permits 
them  to  be  used  into  November.  That  is 
a  good  long  spell. — Jos.  Home  Co.,  Pitts- 
burg,  Pa. 

Changing  conditions,  changing  the 
prices,  changing  everything.  Recapital- 
izing —  rebuilding  —  rearranging  —  re- 
stocking and  reorganizing  with  a  price 
power  and  prestige  on  the  world's  mar- 
kets surpassed  by  no  house  on  the  con- 
tinent. It  presages  a  new  order  of 
things — a  change  of  momentous  import- 
ance to  the  smart  shoppers  of  Chicago 
— as  evidenced  by  this  page  of  phenome- 
nal prices. — Schiesinger  <§•  Mayer,  Chi- 
cago, III. 

Our  own  regular  stocks  furnish  many 
of  the  sale  specials — but  not  all  of  them. 
One  requires  only  a  glance  at  the  busy 
store  these  days  to  realize  that  we  are 
aiding  a  great  many  manufacturers  to 
dispose  of  their  surplus  lines.  Take  a 
stroll  through  the  store,  price  the  of- 
ferings, inspect  the  qualities,  ask  ques- 
tions, make  comparisons  freely — and  you 
will  understand  some  of  the  reasons  why 
Macy's  is  such  a  lively  shopping  place. 
One  other  reason — it  is  a  centrally-lo- 
cated store — cool,  modern,  affording 
every  shopping  convenience. — B,  H.  Macy 
^  Co.,  New  York. 

Carefully  selected  beach  necessities. — 
Every  camper  or  cottager  who  goes  to 
the  beach  has  use  for  scores  of  things, 
either  for  comfort  or  personal  adorn- 
ment, that  are  not  required  in  town.  The 
pleasure  attendant  upon  making  your 
preparations  is  likely  to  cause  you  to 
forget  some  of  the  things  you  will  need 
most — so  make  this  entire  page  your 
shopping  list — and  to-day  the  one  in 
which  to  make  your  purchases.  Whether 
you  are  going  to  spend  a  day,  week  or 
month  at  the  seashore,  some  articles  will 
be  required.  You  need  a  vacation,  take 
it  now. — Hamburger's,  Los  Angeles,  Cat. 

This  great  mid-summer  sale  is  a  great 
time  for  bargains.    Crowds !    All  through 
the   store   there   are   throngs   of   people 
as    this   is    written,   eager   to    get    their 
share    of   the    unparalleled    offering    we 
told   of  in  yesterday's   paper.     August 
a  "dull"  month?    Not  a  bit  of  it,  when 
there  are  such  chances  to  economize  as 
this  first  week  in  August  brings.     Hun- 
dreds of  the  offerings  are  here  in  such 
large  quantities  that  to-morrow's  choos- 
ing will  be  almost  as  fine  as  to-day.    But 
we   cannot   give  many  details   for   fear 
of  disappointing  you.     There  are  great 
savings     now     for     those     who     come 
promptly.    It  is  a  rousing,  old-fashioned, 
value   giving   sale. — Abraham,  ^  Straus, 
Brooklyn,  N.  Y, 


I 


GENERAL    INTRODUCTIONS 


/■ 


78 


TOBACCONISTS'    ADVERTISING 


Proof  of  the  pudding.  A  store  may 
claim  almost  anything  if  it  has  conscience 
little  enough  or  enthusiasm  large  enough. 
But  the  final  test— the  proof  of  the  pud- 
ding—is growth.  A  store's  growth  is 
measured  by  the  public  support  it  gets 
and  public  support  is  based  on  a  store's 
good  service  every  time — on  its  useful- 
ness in  the  community.  Bigness  is  not 
always  growth.  Some  stores  have  thought 
so  and  put  up  immense  buildings  and 
filled  them  with  goods.  The  aisles  still 
«cho  with  emptiness.  Those  stores  have 
not  proved  themselves  by  service  and  so 
they  do  not  grow.  The  wonderfully  in- 
creased business  that  has  come  to  thi» 
store  in  the  past  year  is  specially  satis- 
factory because  it  shows  that  we  are 
working  on  right  lines.  It  proves  that 
steady  insistence  on  the  best  goods,  on 
the  smashing  of  shams,  on  good,  careful, 
accurate  service,  on  the  lowest  prices — 
that  that  sort  of  thing  tells.  Great 
plans  are  afoot  for  the  new  year — are 
already  beginning  to  show  from  day  to 
day.  We  mean  to  make  still  better  in  the 
future  a  service  which  has  always  been 
the  best  in  Brooklyn. — Fred  Loeser  ^' 
Co.,  Brooklyn,  JV.  Y. 

Erasing  all  thoughts  of  profit  from 
our  mind. — H.  J.  Porter  4*  Co.,  Augusta. 

Crowded  for  room,  but  here  with  the 
goods  at  the  right  prices. — The  Fair,  Det 
Moines,  la. 

This  emptying  out  sale  clears  up  the 
atmosphere  and  makes  it  easy  for  us  to 
"  sail "  into  the  autumn  business  in  a 
few  weeks  in  the  finest  possible  fighting 
trim. — Jones  Dry  Goods  Co.,  Kansas  City. 

The  fine  art  of  masterful  merchandis- 
ing lies  in  attaining  a  lower  price  with- 
out sacrifice  of  excellence.  That  has  been 
the  watchword  of  this  great  business. 
And  so  it  follows  we  need  no  expediency 
to  emphasize  that  truth.  Comparisons 
sustain  the  claim  that  we  are  never  un- 
dersold.— The  H.  S.  Fall  Co.,  Simcoe. 

If  we  were  willing  to  carrj'  over  any 
goods  in  any  department  from  one  sea- 
son to  the  next,  then  mingle  them  with 
the  new  goods  and  sell  the  whole  stock 
as  perfectly  fresh,  perhaps  we  would  not 
care  to  call  your  attention  so  repeatedly 
to  the  fact  that  all  our  goods  are  the 
latest  from  the  hands  of  the  manufac- 
turers. There  is  nothing  kept  over  here 
— everything  is  sold  at  one  price  or  an- 
nother — this  fact  makes  end-of-season 
opportunities  for  those  who  are  willing 
to  wait,  but  most  important  of  all,  those 
who  buy  in  season  may  confidently  rely 
upon  buying  the  newest,  the  latest,  the 
best.  The  new  spring  attractions  may 
be  seen  in  every  department  of  the  store. 


they  permeate  every  nook  and  corner. 
Herewith  we'll  tell  you  the  story  of  some 
of  them.— The  Scott  Dry  Goods  Co., 
Cleveland,  0, 

Items  that  point  the  way  to  economy. 
—Wm.  Ilengerer  Co.,  Buffalo,  N.  Y, 

Wednesday  winners  for  keen  shoppers. 
— Reed  Bros.  ^  Lennon,  Milwaukee, 

A  flood  in  merchandise. — Cohen's,  Rich- 
mond, Va. 

Appetizing  August  bargains! — Barie's, 
Saginaw,  Mich. 

Profits  are  clipped  close  to  the  cost 
line. — Bass,  Atlanta,  Ga. 

The  bargain  iron  is  hot. — Austin  Bros., 
West  fie  Id,  Mass, 

Comfort  at  bargains  prices. — Scran- 
ton,  Wetmore  ^  Co.,  Rochester,  N.  Y, 

Rare  economizing  opportunities. — A, 
M.  Rothschild  4-  Co.,  Chicago,  III. 

Flood  tide  in  the  bargain  list. — East- 
man Bros.  4'  Bancroft,  Albany,  N,   Y. 

Clearing  the  decks  for  autumn. — Fred- 
erick Loeser  4'  Co.,  Brooklyn,  N.  Y. 

A  blaze  of  bargain  giving  glory.— 
Whitehouse  Dry  Goods  Co.,  Spokane. 

There  is  a  time  for  all  things,  this  is 
the  time  for  bargains. — Kern's,  Detroit. 

Another  wave  of  wasting  reductions 
sweeps  over  the  store. — The  A.  T.  Lewis 
^  Son,  Denver,  Col. 

The  magnet  that  draws  people  to  this 
establishment  is  splendid  values. — Scrog- 
gie's,  Montreal,  Can. 

Midsummer  bargains  are  ripe  ot  the 
popular  shoe  store  and  choice  pickings 
await  our  visitors. — Gould,  Lee  Sf  Luce, 
Buffalo,  y.  Y. 

Marvelous  values,  matchless  offerings. 
Powerful  drives  are  in  abundance 
throughout  every  department — Stewart 
Bros.,  Columbus,  O. 

Important  sayings  in  little  things. — 
Just  a  matter  of  a  penny  here  and  a 
nickel  there — but  the  aggregate  saving 
is  worth  talking  about.  And  the  l)est 
of  it  is,  it  is  safe  saving.  The  goods 
are  not  cheapened  nor  their  qualities  cut. 
It  is  only  the  price  that  is  affected. — 
The    Edward   Malley    Co.,   New   Haven. 

The  big  midsummer  sale  extends  into 
the  month  of  August.  Selling  out  of 
summer  goods  becomes  more  vitally 
necessary  as  the  fall  season  appears  on 
the  horizon  and  nearer  at  hand.  Prices 
are  lowered  to  a  still  lower  point  and 
reductions  will  continue  in  force  till 
every  dollar's  worth  of  warm  weather 
merchandise  is  gone. — Symons,  Butte. 


TOBACCONISTS'    ADVERTISING 


79 


GENERAL    INTRODUCTIONS 


A  speedy  boiling  down  of  summer 
stocks. — /.  Mickleborough,  St.  Thomas. 

Save  money. — The  first  rung  of  "  for- 
tune's ladder"  consists  of  hard  work; 
all  the  other  rungs  of  systematic  saving. 
Presuming  you  are  on  the  first  rung,  we 
suggest  that  if  you  are  not  already  trad- 
ing here  to  commence  to-morrow.  Our 
money-saving  prices  will  help  you  to 
climb  fortune's  ladder  faster  than  any 
other  merchant's  prices  in  Kansas  City. 
— M.  Quinn,  Kansas  City,  Mo, 

We  are  getting  ready  for  a  great  au- 
tumn business;  and,  as  a  result  of  these 
preparations,  our  customers  are  secur- 
ing values  that  are  almost  unprecedented 
— our  removals,  rearrangements  and  bet- 
terments are  bringing  a  host  of  good 
things  to  the  front  daily.  The  new  Fil- 
bert Street  Cross  Aisle  is  always  full 
of  interest  to  economical  buyers. — 
.Strawbridge  ^  Clothier,  Philadelphia. 

We  have  no  old  merchandise  to  unload 
on  the  public.  We  turn  stocks  over  so 
rapidly  that  nothing  ever  grows  stale  in 
"The  Big  Store.  Or  course,  there  are  in- 
numerable bargains  that  are  never  hinted 
at  in  the  newspapers.  But  they  blossom 
all  over  the  store,  and  those  who  shop 
with  alert  eyes  obtain  many  choice  prizes. 
— Siegel  Cooper  Co.,  New  York. 

We  have  the  goods  and  will  name 
prices  as  low  as  any  store  in  central 
Illinois  can  name  and  live.  No  matter 
what  you  want.  A  few  moments  of  your 
time  spent  in  our  store  while  down  street 
shopping  will  convince  you  that  this  is 
the  store  to  spend  your  money  and  go 
away  happy. — Clarke  ^  Co.,  Peoria. 

We  are  ready  with  everything  that  can 
be  required  for  every  member  of  the 
familv,  stocks  of  seasonable  merchandise. 

An  early  day  and  early  at  it — that's 
the  secret  of  good  Christmas  shopping. 
— Stearns,  Williamsport,  Pa. 

A  premium  for  your  presence  here  at 
once,  fathers  and  mothers. — Sibley,  Lind- 
say ^  Curr  Co.,  Rochester,  N.  Y, 

To  judge  the  value  of  these  garments 
by  the  accompanying  prices  is  to  woe- 
fully misjudge  them. — L.  S.  Plant  §-  Co., 
Newark,  N.  J. 

It  will  pay  everyone  to  look  over  the 
new  goods,  whether  one  buys  or  not,  as 
there  may  be  something  you  want  or  you 
may  get  some  idea  that  will  be  of  value. 
— William  S.  Ford,  Evanston,  III. 

The  "Gifts  from  Wiss."— There's  a 
threefold  pleasure  choosing  all  gifts  heref 
The  tasteful,  attractive,  time-saving  way 
the  various  lines  are  shown.  The  remark- 
ably large  varieties  in  which  each  class 


of  goods  appear.  The  newness  of  all 
designs  and  moderateness  of  prices 
asked. — J.  Wiss  ^  Sons,  Newark,  N.  J. 

If  conditions  were  reversed  and  you 
were  running  this  store  instead  of  us, 
what  changes  would  you  make  in  our 
business  methods? 

If  you've  traded  here,  you'll  be  able  to 
answer  this  question.  If  you  haven't — 
why  haven't  you? — Leopold-Morse  Com- 
pany, Boston,  Mass. 

That  merriest  morning  of  the  year, 
when  members  of  the  family  come  to- 
gether with  gifts  in  their  hands  is  draw- 
ing near.  We  have  now  entered  the 
Christmas  month,  and  time  is  flying  like 
a  sleigh  over  the  sparkling  snow.  Pro- 
mote your  own  comfort  by  calling  at 
the  Lambert  store  this  very  day. — Lam- 
bert Brothers,  New  York,  N.  Y. 

The  splendid  savings  offered  during 
this  sale  are  a  great  attraction  of  them- 
selves. They  represent  just  that  much 
money  in  your  pocket,  for  if  you  could 
purchase  designs  as  pretty  as  ours  else- 
where you  would  find  them  decidedly 
higher  in  price.  You  can  prove  these 
facts  if  you  take  the  trouble  to  com- 
pare.— Rosenbaum  Company,  Pittsburg. 

Low  prices  here  don't  mean  cheap 
goods.  Not  a  bit  of  it.  We  use  the 
term  "  low  prices "  in  the  comparative 
sense  only.  Some  goods  are  too  cheap 
for  us  to  handle,  others  too  dear — in 
neither  case  do  you  receive  proper  re- 
turns for  money  expended.  You  can 
shop  here  with  the  full  assurance  that 
you  are  getting  one  hundred  cents'  worth 
of  value  for  every  dollar  spent. — Gasky's, 
Pittsburg,  Pa. 

To  relieve  congestion  in  our  stocks 
we're  selling  without  profit — even  at  a 
loss.  Inconsistent,  you  may  be  inclined 
to  say,  but  then  many's  the  act  of  the 
progressive  merchant  that  seems  not  com- 
patible with  the  laws  of  trade,  but  is, 
just  the  same.  As  desperate  diseases  re- 
quire desperate  remedies,  so  do  condi- 
tions contrarv  to  the  welfare  of  a  mer- 
cantile  organization  require  forceful  and 
stirring  action.  Stock  congestion  is  not 
good.  It's  a  case  of  too  much  being 
as  bad  as  not  enough.  To  relieve  this 
congestion,  we're  selling  goods  without 
profit,  and  in  many  instances  at  a  loss. 
We  consider  it  wise  money  losing,  for 
it  relieves  us  of  an  uncomfortable  posi- 
tion, at  the  same  time  giving  to  you 
the  season's  best  merchandise  at  a 
marked  saving. — Kaufmann's,  Pittsburg. 

New  things  for  spring  at  the  home 
store. — The  Bowland,  Morehouse  c^*  Mar- 
tins Co..  Columbus,  O. 


GENERAL    INTRODUCTIONS 


80 


TOBACCONISTS'    ADVERTISING 


' 


We  do  lots  of  business,  and  the  reason 
why,  is  because  honesty  is  our  motto. — 
The  Columbine  Music  Co.,  Pueblo,  Colo, 

Our  methods  of  doing  business:  Quote 
the  very  lowest  prices.  Quality  the  best, 
in  consistence  with  price.  Easy  pay- 
ing terms,  to  suit  everyone.  Things  we 
always  aim  to  do:  Treat  everyone  cour- 
teously, make  all  purchases  satisfactory. 
Make  permanent  customers  from  every 
sale. — People's  Furniture  Store,  Dea 
Moines,  la. 

Our  individuality.  Without  decrying 
what  other  stores  do  not  do,  we  ask  the 
public  to  judge  us  as  to  ourselves  alone. 
We  may  make  some  mistakes,  but  we 
are  always  willing  to  rectify  them — for 
it  is  a  fundamental  principle  of  our 
business  to  deal  frankly,  truthfully  and 
honestly  with  all. — The  Hamburger  Store, 
Los  Angeles,  Cal. 

If  you  have  more  than  one  purchase  to 
make,  ask  the  first  salesperson  for  a 
transfer  book.  She  will  enter  your  name 
and  address  on  it,  and  on  the  sales  slip 
of  the  article  you  buy.  Each  time  you 
make  a  subsequent  purchase,  it  will  not 
be  necessary  to  give  your  name  again 
or  any  directions.  The  salesperson  will 
simply  tear  off  one  of  the  numbered 
pasters  in  the  transfer  book  and  put 
it  on  your  package.  So  you  go  through 
the  store — no  paying  or  waiting  for 
change,  no  packages  to  carry,  none  of 
the  little  annoyances  that  sometimes  make 
shopping  tedious.  When  you  are  through 
buying,  any  aisle  man  will  direct  you 
to  the  desk  where  the  whole  bill  may 
be  settled  at  once,  and  you  may  either 
have  all  your  purchases  to  carry  with 
you  or  have  them  sent  through  our  de- 
livery. If  you  have  a  charge  account, 
or  the  goods  are  to  be  sent  C.  O.  D., 
it  is  not  even  necessary  to  do  that.  Any 
aisle  man  or  salesperson  will  take  your 
transfer  book  and  see  that  it  gets  to 
the  right  person.  The  transfer  is  a  con- 
venience for  you  and  for  us,  too.  It 
enables  us  to  collect  all  your  packages 
together  and  deliver  them  in  one  lot — 
the  very  first  delivery  after  we  get  your 
transfer  book  back.  It  enables  you  to 
save  all  the  time  usually  spent  in  re- 
peating your  name  and  address  and  in 
waiting  for  change.  It  is  a  bit  of  the 
store  service  that  should  be  more  univer- 
sally used. — Frederick  Loeser  ^  Co., 
Brooklyn,  N.  Y. 

"Bring  those  colors  back  to  the  line,'' 
roared  the  captain  in  one  of  the  great 
battles  of  the  Civil  War  to  the  daunt- 
less color  bearer,  who  had  gone  far 
ahead  of  his  company.  "What's  the 
matter  with  bringing  the  line  up  to  the 


colors  ?  "  was  the  retort.  This  store  long 
ago  was  too  small  for  the  business  going 
on.  Good  old  friends  said,  "  Spike  your 
guns,  hold  your  ground  and  take  things 
easy.'*  "  No,"  was  the  reply,  "  there  is 
too  much  to  do  that's  worth  doing.  You 
can't  bottle  up  the  sense  and  enthusiasm 
of  the  men  and  women  who  lead  this 
business."  And  now  the  building  is  being 
brought  up  to  the  business.  Last  year 
the  same  lazy  advice  came  again.  '*  Let 
the  business  halt — temporarily  while  re- 
building— you  can  regain  it  all  after- 
wards." Remembering  that  color  bearer 
again,  we  said :  "  There  is  something  in 
this  business  that  won't  let  it  stand  still." 
"  It  is  going  on,  and  on,  and  on ;  we  must 
keep  pace  with  it  by  providing  quarters 
somehow,"  and  with  all  the  condensing 
and  shifting  about  during  the  past  year 
the  business  still  forged  ahead  month 
after  month,  the  June  just  closing  being 
far  ahead  of  other  years. — Wanamaker, 
Philadelphia,  Pa. 

Invincible  bargains. — F.  Auerback  |* 
Bro.,  Salt  Lake  City,  Utah. 

Tremendous  bargains. — /.  M.  High  Co., 
Atlanta,  Oa. 

A  whirlwind  of  bargains. — The  Kleins 
haus  Co.,  Bufalo,  N.  Y. 

Brimful  of  economies. — Hoyt,  Kent, 
Sefton  Co.,  Cleveland,  O. 

Crowd-bringing  attractions. — Frederick 
Loeser,  Brooklyn,  N.  Y. 

Wantable  warm  weather  wearables. — 
The  Utica  Clothiers,  Des  Moines,  la. 

Carnival  of  bargains.— D.  W.  Downey, 
Brockville,  Ont. 

The  stock  is  metropolitan.  The  styles 
cosmopolitan.  The  prices  are  at  the 
minimum  of  market. — The  Nebraska, 
Kansas  City,  Mo. 

A  "  look  in,"  and  a  "  try  on,"  and  the 
result  will  be  that  you  will  walk  out  and 
be  well  pleased. — James  Williamson,  P«- 
terhead,  Scotland. 

Crowds  come  for  vacation  needs. — It's 
a  big  and  busy  week.  The  idea  of  hold- 
ing a  week  of  special  vacation  and  recre- 
ation supply  sales  at  this  time  is  unique,, 
and  has  met  with  great  favor.  All  the 
departments  of  the  store  featuring  mer- 
chandise appropriate  to  the  season  are 
incessantly  busy.  People  who  are  going 
to  the  mountains,  the  seashore  or  out 
into  the  country  are  trouping  here  for 
the  many  things  they  will  require.  Some 
come  for  toilet  preparations,  others  for 
cooler  clothing,  straw  hats,  lighters  shoes, 
belts,  corsets,  under  clothes,  bathing  suits^ 
cameras,  game  outfits  and  the  many 
other  things  needed.— Sie gel  Cooper  Co.^ 
New  York. 


TOBACCONISTS'    ADVERTISING 


81 


GENERAL    INTRODUCTIONS 


Tremendous  eruption  at  the  novelty 
store. — The  Novelty  Store,  Bangor,  Me. 

All  over  the  house  marvelous  values 
are  cropping  up. — Bon  Marche,  Washing- 
ton,  D.  C. 

Bouncing  values. — The  National,  Co- 
lumbus, O. 

Success-assuring  sale  of  sales. — Wm, 
Doerflingefs,  La  Crosse,  Wis. 

An  August  whoop  'em  up  sale. — D. 
Roy  Bowlby,  Davenport,  Iowa. 

Bargain  spots  in  every  stock. — Boston 
Store,  Binghamton,  N.  Y. 

The  bargain  bell  is  ringing. — Old  South 
Clothing  Co.,  Boston,  Mass. 

Values  given  that  are  absolutely  un- 
paralleled.— Ousky's,  Pittsburg,  Pa. 

A  quick  telling  for  hasty  selling. — 
Whitehouse  Dry  Goods  Co.,  Spokane, 

These  items  bespeak  money-savings  of 
the  most  vivid  character. — Livingston 
Bros.,  San  Francisco,  Cal. 

Ideas,  force  desirable  merchandise  to 
the  verge,  and  prices  shrink  accordingly. 
— The  New  Store,  Minneapolis,  Minn. 

More  solid  bargains  to  the  square  foot 
here  than  you'll  find  anywhere  up  and 
down  Brooklyn. — Batterman's,  Brooklyn, 

A  brilliant  period  of  peerless  retail- 
ing. Every  item  a  marvelous  value,  al- 
lowing savings  sensational  in  the  extreme. 
— The  Leader,  Butte,  Mont. 

School  helps  at  lowest  prices. — Let 
the  boys  and  girls  do  their  own  shopping. 
They  enjoy  and  profit  by  the  experience. 
We  have  gathered  together  in  generous 
variety  every  known  help  that  will  make 
school  work  easy  and  pleasurable.  Prices, 
too,  are  the  lowest  possible. — Sibley, 
Lindsay  ^  Curr  Co.,  Rochester,  N.  Y, 

Presto,  the  transformation  is  complete, 
summer  has  gone,  autumn  has  come. 
More  packed  than  ever,  this  store  pre- 
sents an  autumn  dress  with  things  suit- 
able to  the  season.  But  we  haven't  for- 
gotten the  power  of  little  prices,  and 
the  force  that  will  blow  this  grand  stock 
to  scatteration  all  over  this  county  are 
the  littlest  prices  in  New  Jersey  or  New 
York. — Oilmore  ^  O'Keefe,  Jersey  City. 

The  first  of  February  has  come  and 
gone,  with  a  complete  change  in  the 
management  of  this  business,  and  yet 
nothing  suggestive  of  fireworks.  We 
were  told  it  would  be  a  mistake  to  do 
things  quietly,  that  what  Montreal  needed 
was  a  thorough  awakening,  and  that 
everything  depended  on  the  way  we 
started  out.  Perhaps  so,  but  if  we  do 
things  different  from  that  it'll  be  to  do 

GENERAL    INT 


things  better;  and  before  the  year  gets 
very  far  advanced  we  shall  give  sub- 
stantial evidence  of  what  we  can  do. 
Instead  of  waiting  for  changes  and  im- 
provements we  start  right  in  doing  bus- 
iness with  practically  the  same  goods 
and  people.  Because  of  our  determina- 
tion to  open  up  the  spring's  business  with 
an  entirely  new  stock,  our  particular  at- 
tention is  just  now  being  given  to  the 
immediate  disposal  of  such  goods  as 
are  at  present  in  the  building.  No  mat' 
ter  what  their  apparent  value  may  be 
they  are  being  priced  for  an  imme- 
diate sale. — The  John  Murphy  Co.,  Ltd., 
Montreal,  Can. 

Quality  is  the  fundamental  principle 
in  good  storekeeping  as  in  farming. 

It  costs  no  more,  in  the  transportation, 
handling,  warehousing,  insurance,  num- 
ber of  people  employed,  display  and 
advertising,  for  good  qualities  than  for 
poor. 

Dealing  may  safely  be  closer  in  good 
quality  stuffs;  quantities  may  safely  be 
larger;  satisfaction  and  good-will  will  as- 
suredly be  greater. 

Quality  is  our  watchword! — WanO' 
maker's,  Philadelphia,  Pa. 

A  little  talk  on  quality. — There  are  a 
great  many  places  where  you  can  buy 
goods  at  extremely  low  prices,  but  ex- 
perience, except  in  rare  exceptions, 
teaches  us  that  the  goods  are  worth  no 
more  than  the  low  prices  paid  for  them. 

Sometimes  we  wonder  when  reading 
in  others'  advertisements  glowing  de- 
scriptions of  articles  that  they  are  sell- 
ing, but  when  these  goods  are  compared 
with  our  line  of  the  same  articles  ninety- 
nine  cases  in  a  hundred  we  don't  wonder 
long.  Ours  has  the  quality — theirs  has 
not 

Price  is  only  one  of  the  things  to  be 
considered,  for  if  you  fail  to  get  the 
quality  you  simply  throw  away  good 
money,  no  matter  how  small  the  amount 
may  be.  Therefore,  our  policy  is,  and 
always  has  been,  to  sell  the  Right  Qual- 
ity at  the  Right  Price,  and  you  find 
invariably  that  a  lower  price  than  ours 
means  also  a  corresponding  lower  quality. 
It  is  the  combination  of  prices  and 
quality  in  which  this  store  is  strong. — 
Chamber  tin- J  ohnson-Du  Bose  Co.,  At- 
lanta, Oa. 

Test  it  as  you  will,  you'll  find  my 
work  will  please  you. — W,  F,  Kabley, 
Fall  River,  Mass. 

There's  no  use  disputing  about  tastes 
— especially  if  they  are  my  tastes. — The 
Shopper's  Philosophy.  Take  these 
chances  while  they  last. — Edw.  Malley 
Co.,  New  Haven,  Conn. 
RODUCTIONS 


iiii 


82 


TOBACCONISTS'    ADVERTISING 


ICE  CREAM 


t 


"Ah!"  he  said  to  her,  over  their  ice  cream,  "  it  is  very 
sweet,  but  not  so  sweet  as  you." 

"  It  is  soft,"  she  returned  promptly,  "  but  not  so  soft  as 

you," 

"And  it  is  cold,"  he  concluded,  "  but  not  so  cold  as  you." 
— Philadelphia  Press. 


A  couple  of  spoonsful  of  our  ice  cream 
will  convince  you  that  it  is  a  product  of 
exceptional  excellence.  It  is  at  once  ab- 
solutely pure  and  of  choicest  flavor- 
delicious.  Made  from  rich,  wholesome 
cream  and  finest  fresh  fruit,  and  contains 
not  an  atom  that  is  in  the  smallest  de- 
gree deleterious.  Quality  never  varies. 
'Twill  tickle  the  most  fastidious  palate. 
—The  Columbus  Ice  Cream  Co.,  Colum- 
bus, 0. 

Keep  cool  in  warm  weather. — Isn*t  it 
delightful  to  sit  in  comfort  and  partake 
of  our  delicious  ice  cream  on  a  hot  or 
sultry  day?  So  soothing;  so  refreshing! 
We  use  nothing  but  the  purest  of  cream 
and  choicest  of  fruit  flavors.  Adhering 
strictly  to  this  has  attracted  to  us  a 
discriminating  patronage. 

Strawberry  and  chocolate  ice  cream. 
We  are  serving  strawberry  and  chocolate 
ice  cream  which  we  believe  cannot  be 
equaled  anywhere,  at  least  at  the  price 
we  charge.  Our  strawberry  is  flavored 
with  the  very  best  native  berries,  care- 
fully picked  over  and  crushed  by  our- 
selves, the  flavor  they  impart  to  our  ice 
cream  is  delicate  and  delicious.  10 
cents.  Our  chocolate  is  absolutely  dis- 
tinct from  any  chocolate  ice  cream  made 
anywhere  to-day.  It  is  full,  rich,  per- 
fect in  flavor  and  is  acknowledged  by 
lovers  of  this  flavor  to  be  the  best  they 
ever  tasted,  from  the  Atlantic  to  the 
Pacific.  10  cents.— r*«  Two  Cooper 
Drug  Stores,  Plymouth,  Mass. 

Sundaes  are  delicious  confections.  Fruit 
syrup  or  ice  cream.  Probably  you 
know  them  well.  Who  invented  them  is 
uncertain,  but  you  can  get  the  best  at 
our  fountain.  If  you  have  never  tried 
one,  you  owe  yourself  a  treat,  and  we 
€nvy  you  the  new  pleasure  in  store 
for  you. — Towne,  Secombe  ^  Allison,  San 
Bernardino,  Cat. 

Ice  cream.  Take  a  barrel  home  to 
the  children.  Pure  ice  cream  is  good 
for  the  children.  It  is  refreshing,  nour- 
ishing and  healthful.  They  will  enjoy 
it,   too.     BalduflTs   little   barrels   of   ice 


cream  are  filled  with  three  flavors  of 
ice  cream.  Made  from  pure,  sweet 
cream  received  direct  every  morning 
from  Balduff^s  private  dairy  station.  It 
is  highly  flavored  with  pure  flavors  and 
packed  in  the  little  barrels  so  that  they 
will  keep  hard  for  a  long  time  on  a  hot 
day. — Balduf,  Omaha,  Neb. 

Ice  cream.  There's  such  a  difference  in 
ice  cream  that  anyone  who  has  tasted 
Watson's  always  insists  on  getting  it. 
That  is  why  we  are  so  careful  to  have 
all  our  ice  cream  right  up  to  standard. 
Ask  for  Watson's.  Your  dealer  should 
have  it.  Brick  ice  cream  sold  at  all  our 
stores. — Watson's,  Winnipeg,  Can. 

Strawberry  college  ice  as  served  at  our 
fountain  is  most  delicious.  Fresh,  ripe 
strawberries  crushed  and  served  with  our 
"Cooper  quality  "  ice  cream  make  a  com- 
bination both  tempting  and  satisfying  in 
the  extreme.  Everything  served  at  our 
fountain  is  of  the  highest  quality,  pre- 
pared in  the  most  painstaking  manner, 
and  guaranteed  to  please  the  palate  or 
no  money. — The  Cooper  Drug  Co.,  Ply- 
mouth,  Mass. 

A  good  dessert  diminishes  the  disap- 
pointment of  a  hurriedly  prepared  menu 
— it  increases  the  enjoyment  of  the  most 
elaborate  dinner.  Our  ice  cream  makes 
a  delicious  dessert.  It  is  pure,  whole- 
some, and  we  take  pride  in  maintaining 
quality  unsurpassed  in  frozen  dainties. 
Easy  to  get.  Convenient  to  serve. — The 
Palm,  Spokane,  Wash. 

We  stand  for  purity  of  food  stan- 
dards, and  give  our  hearty  indorsement 
to  all  "  pure  food  laws."  Aside  from 
richness  of  taste  and  delicacy  of  flavor, 
we  desire  to  impress  upon  our  customers 
the  purity,  wholesomeness,  digestibility 
and  healthfulness  of  our  products.  We 
know  they  are  pure.  Every  ingredient 
is  tested  for  its  purity  and  nourishing 
quality.  You  just  try  one  order  and 
there  will  be  no  room  for  argument. 
Special  prices  for  charitable  purposes. 
— Pure  Food  Ice  Crsam  Mfg.  Co.,  Jack^ 
sonville,  Flo, 


ICE  CREAM 


TOBACCONISTS'    ADVERTISING 


83 


Strawberries  and  ice  cream  for  dessert 
Is  the  ideal  palate  tickler  for  a  summer 
or  spring  dinner.  We  will  serve  it  to 
you  at  our  ice  cream  parlors  or  send 
you  ice  cream  in  any  flavor  or  in  any 
quantity  desired,  and  delivered  at  your 
door.— Ragsdale  ^'  Everhart,  Sherman. 

You  simply  can't  think  of  anything 
more  appetizing  and  delicious  than  a 
plate  of  our  ice  cream  or  water  ice — 
unless  it's  two  plates.  And  your  initial 
spoonful  will  call  loudly  for  more. 
Others  have  said  it — you  will  say  it 
when  you  have  tasted  and  tested  Rags- 
dale  &  Everhart's  cream.  Glad  to  have 
your  opinion  first  time  you're  this  way. 
Order  by  mail  or  'phone.  Try  a  sam- 
ple at  the  People's  Pharmacy.— i2a^«- 
dale  i5'  Everhart,  Sherman,  Texas. 

9  Brick  ice  cream  for  sale  at  our  stores. 
Our  ice  cream  will  be  found  up  to  our 
regular  high  standard  of  excellence,  and 
this  at  a  time  when  many  find  it  im- 
possible to  obtain  cream,  speaks  volumes. 
We  have  made  arrangements  whereby 
we  can  obtain  plenty  of  cream  all  sum- 
mer.— Watson's,  Winnipeg,  Can. 

My  ice  cream  is  absolutely  pure.  Ice 
cream — good  ice  cream — is  recommended 
by  physicians  the  world  over  as  a  food, 
which,  for  the  purpose  of  keeping  the 
stomach  toned  up  and  the  nerves  in 
shape,  cannot  be  duplicated.  Any  taste 
suited.— F.  E.  Kruse,  Binghamton,  N.  Y. 

Superior  quality  of  ice  cream  is  soon 
appreciated,  as  shown  by  the  increased 
demand  for  our  ice  cream  in  the  short 
time  we  have  been  catering  to  the  family 
trade.  When  you  wish  to  serve  pure, 
smooth  ice  cream  call  Main  500. — The 
Palm,  Spokane,  Wash. 

^  Four  degrees  below  zero  inside  a 
package  of  Busy  Bee  Perfect  Ice  Cream. 
The  coldness  of  the  cream  is  only  a 
small  part  of  its  goodness  that  comes 
only  from  pure,  rich  cream  and  the 
juice  of  ripe  selected  fruits.— T^e  Busy 
Bee,  Columbus,  O. 

Fruited  ice  cream.  Pure,  rich  ice 
cream,  our  ovm  make,  with  crushed  fruit 
dressing.  The  most  delicious  and  satis- 
fying combination.  Try  this  dish  at 
our  fountain. — Towne,  Secombe  ^  Alli- 
son, San  Bernardino,  Cal. 

Thank  you  kindly  for  the  fine  trade 
you  gave  us  on  the  ever  glorious  Fourth. 
And  although  terribly  tired  out,  we  de- 
sire to  say  to  you,  that  the  place  where 
all  the  good  ice  cream  consumed  yester- 
day, came  from,  is  stil!  open  and  hopes 
for  a  continuance  of  your  favors. — Hall 
4"  Co.,  Binghamton,  N.   Y. 

ICE  C 


There  are  as  many  grades  of  ice  cream 
sold  in  Columbus  as  there  are  makers. 
Most  dealers  make  more  than  one  grade, 
but  it  has  been  the  policy  of  the  Busy 
Bee  to  make  but  one  grade,  and  that 
the  very  best.  We  use  nothing  but  rich 
cream,  pure  sugar  and  flavor.  No  milk, 
cornstarch  or  gelatine  in  Busy  Bee 
creams,  and  no  chance  of  a  mistake  in 
getting  second  quality  cream. 

People  once  had  an  idea  that  ice  cream 
was  for  summer  only.  It's  diff'erent  now; 
and  if  you  want  something  new,  make 
some  Nutro-Crisp  ice  cream.  It  has  a 
peachy  flavor,  and  at  the  same  time  re- 
minds you  of  Nesselrode  pudding.  Now 
we  know  you'll  try  it.— T.  E.  Burns  Com- 
pany, Knoxville,  Tenn. 

Special  Sunday  Dinner  Desserts. — Our 
Neapolitan  ice  creams  are  made  special 
to  your  order.  The  choice  of  flavors 
for  your  special  blending  may  include 
any  three  creams  and  an  ice.  Some  of 
the  favorite  creams  are  peach,  bisque, 
nougat,  pistachio,  caramel,  chocolate, 
strawberry  and  vanilla.  The  favorite 
ices  are  lemon,  orange,  pineapple,  straw- 
berry and  tutti-frutti.  Each  brick  of 
Neapolitan  is  wrapped  in  waxed  paper, 
placed  in  a  cardl>oard  box  and  packed  in 
a  special  freezer  that  requires  no  con- 
tact with  the  salty  ice  or  water  when 
serving  the  cream.  Six  good  sized  slices 
can  be  cut  from  a  quart  brick.  Nea- 
politan creams  are  50c  per  quart,  $1.75 
per  gallon.  Plain  bulk  creams  are  40c 
per  quart,  $1.25  per  gallon.— T^c  Busy 
Bee,  Columbus,  O. 

Ice  cream.— With  complete  satisfaction 
in  every  spoonful— that's  the  only  kind 
we  make.  It  has  that  smooth,  rich  taste 
of  pure  Jersey  cream;  the  flavor  is  the 
best  vanilla  bean  and  choice  crushed 
fruits. — The  Columbus  Ice  Cream  Co., 
Columbus,  O. 

Keep  cool  in  warm  weather. — Isn't  it 
delightful  to  sit  in  comfort  and  par- 
take of  our  delicious  ice  cream  on  a  hot 
or  sultry  day?  So  soothing;  so  refresh- 
ing! We  use  nothing  but  the  purest  of 
cream  and  choicest  of  fruit  flavors.  Ad- 
hering strictly  to  this  has  attracted  to 
us  a  discriminating  patronage. — Frank- 
lin's, Salt  Lake  City,  Utah. 

Your  Sunday  Dessert.— WTiat  shall  it 
be  and  where  shall  it  come  from  ?  Wiley's, 
if  you'd  like  a  dessert  that  would  be  in 
keeping  with  your  good  dinner. — Wiley's, 
Atlanta,  Ga. 

You  can't  fool  all  the  people  all  the 
time.  They  know  that  the  ice  cream 
that  comes  from  my  place  is  the  best 
and  that  neighbors  and  friends  all  en- 
joy it— Fred  Kruse,  Binghamton,  y.  Y, 
REAM 


■ 


!" 


I      I 


84 


TOBACCONISTS'    ADVERTISING 


There  is  nothing  so  cooling  and  re- 
freshing as  a  dish  of  Busy  Bee  perfect 
ice  cream.  It  is  made  with  pure,  rich 
cream,  flavored  with  the  finest  vanilla 
and  juice  of  ripe,  choice  fruits.  For  your 
picnic  or  an  afternoon  at  the  park,  take 
a  brick  of  our  Neapolitan. — The  Busy 
Bee,  Columbus,  O. 

With  complete  satisfaction  in  every 
spoonful — that's  the  only  kind  of  ice 
cream  we  make.  It  has  that  smooth,  rich 
taste  of  pure  Jersey  cream;  the  flavor 
is  the  best  vanilla  bean  and  choice 
crushed  fruits. 

A  drop  of  flavor  is  a  small  thing, 
but  it  makes  a  great  difference  in  the 
taste  of  ice  cream  or  ices.  That's  why 
our  ice  cream  is  in  such  demand,  because 
every  quart  of  it  is  made  under  our  su- 
pervision and  we  know  how.  Then  you 
are  sure  of  its  purity  as  nothing  but  rich 
Jersey  cream,  flavored  with  pure  fruit 
juices  or  vanilla  bean  is  ever  used  in  the 
making.  Can't  we  send  you  a  trial  or- 
der? 500  difl'erent  flavors  and  combina- 
tions. Special  designs  and  emblems  for 
every  occasion. 

Picture  of  happiness  that  is  produced 
by  ordering  our  ice  cream.  We  deliver 
any  flavor  in  any  form  to  any  part  of 
the  city.  Nothing  more  healthful  for 
the  children  than  our  pure,  smooth  ice 
cream.  We  would  be  pleased  to  re- 
ceive your  order  for  dinner  to-day. — The 
Palm,  Spokane,  Wash. 

Let  your  next  dessert  be  one  of  our 
frozen  dainties. — For  the  reception,  the 
swell  dinner  and  for  all  occasions  that 
require  a  dessert,  your  selection  could 
not  be  better.  It  will  be  in  keeping 
with  your  elegant  menu.  Our  ice  cream 
and  ices  are  simply  delicious — in  fact, 
the  best  that  can  be  produced  from  the 
purest  cream  and  finest  ripe  fruit  juices. 

Ice  cream  lusciousness  for  the  Sunday 
dinner  is  assured  by  ordering  a  quart 
of  Busy  Bee  peach  ice  cream;  the  most 
delicious  combination  of  peaches  and 
cream.  Ripe,  choice  peaches  are  frozen 
with  thick,  fine  flavored  Jersey  cream, 
and  the  result  is  a  dessert  that  for  fla- 
vor and  creamy  richness  is  unrivaled. — 
The  Busy  Bee,  Columbus,  0. 

Freel's  O.  K.  ice  cream.  I  have  started 
a  wagon  which  will  visit  all  portions  of 
the  city,  supplying  best  grade  of  ice 
cream  ordered  by  'phone  or  direct  from 
wagon.  Other  goods — bread,  pies,  cakes 
— will  also  be  delivered  by  this  wagon 
when  ordered  by  'phone,  but  the  wagon 
will  carry  ice  cream  only  unless  ordered 
specially.— O.  K.  Freel,  Alliance,   O. 

There's  a  diflFerence  in  ice  cream  as  in 
everything  else.    The  cream  we  are  plac- 

iCE  C 


ing  before  the  public  is  beyond  question 
absolutely  pure.  It's  made  under  the 
personal  supervision  of  an  expert,  with 
as  much  thought  and  care  as  though 
made  right  in  the  home.  This  is  worth 
a  great  deal  to  people  who  like  to  be 
sure  about  what  they  are  getting. — T.  S, 
Lawrence,  Norfolk,  Va. 

Crushed  strawberry  ice  cream  made 
with  the  fresh  fruit.  There  is  nothing 
so  altogether  fine  and  exquisite  in  flavor 
as  crushed  strawlierry  ice  cream. — The 
Busy  Bee,  Columbus,  0. 

Treat  yourself  and  your  family  to 
some  of  our  delicious  ice  cream.  It's 
purity  and  richness  surpass  that  made 
by  any  other  house.  Every  process  of 
the  making  is  done  in  absolutely  clean 
vessels  and  all  the  high  quality  of  the 
fine  ingredients  we  use  are  retained. — 
Spokane  Bakery  and  Confectionery  Co., 
Spokane,  Wash. 

Now  try  our  ice  cream!  It  cools  and 
invigorates.  You  can  eat  all  you  want  of 
it  without  fear,  l)ecause  it's  pure  and 
good.  And  it's  rich,  too — you  never  ate 
richer.  Many,  many  flavors — the  pop- 
ular ones — ready  to  serve  at  your  bid- 
ding— at  our  cool  rooms  or  at  your  own 
house. — Fox  |-  Adams,  Bangor,  Me. 

Strawberry  ice  cream.  The  choicest  se- 
lected strawberries  and  bananas  make 
these  two  flavors  of  our  cream  especially 
fine.  Our  pineapple,  vanilla,  chocolate 
and  others  are  the  best  of  their  kind. 

Ice  cream  weather!  And  that  means 
that  we  do  not  intend  that  our  output 
will  suffer  this  year  by  contrast,  any 
more  than  formerly.  French  Delmonico 
a  specialty.  Maple  frappe  is  something 
new  and  delicious.  It  is  original  with  us, 
and  if  your  lawn  party  or  reception 
doesn't  have  it  on  the  menu  card,  you 
have  deprived  your  guests  of  a  tooth- 
some  bite. — Hall  ^'   Co.,   Binghamton. 

That  superb  ice  cream.  The  one  every- 
body praised  last  year,  brut  better  this 
season,  if  possible,  than  ever  before. 
Made  from  rich,  pure  cream,  flavored 
with  real  fruit  flavors.  We  make  it 
ourselves  and  we  do  not  believe  ice 
cream  could  be  more  wholesome  and  de- 
licious. Try  it  at  the  fountain.  Served 
plain  or  with  our  sparkling  ice  cream 
sodas. — Sawyer's  Pharmacy,  Schenectady. 

"How  do  you  always  make  it  so  good  ?  " 
— Scores  of  people  have  asked  us  that 
about  our  ice  cream.  The  secret  of  it 
all  lies  in  using  very  purest  of  cream, 
flavoring,  etc.,  in  freezing  it  thoroughly 
and  in  serving  it  daintily.  Whenever 
you  want  ice  cream — at  home  or  down 
town — we'll  serve  you  promptly. — Foas 
^  Adams,  Bangor ,  Me. 
REAM 


TOBACCONISTS'    ADVERTISING 


85 


A  very  agreeable  surprise  is  in  store 
for  anyone  who  has  not  yet  tasted  our 
ice  cream.  No  one  can  help  but  be  de- 
lighted with  this  pure  cream,  true-fruit- 
flavored  ice  cream.  We  deliver  ice  cream 
anywhere  exactly  on  time  as  ordered  and 
in  any  quantity. — Towne,  Secombe  ^ 
Allison,  San  Bernardino,  Cal. 

You  never  get  tired  of  our  delightful 
ice  cream,  made  from  purest  ingredients; 
It's  always  of  a  uniformly  high  quality. 
Absolutely  pure,  wholesome  and  delicioas. 
All  flavors  of  selected  fruit  juices — 
cooling,  refreshing,  soothing.  Try  it 
once,  and — well,  no  more  need  be  said. 
If  you  want  something  fine  in  ice  cream, 
order  from  us  next  time.  40c  quart 
delivered. — IJoefler  Ice  Cream  Co.,  Buf- 
falo, N.  Y. 

The  ice  cream  we  make  is  rich,  smooth 
and  wholesome.  Pure  country  cream  and 
natural  fruit  flavoring.  Long  experi- 
ence in  the  art  of  cream  making,  a  de- 
sire to  establish  an  enduring  business 
by  giving  you  the  best  that  can  be  pro- 
duced. This  explains  why  K.  &  E.  ice 
cream  is  becoming  so  popular  and  gives 
such  universal  satisfaction. — Kleeman  Sj; 
Enos,  Spokane,  Wash. 

Ice  cream  to  be  healthful,  must  be 
pure.  Pure  ice  cream  must  be  made 
from  pure  cream,  pure  flavor  and  the 
best  grade  of  sugar.  Nothing  else  is 
required  when  the  above  is  used.  Avoid 
imitations  made  from  milk,  cornstarch, 
sea  moss  and  various  coloring  matter. 
Hygeia  is  purity  of  the  highest  standard. 
Ask  for  it.  Served  at  all  leading  foun- 
tains. Made  by  Tacoma  Hygeia  Milk 
Co.,  Tacoma,  Wash. 

Pure,  sanitary  is  every  product  we  put 
out.  Our  ice  cream  is  the  finest  manu- 
factured in  the  city.  Unexcelled  for 
table  use,  socials  and  parties.  Prompt 
deliveries  at  any  time  and  place.  We 
deliver  the  richest  and  most  sanitary  milk 
and  cream  in  the  vallev,  with  dailv  de- 
liveries. — A.  Doyle  ^  Co.,  Saginaw,  Mich. 

Much  obliged  for  the  big  response  to 
our  Saturday  special.  We  will  try  it  and 
keep  making  them  better  and  better  all 
the  time.  When  you  have  that  little 
lawn  party  you  have  been  thinking  about, 
don't  forget  that  it  will  he  hardly  com- 
plete without  our  ice  cream. — Hall  ^  Co., 
Binghamton,  N.   Y. 

Hildebrecht's  ice  cream  is  smooth,  but 
not  of  the  smoothness  which  tells  of  ar- 


tificial endeavor.  It's  rich,  with  the  rich- 
ness of  pasteurized  cream  from  a  regis- 
tered Jersey  diary,  and  ideal  making. 
It's  pure— absolutely.  It  tells,  with  the 
first  spoonful  you  taste,  of  the  efforts 
we  put  forth  to  make  it  the  svnonvm 
of  unexcelled  and  unapproached  good- 
ness. Have  you  tried  it? — HildebretHt 
Catering  Co.,  Trenton,  X.  J. 

What  is  more  delicious  as  a  desseit 
at  home  or  picnic  than  our  deliciously 
pure  ice  cream?  Orders,  whether  they 
be  large  or  small  receive  our  prompt 
and  careful  attention,  assuring  perfect 
satisfaction  in  every  instance.  Don't 
forget  that  we  are  also  prepared  to  fill 
all  orders  for  the  richest  cream  and  sweet 
milk. — Erie  County  Milk  Association, 
Erie,  Pa. 

If  your  children  love  ice  cream  why 
not  order  the  ice  cream  that  is  made 
of  thick,  rich  cream  and  is  absolutely 
pure? 

There  is  no  more  refreshing,  nutritious 
and  palatable  summer  food  than  pure 
ice  cream.  Children  thrive  on  it,  fever 
patients  find  it  a  splendid  diet,  doctors 
recommend  it,  and  we  make  it  out  of 
pure,  rich  cream,  the  best  of  sugar,  the 
finest  of  vanilla  and  the  juice  of  ripe, 
selected  fruits.  It's  a  pity  to  have  any- 
thing so  good  as  ice  cream  made  with 
half  milk,  gelatine  or  cornstarch. — The 
Busy  Bee,  Columbus,  O. 

She  smiles  with  delight  and  so  do  all 
the  patrons  at  Lilly's  Ice  Cream  Parlors, 
where  ice  cream  is  served  that  is  cal- 
culated to  tickle  even  the  most  fastidious 
taste,  made  from  the  very  purest  and 
choicest  of  cream  and  fruit  flavors,  con- 
taining nothing  in  the  smallest  degree 
unhealthful.  It  is  both  delicious  and 
wholesome. — Lilly's  Victoria,  B.  C. 

A  drop  of  flavor  is  a  small  thing,  but 
it  makes  a  great  difference  in  the  taste 
of  ice  cream  or  ices.  That's  why  our 
ice  cream  is  in  such  demand,  because 
every  quart  of  it  is  made  under  our  su- 
pervision and  we  know  how.  Then  you 
are  sure  of  its  purity  as  nothing  but 
rich  Jersey  cream,  flavored  with  pure 
fruit  juices  or  vanilla  bean  is  ever  used 
in  the  making.  Can't  we  send  you  a 
trial  order?  500  different  flavors  and 
combinations.  Special  designs  and  em- 
blems for  every  occasion. — The  Colum- 
bus Ice  Cream  Co.,  Columbus,  O. 


ICE    CREAM 


86 


TOBACCONISTS'    ADVERTISING 


I 

I    ! 

Hi  I 


i   { 


m 


OYSTERS 


The  autobiography  of  an  oyster. — I 
am  born  without  jaws  or  teeth;  but  Fve 
got  fine  muscles,  liver  and  a  heart.  In 
each  year  of  my  life  I  produce  1,200,000 
eggs;  each  of  my  children  is  l-120th  of 
an  inch  in  length;  so,  2,000,000  little 
ones  can  be  crowded  into  a  space  of  one 
cubic  inch. 

I  am  ready  for  the  table  in  from  one 
to  five  years  after  birth.  You  will  never 
find  me  in  cold  parts  of  the  world.  I 
dislike  cold.  In  Ceylon  I  sometimes 
grow  to  a  foot  in  length.  One  of  me 
there  makes  a  stew,  when  I  am  half  a 
foot  broad.  I  am  not  of  much  ac- 
count in  England,  unless  I  am  imported 
there  from  America.  It  makes  me  very 
sad  to  think  of  fetching  up  in  the  Strand 
—I,  who  was  discussed  by  Tiberius  and 
Julius.  I  have  been  the  cause  of  much 
bloodshed.  Men  fight  fierce  battles  for 
me  all  along  the  American  coast,  the 
Italian,  and  the  coasts  of  Kent  and 
Essex. 

If  you  eat  me  raw  you  are  not  at 
all  likely  to  regret  it,  for  I  am  in  a  raw 
state  very  nutritious  and  easily  digested. 
As  a  fry  I  am  inclined  to  be  uninterest- 
ing and  heavy.  So  few  know  how  to 
fry  me.  I  am  about  the  only  animate 
thing  that  can  be  eaten  with  impunity 
in  a  raw  state.  Parasites  cannot  exist 
in  me  as  they  can  in  chops  and  steaks 
and  fruits.  I  am  a  pretty  good  friend 
to  man.  And  to  woman.  Look  at  the 
pearls  I've  given  her.  Thackeray  has 
compared  me  in  a  raw  state  to  a  new 
baby.  Yet  I  never  kept  him  awake 
nights. 

I'm  not  half  bad  in  a  stew;  but  as 
a  roast  in  the  shell  all  the  poetry  in  me 
comes  out.  Then  I  sizzle  with  emotion, 
in  butter,  red  pepper  and  a  little  sauce. 
The  clam  is  like  the  driver  of  a  han- 
som cab  then— not  in  it  with  me.  The 
clam!  That  commonplace  fellow!  I 
avoid  him  as  much  as  possible.  I  am 
not  a  snob,  nor  yet  a  cad,  but  I  really 
must  not  be  expected  to  fraternize  with 
the  clam,  nor  can  I  discuss  him.  The 
line  must  be  drawn.  He's  not  in  the 
Four  Hundred.  Well,  I  am.— Blue 
Pointe.— IFwi.  F.  Libbey,  New  York, 

In  the  first  rank  the  oyster  finds  its 
place.  It's  appreciated  alike  by  the 
untutored  savage  and  the  cultured  bon 
vivant,  for  the  simple  reason  that  it's 
delicious,  nourishing,  strengthenings 
and  we  furnish  it  in  its  best  estate — 
fresh,  tender,  juicy;  to  be   eaten   raw. 


OYSTERS 


fried,  stewed,  broiled,  roasted,  or  any 
way  you  prefer  it.  Remember  that  our 
demand  is  such  that  we  have  no  left 
over  stock,  and  every  day's  supply  is 
just  from  the  shell,  where  it  was  alive. 
^American  Fish  Co.,  Sacramento,  Cat. 

Mill  pond  oysters.  The  aristocrats  of 
oysterdom  need  no  introduction  to  oyster 
lovers.  They're  medium  in  size— plump 
—and  have  a  flavor  that  places  them  in 
a  class  by  themse\yes.—H ildebrecht's, 
Trenton,  N.  J. 

The  oyster  season  opens  with  Septem- 
ber. The  oysters  we  use  are  of  fine 
flavor  and  good  size.  We  serve  them 
in  many  ways.  A  busy  bee  Baltimore 
broil  on  toast  is  a  favorite.— rA«  Busy 
Bee,  Columbus,  Ohio. 

Deep  sea  oysters  shipped  to  us  daily 
in  sealed  packages.  No  other  dealer  in 
this  city  has  an  oyster  trade  as  large 
as  ours  and  we  attribute  this  growth  in 
our  oyster  business  to  the  quality  of  the 
oysters  we  sell.  Always  during  the 
oyster  season  you  will  find  here  the  va- 
rieties common  to  this  part  of  the  world 
and  if  we  supply  you,  you  will  have  no 
complaint  to  make  on  the  quality. — 
Ueagerty's,  Binghamton,  N.   Y. 

Not  everj'body  knows  the  difference 
between  the  oysters  fresh  from  the  oys- 
ter beds  and  those  which  have  laid 
around  a  cold  storage  house  several 
days,  or  weeks,  before  being  shipped. 
If  you  are  an  oyster  connoisseur  and 
want  only  the  freshest  and  most  luscious 
bivalves  send  your  order  here— then 
you  can  make  your  own  comparisons. — 
Price  Fish  Co,,  Rochester,  N.  Y. 

We  lead  in  sea  food  and  our  leader  is 
Oysters.  You  could  not  get  better  oys- 
ters in  Baltimore  than  we  serve  right 
here  in  the  heart  of  Chicago.  Our  oys- 
ter shipments  come  direct  from  the 
coast  daily  by  express  and  the  bivalves 
are  packed  in  special  packages  iced  for 
the  trip.  Two  days  after  our  oysters 
are  removed  from  the  bottom  of  the  sea 
you  can  enjoy  them  in  your  home — 
that's  just  the  right  length  of  time,  we 
are  told,  to  make  the  oyster  perfectly 
edible.— 3/or^on'*,  Chicago,  III. 

Oysters!  Oysters!  Season's  open  to- 
day. We're  all  ready  with  fresh-from- 
the-coast  oysters  of  the  finest  quality. 
Never  saw  oysters  better  at  the  opening 
of  the  season  than  this  year.  You'll  say 
so  too  if  you  send  your  order  here.— 
Fulton  Market,  Pittsburg, 


TOBACCONISTS'    ADVERTISING 


87 


FHRASES 


A  bargain  harvest. — Badger's,  Balti- 
more, yid. 

Another  bargain  budget. — Adams  Dry 
Goods  Co.,  New  York. 

Big  dump  sale.— 5.  Heyman's,  New- 
ark, N.  J, 

Saving  opportunities  extraordinary. — 
A.  M.  Rothchild  ^  Co.,  Chicago,  III. 

Bargains  that  defy  all  competition. — 
McWhirr's  Emporium,  Fall  River. 

The  bargain  sparks  fly  thick  and  fast. 
— Austin  Brothers,   West  field,  Mass. 

The  selling  of  midsummer  merchan- 
di.se  is  quickening  the  already  rapid 
strides  of  this  busy  store. — Jones  Dry 
Goods  Co.,  Kansas  City,  Mo. 

Bargain  gems. — The  Anderson  Co., 
Buffalo,  N.  Y. 

Enticing  values. — Adams  D.  O.  Co., 
New  York. 

Huge  values. — L.  S.  Plaut  ^  Co., 
Neirark,  N.  J. 

Mountains  of  bargains. — The  Globe, 
St.  Louis,  Mo. 

Unmatchable  bargains. — The  Hub, 
Kansas  City,  Mo. 

Cozy  items. — A.  D.  Matthews*  Sons, 
Brooklyn,  N.   Y. 

More  Monday  messages. — Goodfel- 
low's,  Minneapolis,  Minn. 

Business  boomers. — The  Metropolitan 
Dry    Goods   Co.,   Saginaw,   Mich. 

An  excellent  barometer  of  the  econ- 
omic conditions  prevalent  in  the  com- 
munity is  the  dress  goods  department  of 
this  establishment.  —  M.  Kelvey*s, 
Yonngstown,  Ohio. 

Happy  Chance  for  frugal  folks. — 
Campbell's,  Pittsburg,  Pa. 

The  mightiest  sale  of  a  decade. — The 
Fair,  Baker  City,  Ore. 

A  conventicle  of  convention  bargains. 
— W.  R.  Bennett  Co.,  Omaha,  Neb. 

A  blending  of  elegance  and  economy. 
— The  Broadway  Dry  Goods  Co.,  Los 
Angeles,  Cal. 

The  store  will  be  bristling  with  bar- 
gains.— The  Gamble  Desmond  Co.,  New 
Haven,  Conn. 

A  bevy  of  bargains. — Goodfellow's^ 
Minneapolis,  Minn. 

Sizzling  hot  bargains. — Cohn's,  Salt 
Lake  City,  Utah, 


It  is  practical  economy  to  buy  at 
Saunders',  Victoria,  B.  C. 

Odd  pickings  from  the  countless  bar- 
gains.— W.   B.   Penn,  Bowerston,   O. 

A  few  Saturday  hot  shots. — Royce 
Dry  Goods  Co.,  Kansas  City,  Mo. 

Every  item  a  fighting  argument  for 
Hale's. — Hale's,  Los  Angeles,   Cal. 

There's  a  steady  roll  of  bargains  here. 
— The  People's  Store,  Taylorville,  III. 

A  veritable  harvest  of  bargains. — 
Household  Credit  and  Auction  Co., 
Pittsburg,  Pa. 

More  stalwart  evidence  of  the  dollar's 
buying  power. — The  Boston  Store,  Mil- 
waukee, Wis. 

The  Power  of  Your  Money  Never 
Commanded  so  Much  as  Here. — Golden- 
berg's,  Washington,  D.  C. 

Quantities  are  enormously  reduced, 
but  values  are  as  great  as  ever. — The 
Robert  Simpson  Co.,  Toronto,  Ont. 

Ransacking  sale. — Imperial  Dept. 
Store,  Altoona,  Pa. 

A  bulletin  of  store  doings. — Kauf- 
man* s,    Pittsburg,    Pa. 

Astounding  bargains  in  every  section. 
— Bergner's,  Peoria,  III. 

Sale  interest  is  at  fever  heat  here. — 
Goldenberg's,   Washington,  D.  C. 

Another  aggregation  of  choice  bar- 
gains.— J.  N.  Adam  4*  Co.,  Bufalo. 

The  Paramount  under  price  sale. — 
Stickle y-Brandt  Co.,  Binghamton,  N.   Y. 

The  most  unmerciful  slaughter  sale. — 
Garbode,  Eibaud  ^  Co.,  Galveston,  Tex. 

Thirty  flashes  from  Boston's  bargain 
center. — Houghton     4*    Dutton,    Boston. 

A  Monday  marshaling  of  forceful 
facts. — Frederick  Loeser  ^  Co.,  Brook- 
lyn, N.  Y. 

Fresh  ammunition  from  the  manv  sales 
at  our  store. — Wanamaker's,  Philadel- 
phia, Pa. 

Our  message  points  the  way  to  econ- 
omy and  satisfaction. — Cobb,  Bates  ^ 
Yerxa,  Taunton,  Mass. 

An  assemblage  of  amazing  after-in- 
ventory economizing  opportunities.-— 
Siegel  Cooper  Co.,  Chicago,  III. 

Bargains  galore. — Ben  Spears,  Mem' 
phis,  Tenn. 


i''\ 


PHRASES 


88 


TOBACCONISTS'    ADVERTISING 


, 


Plumpest    yalues.—Schipper  «J-  Block, 
Peoria,  III, 

Peerless  offerings. — The  Leader,  Min- 
neapolis, Minn. 

A  keep-busy  sale. — W.  C.  Loftu*  ^ 
Co.,  New  York 

An  aggressively  conducted  price  re- 
duction  sale.— Kaufman's,   Pittsburg. 

Never  such  a  focus  of  opportunities. 
—W.  V.  Snyder  ^  Co.,  Newark,  N,  J, 

Echoes  from  the  February  sale. — 
Broad  waif  Department  Store,  Los  An- 
geles, Cal. 

Bargains  that  require  no  talk  to 
recommend  them. — The  Furst  Co.,  Jer- 
sey City,  N.  J. 

Our  stock  bristles  with  variety.—^. 
D.  Baughman,  Charlotte,  Mich. 

When   you   trade   here   rou   get   what 
you  believe  you  are  getting.— Frederic* 
Bustombe  S^  Co.,  Vancouver,  B.  C, 
^It  pays  to  trade  at  Day's,  Peoria,  III. 

Bargains  with  a  great  big  B. — Boone's, 
Fall  River,  Mass, 

Third  week  of  Donnelly's  clear-away 
sale  that  has  set  the  town  a-talking. — 
Donnelly's,  Trenton,  N,  J, 

Bargains  scattered  broadcast.— Ber^- 
ner's,  Peoria,  III. 

Trade-inspiring  chances.  —  Boston 
Store,  Milwaukee,  Wis. 

Topsy  turvy  sale.— B'lray  Department 
Store,  Los  Angeles,  Cat. 

An  aggregation  of  values. — Columbus 
D,  O.  Co.,  Columbus,  O. 

Ridiculous  November  values. — Stone, 
Fisher  ^  Lane,  Tacoma,  Wash. 

Fascinations  for  fertile  Friday.—^. 
D,  Matthews'  Sons,  Brooklyn,  N.  Y. 

\A  good,  big  departmentful  of  sturdy 
values.— C^a».  //.  Baer,  York,  Pa. 

This  quit  business  sale  is  the  cynosure 
of  all  eyes.— Fisher,  Topeka,  Kan. 

Here's  a  chapter  of  true  economy. — 
Hudson's  Bay  Stores,   Vancouver,  B.  C. 

A  sale  that  will  prove  an  irresistible 
trade   magnet. — Hunter's,  Memphis. 

Some  rattling  good  remnant  values. — 
8.  Kahn,  Sons  4-  Co.,  Washuujton,  D,  C, 

November  sales  rich  in  economy  op- 
porhinii'ies.—Whitehouse,  D.  G.  Co., 
Spokane,  Wash. 

Farlinger's  for  quality.—^.  W,  Far- 
linger,  Atlanta,  Oa. 

If  it  comes  from  Gately's  it's  good. — 
Oately's,  Bloomington,  III. 

Jaunty,  picturesque  creations. — Man^ 
del  Bros.,  Chicago,  III. 


Something  doing  at  Small's.— .S'maW, 
the  Big  Shoeman,  Troy,  N.  Y. 

There  can  only  be  one  best  store. — 
Perlmutter's,  Jersey  City,  N,  J, 

Where  your  money  buys  most. — Ilapp 
^  Marks,  South  Bend,  Ind. 

Undoubtedly  the  house  to  trade  at. — 
Barnard,  Sumner  <.^'  Putnam  Co.,  Wor- 
cester, Mass. 

All  trolley  car  lines  give  transfers  to 
Springfield  Ave. — S.  Heyman's,  New- 
ark, N.  J, 

We  do  not  try  to  sell  you  something 
else. — B.  S.  Cooban  ^  Co.,  druggists, 
Chicago,  III, 

What  we  advertise  we  sell;  what  we 
sell  advertises  us. — The  Bee  Hive,  Char- 
lotte, N.  C. 

If  you  bought  it  at  the  Unique,  it's 
right  up  to  date. — The  Unique  Cloak 
and  Suit  House,  Los  Angeles,  Cal. 

"  Always  the  l)est  of  everything  for 
the  least  money."  That's  our  store 
motto.— and  lived  up  to. — ^'.  Kann,  Sons 
4"  Co.,  Washington,  D.  C, 

"  I  undersell."—/.  W.  Jennings,  Wash- 
ington, D,  C. 

"Sellers  of  good  clothes. —5i**oii  ^ 
Sewell,    Milwaukee,    Wis. 

"  Sommers  sells  it  for  less."—!).  Som^ 
mers  4-  Co.,  Indianapolis,  Ind, 

"If  they're  Rich's  shoes  they're  prop- 
er."—B.  Rich's  Sons,   Washington,  D.  C. 

"If  you  want  the  best  get  it  at 
Jacobs's." — Jacobs's  Pharmacy,  Mont- 
gomery, Ala. 

"Always  ahead  of  the  line— right  up 
to  this  evening." — Grove  Department 
Store,  Morris,  Minn, 

An  epidemic  of  enthusiasm. — Boston 
Store,  Milwaukee,  Wis. 

This  store's  policy  is  to  satisfy.— T^<? 
Palace  Clothing  Co.,  Kansas  City,  Mo. 

You  need  not  buy  l)ecause  you  look,  or 
keep  because  you  buy. — A.  J,  Kelley 
Company,  New  York. 

Customers  receive  the  same  treatment 
from  our  hands  that  we  demand  of  the 
makers.- DamV/   Bros.,   Atlanta,   Ga, 

Please  give  the  delivery  department  a 
chance — this  is  hot  weather  to  hurry 
horses. — A,  D,  Matthews'  Sons,  Brook- 
lyn, N.  Y, 

We  clothe  the  feet  complete.— Da/*- 
heimer,  Baltimore,  Md. 

"  Not  on  display  but  on  sale.** — Jonas 
^  Geldner,  San  Bernardino,  Cal, 

Counter-crowding  values. — The  Gold' 
rnberg  Store,  Washington,  D,  C, 


PHRASES 


TOBACCONISTS'    ADVERTISING 


89 


Lookers  become  buyers  at  our  open- 
ing.— Cheny  ^  Co.,  New  Bedford, 

Quantities  limited  (don't  want  all  our 
""eggs  in  one  basket"). — Evans,  Mun- 
zer,  Pickering  ^  Co.,  Minneapolis,  Minn. 

The  path  of  satisfaction  leads  to  our 
doors. 

Nothing  but  the  best  satisfies  some; 
nothing  but  giving  satisfaction  satisfies 
us. 

The  best  known,  best  grown,  and  best 
roasted  coffee. 

Genuine  goods,  not  substitutes  or 
imitations. 

It  is  our  ability  to  purchase  that 
makes  good  purchasing  here. 

Not  to  know  our  store  is  a  misfortune. 

The  wise  man  not  only  knows  a  bar- 
gain, but  he  gets  it  here. 

We  work  to  eliminate  faults  and 
fault-finding. 

We  lose  money  on  many  sales  to  make 
our  selling  satisfactory. —  — 

Watching  for  what  is  new  and  good 
is  a  part  of  our  business. 

Things  rarely  called  for  we  buy  to 
complete  our  stock. 

Remnants  and  left-overs  go  without 
reference  to  price. 

We  sell  the  goods,  but  not  the  buyers 
of  them. 

We  are  glad  to  be  told. 

^-Selected  N,  Y,  Stores. 

A  stray  straw  just  to  show  how  the 
bargain  winds  are  blowing  in  this  store. 
— Matthews  Bros.,   Waco,  Texas, 

"If  you  get  it  here,  it's  the  best.**— 

Cuernsey  ^  Murray,  Kansas  City,  Mo, 

,  "  Better   store    keeping   brings    better 

results.'*— <S.  P,  Dunham  ^  Co.,  Trenton. 

"If  it  comes  from  D.  Sommers  &  Co. 
it  will  wear." — D,  Sommers  ^  Co.,  In- 
dianapolis,   Ind. 

"Distinction  in  dress,"  and  again 
•*  Distinction  in  dress." — Edward  Lang 
4*  Co.,  Memphis,  Tenn, 

"  Take  it  for  granted  we  have  what 
you  want  as  you  want  it." — Novi-Modi 
Costume  Co.,  Montreal,  Can. 

Quality  benefits. — Fred'k  Loeser  ^  Co., 
Brooklyn,  N.  Y, 

Some  of  the  top  notchers. — McKel- 
««y'*,  Youngstown,  O, 

Every  item  cut  to  the  quick.— A'ccr**, 
Minneapolis,  Minn, 

Extraordinary  little  askings.— Bo*<on 
atore,  Milwaukee,  Wis, 

Autumn  merchandise  delights. — Bern- 
heimer's,  Kansas  City,  Mo. 

A  host  of  incomparable  values. — 
atump  ^  Lyford,  Washington,  D.  C. 


Many  bargains  to  be  plucked. — The 
Broadway  Dept.  Store,  Los  Angeles, 

A  charming  assembly  of  feminine  fash- 
ions.— Solomon  ^  Reuben,  Pittsburg. 

The  Emporium  bargain  list  off^ers  un- 
usual saving  possibilities. — The  Empo- 
rium, Spokane,   Wash. 

Sunbeam  chances  which  you  really 
can't  allow  to  pass  unheeded. — Simpson, 
Ontario,  Can. 

Cold  weather  needfuls  priced  on  an 
economy  basis. — The  Fair,  Muncie,  Ind, 

Sweep  sale. — Like  a  tornado,  sweeps 
everything  in  its  path.  While  a  tornado 
knows  no  fear,  shows  no  mercy,  we  are 
human  and  shall  strive  at  all  times  to 
better  the  condition  of  mankind. — Stone, 
Fisher  ^  Lane,  Tacoma,  Wash, 

Friday  feminine  financiers  can  save 
on  these  items. — The  Gold  Mine,  Colum- 
bus, O, 

Crowd  accumulators. — CampbeWs, 

Pittsburg,   Pa, 

A  host  of  mighty  values. — Perlmut- 
ter's, Jersey   City,  N.  J. 

Sweeping  mark-downs. — Gold  Mine 
Stores,  Columbus,  Ohio. 

A  veritable  feast  of  bargains. — A,  M, 
Rothschild,  Chicago,  III. 

A  busy  whirl  of  bargains. — The  Globe 
Warehouse,  Scranton,  Pa. 

Another  banner  bargain  budget. — 
Adams  D.  G.  Co.,  New  York, 

Special  Saturday  snaps  that  are  bona- 
fide. — Hudson's  Bay  Stores,   Vancouver. 

Every  item  a  bargain.  Every  bargain 
is  genuine. — I,  N.  Martin  D,  G,  Co.,  Pe- 
oria, III, 

Opportunities  for  economy  never  so 
plentiful  or  pronounced. — Boston  Store, 
Milwaukee,  Wis, 

If  we  show  it  it's  right. — Perlmutter's, 
Jersey  City,  N.  J. 

When  we  advertise  bargains  we  sell 
bargains. — Chas,  S,  Kingsberry  ^  Co., 
Atlanta,  Ga. 

We  do  always  as  we  advertise.  Our 
methods  are  strictly  business. — H.  C, 
Wendland  ^  Co.,  Bay  City,  Mich, 

If  it  comes  from  Nevius  Bros,  it'll  be 
all  right  always — money  back  if  not  so. — 
Nevius  Bros.  Co.,  Trenton,  N,  J, 

June-beating  specials. — Saks  8[  Co., 
Washington,  D.  C. 

A  feast  for  bargain  seekers. — The  Fa- 
mous,  Atlanta,    Ga. 

A  focus  of  timely  merchandise  advan- 
tages.— Frederick  Loeser  ^  Co.,  Brook- 
lyn, N.    Y. 


PHRASES 


90 


TOBACCONISTS'    ADVERTISING 


|lfl 


I*' 


The  most  and  best  for  your  money. — 
Whitehouse  Dry  Goods  Co.,  Spokane, 

The  climax-capping  of  modern-day 
buying  is  depicted  in  this  sale.— ,S.  Kann 
Sons  ^  Co.,  Baltimore,  Md, 

Travelers'  helps.— All  the  handy  things 
you  need  to  make  your  trip  a  pleasure. 
^—Wanamaker's,  Philadelphia, 

The  red  hot  bargain  coals  will  be 
grabbed  from  the  seething  mass  with 
gold  and  silver  tongs.— J3arA:er'*,  Los 
Angeles,  Cat. 

Every  pocketbook  will  welcome  this 
news ! — Ueavenrich  Bros.  ^  Co.,  Saginaw, 

Here  you  find  what  you  want  in  such 
Variety  as  assures  perfect  conformity  to 
your  individual  taste.— Rosenbaun  Co., 
Pittsburg,  Pa. 

Comforting  news  for  these  warm  days. 
As  the  thermometer  goes  up  our  prices 
come  down. — Goldberg  Bros,  Detroit. 

A  dollar  or  two  will  do.— Spear  ^  Co., 
Pittsburg,  Pa, 

Get  it  at  Evans's. — Evans,  Druggist, 
Philadelphia,  Pa. 

If  you  get  it  at  Aaron's,  you  get  it 
good.— ^r.  S.  Aaron,  Altoona,  Pa. 

Tempting  values.— T^«   Fair,  Muncie, 

Some  hot  bargains — Goldstein's, 
Youngstown,   O, 

Hot  weather  necessities. — Gray  ^  Dud- 
ley Hardware   Co.,  Sashville,   Tenn, 

Banner  bargain  sale. — T.  G.  Webber, 
Salt  Lake  City,  Utah. 

Brisk  looking  for  bargains. — Hochs^ 
child,  Kohn  ^  Co.,  Baltimore,  Md. 

A  few  pointers  bargainward. — Crosby 
Bros.,  Topeka,  Kan, 

A  slaughter  of  the  innocents. — The 
Fashion,  Bangor,  Me. 

A  feast  of  bargains. — Griffins,  Al- 
toona, 

A  big  barricade  of  bargains.— .4.  D, 
Matthew's  Sons,  Brooklyn,  N.  Y, 

Stylish  nobby  Summer  clothing  popu- 
larly priced.— Hamburger's,  Los  Angeles, 

A  sterling  sensational  sale  of  new 
seasonable  suits,  in  which  quality  and 
durability  predominate. — The  Surprise 
Store,   Pittsburg,   Pa. 

We  do  what  we  advertise  to  do.— 
George  H,  Alf,  Burlington,  la. 

We  always  have  what  we  advertise. — 
The  W.  J.  Woods  Co.,  Worcester,  Mass, 

When  Anderson  says  so  it  means  some- 
thing.-H^.  A,  Anderson  ^  Co.,  Gales- 
burg,  III. 

Now's  the  time  to  make  by  spending. 
—Wolf  Greisheim  ^  Son,  Bloomington. 


TOBACCONISTS'    ADVERTISING 


91 


Sundry  news-notes  that  you  will  doubt- 
less find  interesting,  for'  a  busy  day's 
selling.— TA*  Wanamaker  Store,  New 
York, 

A  dozen  seed  thoughts.— Camp6c//'*, 
Pittsburg,  Pa. 

Watch,  wait,  wonder.     A  new  ad.  very 
soon.— y.  R.  Bradley  Co.,  Reno,  Nev, 
Ribbon  splurge. 
Good  ribbon  news. 
Great  waist  carnival. 
Trade  winning  values. 
Another  rousing  sale. 
Final  skirt  reductions. 
Toilet  articles  in  uproar. 
A  grand  hoisery  bargain. 
Phenomenal  suit  offerings. 
Grand  values  in  millinery. 
Gloves  at  give-away  prices. 
Spring's  finest  coats  reduced. 
Notice  our  many  "specials.** 
More   odd    lines   in   wall   paper. 
Visions  of  summer  loveliness. 
Marvelous   underwear  bargains. 
Come   early    for   these   curtains. 
Prices  in   wool  take   a   tumble. 
Rare  values  in  skirts  and  coats. 
Never  such  values  in  furniture. 
An  opportune  sale  in  Cluny  lace. 
Savings  on  household  necessities. 
Unusual  values  in  the  linen  room. 
Rich  cut  glass  for  June  weddings. 
Dress  goods  and  silks  slaughtered. 
Delightful  glove  bargains  Tuesday. 
Profits  shaved  to  the  quick  in  staples. 
Prices  talk  here  Monday  and  Tuesday. 
Pretty  undermuslins  at  special  prices. 
Fashion  leaders  for  women's  wearables. 
Note  these  exceptional  furniture  values. 
Great  sale  of  women's  and  girls'  ap- 
parel. 

Come   and    see   these   exquisite   white 
goods. 

Fruitful,  fleeting  Friday  only  bargains. 
Bargain  snaps  in  the  juvenile  section. 
The  house  furnishing  sale  you've  waited 
for. 

Here*s  a  whirlwind  value  in  bleached 
cotton. 

An   early   morning   rally  to    the  boot 
section. 

Unmatchable  apparel  values  for  every- 
body. 

Magnificent  array  of  special  silk  bar- 
gains. 

Sacrifice  sale  of  carpets,  rugs  and  lino- 
leums. 

The   finest   bargain  of  the  season   in 
white  waists. 

Children's  dresses   in   handsome   style 
variety. 

Ribbons  will  take  wings  to  themselves 
to-day. 

Extra   special  bargains   in  men's   fur 
felt  fedoras. 


PHRASES 


These  prices  actually  shout  their 
economy. 

Sweeping  reductions  on  all  ladies* 
outer  garments. 

The  garment  department  should  be 
visited  this  week. 

Prices  are  down,  way  down,  on  these 
dress  goods. 

All  at  prices  really  less  than  the  ma- 
terial would  cost  you. 

Continuing  to-morrow,  the  greatest 
coat  sale  of  the  year. 

Fresh  lines  of  wanted  merchandise 
strongly  featured. 

Bargain  interests  center  here  Satur- 
day, shoppers  well  know. 

Extra  values  throughout  the  house  dur- 
ing May  white  sale. 

Embroidered  shirt  waists  will  be  "all 
the  go,"  this  season. 

Refrigerators.  Housefurnishings  in  a 
notable  underprice  sale. 

A  silk  bargain  that  will  make  things 
lively  at  the  silk  counter. 

These  underselling  values  should  tempt 
you  to  buy  your  apparel  here. 

Monday  specials  of  great  interest  to 
those  not  adverse  to  splendid  saving. 

To-morrow,  a  May-day  carnival  of  ir- 
resistible  values   in   all   departments. 

Profitable  because  the  bargains  offered 
are  greater  than  ever  offered  before. 

Why  not  make  this  stationery  offer  for 
to-day  spell  0-p-p-o-r-t-u-n-i-t-y  for 
you? 

Head  and  shoulders  above  anything  of 
its  kind  is  our  Friday  special  hour  sale. 

Warm  weather  bargains:  Cool,  com- 
fortable dressing  sacques,  also  at  parts 
of  prices. 

A  suit  to  suit. 
Hoisery  inducements. 
Clothing  prices  cut  deep. 
Splendid  summer  specials. 
Notions  and  drug  sundries. 
Unexcelled  clothing  for  men. 
Boys'  oxfords  at  lower  prices. 
Our   greatest  July  ribbon  sale. 
Noteworthy  bargain  offerings. 
Other  superior  summer  values. 
Final  clean-sweep  of  millinery. 
Big  savings   for  prompt  buyers. 
Shoe  savings  of  unusual  interest. 
A  price  magnet  in  men's  clothing. 
All  milliners  flowers  at  half  price. 
Summer  shirtwaists  to  race  away. 
A  price  upheaval  in  women's  suits. 
Friday  bargains  for  thrifty  housewives. 
Not  cheap  clothing,  but  good  clothing 
cheap. 

A  list  of  underpriced  silk  specials  for 
Saturday's   selling. 

The  best  values  and  handsomest  styles 
we  have  ever  offered. 

PH 


Phenomenal  value-giving  marks  this, 
the  sale  of  all  underwear  sales. 

Women's  tasteful,  refined  summer  gar- 
ments  of  surpassing  merit. 

Tremendous  reduction  on  a  mammoth 
assortment  of  women's  natty  hats. 

Money-saving  values. 

Last  day  of  hurry  out  prices. 

A  price  surprise  among  the  purses. 

Small  oriental  rugs  at  little  prices. 

Beautiful  assortment  of  neckwear. 

Very  attractive  values  in  men's  furs. 

Unusually  low  prices  on  atheletic 
goods. 

Unusual  opportunities  in  parlor  pieces. 

In  the  cloak  department  points  of 
merit. 

The  most  phenomenal  values  ever 
given. 

A  large  assortment  of  fancy  handker- 
chiefs. 

A  list  of  good  gift  suggestions  in 
furniture. 

Prices  the  lowest,  qualities  beyond 
question. 

The  particular  boot  for  particular 
women. 

Quality  costs  us  more,  but  it  holds  our 
trade. 

Greater  reductions  than  were  ever  be- 
fore offered. 

Women's  underwear  at  remarkable  re- 
ductions. 

Special  values  that  will  realize  your 
highest  expectations. 

Surprising  values. 

Incomparable  prices. 

Vigorous  price-cutting. 

Many  robust  bargains  here. 

Extraordinarv  values  in  coats. 

Economies  in   the   clothing  corner. 

Price  magnets   from  the  millinery. 

Absolutely  without  equal  anywhere. 

Fancy  goods  to  be  almost  given  away. 

Perfect  goods — greatly  reduced  prices. 

Savings  for  you  in  gloves  and  hosierj'. 

Price  attractions  among  the  fancy 
goods. 

The  best  possible  article — the  lowest 
possible  price. 

The  best  chance  of  the  year  to  save 
money  on  footwear. 

Baby  wear  offerings — absolutely  with- 
out equal  anywhere. 

Strong  enough  to  attract  a  liberal 
eight  o'clock  response  to  this  announce- 
ment— pay  you  to  be  here. 

Reductions  that  are  truly  remarkable 
for  extremeness. 

This  sale  of  undermuslins  brings  econ- 
omy  to   thousands. 

Extraordinary  price  cutting  to  reduce 
stock  at  once. 

Come  to  us  when  you  want  a  heaping 
money's  worth. 

RASES 


Il 


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I 


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!         J 


r  I 


92 


TOBACCONISTS'    ADVEKTISING 


We  sweep  out  all  stocks  with  the  big 
broom  of  t,mall  prices. 

The  big  half-price  sale  of  women's 
tailored   suits   swings   merrily  on. 

All  merchandise  must  be*  sold  in  its 
season  regardless  of  consequences. 

It's  a  good  time  to  save  money  on 
kitchen  and  other  housekeeping  articles 
here. 

Enormous  savings  effected  for  home 
keepers    by   our    advance    purchases. 

The  most  popular  carpet  store  where 
low  prices  and  good  quality  reign  su- 
preme. 

In  taking  inventory  we  have  run  across 
liundreds  of  short  lengths,  and  even 
skirt  and  suit  patterns  of  broken  lines 
which  we  desire  to  clean  up  quickly  aad 
have  just  cut  the  price  in  two. 

We've  completed  an  inventory  of  our 
stock  and  find  ourselves  possessed  of  a 
large  number  of  odd  pieces  which,  fol- 
lowing our  semi-annual  custom,  we  will 
•dispose  of  by  a  clearance  sale  during 
January  at  prices  some  of  which  are  be- 
low cost,  and  others  most  liberal  re- 
ductions. The  articles  are  all  good,  each 
being  perfect  in  quality  and  construction. 

Meats   of   best   quality. 

Superlative  values  in  staples. 

A  money-saving  opportunity. 

Extremely  good  glove  values. 

Strong  price  magnets  in  the  millinery. 

A  hurry-up  clearance  in  women's  coats. 

Tempting  dollar  values  in  the  shoe 
section. 

Saturday  a  great  day  in  the  clothing 
corner. 

Chance  to  buy  a  beautiful,  luxurious 
fur  coat. 

Such  wonderful  bargains  have  never 
before  been  offered  elsewhere. 

Shoes  gain  your  confidence  by  their 
wearing  qualities  and  your  admiration  by 
their  refined  style. 

Wall  paper  aids  spring  cleaning. 

Spring  cleaning  suggests  wall  paper. 

House    cleaning?      Paper   your    walls. 

Decorate  your  home  this  spring. 

Beautiful,  inexpensive  wall  paper. 

Decorate  your  home  at  low  cost. 

Do  your  walls  need  repapering? 

New  raiment  for  vour  walls. 

House  cleaning?    You  need  wall  paper. 

To  clean  your  home  thoroughly  paper 
your  walls. 

A  clearance  of  fine  embroideries — odd- 
ments. 

Here  are  helps  for  housecleaning  and 
moving. 

Interesting  values  from  our  busy  staple 
section. 

The  big  muslin  underwear  sale  con- 
tinues unabated. 

Women's  sample  footwear  at  a  "step 
lively"  price. 


Special  sale  of  an  imported  sample 
line  of  fancy  china. 

Special  attractive  prices  prevail 
throughout    this    exhibit. 

We  try  to  serve  you  best  and  ask  ycu 
to  judge  our  success. 

Mothers  shouldn't  miss  this  good  thing 
in  children's  dresses. 

Umbrella  bargains  to  impel  about 
everybody  to  buy  Friday. 

Styles  of  surpassing  excellence  in 
women's  and  misses'  apparel. 

Clipped  prices  and  the  highest  grades 
for  you. 

Clip  this  out  or  make  a  money-saving 
memo. 

Cheapness  in  prices  only — excellence 
in  qualities. 

Both  quality  and  price  here  appear  for 
your  patronage. 

Come  to  us  when  you  want  a  heap- 
ing money's  worth. 

"Goodness"  is  an  adjective  that  well 
qualifies  this  article. 

A  daring  cut  in  prices  all  along  the 
line. 

At  these  prices  the  goods  will  go 
quickly. 

The  cream  of  trade  at  buttermilk 
prices. 

An  opportunity  worth  taking  advan- 
tage of. 

Broken  prices  on  tempting  goods  dur- 
ing this  sale. 

Buying  here  means  much  to  the  family 
exchequer. 

A  great  money's  worth  given  with  every 
purchase. 

Every  taste  and  every  purse  finds 
satisfaction  here. 

A  little  money  buys  a  lot  of  foot  com- 
fort here. 

New  spring  goods  are  revolutionizing 
the  store. 

Harvest  for  frugal,  economical  house- 
keepers. 

Meritorious  articles  priced  at  moderate 
figures. 

Remarkable  values  lend  interest  to  the 
new  hosiery. 

Visit  us  at  your  early  convenience,  to 
your  advantage. 

Memoranda  can  be  made  from  this 
list  with  advantage. 

Sweeping  out  winter  caps  at  next-to 
nothing  prices. 

Bought  for  quick  selling  and  priced  to 
insure  that  result. 

Some  of  the  special  sales  now  in  prog- 
ress that  offer  great  savings. 

Paragraphs  that  are  meaty  with  the 
best  kind  of  trade  arguments. 

Be  warned  by  yesterday's  experience 
— profit  by  to-day's  opportunity. 

Dependable  qualities. 


PHRASES 


TOBACCONISTS'    ADVERTISING 


93 


Friday's  furniture  favors. 
Bed  pillows  at  price  savings. 
Good  comforters  down  in  price. 
At  less  than  half  original  prices. 
Such  a  rattling  among  the  plates! 
Women's  gloves  marked  to  clear. 
Very  tempting  dress  goods  values. 
Great  money  saving  grocery  values. 
In  bedroom  suites  we  excel  greatly. 
Price  savings  on  rich  brilliant  pieces. 
At  absolutely  unprecedented  prices. 
A  noteworthy  clearance  in  wall  papers. 
Two    money    savers    for    men    in    felt 
boots. 

Good  wearing  shoes.  Good  looking 
shoes. 

Exceptional  indeed  are  the  embroidery 
values. 

Brilliant  early  spring  showing  of  the 
most  favored  silks. 

An  extensive  representation  of  exclu- 
sive styles  specially  priced. 

A  cut  in  cutlery. 

A    sensational    watch    offer. 

Reliable  kitchen  timekeepers. 

Profits  melted  away  in  staples. 

A  sixty-minute  ring  reduction. 

Marked  down  in  the  millinery. 

Dollars  in  the  drug  department. 

Surprise  values  in   fancy  goods. 

Here's  light  on  the  subject  of  lamps. 

Remarkable  reductions  in  lustre  waists. 

A  clean  sweep  at  the  trimming  counter. 

Sweeping  out  day  in  household  hard- 
ware. 

Values  unsurpassed  in  pretty  wash 
goods. 

Thursday's  money  savers  in  the  china 
section. 

Broom  busy  among  initial  pins  and 
brooches. 

Look  at  these  pretty  waists  and  then 
at  the  prices. 

A  stiff  bargain  breeze  will  blow  these 
hats  out  of  the  store  in  no  time. 

Wholesale  slaughter  of  reliable  mer- 
chandise. 

Wet  weather-wearing  apparel  slashed 
in  price. 

Thrilling  reductions  in  hosiery  and  un- 
derwear. 

Surprisingly  beautiful  display  tempt- 
ingly priced. 

At  lowest  prices  consistent  with  good 
quality. 

Important  reduction  sale  of  beautiful 
millinery. 

The  longer  you  wear  them  the  more 
you'll  like  them. 

Beautiful  collection  hemstitched  linen 
table  sets. 

Prices  cut  in  half  and  in  many  in- 
stances much  less. 

There  is  no  true  saving  where  quality 
is  not  considered. 


The  best  of  economy  to  anticipate 
your  clothing  needs. 

Marked-down  offerings  have  amazed 
Troy's  shrewdest  shoppers. 

Strongest  house  garment  values  in  the 
Western  Hemisphere. 

Most  brilliantly  beautiful  display  of 
the  world's  best  weavings. 

Its  marvelous  values  in  dress  goods 
have  taken  the  town  by  storm. 

Never  before  have  such  fine  furs  been 
sold  at  such  astonishing  prices. 

Prices  that  speak  wonderful  savings 
to  every  economical  shopper. 

The  most  unique  and  fascinating  dis- 
play and  price  demonstration  in  the 
history  of  white  goods  retailing  in  Mont- 
gomery. 

A  rare  chance  to  get  a  high-class 
piano  choep. 

Remarkable  reductions  on  seasonable 
garments. 

Get  your  share  of  these  extraordinary 
offerings. 

Hundreds  of  splendid  money-saving 
opportunities. 

Special  underpricings  in  the  saving 
domestic  department. 

The  interest  grows  greater  and  bar- 
gains more  astonishing. 

All  low  price  marks  have  gone  to 
smash  in  this  terrific  price  cutting. 

Most  sensational  prices  that  give  you 
adequate   reason  to  purchase  now. 

It  is  the  broadest  and  best  sale  we 
ever  planned.  It  is  the  most  difficult 
sale  we  ever  worked  for. 

We  are  opposed  to  the  trust,  and  for 
that  reason  we  have  a  cash  system  and 
trust  no  one.  This  enables  us  to  retail 
our  goods  at  syndicate  prices. — Funk 
Bros.,  Ottumwa,  la. 

Business  trousers  tip-top  for  business 
wear,  "good  enough"  for  hitching  to  the 
Sunday  coat,  $2.89  to  $3.50.— Meigs  4: 
Co.,  Springfield,  Mass. 

Slow  wear-outers,  but  quick  to  put  on. 
Men  appreciate  this  kind  of  footwear. 
It's  the  kind  they  call  for  again  and 
again. — Benger  ^  Born,  Kenton,  O. 

We  shall  soon  count  our  money  and 
goods,  to  see  how  much  we're  worth  and 
what  progress  we've  made.  Hence  this 
January  Rummage  Sale — a  great  Pre- 
Inventory  movement  towards  a  quick 
clearance.  How  much  shall  we  value  this 
soiled  and  neglected  merchandise — two- 
thirds?  half?  We  don't  know.  But  if 
we  sell  it  to  you  at  a  bargain,  we  know 
we  can  count  the  money  accurately 
enough.  And  we  know  the  value  of 
good  will,  too. — The  liberal  discounts. — 
Schipper  ^  Block,  Peoria,  III, 


PHRASES 


94 


TOBACCONISTS'    ADVERTISING 


n  i 


' 


l!i 


PRICES 

JVe  always  suspect  that  certain  people,  in  paying  the 
price  of  success,  manage  somehow  to  work  in  the  short 
change  racket. — Puck, 


Unprecedented  prices. — Mandel  Broth- 
«r*,  Chicago,  III. 

Price  cuttings  that  seem  almost  fabu- 
lous!— E.  S.  Brown  Company,  Fall 
River,  Mass, 

Daniel  peerless  pant  prices. — H,  ^'  D. 
Daniel,  Hartford,  Conn. 

Hot  prices  for  cold  weather. — Maas- 
Titssup  Grocery  Co.,  Galveston,  Tex. 

Money  saving  prices. — G.  G.  Pyle, 
Johnstown,  Pa. 

Prices  cut  to  a  point  where  buying  is 
irresistible.— H.  Eilerman  4*  Sons,  Min' 
neapolis,  Minn, 

February  prices. — Louis  Beck,  Lan- 
sing,  Mich. 

Price  surprises. — Brown,  Thompson  ^ 
Co.,  Hartford,  Conn. 

Prices  sharply  reduced. — Bothenberg 
^'  Co.,  ^ew  York. 

Pre-inventory  clearing  up  prices. — 
The  Chas.  R.  Hart  Co.,  Hartford,  Conn. 

Midwinter  price  wonders. — H,  ^  O, 
Daniel,  Hartford,  Conn. 

Modest  and  right  prices  rule  here. — 
A.  Schradzki  Co.,  Peoria,  III. 

Prices  cut  to  pieces. — Boyle  Hardware 
Co.,  Og'den,   Utah. 

Very  tempting  prices. — Willis  A.  Catet 
Co.,  Portland,  Me. 

End  of  the  week  prices. — Crawford's, 
JSt.  Louis,  Mo, 

An  entire  week  of  price  slashing. — 
The  B.  4:  O'Gann,  Pueblo,  Col. 

We've  lost  the  exact  rule  for  measur- 
ing price  reduction,  but  we  know  that 
this  is  the  deepest  gash  into  figures  we've 
attempted. — The  Leader,  Minneapolis. 

Prices  chopped  in  two. — The  Day  Car* 
pet  Si;  Furniture  Co.,  Peoria,  III. 

Radical  price  reduction  to  insure  quick 
reduction  of  overplused  stock. — Carson, 
Pirle,  Scott  4-  Co.,  Chicago,  III. 

Maximum  of  quality  for  the  minimum 
of  prices! — Duf  ^  Repp  Furniture  Co., 
Kansas  City,  Mo. 

Marked  concessions  in  price. — Lyon  ^ 
Healy,  Chicago,  III. 

Prices  shattered  and  shivered. — Hart- 


man  Furniture  and   Carpet   Co.,  Louis* 
ville,  Ky. 

Ever  find  a  $10  bill?  Well,  that's  just 
what  this  sale  is  like.  At  the  prices  we 
offer  these  suits  and  cloaks,  it  is  just 
as  good  as  finding  half  the  purchase 
price  in  the  pockets  of  the  garments. — 
The   Bee   Hive,   Kansas   City,   Mo. 

Long  coats,  short  prices. — C.  E.  Long- 
ley  Co.,  Xew  Haven,  Conn. 

Januar>'  prices.— r^e  Plymouth  Cloth- 
ing House,  Minneapolis,  Minn. 

Prices  take  a  tumble. — J.  A.  Jones's, 
Alliance,  O. 

Prices  beckon  to  you  thus: — Bomsr, 
Lovell  ^  Co.,  Bay  City,  Mich. 

We  have  turned  prices  topsy  tur\T  on 
everj'thing.— ^.  S.  Berry,  Ottawa,  III. 

Plain  Prices. — All  the  ornaments 
knocked  off  the  prices!  We  have  been 
in  business  just  six  months.  We  have 
done  well,  better  than  we  expected.  For 
two  weeks,  plain,  very  plain,  prices  will 
be  the  rule.  Plain  cards  in  black  and 
while  prices  to  start  with,  plain  reduc- 
tions, plain  values,  plain  evidences  that 
our  first  semi-annual  effort  is  going  to 
mean  money  to  you. — Empire  Furniture 
Store,  Schenectady,  y.  Y. 

Save  Your  Money  on  the  Spot,  Take 
Your  Saving  Home  with  You,  and  Spend 
It  Where  You  Please. — There  is  no  string 
tied  to  The  Fair's  prices,  no  come-backs, 
no  further  reckonings.  In  plain  figures, 
our  prices  tell  the  story  of  real  economy. 
When  you've  bought,  you're  through, 
and  can  spend  your  savings  for  what 
you  choose. — The  Fair,  Chicago,  III. 

Prices  are  quick  sellers. — y.  Y.  Mail 
Order  Store,  N.  Y. 

Prices  all  cut  to  pieces. — Ilten  Bros, 
4"  Taege,  Cedar  Rapids,  Iowa. 

These  prices  are  a  rare  treat — W.  F, 
Shelton,  Jr.,  Kennett,  Mo. 

One  thing  is  better  than  our  prices- 
cur   quality. — E.    M.   Austin,   Litchfield, 

Disastrous  prices. — W.  W.  Morgan 
Clothing   Co.,  Kansas  City,  Mo. 

Assortments  that  are  peerless,  styles 
that  are  confined  to  us. — Lansburgh  4" 
Bro.,  Washington,  D.  C, 


TOBACCONISTS'    ADVERTISING 


95 


PRICES 


Head  these  spring  sale  prices.  Here's 
saving  that  counts. — Livingston's, 

Youngstown,  Ohio. 

Next  to  that  which  is  next  to  nothing 
in  price. — Lazarus,  Columbus,  Ohio. 

A  quick  exit  price. — Joske  Bros.,  San 
Antonio,  Tex. 

A  carnival  of  low  prices. — Meigs  ^ 
Co.,  Springfield,  Mass. 

Warmer  weather  brings  lower  prices. 
—Hills  4*  Co.,  Hartford,  Conn. 

A  Strictly  One-Price  Policy  Wins  Con- 
fidence Where  a  Shifting  JPolicy  Fails. — 
Minneapolis  Dry  Goods  Company,  Min- 
neapolis, Minn. 

Commanding  prices. — Kent's,  Cleve- 
land,  Ohio. 

Sure-to-sell  prices. — Ackeman,  Pueblo. 

Volcanic  eruptions  of  prices. — The  Big 
Store,  Marion,  Ind. 

Prices  everlasting  the  lowest. — Hale's, 
Sacramento,  Cal. 

*  Housekeeping         prices. — Schenectady 
Public  Market,  Schenectady,  X.  Y. 

Bold  price  cutting. — Rothschild  ^-  Co., 
Chicago,  III. 

Prices  drop  to  the  bottom. — Evans, 
Munzer,  Pickering  ^  Co.,  Minneapolis. 

Nothing  has  been  reserved  in  our  men's 
clothing  department.  Every  article  re- 
duced in  price,  some  of  the  suits  and 
overcoats  reduced  forty  per  cent.  Just 
think  of  it,  suits  for  about  half  price. 
All  of  our  clothing  is  well  made,  and 
everything  the  very  newest  cut,  but  we 
have  always  made  it  a  rule  to  close  out 
goods  every  season  regardless  of  price 
and  we  don't  propose  to  carry  over  one 
winter  suit  or  overcoat. — The  Red  Front, 
Fresno,  Cal. 

What  can  it  profit  you  to  pay  some- 
one else  one-third  more  for  a  perhaps 
one-third  less  good — that's  the  proposi- 
tion up  to  you.  "Fairy  Tales"  may 
please  the  kids  all  right,  but  when  it 
comes  to  those  who  do  the  buying,  it's 
the  World's  Finest  Quality  they  want, 
and  they  want  it  at  the  world's  lowest 
price.— y.  D.  Miller,  Denver,  Colo. 

This  ad.  contains  news  of  useful  things 
for  the  home.  You  should  read  every 
word.  When  we  advertise  the  price  must 
be  the  lowest,  as  Whalen  Brothers  will 
never  be  undersold.— IF*a/e»  Bros, 
Brooklyn,  N.  Y. 

We  have  conducted  many  successful 
hosiery  sales  during  our  long  experience, 
but  the  price  schedule  handed  us  by  the 
buyer  of  this  department  for  this  special 
hosiery  sale  is  decidedly  the  lowest  price 
schedule  we  have  ever  advertised. — Bon 
Marche,  Washington,  D.  C. 


Money!  why  you'll  be  surprised  how 
little  it  takes  now,  yes,  fairly  amazed  at 
the  extent  of  its  purchasing  power  at 
"  The  Big  Store."  Fortunate  for  you,  we 
bought  our  mammoth  stocks  at  the  dis- 
counts we  did — as  these  prices  are  posi- 
tively the  very  lowest  ever  asked  for 
high-grade  seasonable  merchandise,  mak- 
ing them  bold  examples  of  the  greatest 
economy  ever  made  possible  by  any  con- 
cern. Read  on,  and  on — don't  skip  a 
line  or  you  may  skip  a  dollar.  Come! — 
A.  C.  Barley  ^  Co.,  Marion,  Ind. 

One  of  the  oldest  branches  of  our 
business  is  that  of  Household  and  Dec- 
orative Linens.  We  were  recognized 
leaders  in  this  line  fully  a  generation 
ago;  and  our  leadership  has  steadily 
strengthened  with  each  succeeding  year. 
To-day  there  are  probably  less  than  half- 
a-dozen  merchants  in  the  world  whose 
trade  in  Linens,  wholesale  and  retail — 
equals  ours;  not  one  that  has  closer  or 
more  favorable  relations  with  the  chief 
sources  of  supply.  And  this  means  that 
our  customers  may  always  choose  from 
the  choicest  patterns  at  lowest  prices. — 
Strawbridge  ^'  Clothier,  Philadelphia. 

When  the  economists  shall  have  de- 
vised the  ways  and  means  to  establish  an 
equation  between  supply  and  demand 
such  extraordinary  events  as  this  will 
have  ceased  to  be  a  phase  of  our  system 
of  merchandising.  Until  then  we  pro- 
pose to  share  the  spoils  that  come  our 
way  with  those  upon  whom  we  depend 
for  the  success  of  our  business.  The 
offer  involves  the  sample  garments  of 
two  manufacturers  who  devote  their  ef- 
forts to  garments  of  the  highest  grade, 
together  with  a  number  of  suits  and 
coats  from  our  regular  stock.  The 
price  ccncessions  are,  without  excep- 
tion, extreme. — Saks  4-  Co.,  Neio  York. 

For  genuine  and  resistless  values  there 
is  no  place  equal  to  our  splendid  consu- 
mers' department,  the  greatest  salesroom 
of  its  kind  in  Ohio.  Each  one  of  our 
Saturday  specials  is  the  barometer  that 
indicates  the  lowest  register  of  price  re- 
duction. More  fine  values  can  be  found 
among  our  price  marks  than  any  drug 
house  in  Ohio  can  show.  It  is  necessary 
usually  to  hunt  bargains,  but  you  get 
them  here  merely  for  the  trouble  of 
watching  our  ads. — Columbus  Pharmacal 
Co.,  Columbus,  O. 

Once  more  we  hammer  down  prices  on 
stoves  and  heaters  of  all  kinds  till  there 
isn't  the  smallest  vestige  of  doubt  left 
as  to  the  money-saving  chances  ia  each 
lot.  Such  decided  price  cuts  herald  the 
advent  of  brisk  purchasing. — Seigel  Coo- 
per Co.,  New  York. 


PRICES 


96 


TOBACCONISTS'    ADVERTISLNG 


ii 


'HI 


Our  prices  are  as  low  as,  and  in  many 
instances  much  lower  than  similar  qual- 
ities are  quoted  at  in  any  of  the  low 
priced  stores  of  the  country.— TAe  Fair 
Store,  Binghamton,  N.    Y. 

In  many  cases  the  reductions  are  made 
because  the  lots  are  small  and  must  lie 
closed  out.  Other  lines  are  maker's  sam- 
ples and  surplus  stocks.  As  a  rule  the 
goods  are  all  fresh  and  perfect,  and  no 
matter  how  low  the  price,  each  customer 
may  be  assured  of  receiving  a  worthy 
quality— an  assurance  which  distinguishes 
this  sale  from  all  others  in  this  class.— 
The  Scott  Dry  Goods  Co.,  Cleveland,  O. 

If  you  appreciate  value  you  will  have 
no  fault  to  find  with  our  prices. — Co- 
chentkaler,  Montreal,  Can. 

^Savings  of  a  degree  and  number  to 
interest  every  lover  of  quality  and  econ- 
omy will  be  afforded  Denver  citizens. 
Consider  well  all  that  this  occasion  re- 
veals. Do  not  have  to  reprove  yourself 
for  neglected  opportunity  but  bend  to 
the  oar, — The  Lewis  Store,  Denver. 

Five    days   of   sensational   cut   prices. 
Forced  to  unload  and  thousands  of  ar- 
ticles  slashed    to    the    lowest   notch   be- 
cause we  must  reduce  stocks  before  in- 
ventory and  we've  made  prices  that  will 
do  it.     From  basement  to  roof — in  every 
nook  and  corner  there's  bargains  galore 
to  stir  you  to  the  greatest  kind  of  buy- 
ing.    Every   price    at    the   bottom— just 
compare — all  other  sales  outdone.     Price 
for  price  we  undersell  them  all— for  we 
make  reductions  that  are  real  reductions. 
No  half  way   price  cuts   at   this   sale— 
for  we've  started  out  to  do  the  biggest 
week's  business  in  our  career,  and  if  bar- 
gains   ever   brought    crowds    there'll    be 
the   greatest   kind   of   a   store  crowding 
here  every  day  this  week.— L.  H.  Ould- 
man,  Denver,  Col. 

Now  is  the  time.  You  who  have  been 
waiting  for  a  general  reduction  of  prices, 
here  is  your  chance.— Patter-Whitehill 
Co.,  Muncie,  Ind. 

A  great  big  cut  in  our  children's  de- 
partment. You  will  save  money  by  call- 
ing to-day,  honest  goods  for  little  money. 
—Henry  Klaholt,  Springfield,  III. 

Here's  an  event  that  will  gladden  wo- 
men's   hearts,    for   it    represents    an    ex- 
ceptional  opportunity   to  buy  handsome 
separate  skirts  in  both  dress  and  walk- 
ing   styles    at    small    cost— the    quality 
of  materials   and    tailoring   being   supe- 
rior to   any  that   these   greatly   reduced 
prices   ever   purchased   before.      There's 
a  splendid  variety  of  them  at  all  prices 
quoted,  but  we  would  advise  you  to  come 
early,    for   such    value-giving   as   this    is 
fihort-lived.     Yesterday  morning  ushered 


in  the  event.    Come  to-day.— Sa^c,  Allen 
^  Co.,  Hartford,  Conn, 

It  is  customary — perhaps  everywhere 
but  at  Macy's— to  give  discounts  or  in- 
side prices  to  tailors  and  dressmakers^ 
discriminating  against  the  patron  who 
buys  only  occasionally  to  supply  her  own 
needs.  The  system  obviously  has  its 
faults,  and  it  is  still  further  weakened 
by  the  fact  that  our  regular  prices  are 
usually  lower  than  the  "inside"  prices 
met  with  elsewhere.  That  we  supply 
large  numbers  of  tailors  and  dressmak- 
ers—who get  no  discounts  or  commis- 
sions here — is  evidence  supporting  our 
assertion.— Macy*s,  New  York,  N.  Y. 

Prices  are,  after  all,  a  second  consid- 
eration to  many.  The  great  strength 
and  remarkable  growth  of  the  Palais 
Royal's  toilet  department  is  due  mainly 
to  the  entire  absence  of  unreliable  ar- 
ticles and  the  certainty  one  has  of  find- 
ing all  of  the  world's  best  productions 
here.  Incidentally  prices  average  33  per 
cent,  less  than  drug  store  quotations. — 
The  Palais  Royal,  Washington,  D.  C. 

A  backward  season. — Cause  of  ter- 
rific reductions.  Every  department 
teems  with  a  big  stock  which  was  bought 
with  the  expectation  of  a  large  and  early 
spring  trade,  but  the  weather  conditions 
retarded  business  to  such  an  extent  as 
has  left  us  with  more  goods  than  we 
should  have  at  this  time.  We  expect 
to  make  to-morrow  a  big  day  in  the 
history  of  this  big  store.  To  do  it  we 
have  resorted  to  emphatic  price  reduc- 
tions.—TAc  Capitol,  Columbus,  O. 

Prices  all  topsy-turvy  on  account  of 
remodeling.— P.  H.  Bergman  &  Co.,  Pe^ 
oria,  HI. 

A  great  sale  starts  to-morrow  in 
which  the  special  prices  on  thousands 
of  pieces  and  sets  bear  little  relation  to 
actual  retail  value.  Large  preparations 
have  been  made,  and  the  entire  field  is 
comprehensively  covered;  the  new  and 
improved  department  is  fairly  overflow- 
ing with  extra  values.  In  connection 
with  our  many  special  purchases  be- 
low usual  prices,  we  offer  numerous  lots 
of  desirable  goods  on  hand  at  great  re- 
ductions.—5<ra«>6rit/^c  ^  Clothier,  Phil' 
adelphia.  Pa. 

Investigation  will  develop  the  fact  that 
the  prices  quoted  herewith  have  been 
figured  in  every  instance  considerably 
less  than  20  per  cent.— ^  rA:»ii*a«  Carpet 
and  Furniture  Co.,  Little  Rock,  Ark. 

We  have  gone  through  our  stock  and 
put  the  knife  deep  into  the  price  of  each 
item,  which  is  bound  to  make  quick 
^eWmgr—Cartwright**,    San    Bernardino, 


PRICES 


TOBACCONISTS'    ADVERTISING 


97 


Our  prices  need  no  advertising.  housekeepers  will  appreciate  the  moment 
Everybody  knows  how  low  they  are.—  they  see  the  display.— PFanawaJker,  New 
James  Butler,  New  York.  York,  N,  Y. 


The  knife  will  go  into  the  prices  on 
our  entire  stock,  nothing  reserved.  All 
goods  will  be  sold  at  a  great  sacrifice, 
cost  not  considered.— /oA»  Leith,  Bay 
City,  Mich. 

Friday  our  great  5Ist  anniversary  sale 
will  have  reached  its  climax  in  the  suit 
and  coat  sections.  Low  prices  have  pre- 
vailed during  the  past  two  weeks,  but 
these  Friday  prices  are  the  lowest. — 
Pettis   Dry    Goods    Store,    Indianapolis. 

One  attraction  treads  on  the  heels  of 
another  in  this  section,  so  fast  do  they 
follow.  This  time  it's  the  season's  swell- 
est  autumn  suits  priced  as  you  seldom 
see  them  priced  at  the  season's  ending. 
Our  unequaled  buying  facilities,  in  con- 
junction with  a  fortunate  trade  circum- 
stance, has  made  this  remarkable  offer 
possible.— TA*  May  Co.,  St.  Louis,  Mo. 

We  have  them  in  all  their  manly  and 
womanly  beauty.  Shoes,  fine  American 
shoes,  for  all  occasions — street  shoes,  of- 
fice shoes,  dress  shoes,  and  that  name 
Browning  on  every  pair  is  the  stamp  of 
genuine  satisfaction  and  approval.  When 
this  store  talks  shoes  the  public  listens 
— the  proof  of  our  words  are  found  in 
the  comfort,  style,  lasting  service  and 
finish  of  our  shoes  at  the  prices  we 
charge  when  compared  with  the  shoes 
and  prices  of  any  other  house. — Brown- 
ing's, Columbus,  Ohio. 

There's  scarcely  a  woman  comes  into 
our  store  and  examines  our  stock  and 
prices  that  doesn't  express  her  pleasure 
at  having  found  a  place  where  the  really 
desirable  grades  of  garments  may  be 
had  at  such  low  prices  and  that,  too, 
without  having  to  wade  through  heaps 
of  inferior  stuff  to  get  what  she  wants. 
—Louis  Stecher  ^  Co.,  Philadelphia. 

Cast  your  eye  over  these:  There  are 
good  saving  opportunities  in  every  one. — 
Gifford  i'  Co.,  New  Bedford,  Mass. 

The  price  part,  after  the  details  of 
selection  and  decision  are  all  over,  you 
will  find  most  gratifying.— Forifc,  Pa. 

Come  one.  Come  all.  And  buy  as 
liberally  as  your  purse  will  permit.  To- 
night's sale  consists  of.— Hills,  McLean 
^  Haskins,  Binghamton,  N.   Y. 

This  present  movement  presents  one 
of  the  finest  collections  of  quadruple 
plated  hollow-ware  that  we  have  ever 
offered  under-price.  The  beauty  of  the 
designs,  the  seemingly  unlimited  variety 
and  the  completeness  of  the  assortment 
of  pieces,  together  with  the  remarkably 
low  prices,   make   a  store   feature  that 

PRI 


For  our  213th  Bargain  Friday  we  will 
offer  the  greatest  values  of  the  season. 
Never  did  our  store  better  deserve  the 
name,  "  The  Home  of  Good  Values,"  for 
splendid  values  are  everywhere  in  mer- 
chandise of  seasonable  interest — assort- 
ments that  far  excel  those  elsewhere. 
Friday's  prices  on  the  newest  of  autumn 
and  winter  merchandise  suggest  genuine 
economy — the  economy  that  pays  where 
there  is  unquestioned  quality.  It  has 
and  will  always  be  our  greatest  aim  to 
have  our  customers  feel  that  they  can 
come  to  this  store  with  perfect  assurance 
of  finding  at  all  times  the  greatest  va- 
riety of  the  most  desirable  merchandise 
in  every  section,  and  that  for  the  same 
and  better  qualities  our  prices  are  al- 
ways the  lowest— Roberts  Bros.,  Port- 
land.  Ore, 

We  make  an  emphatic  demonstration 
of  the  power  of  extraordinary  bargain 
prices  on  merchandise  that  is  in  season, 
and  which  is  necessary  to  every  person 
and  in  every  household.  No  value  pre- 
tense, but  the  actual  giving  of  good 
goods  at  prices  lower  than  those  quoted 
by  any  other  house  for  the  same  grades. 
^The  Uth  Street  Store,  New  York. 

The  store  is  ready  as  never  before  to 
supply  your  every  need  for  the  coming 
season.  Assortments  are  broader  and 
better.  Styles  have  been  more  carefully 
chosen  in  obedience  to  fashion's  man- 
dates. Qualities  have  been  critically  se- 
lected for  their  dependability.  ^  Prices 
have  been  marked  on  a  narrow  margin 
— of  profit— the  lowest  possible. — The 
Minneapolis  Dry  Goods  Co.,  Minneapolis. 

"^Here's  why !— contracts  for  these  goods 
were  placed  long  ago— the  low  prices 
that  prevailed  then  and  the  extra  dis- 
counts on  our  immense  spot-cash  orders, 
places  us  in  a  position  now,  in  the  face 
of  higher  quotations  on  all  these  goods, 
to  offer  you  bargains  in  bed  necessities 
never  before  equaled  this  early  in  the 
season  by  any  concern  in  Marion.  A 
complete  stock  of  unquestionable  qual- 
ities from  the  most  noted  American  man- 
ufacturers, priced  at  a  substantial  sav- 
ing to  you.  A  most  excellent  opportun- 
ity—don't miss  it— ^.  C.  Barley  §;  Co., 
Marion,  Ind. 


There  is  real  economy  in  the  way  we 
mark  these  garments.  Our  prices  are  in- 
comparably low,  our  stock  is  one  of  the 
largest  and  best  in  America— an  advance 
showing  quite  unusual  so  early  in  the 
season.— Lit  Bros.,  Philadelphia,  Pa. 
CES 


98 


TOBACCONISTS'    ADVERTISING 


It  seems  a  contradiction  to  good  sense 
to  say  that  we  reduce  prices  right  at 
the  opening  of  the  season,  but  never- 
theless that  is  just  what  we  are  doing 
in  this  hustling  young  store.  We  are 
reducing  the  prices  because  we  bought 
these  garments  at  reduced  prices  and 
can  afford  to  sell  them  for  less  than  any 
regular  buying  store  in  this  entire  coun- 
try.—/one*  Dry  Goods  Co,,  Kansas  City. 

No  matter  how  low  the  prices  adver- 
tised by  others,  you  may  depend  upon 
our  prices  being  lower.  Our  reputation 
for  underselling  all  others  we  sustain 
by  as  much  price  cutting  as  may  be 
necessary.  Very  frequently  our  regular 
prices  are  lower  than  the  special  prices 
advertised  by  others.  Notable  instances 
of  this  continued  underselling  will  be 
found  by  comparing  Macy's  prices  with 
those  quoted  elsewhere. — Macy's,  New 
York,  N.  Y. 

It  is  seldom,  indeed,  that  such  hand- 
some specimens  take  on  the  moderate 
prices  that  accompany  these.  The  care- 
ful selections  made  by  our  experts, 
coupled  with  most  advantageous  buying, 
are  accountable  for  this  rare  assortment 
of  Oriental  rugs  being  so  moderately 
priced. — Bloomingdale's,   New    York. 

This  apparel  is  what  the  Model  carried 
over  from  last  year  that  we  want  to  close 
out.  We  have  reduced  the  prices  to  less 
than  what  the  garments  cost  Kemper  & 
Paxton.  We  still  have  plenty  of  those 
skirt  and  suit  bargains  which  were  on 
sale  the  early  part  of  this  week.  In 
addition  we  have  thrown  in  a  big  line 
of  children's  cloaks  that  are  especially 
low  priced  for  rapid  clearance.  We  want 
you  to  read  this  list  from  end  to  end, 
because  you  will  find  savings  and  values 
that  have  not  been  equaled  before. — 
Jones  Dry  Goods  Co.,  Tofeka,  Kan. 

Prices  are  remarkably  low,  even  for 
our  January  sale — this  year  we  bought 
as  never  before — prices  reached  the  low- 
est ebb.  In  looking  over  the  garments 
you  will  be  surprised  at  the  thorough 
goodness  of  materials,  trimmings  and 
workmanship,  considering  the  extreme 
lowness  of  the  prices.  This  sale  will 
demonstrate  as  never  before,  that  time 
and  money  are  mis-spent  in  buying  ma- 
terials and  making  the  garments  in  the 
home.  Remember — January  sale  prices 
are  the  lowest  of  the  entire  year. — Day- 
ton's,   Minneapolis,   Minn. 

Prices  border  on  sensational!  Fresh, 
crisp  underwear  at  most  attractive  prices 
ever  quoted.  Exquisite  undermuslins  at 
about  cost  of  materials. — /.  M.  High  Co., 
Atlanta,  Ga. 

The  stocks  are  all  tresh  and  new,  just 

PRIC 


opened  for  this  sale,  and  they  were 
bought  at  prices  which  enable  us  to 
oflFer  them  to  you  at  very  low  figures, 
considering  the  excellemt  quality  of  the 
goods — Donaldson's,  Minneapolis,  Minn. 

Sacrifice     prices. — Clucker^s     Clothing 
Store,  Kenton,  O. 

Wilderness  of  low  prices. — Symon's, 
Butte,  Mont. 

Profitless  prices.— Jam^f  McLean's 
Store,  York,  Pa. 

Price-slashing  sale!— Z.  C.  M.  I.,  Salt 
Lake  City,  Utah. 

Hurry-up  prices. — Morris  Gross  Co., 
Tacoma,  Wash. 

Priced  for  a  modest  purse! — Bern- 
heimer's,  Kansas  City,  Mo. 

Reliable  goods  reasonably  priced! — 
Myers  Bros.,  Williamsport,  Pn. 

Another  explosion  of  prices ! — The  Ed. 
Malley  Co.,  New  Haven,  Conn. 

Our  scalping  knife  is  almost  worn  to 
the  heft! — Crawford's,  St.  Louis,  Mo. 

Just  a  windfall,  that's  all.  Prices 
blown  away.— Hackett,  Carhart  ^  Co., 
New  York, 

Prices  that  insure  your  pocketbook 
against  a  vacuum!— TAe  Satisfactory, 
Saginaw,  Mich. 

Tremendous  possibilities  for  money- 
saving  !—3feC«rdy  ^  Norwell  Co.,  Roch- 
ester,  N.  Y. 

Prices,  quantities  and  qualities  over- 
shadowed!— Frederick  Loeser  ^  Co., 
Brooklyn,  N.   Y. 

Prices  that  make  it  wise  for  you  to 
anticipate  future  wants ! — HcmanrMat- 
hewson  Co.,  Cleveland,  O. 

Prices  that  appeal  to  the  money-saving 
instincts  of  the  thrifty!—/.  N.  Adam 
^  Co.,  Buffalo,  N.  Y. 

Prices  on  strictly  summer  goods  go 
down  as  the  mercury  climbs  upward! — 
Stewart  ^  Co.,  Baltimore,  Md. 

Down  goes  the  price  and  away  go  the 
profits  and  a  slice  of  the  cost  \—The  Pal- 
ace Clothing  Co.,  Kansas  City,  Mo. 

Absurd  prices. — Bradley's,  Bangor. 

Amazing  prices. — Joseph  Horn  Co., 
Pittsburg,  Pa. 

Price  temptations. — McWhirr's  Empo- 
rium, Fall  River,  Mass. 

Tumble-down  prices. — Wm.  Hahn  ^ 
Co.,  Washington,  D.  C. 

Below  zero  prices. — Frederick  Loeser 
^  Co.,  Brooklyn,  N.  Y. 

Sensationally  priced. — The  Denver  Dry 
Goods  Co.,  Denver,  Col. 

Prices  that  talk. — Paul  Lowenthal  Dry 
Goods  Co.,  Waco,  Tex. 
ES 


TOBACCONISTS'    ADVERTISING 


99 


Spear's  prices  always  lowest. — Spear 
4:  Co.,  Pittsburg,  Pa. 

Prices  act  as  an  incentive. — Chapman 
^  Co.,  Brooklyn,  N.  Y. 

A  remarkable  price. — The  Bedell  Comr 
pany,  Brooklyn,  N.   Y. 

Prices  never  equalled  in  the  category 
of    real    bargains. — Newman,    Brooklyn. 

Overcoat  prices  cut  in  halves. — Old 
South  Clothing  Co.,  Boston,  Mass. 

Special  anniversary  prices. — Rosen- 
baum  Company,  Pittsburg,  Pa. 

The  power  of  low  price  is  exempli- 
fied in  the  following  items,  many  of 
which  are  at  half  price,  all  under  the 
cost  of  making. — Krages  ^  Cartwright, 
Kansas   City,  Mo. 

The  basement  speaks  of  little  prices. 
— Abraham  ^  Straus,  Brooklyn,  N.    Y, 

Pounding  the  prices.  Nothing  brings 
customers  as  fast  as  good  goods  at 
low  prices. — The  Colonial  Furniture  Co., 
Cleveland,  O. 

At  ])rices  that  are  nothing  short  of 
extraordinary. — Kaufmann's,  Pittsburg. 

Incomparable  pricing. — Abraham  4* 
Straus,  Brooklyn,  N.  Y. 

Plated  prices. — Abraham  ^  Straus, 
Brooklyn,  N.  Y. 

Pruning  the  picture  prices. — H.  A. 
Meldrum  Co.,  Bufalo,  N.  Y. 

Prices  such  as  only  we  can  make. — 
A,  V.  Roadstrum  ^  Son,  Galesburg. 

They  get  hilarious  over  our  depres- 
sion of  prices. — F.  M.  Atwood,  Chicago. 

A  price  drop  in  the  face  of  advance. 
— Newman,    Brooklyn,   N.    Y, 

No  need  of  saying  much,  prices  tell 
the  story. — Uackett,  Carhart  ^  Co.,  New 
York. 

Newsy  notion  prices. — Newman, 
Brooklyn,    N.     Y. 

Walkaway  prices. — The  O.  T.  Johnson 
Company,  Galesburg,  111. 

Guard  your  pocketbook,  for  prices  are 
awfully  tempting  this  week. — Jas.  T, 
Mullin   ^   Sons,    Wilmington,   Del. 

Glassware  prices  have  most  certainly 
touched  bottom. — The  Fair  Store,  Bing- 
hamton,  N.  Y. 

Prices  that  mean  quick  selling. — W. 
G.  Putman's  Great  5  and  10  Cent  Store, 
Peoria,  III. 

SensaVional  pricing. — Bryce  Bros.  ^ 
Co.,  Columbus,  O. 

Prices  are  uniformly  favorable. — 
Strawbridge   Sj;   Clothier,   Philadelphia. 

Prices  that  almost  pass  belief. — The 
Edw.  Malley  Co.,  New  Haven,  Conn. 

PRI 


Prices  that  speak  for  themselves.— 
Robt.   I.   Cohen,   Galveston,    Tex. 

Prices  made  magnetic— Hale's,  Sac- 
ramento, Cal. 

February  has  melted  the  prices. — Al- 
bert Elkus,  Sacramento,  Cal. 

Money-saving  prices.— Goldenburg's, 
Washington,  D.  C. 

February  cleaning  prices. — Thomas 
C.  Watkins,  Hamilton,  O. 

Queer  little  prices.— Schipper  4*  Block, 
Peoria,  Ul. 

Springtime  prices. — Beadle  ^  Sher- 
burne Co.,  Rochester,  N.  Y. 

Prices  nipped  by  the  frost.— Ta/6oe 
4r  Ce.,  Fall  River,  Mass. 

Millinery  closing  prices! — R.  B.  Max- 
well S[  Co.,  Mansfield,  O. 

Rock  bottom  prices. — L.  S.  Plaut  |- 
Co.,  Newark,  N.  J, 

Sale  prices  to  pay  you  to  get  here 
to-morrow. — Boggs   |-   Buhl,    Allegheny. 

The  prices  have  a  saving  significance. 
— Z.  L.  White  ^  Co.,  Columbus,  O. 

Telling  price-cuts  have  been  made  all 
along  the  line. — The  Emporium,  St. 
Paul,  Minn. 

A  genuine  old  fashioned  thaw  in 
prices. — Desbecker's,   Bufalo,  N.    Y. 

If  seeing  is  believing,  just  look  at  these 
bargain   prices. — Gately's,    Peoria,    Ul. 

Prices  have  been  most  severely  dealt 
with  and  are  many  degrees  lower  than 
those  exploited  elsewhere. — Bernstein  ^ 
Co.,  Jersey  City.  N.   J. 

Former  prices  carved  down  to  the 
lowest  notch. — Thomas  C.  Watkins,  Ham- 
ilton,   Ont. 

Scheuer's  prices  beat  all!— 5.  8. 
Scheuer  Sj;  Sons,  Newark,  N.  J. 

Magnetic  price  savings. — Hochschild, 
Kohn  ^  Co.,  Baltimore,  Md. 

Prices  chopped  out  of  all  semblance 
to  their  former  quotations. —  The  Metro- 
politan  Dry   Goods   Company,   Saginaw, 

Our  prices  are  right.  If  there  is  one 
thing  you  may  be  sure  of  it  is  that  our 
prices  are  right.  You  pay  no  more  nor 
less  than  any  other  person  does  here. 
Our  desire  is  to  make  such  low  prices  to 
everybody  that  we  could  not  make  lower 
prices  to  anybody.  Then,  we  never  per- 
mit a  higher  price  than  our  regular  one 
price  to  be  quoted. — Murphy  Bros.  Co., 
Pittsburg,  Pa. 

Clothing  prices  slashed. — Solomon's, 
Pittsburg,  Pa. 

Heart-rending      prices. — L.      O.      H. 
Brown,  Denison,  Tex. 
CES 


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I 


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llll. 


100 


TOBACCONISTS'    ADVERTISINCx 


Sharp  break  in  prlces.—Meiga  ^  Co,, 
Bridgeport,  Mass. 

Next  to  nothing  prices.— <7oW«n6«r/*, 
Washington,  D,  C. 

Surprise  prices.— TA*  Palais  Royal, 
Washington,  D.  C. 

Unexampled  price-cheapness.— 7o^n 
Murphy,  Montreal,  Can. 

Revisions  in  fur  prices.— Carbon,  Pirie, 
Scott  ^   Co.,   Chicago,  III. 

Prices  to  entice  "  you  "—everybody.^ 
Walker  Store,  Salt  Lake,  Utah. 

Move  out  prices   in  the   garment   de- 
partment.—/.   V.  Spare,  New  Bedford. 
The   price   cutter   has   been   in   every 

departmentSpring-Holzwarth  Co.,  Al- 
liance, O. 

Prices  take  a  big  tumble  for  to-night 
and  to-morrow's  selling.— £7.  S.  Brovm 
Co.,  Fall  River,  Mass. 

'A  few  prices  that  will  interest  you 
among  other  things.— Chamberlain-John- 
son-DuBose  Co.,  Atlanta,  Oa. 

Prices  will  do  most  of  the  talking  to- 
day, and  they  will  make  an  interesting 
speech.— /ti/iu*  Gutman  ^  Co.,  Balti- 
more, Md. 

The  price  reducing  axe  is  at  work. 
Chips  fly  off  fast  and  furious,  making 
our  profits  smaller,  yours  bigger.^ 
Hahne  ^  Co.,  Newark,  N.  J. 

Bang!  Bang!  Bang!  To-morrow.  A 
noise  in  prices  that  will  be  heard  from 
one  end  of  Cohoes  to  the  other,  and 
reach  all  of  the  adjoining  towns.— If.  H. 
Butler,  Cohoes,  N.   Y. 

"The  proof  of  the  pudding  is  in  the 
eating,"  and  the  proof  that  this  is  the 
greatest  sale  of  its  kind  ever  inaugu- 
rated here  is  shown  by  the  thousands 
who  crowd  the  store  at  the  present 
writing.  Don't  fail  to  lay  in  a  supply 
for  summer  use,  as  it  is  doubtful 
whether  we  could  ever  buy  such  gar- 
ments again,  without  paying  more  for 
them  than  what  we  are  offering  them 
to-day.  "A  word  to  the  wise  is  suf- 
ficent,"  and  we  offer  it  now.  Compare 
our  values  and  pr/ces  with  those  of  the 
biggest  New  York  houses  and  note  the 
saving.— n<»   Furst    Co.,  Jersey    City. 

Our  prices  talk.— The  R.  J.  Neal  Co., 

Plattsville,  Ont. 

Slices    in    prices.— Br^ani    ^    Tucker, 
Binghamton,  N.   Y. 

It*s      cheaper      at      Miller's.— Mi/Zer'* 
Drug  Store,   Wilmington,  Del. 

Trade-winning  prices.— jRo*cn/Aa/  Dry 
Goods  Co.,  Peoria,  III. 

Merely  nominal  prices.—^.  S.  Brown 
Company,  Fall  River,  Mast. 


PRICES 


The  price-bars  are  down— flat  down.— 
Saks  ^  Co.,   Washington,  D.  C. 

Prices  will  be  cut  to  pieces.— D.  E. 
Williams  ^  Co.,  Youngstown,  Ohio. 

Prices  sure  to  attract  your  attention. 
—The  Buck  Store,  Lansing,  Mich. 

Pruning  prices  on  stylish  suits.— 
Sibley,  Lindsay  ^  Curr  Co.,  Rochester. 

Now  comes  the  after  Christmas  break 
in  pTices.^McNaughton*s  Munice,  III. 

Prices  touch  bottom  in  the  great 
clearance.— Hecht's  Greater  Store, 
Washington,  D.  C. 

Price  lists  fail  to  convey  any  idea  of 
the  superb  values  offered.— OcAm't 
Acme  Hall,   Baltimore,   Md. 

Linen  prices  much  less.— Prick  up 
your  ears  to  this  news:  The  best  tidings 
of  linens  that  have  gone  out  from  here 
In  a  long  time.— William  Donaldson  ^ 
Co.,  Minneapolis,  Minn, 

We're  knifing  prices.— Our  shop  is  not 
a  storehouse— it's  an  exchange— chang- 
ing clothing  for  cash.  Embrace  the  op- 
portunity to  save  money— by  spending 
it— here.— 0«*m'*  Acme  Hall,  Balti- 
more, Md. 

The  lowest  of  lowest  prices.— This  is 
the  week  when  prices  reach  their  very 
lowest  level  at  this  establishment,  for  it's 
practically  the  end  of  the  winter  selling 
season,  and  we  make  the  most  of  the 
last  opportunity  to  be  rid  of  the  sea- 
son's remaining  stock.  Besides,  it's  just 
the  week  before  we  take  inventory,  and 
every  department  head  docs  his  best  to 
have  as  little  stock  as  possible.  Thus, 
you  see  there's  every  reason  for  induc- 
ing you  to  buy  now,  even  at  the  most 
unusual  reductions.  It's  only  for  you 
to  decide  if  you  prefer  to  settle  your 
bills  in  small  amounts,  for  we'll  gladly 
charge  your  purchases,  and  you  may 
pay    conveniently.— 0':V6i7/X    Baltimore. 

Sacrificing  prices.— CAac man  ^  Co.. 
Brooklyn,  N.   Y. 

Prices  run  like  these.— Z.  Lehman  &- 
Co.,  Trenton,  N.  J. 

Positive  price  reductions.— ^  dam* 
Dry   Goods   Co.,  New   York. 

Up-to-date,  down  in  price.— C.  C. 
Fuller  Co.,  Hartford,  Conn. 

Prices  become  half  prices.— The  De- 
Wolf  Store,  New  Bedford,  Mass, 

Price  reductions  predominate. — 
Brooklyn  Furniture  Co.,  Brooklyn,  N.Y. 

Nothing  mean  or  skimped  except  the 
prices.— Perlmutters,  Jersey  City,  N.  J. 

Our  prices  "As  Low  as  Any  and 
Lower  Than  Many."— J3rann«»  ^An- 
thony, Atlanta,  Go, 


ILLUSTRATED    ADVERTISEMENTS 


■I  '  f 


102 


TOBACCONISTS'    ADVERTISING 


No.  393 

A    CIGAR    OF    QUALITY 

You  take  no  chances  if  you 
smoke  a  .  You  are  abso- 
lutely sure  that  you  get  a  cigar 
that  exactly  suits  your  taste  and 
is  considerably  better  in  quality 
than  the  price  will  buy  anywhere 

else.      The   is   THE   FIVE 

CENT    CIGAR    OF    QUALITY 
— is    sold    and    manufactured    by 


This     shows    wording    and     illustrations, 
but  does  not   suggest  manner  of  display. 


"THE 

THE    ARISTOCRAT    AMONG 
CIGARS 

That  these  are  the  best  Porto 
Rican  cigars  we  have  ever  seen 
is  good  word  of  their  quality. 
They  come  from  one  of  the  lead- 
ing factories  on  the  island;  the 
highest  grade  of  Porto  Rican  leaf 
are  used  in  them,  and  they  are 
made  as  carefully  and  particu- 
larly as  the  best  cigars  sent  out 
from  the  neighboring  island — 
Cuba.  They  are  distinctly  differ- 
ent from  any  Porto  Rican  cigars 
we  have  shown  heretofore. 


No.  429 

A  CULTURED  S:M0KE 

Is  the cigar.     A  cigar  that 

adds  pleasure  to  the  time  one  ap- 
propriates for  its  smoking — in  its 
unusual  quality  and  flavor — it 
has  an  individuality  that  at  once 
creates  an  impression  of  prefer- 
ence. 


This    shows    wording    and     illustrations, 
but  does  not  suggest  manner  of  display. 


A   SHORT    SMOKE 

^  There  are  intervals  day  and 
night  when  you  feel  the  need  of 
a  short  smoke.  Between  lunch 
and  business.  Between  office  and 
home.  Between  trains.  Between 
calls.  Between  acts.  Between 
courses.  Cigars  are  too  long  a 
smoke — and  cost  too  much  to 
throw  away.     It  is  just  for  these 

little  intervals   that  Cadets 

are  made.  They  give  you  all  the 
delicious  flavor  and  aroma  of  a 
choice  domestic  cigar.  They  are 
positively  the  best  little  cigar 
we  have  ever  known,  at  anything 
like  the  price.     —  the  box. 


TOBACCONISTS'    ADVERTISING 


103 


No.  24 

YOU'RE  A  WISE  BIRD 

If  you  can  tell  a  good  cigar  by 
the  wrapper.  There's  many  a 
bad  cigar  on  the  inside  of  a  Su- 
matra wrapper.  There's  many  a 
good  cigar  that  never  saw  a 
Sumatra       wrapper.  Sumatra 

wrappers  cost  a  good  deal — 
don't  add  one  iota  to  the  smoking 
qualities  of  the  cigar — simply 
make  the  cigar  look  pretty. 

This  shows  wording  and  illustrations, 
but  does  not   suggest  manner  of  display. 

HE     IS     SATISFIED  —  YOU 
WILL    BE 

All  are  satisfied  with  their 
smoke.  They  couldn't  have  bet- 
ter grounds  for  contentment. 
The  flavor  and  odor  that  come 
from  the  finest  leaf  tobacco  are 
never  wanting  in  our  cigars. 
Old  smokers  accept  our  specials 
as  the  models  by  which  all  smok- 
ing quality  is  measured.  Nickels 
and  dimes  obtain  great  considera- 
tion here. 


No.  3:25 

THERE  IS  DIFFERENCE  IN 
TASTES 

In  supplying  the  demands  of 
smokers  of  all  tastes  and  desires, 
our  task  has  been  a  heavy  one. 
For  years  we  have  made  change 
after  change;  adding  a  brand 
here,  cutting  out  a  brand  there, 
and  now,  we  can  consistentlv  say 
we  have  the  most  perfect  stock  of 
high-grade   cigars    in    the   South. 


This     shows    wording    and     illustrations, 
but  does  not   suggest   manner  of  display. 


IT'S    PURE    HAVANA,    SUH! 


The 


brand  is   one  of  the 


very  choicest  products  of  Havana 
and  has  only  recently  been 
brought  to  this  market  in  sufH- 
cient  quantities  to  give  it  wide 
acquaintance.  For  many  years  it 
has  enjoyed  the  highest  degree  of 
favor  among  the  comparatively 
few  connoisseurs  who  had  learned 
its  exquisite  qualities.  It  has 
long  been  especially  popular  with 

navy    officers,    the   Perfecto 

being  the  ward-room  smoke  par 
excellence.  We  are  now  enabled 
to  offer  a  complete  line  of  sizes 
in  this  brand,  in  cigars  especially 
selected  for  their  choice  color  and 
workmanship. 


104 


^1115i^££2^!15TS;_AD\'ERTISING 


Jt^ 


'  1 


No.  ;?36 

YOU  WILL  SURELY  AGREE 
WITH  US 

that  a  box  of  cigars  as  a  remem- 
brance is   always   in   good   taste. 
Ihackeray,  you  remember,  causes 
a    cigar    to   be    the   cementer   of 
friendship.     If,  tj.erefore,  you  are 
thinking  of  sending  something  to 
jour  friends  at  Christmas— what 
can   be   more   acceptable   than   a 
box  of  good  cigars.'     You  see  if 
that    box   contains    one    hundred 
cigars  your  friends  will  have  oc- 
casion to  think  kindly  of  you  one 
hundred    times.       (Turkey    lasts 
one  day.)     May  we  not  send  you 
a  few  boxes  for  your  inspection 
on  the  terms  below  named? 


No.   ISO 

IF  YOU'RE   GOING  OUT  IN 
THE  AIR 

boating,      driving     or      playing 
some  game,  you  do  not  need  the 
finest  cigar-in  fact,  it's  a  shame 
to  smoke  them.    A  smooth  draw- 
ing,  sweet   blend   will   taste   bet- 
ter.   It  is  after  dinner  that  a  pure 
Havana  speaks  of  quality  and  the 
refinement    of    enjoyment    itself. 
Now  we  have  cigars   for  all   at 
most  pleasing  little  prices  in  the 
city. 


but  does  not  suggest  manner  of  display! 


WE    AHE    READY    FOR    IN- 
SPECTION 
We  feel  confident  we  can  suit 
your     particular     taste.        Don't 
labor  under  the  fantastic  delusion 
that  because  jou  are  smoking  a 
fairly    good    cigar    there    is    no 
chance  for  improvement.      We've 
got  cigars  to  suit  aU  mankind. 


IT'S  UP  TO  YOU 


to    trj    our    cigars— we\e 

done    all    we    could    to    furnish 
Jou   fine   ones.      The   tobacco   in 
our  cigars  is  long  filler  and  of  the 
best  quality,  and  the  people  who 
roll  them   thoroughly  understand 
their  business.     So,  as  we  said  be- 
fore, it's  up  to  you  to  smoke  'em. 
If  we  can  succeed  in  having  you 
make   a   trial   of  one  cigar,  you 
are  very  likely  to  finish  the  box. 


TOBACCONISTS'    ADVERTISING 


105 


No.  390 

SAMUEL  SMILES 

Cigars. — A  smoker's  joy 

is  complete  when  he  uses  one  of 
these  full  quality  cigars.  They 
have  the  pure  tone  of  a  cigar 
well  made  from  first  class  tobac- 
co. They  are  cigars  which  give 
to  the  smoker  a  feeling  of  pleas- 
ure and  contentment.  For  five 
cents  you  get  a  smoke  that  is  a 
day  dream,  a  reverie. 


This    shows    wording    and    Illustrations, 
but  does  not  suggest  manner  of  display. 


DID   YOU    TRY    IT? 

We  advised  in  yesterday's  ad 
particular  smokers  to  try  our  five- 
cent  smoke, .     Did  you  heed 

the  advice.?  If  you  did  you  prof- 
ited by  it.  If  you  did  not  there 
is  still  time  to  "  mend  your  ways." 
This  cigar  is  a  good  one  from  any 
and  all  standpoints.  No  fancy 
labels  or  boxes  to  eat  up  expense 
and  you  get  the  extra  quality  for 
the^^lack  of  the  "fixings."  Try 
this  cigar,  6  for  25  cents. 


No.  436 

THE    CIGAR    QUESTION 

Don't  buy  a  name — buy  a 
cigar. 

A  cigar  can  change  its  name 
and  prove  an  alibi  for  every  day 
in  the  week.  Come  and  choose 
carefully  from  an  assortment — 
the  greatest  in  town. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


Gentlemen — If    a    man    offers 

you  a cigar  and  tells  you  it 

is  a  10-cent  cigar, 

HE     IS    TELLING    THE 
TRUTH 

The  mere  fact  that  he  paid  5 
cents  for  it  does  not  necessarily 
put  it  on  a  basis  equivalent  to  the 
usual  factory-made  tobacco-sand- 
wich. 

THE    

is  equivalent  to  any  10-cent  cigar 
on  the  market,  a  statement  which 
you  will  readily  confirm  after  the 
first  three  puffs.  Invest  a  nickle 
and  try  one. 


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II 


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(      ; 


*      , 


106 


TOBACCONISTS-    ADVERTISING 


No.  396 


"THE 


99 


It  IS  a  pretty  smoker,  good 
shape,  tempting  looking  and  well 
made  of  the  cleanest,  brightest, 
best  tobacco  grown.  It  possesses  a 
mild,  rich,  fragrant  aroma  of  such 
exceptional  quality  that  it  cannot 
be  excelled.  A  halo  of  satisfac- 
tion gleams  from  the  face  of  ev- 
ery  man  who  smokes   this   cigar. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


LISTEN,  MR.  SMOKER! 

We're  going  to  take  you  into 
our  confidence  and  tell  you  just 
how  we  can  afford  to  sell 
these    Clear   Havana     cigars    for 

4c,     5c     and     6c     each.       

Bros.,  makers,  Baltimore,  Md., 
shipped  these  cigars  to  a  local 
firm.  The  case  was  lost  in 
transit  and  the  railroad  set- 
tled with  the  shippers.  Later  the 
case  turned  up  in  the  railroad 
freight  house  and  the  railroad 
sold  us  the  cigars  to  get  back 
some  of  the  money  they  had  to 
pay  the  consignor  for  the  loss  of 
the  case. 


No.  416 


A  CIGAR  THAT  WILL  BEAR 
INSPECTION 

That's  the 


No  matter  what  cigar  you 
HAVE  been  smoking,  you'll  be 
the  better  and  happier  by  smok- 
ing    in  the  future.     It  is  a 

superb  cigar,  made  from  the  best 
leaf,  thoroughly  ripened,  and 
makes  a  delightful  smoke.  We 
can't  expect  to  convince  you  by 
mere  words— just  try  one,  and 
you'll  convince  yourself.  Join  the 
ranks  of  HAPPY  SMOKERS  bj 
smoking  the  cigar. 


This    shows    wording    and    Illustrations, 
but  does  not  suggest  manner  of  display! 


THE 


CIGAR 


A  cigar  that  beats  anything  in 
its  line  for  quality  and  price.  It 
has  that  fine  aroma  that  satis- 
fies the  most  fastidious  smoker. 
If  you've  smoked  'em  before, 
you're  still  smoking  'em.  They're 
good. 


TOBACCONISTS'    ADVERTISING 


107 


No.  269 


HELLO ! 


Yes,  they're  coming,  and  you'll 
enjoy  them  too.  The  brand.'' 
Why, 

of  course,  the  best  nickle  cigar  on 
the  market.  Smoke  one  and  you'll 
order  a  box. 

A    NICKLE     A    TRIAL  This    shows    wording    and    illustrations. 

And  worth  just  twice   the  money.       but  does  not  suggest  manner  Of  display. 


ORDER  A  BOX  BY  TELE- 
PHONE 


No.   102 

HERE'S     A     POINTER     FOR 

YOU 

If  you  haven't  already  done  so, 

invest  a  nickle  in  a  .     Once 

tried,  and  it's  a  dollar  to  a  dough- 
nut that  you'll  never  smoke  an- 
other brand.  A  choice  filler  with 
a  Havana  aroma  that  is  sure  to 
please. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


SAVE      1-2      YOUR      CIGAR 
MONEY 

And  get  just  as  good  quality. 
We  know  it  is  possible  to  get  a 
good  cigar  for  a  nickel — one  that 
will  burn  clean  and  even  and  one 
that  IS  made  right.     Call  for  our 

brand.     They're  packed  in 

cans — always  fresh  and  suffi- 
ciently moist.  Try  one.  You'll 
buy  another. 


Most   everybody  who  has   ever 
smoked  imported  Havana   cigars 

has    smoked   Panetelas — ^no 

other  cigar  imported  from  Ha- 
vana is  known  to  as  many  peo- 
ple. It  is  a  very  mild — fine  flav- 
ored, occasional  smoke,  desirable 
for  use  when  larger  and  heavier 
cigars  are  unsuitable.  The  leaf 
of  which  this  cigar  is  made  is 
grown  on  the  plantations  oper- 
ated by  this  company  and  is  now 
strictly  uniform  in  quality,  so 
that  there  is  no  variation  in  the 
different  shipments  as  received 
from  Havana. 


1  \ 


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I 
lit 


» 


I  IF 


108 


I25^2£2E?TS'    ADVERTISING 


No.  426 

BEAR   THIS   IN  MIND 

.  "^^^  '"ay  be  a  good  judge  of 
cigars  and  still  be  taken  in  on  a 
purchase.     You   can't   be  blamed 
tor    being   nipped    once,    but    it's 
jour  own  fault  if  you  don't  profit 
by  the  lesson  of  experience.    Why 
are  you  so  perfectly  safe  in  com- 
fS}""  "s   ^or  your  cigars?     We 
handle  good  cigars.     By  this  we 
mean    not    only    that    we    handle 
good    brands    but    we    keep    our 
cigars  in  good  condition,  neither 
too  damp  nor  too  dry.     The  con- 
dition of  a  cigar  has  much  to  do 
with  its  smoking  properties. 


No.  433 

IT'S   REALLY   FUNNY 

When  you  stop  to  think  of  it 
—that  a  man  should  pay  ten 
cents  for  a  cigar,  when  he  can 
have  just  as  good  a  smoke,  and 

often    better   in    a   for   five 

cents.       Every     time   you    buy  a 

you  put 

FIVE    CENTS 
in  your  pocket. 


This     shows    wording    and    Illustrations" 
but  does  not  suggest  mnnnpr  of  display! 


YOU'VE    JUST    A    BARE 
CHANCE 


huT^nJ'''''^    "^^"^^"^    ^"*^    "lustrations: 
but  does  not  suggest  manner  of  display. 

OUR  PET 

hobby  IS  to  be  able  to  hand  over 
our  counters  just  what  every  man 
hkes  best  in  smoke.  The  result 
IS  that  you  can  get  what  you 
want  at  our  stores,  either  one  at 
a  tmie  or  m  large  quantities,  and 
as  they  should  be— moist,  fresh 
and  fragrant. 


You  ought  to  knock  when  you 
get  a  poor  cigar— and  you  don't 
know  who  made  it— how  are  you 
going  to  avoid  the  other  brands 
ot  the  same  manufacture?     Don't 
you      see      that      there      is      no 
way     to     prevent     dishonest     or 
incompetent    manufacturers    from 
repeatedly   imposing   on    you    by 
offering   you    unidentified    brands 
of  different  names.?    We  sell  band- 
ed  cigars   of  known   quality   and 
reputation. 


) 


TOBACCONISTS'    ADVERTISING 


109 


No.  233 

SEEIN'  TH*  SIGHTS 

Vacation  trips  are  certainly  de- 
lightful, but  to  the  smoker  none 
are  complete  without  his  cigar 
case  is  filled  with  good  cigars. 
Take  with  you  a  box  or  two  of 

the     well-known     Perfecto 

Cigars.  They  will  add  greatly  to 
your  enjoyment.  They  possess 
a  rich  Havana  taste  and  a  frag- 
rant aroma  which  distinguishes 
them  from  all  other  cigars  and 
satisfy  the  most  critical  smoker. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


IT'S  NO  PUZZLE 

To  pick  out  the  man  who  smokes 
our  special  5  cent  cigar.  Signs 
of  nervous  prostration  are  not  de- 
picted on  his  countenance,  but 
rather  self-satisfaction  and  con- 
tent, for  he  knows  a  good  thing 

when    he    sees  it.      Our    5 

center  is  all  right  every  way ;  but 
if  you  like  something  even  better, 
nothing  can  fill  the  bill  more  com- 
pletely than  our at  10  cents. 


No.  243 

EVERYBODY    NOSE 

The  more  you  know  about  cigars 
the  better  it  is  for  us — the  better 
it  is  for  you.  If  you  are  not  a 
judge  of  cigars  you  must  trust 
the  manufacturer.  Here  is  where 
reputation  comes  into  play.     The 

perfecto  cigar  is  made  by  a. 

large  successful  house,  whose  repu- 
tation for  producing  high  grade 
goods  has  long  been  established. 
No  other  cigar  is  enjoyed  so  uni- 
versally as  this  popular  brand  and 
its  high  standard  is  always  main- 
tained. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


A    MATTER    OF    TASTE 

Some  men  may  prefer  a  clay 
pipe  to  the  best  cigar,  but  a  man 
who  really  enjoys  a  good  smoke- 
will  tell  you  that  the is  the^ 

best  cigar  for  the  money  he  has- 
ever   smoked. 

THEY'RE  FIVE  CENTS, 
THAT'S   ALL 


\f 


Ui 


110 


TOBACCONISTS'    ADVERTISING 


f|i 


i)  ■ 


lit 


II 


No.   373 

SMOKE   A   CIGAR   IN  TUNE 
WITH   YOUR    TASTES 

Try    this    Tobacco    Shop    for 
jour  next 

CIGAR 

and  you  will  continue  trying  it, 
for  not  only  will  you  get  the 
best  smoke,  but  positively  save 
money.  The  good  smoker  and  the 
connoisseur  all  find  the  greatest 
satisfaction  in  their  purchases 
made  in  this  Little  Tobacco  Shop. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  o^  display. 


WHAT   SHALL   I   B\JY  AND 

WHERE  SHALL  I  BUY 

THEM? 

We  know  of  several  good  rea- 
sons why  you  should  select  them 
here.  We  might  mention  that  our 
stock  is  large,  that  we  have  many 
brands,  sizes  and  colors  to  select 
from ;  that  our  salesmen  know  how 
to  interpret  your  wishes ;  that 
they  are  specialists  in  the  Cigae 
Business;  that  we  deliver  to  any 
place  and  at  any  time  you  say; 
that  we  aim  to  satisfy  you  in  ev- 
ery way,  and  that  our  prices  are 
consistent  with  the  quality  offer- 
€d.  Then  let's  get  acquainted — 
the  benefit  will  be  mutual. 


No.  358 
NO  HOLIDAY 
is  complete  without  good  cigars. 
You'd  be  as  uneasy  as  a  fish  out 
of  water  if  you  couldn't  put  your 
hand  on  a  generous  supply  of 
smokers.  Might  as  well  have  the 
best,  while  you're  about  it.  The 
"  Best  Cigars  "  are  not  expensive 
when  bought  here.  We  have  prices 
on  cigars  that  are  peculiar  to  this 
store.  Brands  which  will  make 
any  day  a  day  of  rest  and  enjoy- 
ment for  you,  if  you  smoke  them. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


The  first  question  you  ask 
about  cigars  is,  what  is  the  qual- 
ity.? The  next  is,  what  is  the 
price.?     J.  Pierpont  Morgan  and 

John  D.  Rockefeller  may  pay  hist- 
ger  money  for 

THEIR  CIGARS 
than  the  average  smoker,  but 
they  can't  enjoy  a  better  or 
sweeter  smoke  than  is  offered  to 
the  man  of  moderate  means  in  the 
5c  cigar.  He  will  be  con- 
tent and  contentment  is  better 
than  riches. 


TOBACCONISTS'    ADVERTISING 


111 


No.  176 

•EAR    YE.     'EAR   YE.     'EAR 

YE 

Every  smoker  has  at  one  time 
or  another  been  imposed  upon 
with  a  cigar  that  pulled  his  neck 
out  of  joint  with  every  puff.  Not 
so  however  with 

THE 

Every  lime  you  smoke  a  

you  know  you  are  enjoying  your 
smoke.     All  it  costs  you  is 

A   NICKLE 
and   you   can't   duplicate    it   for 
double  the  money. 


This    shows    wording    and    illustrations, 
but  does  not   suggest  manner  of  display. 


SMOKE    UP,    FELLOWS 

Don't  get  disgusted  with  cigars 
in  general  because  you  are  not 
getting  what  you  want.  If  you 
are  not  getting  value  in  you  cigar 
purchases  you  are  not  patroniz- 
ing this  store.  Here  you  are  sure 
of  getting  your  money's  worth. 
You  -;an  also  get  just  what  you 
want  here — the  variety  is  large. 


No.  238 
"  CONCENTRATED  SOLACE  " 

A  smoker's  joy  is  complete 
when  he  uses  one  of  these  full 
quality  cigars.  They  have  the 
pure  tone  of  a  cigar  well  made 
from  first  class  tobacco.  They 
are  cigars  which  give  to  the 
smoker  a  feeling  of  pleasure  and 
contentment.  For  five  cents  you 
get  a  smoke  that  is  a  solace  con- 
centrated. 


This     shows    wording    and     illustrations, 
but  does  not  suggest  manner  of  display. 


"UNCLE    OSCAR" 

He's  perfectly  contented  when 

he  gets   one  of  our  cigars 

— and  got  it  at  a  price  that  he 
can  get  a  box  if  he  wishes  with- 
out feeling  the  expense.  Every- 
one admires  the  fine  workmanship, 
rich  flavor  and  general  enjoyable 

qualities  of  our  cigars.     It 

is   the  best  five-cent  cigar  made. 


l?1 


il 


112 


TOBACCONISTS'    ADVERTISLNG 


Xo.  149 

WHEN   OFF  DUTY 

And  you  want  a  good  smoke  but 
haven't  time  for  a  long  one,  buy 

a  ,  five  cents.     In  this  little 

roll  of  fragrance,  you  will  find 
everything  for  satisfaction  and 
nothing  to  displease.  If  not  ac- 
quainted with  our ,  try  it. 


This     shows    wording    and     Illustratfons, 
but  does  not  suggest  manner  of  display. 


DO    YOU    ENJOY    YOUR 
CIGAR? 

A  cigar  must  have  at  least  one 
essential   point — quality — if  it   is 
to    appeal   to    the    smoker.      The 
man    who   smokes    regularly   soon 
discovers    whether    he    is    getting 
quality    at    a    cigar    counter   and 
acts     accordingly.        Our     cigars 
must  have  quality  before  they  are 
permitted  to  go  in  our  cases  and 
this    is    proven    daily   by    the   in- 
creasing number   of   regular   cus- 
tomers  who  buy   their  cigars   ex- 
clusively here. 


No.  17 

A   WORD    TO    SMOKERS 

We  want  to  particularly  ap- 
peal to  those  of  you  who  know 
and  appreciate  from  experience 
a  real,  good  smoke.  We  want 
you  to  try  this  new  cigar  of  ours, 

.     We  know  it  to  be  a  good 

cigar.  Many  who  have  tried  it 
say  as  much  and  more  for  it.  Now 
we  want  you  to  try  it.  A  five- 
cent  cigar,  or  6  for  a  quarter. 


This    shows    wording    and    illustrations, 
but  does  not   suggest  manner  of  display. 


ALL  HAIL  THE  VICTOR 

If  you're  looking  for  a  cigar 
that  will  knock  the  spots  out  of 
anything   else   at  five  cents,  you 

will    find   it    in    the    Cigar. 

This  cigar  is  better  from  any 
point  of  view  than  any  other  at 
the  same  price.  A  good,  clean 
honest   smoke,    at   a   good,   clean 

honest    price.      That's    the    • 

for  FIVE  CENTS. 


TOBACCONISTS'    ADVERTISING 


113 


No.  444 

THE  "RAPPER** 

of  a  cigar  does  not  tell  you  the 
quality  of  the  filler.  But  we  tell 
you    that    selected   long   Havana 

filler  is  all  that  is  used  in  

cigars.  After  you  have  smoked 
one  you  won't  have  to  be  told. 
The  flavor  and  fragrance  will  be 
such  that  yoji  cannot  possibly 
mistake  the  quality  of  the  cigar 
except  that  you  may  think  it  a 
much  higher  priced  one  than  it  is. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


No.  051 

A  TRICK  WORTH  TRYING 

Do   you   smoke.?      If   so,   have 

you     tried    our cigar.?       A 

regular  10c  seller,  but  now  selling 
for  5c.  If  you  have  tried  them 
you  are  a  regular  customer  and 
and  if  you  have  not,  come  in  and 
get  one  and  you  will  be  a  custo- 
mer. The  ladies  who  are  in  the 
habit  of  buying  hubby  a  box  of 
cigars   can   make   no   mistake   in 

buying  the  .     A  box  of  50 

for  $1.90.  We  sell  them  this  way 
'cause  we  are  selling  the  kind  of 
cigars  you're  wanting  at  prices 
you're  tickled  to  pay. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


You  want  a  well-balanced  cigar 

— that  is,  one  that's  neither  too     ___^^ 

strong  nor  too  mild.     The  

is  just  right.     If  you  ask  for  a  WORTH  'OWLING  ABOUT 


STRONG    CIGAR 

you  get  one  "  just  strong  enough  " 
— ^if  you  ask  for  a  mild  cigar  you 
get  one  "just  mild  enough'* 
— something  which  can't  be  said 

of  most  cigars.     That's  the , 

for  five  cents. 


When  you  want  the  real  genu- 
ine Owl — made  of  selected  leaf, 
mellowed  by  the  tropical  suns  and 
blended  by  the  most  expert  mak- 
ers— it  is  usual  to  deposit  the  cus- 
tomary fee  of  Rwe  cents  on  the 
cigar  man's  counter  for  each  and 
every  Owl  you  buy. 


i< 


^1 


H 
1 


!t 


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.  f      i 


1      :! 


114 


TOBACCONISTS'    ADVERTISING 


No.  143 

CIGARS   OF  QUALITY 

Any  person  familiar  with  this 
store's  reputation  would  expect 
to  find  none  but  good  cigars  in 
our  cases.  Those  who  are  not  ac- 
quainted with  the  standard  main- 
tained here  are  invited  to  come 
in  and  test  us.  Any  cigar  you 
may  choose — and  we  have  the  size, 
color  and  brand  you  prefer — will 
be  fully  up  to  your  most  sanguine 
expectations.      Try   us. 


This     shows    worciixig    ami     illustrations, 
but  does  not   suggest   rmnner  of  display. 


If  you  want  to  smoke  a  good 
cigar  that's 

FIT  FOR  A  KING 

one  that  will  stand  the  test  of  the 
most      fastidious      smoker,      you 

should  smoke  a 

This  cigar  is  worth  double  what 
we  ask  for  it.  We  said  this  be- 
fore and  we  say  it  again. 

FIVE    CENTS 

will    prove    our    assertion. 


No.  203 


THE  SMOKE  OF  ROYALTY 


The  tobaco  used  in 


cigars 


is  prepared  by  a  method  which 
requires  two  years  to  complete. 
It  reaches  the  factory  ripened, 
mellowed,  enriched  and  refined  by 
wholly  new  processes  of  ferment- 
ing and  blending  that  intermingle 
all  its  aromatic  qualities  and  bring 
them  out  to  perfection. 


This    shows    wording    and    Illustrations, 
but  does  not  suggest   manner  of  display. 


QUITE  A  BREEZE 

Our    plan    of    advertising    the 

cigar  during  the  past  year 

has  created  "  quite  a  breeze " 
among  the  smokers  and  even  in 
business  circles.  The  all-prevail- 
ing smoke  is  the  fragrant  incense 
of  the  cigar,  which  thou- 
sands are  learning.  It  possesses 
the  true  Havana  flavor — a  deli- 
cious smoke  that  satisfies  every 
requirement  of  the  smokers'  exact- 
ing tastes.  It  is  absolutely  health- 
ful, and  no  matter  how  freely  in- 
dulged in,  it  will  not  cause  that 
dull  or  shaky  feeling  which  fol- 
lows the  use  of  some  cigars. 


TOBACCONISTS'    ADVERTISING 


115 


No.  166 
HERE'S  A  LIGHT, 

Medium  or  dark  cigar,  according 
to  your  taste,  but  all  of  the  same 
quality — the  best.  No  matter 
what  price  you  choose  to  pay  for 
your  smoke,  you  are  assured  of 
excellent  value  in  our  establish- 
ment. What  would  you  like — all 
Havana,  Havana  filler  or  all  do- 
mestic ?  They  are  all  here  to  pick 
from. 


This     shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


TALKING  ABOUT  CIGARS 

We  would  say — and  stand  by  our 
statement — that  for  a  mellow,  ripe 
flavored,  palate  tickling,  all  'round 
satisfying  smoke  you  can't  pick 
up  a  better  cigar  for  the  price — 
10  cents  the  one,  $2  the  box  of  ^5 
— than  the 

Large  assertion  with  larger  proof 
by  thousands  of  men  who  have 
tested  the 


No.  38 

DO    YOU    WANT    SOLID 
COMFORT.? 

You   can   get  it  in  a  , 


cigar  with  that  Havana  aroma 
that  makes  you  feel  as  though 
you  have  your  every  desire  of  the 
world.  This  solid  comfort  costs 
you  the  trifle  of  Five  Cents,  and 
is  made  only  by 


This     shows    wording    and     illustrations, 
but  does  not  suggest  manner  of  display. 


GIRLS— HERE'S  AN  IDEA 

If  he  smokes,  get  him  a  box  of 

cigars.     Nothing  will  please 

him  more.  He  will  admire  your 
good  taste,  and  love  you  more 
than  ever. 

Men — If   you    care   to    enjoy 
the    holidays,    lay    in    a    box    of 

.     Your     Christmas     dinner 

will  not  be  complete  without  them. 


116 


TOBACCONISTS'    ADVERTISING 


I 


i 


i 


No.  108 

KNOCK  OUT  THAT  POOR 
CIGAR 

We  are  giving  better  cigars  for 
the  money.  The  price  part  is  im- 
portant, but  it  isn't  everything, 
and  in  fact  it  is  the  easiest  part 
of  our  duty  to  the  public.  Our 
application  to  the  cigar  business 
of  the  modem  principles  of  direct- 
buying,  direct-selling  —  cutting 
out  intermediate  profits  and  util- 
izing all  the  advantages  of  an 
enormous  outlet — makes  the  giv- 
ing of  better  quality-for-price  a 
simple  matter. 

This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 

IT'S  WORTH  IT 

Whichever  way  you  look  at  it 
— coming  or  going — ^you  can't 
beat  the  for  goodness,  fla- 
vor, aroma  and  price.  It  is  a  ci- 
gar that  is  free  from  foreign 
odors — the  name as  its  man- 


ufacturer being  its  guarantee  for 
purity.  It  is  a  cigar  that  is  more 
than  fuU  of  value,  as  you  pay  one 
half  of  what  it's  worth.  The 
price — 5  cents.    The  maker . 


TOBACCONISTS'    ADVERTISING 


117 


No.  273 

"  ANNA  HELD  "—THE 
CIGAR  OF  QUALITY 

Everything  that  makes  a  smoke 
better,  enters  into  the  manufac- 
ture of  "  Anna  Held "  cigars. 
The  tobacco  is  selected  in  the 
seed;  planted,  cultivated  and  har- 
vested under  the  direction  of  ex- 
perts— cured,  sorted,  mellowed, 
graded,  fermented  and  blended  es- 
pecially for  Anna  Held  cigar — 
5c.  The  product  of  the  Ameri- 
can Cigar  Company's  exclusive 
system  which  insures  absolute  uni- 
formity of  quality  and  flavor  in 
the  millions  of  them  which  are 
made.  You  save  nearly  half  the 
former  cost  of  a  good  cigar  by 
buying  the  "  Anna  Held,"  and 
get  an  exquisite  smoke. 


This    shows    wording    and     illustrations, 
but  does  not  suggest  manner  of  display. 


It    tickles    the    palate — that's 

what  the  does.     A  rattling 

good  cigar  for  the  money.  As 
good  as  any  ten-center — better 
than  any  five-center — and  all  •*• 
costs  is  A  Nickel  a  Tickle. 


No.  18 

HIS   MAJESTY'S   FAVORITE 

Go  around  the  world  cigar 
hunting,  and  when  you  taste  a 
you'll  wonder  why  you  trav- 
eled so  far  from  home.  For  the 
is  a  cigar  of  quality,  de- 
spite its  low  price  of  5  cents  for 
one,  $2.00  for  a  box  of  fifty. 
Settle  down  to  solid  enjoyment 
with  a  between  your  lips. 


This     shows    wording    and     illustrations, 
but  does  not  suggest  manner  of  display. 


FOR    ROYAL    GRATIFICA- 
TION 

and  genuine  satisfaction,  you 
can't  get  a  better  cigar  than  the 
.  We  will  guarantee  this  ci- 
gar to  be  the  best  cigar  for  the 
money  that  ever  tickled  your  pal- 
ate, and  all  we  ask  for  it  is 

A  NICKEL 


No.  103 

MARK  TWAIN 

in  a  recent  speech,  says  he  smokes 

himself  asleep.     The  cigar, 

with  its  delicious  aroma  and  flavor 
will  aff'ord  you  pleasure  when 
awake  and  pleasant  dreams  when 
asleep.  SmoEe  and  be  happy. 
Five  cents  —  no  more  —  worth 
more. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


THE    TIRED    MAN'S     COM- 
FORTER 

is  a  little  roll  of  weed  scarce  six 
inches  long  with  the  magic  name 
tobacco.  Since  Raleigh's  day  the 
civilized  world  has  shared  the  In- 
dian's delight.  Our  modest  share 
in  the  business  of  bringing  peace 
is  the  manufacture  and  supply  of 

• ■     cigars.     From     heart     to 

wrapper  it's  a  wholesome,  aro- 
matic soother  for  the  man  of 
work,  worry  and  care.  Five  cents 
for  one. 


118 


ii 


:    f> 


TOBACCONISTS'    ADVERTISING 


No.  44 

PURE  ALL  THROUGH 

If  you  were  to  cut  open  one  of 

my Cigars  you'd  find  in  the 

inside  a  good,  clean,  pure  filler. 
That's  what  gives  the  cigar  that 
fine  Havana  aroma  that  the  smok- 
ers like  so  well.  The  fact  is  that 
the  smoker  will  get  as  much  satis- 
faction out  of  a  Cigar  for 

five  cents  as  out  of  any  ten-cent 
cigar  that's  sold. 


This    shows    wording    and    Illustrations, 
but  does  not  suggest  manner  of  display. 


THE   LEADER 

in  cigars — the  cigar  that  stands 
in  the  first  rank — the  cigar  that 
satisfies    the   most   discriminating 

smoker — is  the  ;  worth  ten 

cents ;  sells  for 

FIVE  CENTS 

There's  only  one  way  to  prove 
it — ^try  one. 


No.  277 
If  you're  looking  for 

A  SWELL  SMOKE 

you  can't  do  better  than  get  a 

,    a    Smoke    Suited    to    the 

Swellest  Sort  of  a  Swell  and  the 
ordinary  individual  as  well. 

Easily  worth  a  dime ;  all  it  costs 
— a  nickel. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


GET  A  GOOD  ONE 

When  you  get  a CIGAR 

you  know  that  you  have  a  cigar 
as  clean  and  good  on  the  inside  as 
it  is  on  the  outside.  Some  cigars 
are  sold  on  their  outside  appear- 
ance. Not  so  with  the .  THE 

LEAF  from  which  this  cigar  is 
made  is  the  very  best  obtainable, 
is  uniform  in  quality,  delicately 
flavored,  and  makes  a  really  de- 
lightful smoke.  Don't  take  our 
word  for  it.     Try  one  yourself. 


TOBACCONISTS'    ADVERTISING 


119 


No.  15 

NOTHING  DOING 

"  Say,  pal,  dat  guy  is  smoking 
a  good  cigar.  Let's  f  oiler  him  an' 
get  de  butt  when  he  trows  it 
away." 

"  Dey  won't  be  no  butt.  He'll 
smoke  it  all  up  'cause  it's  a  — — 
Cigar." 

Yes,  it's  a  fact.     When  a  man 

smokes  a Cigar,  he  finds  it 

so  good  that  he  puffs  at  it  to  the 
last  atom.    "  Dey  ain't  no  butt  to 

the  ."     The  whole  cigar  for 

Five  Cents. 

This  shows  wording  and  illustrations, 
but  does  not  suggest  manner  of  display. 

IT'S  WORTH  A  DIME 
Over    and    above    all    others, 

that's   the   Cigar.     At    the 

price  it  sells  for,  no  other  manu- 
facturer has  been  able  to  touch  it 
— let  alone  equal  it.  The  truth 
is,  it's  worth  10  cents ;  the  fact  is, 
it  costs  a  nickel. 


No.  153 


THE  "EARLY  BIRD" 


knows  the 


Cigar  leads   all 


other  five-cent  cigars.  Its  fine 
Havana  aroma,  its  excellence  in 
quality,  and  not  the  least,  its 
price,  FIVE  CENTS,  brings  it  to 
the  front.  There's  none  better 
for  the  money. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


PLEASURE  PUFFS 

You  haven't  a  preference  in 
cigars  but  what  we  can  probably 
supply.  Our  stock  is  always  kept 
right  up-to-the-minute  and  the 
goods  are  always  in  perfect  smok- 
ing condition.  That's  quite  an 
art  in  itself,  but  it  has  won  us 
custom.  Make  it  a  point  to  try 
our  cigars  next  time  you  buy. 


1 


120 


TOBACCONISTS'    ADVERTISING 


No.  19 

WE  TAKE  THIS  STAND 

on  the  Cigar  question — if  you  can 
appreciate  hustling  enterprise 
and  up-to-now  business  methods, 
sprinkled  with  courteous  treat- 
ment, and  a  store  chock  full  of 
fine  cigars  kept  perfect,  under 
the  most  approved  sanitary  con- 
ditions, the cigar  store, 

street,  should  command  your  pat- 
ronage and  the  patronage  of  all 
those  who  are  particular  what  they 
smoke. 


TWs    shows     wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


For  a  good  smoke 

FOLLOW  THE  TRAIL 

to    the    Sign    of    a    Good    Cigar. 

When  you  see  a label  on  the 

box,  you  may  be  sure  you're  on 
the  right  scent.  There  isn't  a 
ten-  or  a  five-cent  cigar  on  the 
market — bar   none — which   is   the 

equal  of  the ,  and  all  it  costs 

you  is  FIVE  CENTS. 


No.  65 

WALK  IN,  MR.  SMOKER 

You'll  heartily  enjoy  a  visit  to 
this  establishment  if  you  are  in- 
terested in  fine  cigars.  Cigars 
sold  by  us  are  calculated  to  ap- 
peal to  your  judgment  as  to  qual- 
ity and  sense  of  economy.  Finer 
cigars  you  will  find  nowhere. 
Either  in  quality  or  price  they 
cannot  be  surpassed.  The  more 
you  know  about  our  cigars  the 
more  you  will  endorse  this  state- 
ment. Upon  the  price  question 
we  are  sure  to  agree. 


This    shows    wording    and    Illustrations, 
but  does  not   suggest  manner  of  display. 


NO  CART    TAIL 
BUSINESS  FOR  US 

We  have  a  big  store  full  of 
quality  cigars  and  tobaccos.  No 
matter  what  your  tastes  may  be 
— ^whether  you  favor  imported  or 
domestic  cigars — here's  where  you 
get  suited  all  around  every  time. 


TOBACCONISTS'    ADVERTISING 


121 


No.  298 

THE  STORE  OF  QUALITY 

The  stock  of  cigars  we  carry 
regularly  to  supply  the  box  trade 
demand  would  swamp  three  or 
four  ordinary  cigar  stores,  so 
there  can  be  no  comparing  this 
with  the  ordinary  cigar  "  empo- 
rium." This  is  more  in  the  na- 
ture of  a  clearing  house,  able  to 
distribute  vast  quantities.  Here 
you'll  find  the  brand  you  like,  the 
quality  you  want — and  at  the 
price  you  want  to  pay. 


This    shows    wording    and    illustrations, 
iut  does  not  suggest  manner  of  display. 


Did  you  enjoy  the  game?    You 
certainly    did    if    you    smoked    a 

,  the  best  cigar  for  the  money 

that  has  ever  been  offered.  Made 
of  tobacco  equivalent  to  that  of 
any  ten-cent  cigar.  You  can't 
make  a  mistake  if  you  smoke  a 

.    FOR  FIVE  CENTS. 


^  ••i!^^lWSl^^lt*^«il^^^ 


No.  31 

YOU  TAKE  NO  CHANCE 

A  good  smoke  is  assured  if  you 

try  the  cigars.     Quality  is 

apparent  with  every  puff  you 
take.  Enjoyment  is  certain  down 
to  the  very  last  draw.  Better 
have  a  supply  for  yourself  and 
friends.     You    can    afford   to    be 

generous,    for    the    cigars 

cost  only  5  cents  each. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


CIGARS  OF  BEST  QUALITY 

A  good  cigar  is  enjoyed  by 
every  man.  We  have  the  cigars 
— either  Imported  or  Domestic 
brands — and  want  you  to  enjoy 
them.  If  you  haven't  been  smok- 
ing this  kind,  you  had  better  come 
here  and  try  some  of  our  choice 
offerings. 


' 


:    > 


122 


TOBACCONISTS'    ADVERTISING 


No.  81 

YOUR  FIRST  SMOKE 

may  not  have  been  very  pleasant, 
but  now,  at  your  mature  age,  you 
can't  help  but  enjoy  your  smoke, 

if  you  smoke  a .     The  cigar 

with  that  fine  Havana  aroma  that 
is  worth  so  much  more  than  we 

ask,  is  the ,  at 

FIVE  CENTS 


This    shows    wording    and    illustrations, 
but  does  not  sug-gest  manner  of  display. 


TELL  US  YOUR  TROUBLES 

If  it's  concerning  cigars  or  to- 
bacco, perhaps  we  can  assist  you. 
We'll  take  pleasure  in  trying  to 
suit  your  taste,  no  matter  how 
particular  it  may  be.  We've  been 
in  the  cigar  business  more  than 
thirty  years,  and  can  show  you 
some  goods  and  prices  worth 
while.  We  keep  cigars  of  class, 
for  men  of  taste. 

FIVE  CENTS 


No.  108 
DON'T  DO  IT 

Don't  monkey  with  a  bad  cigar. 
Why  smoke  a  cheap  tobacco 
sandwich  when  for  five  cents  you 

can   get  a  ,  the   cigar  with 

that  Havana  aroma  that  pleases 
the  palate  and  makes  a  most  en- 
joyable smoke?    That's  the  price, 

FIVE  CENTS 


This    shows     wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


BUY  A  GOOD  ONE 

You've  been  paying  good  money 
for  a  bad  smoke,  when  you  could 

just    as    well    have    had    a    • 

CIGAR  with  that  fine  aroma  that 
tickles  the  tongue  and  pleases  the 
palate  for  only  five  cents.  Throw 
that  ill-smelling  cigar  away,  and 

in    the    future    smoke   ,    and 

you'll  never  go  back  to  the  other. 
As  I  said  before, 

FIVE  CENTS 


TOBACCONISTS'    ADVERTISING 


12^ 


No.  388 

DO  YOU   ENJOY   A  GOOD 
SMOKE? 

If  you  do,  I  have  the  best  Ha- 
vana cigars  ever  made  or  im- 
ported. I  have  spent  much  time 
in  selecting  personally  a  Havana 
tobacco  that  can  never  again  be 
duplicated  by  other  manufactur- 
ers. I  will  and  do  hereby  give  a 
personal  guarantee  in  regard  to 
the  exquisite  quality  of  these 
goods.  They  are  not  encum- 
bered with  paper  bands.  Paper 
rings  on  cigars  are  a  nuisance, 
and  the  practice  is  being  discon- 
tinued by  the  best  Havana  cigar 
factories. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


TRUE  JOY 

— a  nice  girl  and  a  good  cigar. 
You  find  the  girl,  we'll  furnish  the 

cigar.  If  you  smoke  the cigar 

you'll  be  happy  whether  you  have 
the  girl  or  not.  There  is  no  bet- 
ter ten-cent  cigar  made  for  those 
who  enjoy  a  really  good  smoke. 


No.  350 
WOMEN  LOVE  THE  SMOKE 

of  an  cigar.  It  is  so  fra- 
grant and  delicate  that  much  as 
they  dislike  the  smell  of  ordinary 
tobacco,  they  enjoy  the  odor  from 

an  cigar.     Try  one  to-day 

after  dinner.  You  can  enjoy  it 
in  full  confidence  that  you'll  not 
be  asked  to  stop,  or  even  to  get 
out  of  the  best  room  in  the  house. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


HIS   FAVORITE    BRAND 

The  favored  brand  among  all 

good  judges   of  cigars  is  . 

Being  Cuban  hand-made,  with  a 
choice  Havana  filler,  wrapped 
with  the  finest  grade  of  Havana, 
they  offer  an  especially  sweet 
smoke.  Their  quality  is  always 
uniform,  owing  to  the  skill  with 
which  they  are  rolled,  and  experi- 
ence used  in  selecting  the  stock. 


124 


TOBACCONISTS'    ADVERTISING 


No.  304 

Something  that  cnts  the  thirst 
with  a  tingle,  pleases  the  palate 
with  surpassing  flavor  and  com- 
forts   the    weakest    stomach. 

Such   is 


BEER 


Made  from  the  best  hops,  malt 
and  barley  that  money  can  buy 
and  brewed  in  a  plant  possessing 
every  scientific  device  for  the  pro- 
duction of  a  pure,  healthful  bev- 
erage. 


This    shows    wording    and    illustrations, 
but  does  not  suggrest  manner  of  display. 


Treat    your   palate   these   hot 
days  by  drinking 


BEER 


Its  purity  and  healthful- 
ness  are  endorsed  by  leading 
chemists  and  physicians.  Try  a 
case  of  the  brewery  bottling  at 
your  home  or  at  the  shore  and 
notice  the  improvement  this  beer 
speedily  effects  in  your  appetite, 
energy,  strength  and  vigor. 
Watch  how  it  brightens  the  spir- 
its and  gives  freedom  from  indi- 
gestion, anaemia   and  debility. 


No.  121 

HAVE  YOU  TASTED  OUR 
BEER? 

If  you  wish  to  be  healthy  and 
happy  drink 

GOOD   BEER 

such   as   the  brand,   known 

for  its  purity,  palatability  and 
general  excellence.  Some  beers 
taste  good,  but  are  not  good, 
some   beers   are   good,   but   don't 

taste    good.       beer    tastes 

good  and  is  good — yet  our  price 
is  not  in  excess  of  inferior  makes. 


This    shows    wording    and    illustrations, 
but  does  not   suggest  manner  of  display. 


GOOD    BEER    A    FRIEND! 

Not  a  foe.  Because  the  mate- 
rials that  enter  into  the  manufac- 
ture of  Beer  are  absolutely 

pure.  No  "  dopes "  or  drugs 
whatever.  Laborers  and  many 
others  subject  to  weak  backs  and 
kidney  troubles  will  drink  no 

BEER 

but  .     They  say  it  builds  up 

the  system,  instead  of  injuring 
the  kidneys.  These  facts  plainly 
demonstrate  the  purity  of  our 
product. 


TOBACCONISTS'    ADVERTISING 


125 


No.  157 

STRENGTH  IN  IT 

There's  health  and  strength  in 

a  bottle  of  pure  beer.     And  

real  German  brew  has  purity  and 
quality.  Barley  in  it  for  food. 
Hops  for  tonic.  And  just  enough 
alcohol  to  aid  digestion.  Essen- 
tial to  the  weak;  healthful  for 
anybody.  A  standard,  high  grade 
beer.     Unsurpassed 

FOR  TABLE  USE 
or  medicinal  purposes.     The  beer 
that    cheers,    nourishes,    invigor- 
ates. 

This  shows  wording  and  illustrations, 
but  does  not  suggest  manner  of  display. 

These  hot  days  you  want  a 
good  cooling  drink  in  the  home. 
It  needs  to  be  refreshing  and 
healthful. 

BEER 

is  what  you  want — it  is  the  best 
thing  you  can  drink  on  a  hot 
day.  It  quenches  the  thirst 
quicker  than  soda  water  or  lem- 
onade,   and    is    healthful.     

beer  is  the  beer  you  want  for  the 
home.     It  is  as  pure  as  a 
BEER 

can  be  brewed — it  is  absolutely 
healthful — the  entire  family  can 
use  it.  A  dozen  bottles  delivered 
to  your  home  for  $2.00,  or  20 
cents  the  single  bottle. 


No.  3 

WTiat  attention  do  you  pay  to 
the 

BEER 

you  drink?  Are  you  satisfied  if 
it  only  "  tastes  "  like  beer  ?  It 
is  of  interest  to  you  to  know  that 

Beer  means  more  than  the 

taste.     It  is  so 

PURELY  BREWED 

of  nutritious  malt  and  hops  that 
its  use  imparts  new  energy  and 
strength — besides  a  flavor  that 
is  delightfully  real.  Bottled  at 
the  brewery  and  delivered  to  fam- 
ilies in  convenient  packages. 


This    shows    wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


AT  IVIEAL  TIME 

At  luncheon,  dinner  or  supper, 
the  very  best  thing  to  wash  down 
any  kind  of  food  is  a  bottle  of 
thirst-quenching,      blood-making, 

HEALTH-GIVING   BEER, 

which  has  no  equal  and  never  had 
a  superior.  The  taste  of  it  is 
refreshing,  and  it  is  the  kind  of 
pure  beer  that  never  gives  one  a 
headache.  Suppose  you  try  a 
box.  You  will  like  it  so  well  that 
you  will  want  the  same  every 
week  for  your  family's  sake.  The 
price,  of  it  will  please  you,  too. 


I  li 


126 


TOBACCONISTS'    ADVERTISING 


No.  14 

HEAR 
THE   DOCTOR! 

"  So  much  alcohol  is  necessary 

for  digestion.     It  helps   food  to 

assimilate,     stimulates     digestion 

and  insures  a  healthy  tone  to  the 

stomach." 

BEER 

contains  3  per  cent. — no  more, 
no  less.  The  hops,  barley  and 
malt  used  in  the  making  are  the 
best   money    can    buy. 

The  plant  where  it  is  brewed 
is  equipped  with  every  new,  scien- 
tific device  to  produce  a  health- 
ful, wholesome  beverage. 


This    shows    wording    and    illustrations, 
but  does  not   suggest  manner  of  display. 


The  drink  for  summer  is 
BOTTLED  BEER 


When  properly  cooled  it  is  not 
only  delightfully  refreshing,  but 
its  tonical  properties  will  counter- 
act, as  no  other  drink,  the  debil- 
itating effects  of  hot  weather, 
and,  being  properly  matured,  will 
never  cause  biliousness  like  badly 
brewed  "  green  beer."  It's  a  mar- 
vel of  purity,  and  is  bottled  with 
the  greatest  care. 


^C^  No.  353 


SPEAKING   OF   BEVERAGES 

Here's  to  the  friend  of  the 
thirsty!  The  best  and  most  re- 
freshing drink  you  can  obtain  is 
a  good,  honest,  always-the-same 
beer.  It's  only  mildly  exhilarat- 
ing, promotes  cordiality  and  has 
no  after-clap  of  insomnia,  head- 
aches, or  nausea — provided,  of 
course,  you  get  a  pure,  unadul- 
terated beer.    beer  meets  all 

the       specifications       enumerated 
above. 


This    shows    wording    and    illustrations, 
but  does  not   suggest   manner  of  disTplay. 


HERE'S    A    SIGN     OF   GOOD 
CHEER 

In  the  pure  amber  beer  that 
gives  vigor  and  pleasure  and  joy. 
A  perfect  brew.  Unexcelled  for 
table  use  and  highly  recommend- 
ed for  the  weak  and  convales- 
cent.     Palatable,   wholesome   and 

nutritious,     beer     is     the 

standard  of  qualitv. 


'i    I 


TOBACCONISTS'    ADVERTISING 


127 


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COLUMBIA  UNIVERSITY  LIBRARIES 


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Put  the  Modern  Advertising 
Plant  in  Your  Office 


Use    It    to    Bring    Your    Wares    to    the 

Personal    Attention    of   Your    Customers 

By  Means  of  Personal  Letters 


OLivei^ 

TypsWri'tir 

Tl^e  Standard 
Visible  Writer 


Will  Pay  for  Itself  Quickly  in  New  Busi- 
ness It  Will  Bring  You,  and  You  Have  the 
Convenience  and  Pleasure  of  Its  Use  Besides 

Let  us  tell  you  about  this  personal  letter  advertising. 
Let  us  show  you  the  Oliver. 
You  can  easily  use  it  yourself. 

THE  OU VER  TYPEWRITER  COMPANY 

310  BROADWAY,  NEW  YORK 


END  OF 
TITLE 


